Hot to market your business | News | - El Paso Inc.

Hot to market your business | News | - El Paso Inc.

Hot to market your business | News | - El Paso Inc.

Posted: 28 Jun 2021 01:20 PM PDT

Marketing your business well requires strategic planning to ensure that your business excels in your city and against your local competitors. Four things to keep in mind are price, product, promotion and place. These four key marketing components will help you determine the best ways to market your business and identify your consumer wants or needs. 

Depending on the price of the product that you are selling, determine the average market cost and how much it costs you to produce it. After that, calculate how much you need to charge your consumer to make a profit. Consider making your prices competitive with what is already on the market. If you do plan on charging above the average price, think about how you will market your product to stand out among competitors and why consumers should pay more for it. 

You also need to differentiate yourself from other competitors in the area. Understand your key target audience and how your business can satisfy their immediate wants or needs. Whether it's with better solutions, quality materials or great service, you can stand out by offering a product or service that is unique to the consumer. 

Next, you want to think about how you want to promote your business. There are traditional and digital mediums that you can use to promote your business. Traditional options include media buying, airtime for a commercial on television or radio, a billboard, a newspaper ad and others. Digital mediums include digital media buying, social media ads, website geographically targeted ads, search engine optimization (SEO) and digital analytics to name a few. Using digital marketing can help target and influence your consumer based on what they have already looked at online or what they are searching for. 

For example, SEO tools can help your business show up on the consumer's search engine when they are searching for a keyword or item that you may sell. You can also create digital ads that are targeted toward something a consumer has searched for or was looking at online. 

A great location is another key factor in the success of your business. If you are not easily accessible or visible, it may be hard to gain business. Also, consider using a demographic analytics tool to help determine the demographics of the area that you are interested in for starting your business. If you don't need a lot of space to operate out of, you may want to consider an online business because you'd have the flexibility of a smaller location or working from home. 

If you don't know where to start with marketing, consider hiring a marketing professional or firm to help you with your marketing needs. Once you have your location, marketing and brand plan, you are ready to open your business. 


The GECU Business Services team is available to help you do more for your business. As an equal opportunity lender, GECU has the tools and solutions that you need to start, improve and grow your business. Visit or call 915.778.9221, toll-free at 1.800.772.4328, to see how GECU is open for businesses and to find out how easy it is to become a member.

Google June 2021 Core Update Tremors But It's Still Early - Search Engine Roundtable

Posted: 04 Jun 2021 12:00 AM PDT

I was expecting as of this morning that I'd see significant signals that the Google June 2021 core update has landed. But at the time of posting this, I am not seeing "significant" signals of this, but I am seeing some less significant signals. Many, not all, of the tools are showing volatility and some are talking about ranking changes but many are saying all is calm.

Maybe it is the nature of this specific update, which is a two part core update, as Google said. Maybe part one has less of a footprint or maybe it is just slower to roll out?

For now, if you haven't, review my large post on the Google June 2021 core update to learn about it. Below I will share what the SEO industry is seeing as of this morning from this update.

It is like you feel the storm coming closer but it is just not there yet.

Google Search Tracking Tools

Let's start with the tracking tools, because those are easy.

Semrush is pretty high on June 4th - which surprises me to be honest:

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Cognitive SEO is hot but not core update hot:

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Accuranker also is warming up but not core levels:

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SERPmetrics also, starting to heat up:

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Algoroo as well:

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Mozcast is showing really hot weather later on in the day - here is the updated chart:

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Advanced Web Rankings is still calm:

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RankRanger is updated later today to show a lot of turbulence:

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So it feels like something is heating up and it also feels like Semrush is a bit off compared to the others?

Google Search SEO Chatter

The chatter feels the same, some folks are saying the are starting to see changes but others are saying - nope, no changes. The chatter kind of mimics the tools, like I said, it feels like the storm is approaching but just didn't hit landfall yet.

Here are some quotes from WebmasterWorld and BlackHatWorld:

I am seeing movement in my niche, my competitors (as usual) are up in rankings.

Looking at the results on Google from the UK, yah, things are moving now.

NOT a good day for us so far in UK. Am trying not to panic though; still a lot of rollout to go, and even after that, it could all turn around in another month.

Can we just, like, fast-forward, please? Feel like I'm gonna tear my hair out waiting & worrying, haha!

Yesterday afternoon into evening UK delivered more traffic and I ended up at 68% however this increase in traffic suddenly, almost stopped at 22.00 UK time and went back to its "new" level.

US traffic was at 55%.

I'm just coming up to 12 hours of my Googleday and I'm at 29%.

Huge drop today

Finally made it to the top 3 of Google for my money keywords and then this pops up (again) ...

My websites are still doing fine, let's hope it continues that way

I know its still early but no changes on my side.

No changes at all yet in our vertical (entertainment/education) that I can see. Traffic so far normal (well, normally low and depressing) for a Friday morning.

We're not seeing much movement either - UK electrical & manufacturing. Fingers crossed it stays that way! (probably more effective that just carrying on creating great

But the chatter in these forums are NOT at core update levels yet.

I also asked on Twitter this morning if anyone is noticing anything yet:

My gut tells me two things; this is either just about to pop and we will see big changes this weekend or we won't see anything super big until part two, the July 2021 core update, is released. Time will tell.

Forum discussion at WebmasterWorld, BlackHatWorld and Twitter.


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