17 of the Best Marketing Automation Software Platforms and Tools for 2021 - Business 2 Community

17 of the Best Marketing Automation Software Platforms and Tools for 2021 - Business 2 Community


17 of the Best Marketing Automation Software Platforms and Tools for 2021 - Business 2 Community

Posted: 22 Apr 2021 12:00 AM PDT

Marketing can be a time-consuming activity. Yes, marketing is vital to almost every business, but if you're the person responsible for marketing (you may even be the business owner), then you are probably a bit short on time. What is the solution to this problem? I'm pretty sure you have read the headline of this article, so you can probably guess. It is marketing automation.

What is marketing automation?

In essence, marketing automation is simply the process of using software to automate marketing activities. While it might be nice to dream of the day you can press a button, sit back and watch all of the customers you would ever want to appear out of nowhere, in truth marketing automation will still require your input. For example, there may be creative input. Perhaps you need to make a strategic decision based on data, or perhaps there isn't a tool out there that offers what you currently need. Despite this, marketing automation can significantly improve your efficiency when it comes to marketing, and save you a lot of time.

Best marketing automation tools

Let's take a look at some of the best marketing automation tools on the market.

HubSpot

Hubspot is one of the world's leading CRMs. Hubspot describes itself as an 'all-in-one marketing, sales, and service platform', and it does provide a lot of tools. You get the CRM, management of your email inbox, live chat for your website, ad management for Facebook Ads, Google Ads and LinkedIn Ads, email marketing tools, landing page creator, social scheduling, form builder, tools to manage your sales pipeline, customer service tools, and analytics and reporting. Quite an impressive suite of tools.

Hubspot has a fairly generous free tier. You can use most of the tools above, and the CRM will hold up to one million records. The 'Starter' tier paid package is reasonably priced, considering the tools you get. Still, you will need to upgrade to the 'Professional' tier to use the marketing automation tool. Currently, the pricing of the 'Starter' tier is £42 per month, and the 'Professional' tier is £729 per month – quite a jump if you are a small business.

ActiveCampaign

ActiveCampaign offers a suite of marketing, sales and service tools similar to HubSpot. ActiveCampaign provides email marketing, marketing automation, CRM and sales automation, and service and support features.

If you want to get started with marketing automation, then ActiveCampaign's pricing is a bit easier on your budget. ActiveCampaign's entry-level 'Lite' subscription is currently $15 per month and includes marketing automation functionality. The pricing scales with the size of your contacts database. If you have the budget to subscribe to the 'Plus' tier, you can make use of ActiveCampaign's machine learning technology, and will also receive automation consultancy and three one-on-one training sessions per month – quite nice additions.

Marketo

Marketo is a well-known marketing automation tool. It comes with a range of features including email marketing, social media marketing, SEO, paid media, event marketing, audience segmentation, and personalisation.

Marketo is the not cheapest tool on this list. Marketo details its different subscription packages on its site, but no prices. You have to contact Marketo's sales team as the site states 'Pricing Based on Database Size' – giving you an idea of how much you are likely to spend. Expect pricing to be relatively expensive compared to most of the other tools here, but of course, you would need to speak to Marketo to get an exact figure.

MobileMonkey

MobileMonkey is a leading chatbot platform offering several marketing automation features. You can use MobileMonkey to automate chats across your website, SMS, Facebook and Instagram. For example, you can use MobileMonkey to automate Q&As via the chatbot on your website. Of particular note is the platform's deep Facebook Messenger automation tools, including its custom variable insertion for personalisation, and its automatic drip campaigns.

MobileMonkey has a generous free price tier where you can use some of the platform's automation features. Access to the rest of MobileMonkey's automation tools depends on the tier you sign up for, starting with the Pro tier at $21.75 per month billed annually, going all the way up to the Team tier at $299 per month billed annually.

Omnisend

Omnisend is a little different to the tools already discussed on this list. Omnisend is not trying to be an all-in-one solution for every business. Instead, the focus of Omnisend is on being a specialist marketing automation tool for eCommerce businesses. The main feature of Omnisend is its advanced email and SMS marketing functionality. So if you are running a Shopify store, you should give this platform a spin; however, be aware that Omnisend does not have the breadth of tools that some other software on this list does.

Omnisend has a generous free pricing tier to get started, allowing you send up to 15,000 emails a month. If you want to use Omnisend's marketing automation and SMS marketing tools, you will need to upgrade to its 'Standard' tier, which costs $15 a month for a contact list of 500.

Act-On

Act-on provides a full suite of marketing tools including marketing automation, segmentation, SEO, social media marketing, analytics, reporting and account-based marketing. Act-on's marketing automation tools are extensive, offering an Automated Journey Builder that allows you to design your communications workflows via a visual canvas, automated lead nurturing, automated messaging, and automated data management.

Act-on is not targeting businesses with small budgets. The entry-level pricing tier, called 'Professional', starts at £729 per month. It is quite expensive compared to many other tools on this list, but the Professional package does include marketing automation.

Autopilot

Autopilot offers marketing automation, email marketing, lead management, and multi-channel marketing. Autopilot's interface is a user-friendly, visual UI that allows you to build out your marketing automation without needing to code. Autopilot also integrates with many popular tools, such as Facebook, Google Adwords, and Salesforce.

Autopilot offers a free 30 day trial of any of their plans, so you have plenty of time to test out its systems. All Autopilot plans come with marketing automation. How much you pay depends on how many contacts you have. If you have 2000 contacts or less, then $49 per month will be how much Autopilot will cost you.

Drip

Drip comes with customer data tools, personalisation tools, engagement tools, and optimisation tools. Drip comes with some nifty automation functionality and allows you to build workflows that can send automated comms such as SMS, and emails based on contact behaviour.

Drip offers a 14-day free trial, which includes all of the tools. As with many other marketing automation platforms, the pricing is dependant on the number of contacts in your database. Drip is low cost; it is only $19 for up to 500 users. What is great is this lowest tier includes all of Drip's marketing automation tools.

Keap

Keap provides a suite of sales and marketing automation tools. As with many other platforms, you can build advanced automation workflows to guide your contacts down the sales funnel.

Keap has three subscription tiers; Keap Grow, Keap Pro, and Infusionsoft. If you want to use the marketing automation features, you'll need to opt for Keap Pro or Infusionsoft. Keap Pro is currently $105 per month for up to 500 contacts, increasing to $149 after three months.

MailChimp

MailChimp is one of the most well-known email marketing platforms. The platform's marketing automation features include building out workflows, interesting data powered automated email scheduling, transactional trigger-based emails, and also provides pre-built automation.

MailChimp's pricing is very reasonable. There are four tiers, which includes a free tier. If you want the bulk of the automation tools, you will want to at least subscribe to the 'Standard' tier, which will cost $14.99 per month. The 'Standard' tier includes up to 100,000 contacts. The pricing of MailChimp is pretty reasonable compared to many other marketing automation platforms.

Pardot

Pardot is a B2B marketing automation tool built on SalesForce. Pardot comes with impressive functionality, including lead generation, lead management, email marketing, reporting, and AI that shows which of your prospects are most likely to convert.

Pardot's platform comes at a cost and is probably priced above the budgets of many small businesses. The entry-level tier costs $1,250 per month billed annually, so be prepared to hand over at least $15,000 per year if you sign up with Pardot.

AdRoll

AdRoll is a marketing platform for direct-to-consumer eCommerce sites. AdRoll can automate various marketing tasks, mostly by integrating with other tools such as Marketo and Klaviyo. AdRoll comes with some pretty interesting tools. Install AdRoll on your site, and it will start gathering data and building audiences to assist with your targeting.

AdRoll is one of the lower-cost tools in this list. AdRoll comes with a free-tier that comes with a lot of the marketing automation functionality. The next tier up is only $12 per month and allows you to build out custom audiences. The highest tier is $25 per month and allows you to send 20,000 emails per month. The two paid tiers also come with a thirty-day trial.

Constant Contact

Constant Contact is a marketing platform that provides email marketing, eCommerce, website creation, and social marketing. For automation, you will likely be using Constant Contact's email marketing automation. The automation features include welcome emails for new subscribers, a triggered email series, contact segmentation, and email resends to non-openers.

Constant Contact's pricing is low cost. The lowest tier is £15 per month, but if you want the full suite of marketing automation features, you will want to opt for the 'Email Plus' tier at £30 per month.

customer.io

Automated targeted email, push notifications, and SMS are the focus of customer.io. For automation, you will likely be using customer.io's segmentation tools and the visual workflow builder.

Pricing for customer.io starts at $150 per month, so it is not one of the cheapest tools in this list. However, you do get a free trial, and the 'Basic' tier allows you to send up to one million messages per month. The 'Premium' tier is $995 per month, and so may be outside of the budget for many small businesses.

GetResponse

GetResponse is a marketing platform that comes with a diverse array of tools, including marketing automation. The marketing automation functionality includes workflows, automated email marketing, and personalisation.

GetResponse has a pricing tier to suit almost all budgets. The lowest price tier is 'Basic', which costs $15 per month. The 'Basic' tier does come with some marketing automation functionality. However, if you want access to all of the marketing automation features, you will need to sign up to GetResponse's 'Professional' tier, which starts at $99 per month. The cost of each tier increases with the size of your contact list.

ManyChat

ManyChat allows you to build chatbots for Facebook Messenger, SMS, Shopify and integrates various tools such as MailChimp and HubSpot. ManyChat comes with audience segmentation, and you can design how the bot will behave using the visual flow builder.

ManyChat has a free tier so you can see if you like the product and what it offers. If you need a bit more power, you can opt for the 'Pro' tier for only $10 per month.

SendinBlue

SendinBlue comes with a diverse range of tools including email marketing, SMS, chat, a CRM, marketing automation, sign up forms, and a landing page builder. Sendinblue allows you to build basic and advanced marketing automation workflows.

Sendinblue does have a free tier, but if you want to use the marketing automation tools, you will need the 'Premium' tier, allowing you to send up to 1 million emails per month.

This article was originally posted on strategyst.co.uk. Original article: 17 of the best marketing automation software platforms and tools for 2021


Google Ads Auto Applied Recommendations: Every setting, explained - Search Engine Land

Posted: 04 Feb 2021 12:00 AM PST

Over the past few years, Google has expanded its suite of Auto-Applied Recommendations. These are AI-driven "improvements" to elements of the text and display ads you're running in Google. What started with adding ad units to text Ad Groups has grown into a list of 35 editable options. Here, we'll detail each of them and discuss the potential benefits and risks, with context to help you make more informed decisions.

Note: Per Google's manage ad suggestions page, you can opt-out of all ad suggestions at the account level. This feature has been hit or miss for some advertisers, even catching some off guard.

Opting out of Google Auto Applied Recommendations

Google does allow for opting-out of Auto-Applied Recommendations at the account level, but the default is opted-in after 14 days. As with some other default settings that make one scratch their heads (think "Block all known bots" unchecked in GA, for example), they do make it available for advertisers to change, so it's on us to do so.

If you do not automatically apply Ad Suggestions, you will still get them in your Recommendations tab.

Accessing the Google Auto Applied Recommendations

As a first option, Google leads advertisers to manage the ad suggestions through the Recommendations page, where you can choose to apply, edit or dismiss them. I plan to write a different post about recommendations and the optimization score, but in the meantime please read this overview from Steve Costanza.

Google provides the following link to access your GAAR dashboard.

All my accounts were in a "NOT ACTIVATED" state as of last fall when I started seeing more sites granted access. (Note: There have been some discussions about them being activated without an Account Manager's knowledge.) The screenshot below shows my dashboard, which includes two lists of websites: the ones I have direct access to, and those that I manage or own in my Manager Account. Some will see more sites in the Accounts tab, or multiple Manager Accounts listed, allowing you to set up each site as you see fit.

Managing individual Google Auto Applied Recommendations

See below for a screenshot of a GAAR dashboard for a single client site. Please note the following:

  • The setting are sparsely checked for reasons I will detail below, but also because of the nature of this client and the maturity of the account. These factors will most strongly influence the strategy behind each of these checkboxes. No checkbox should be completely discounted (even though I have strong feelings about some of them).
  • The bids section, for example, is completely unchecked because the client does not spend enough or get enough truly measurable conversions for me to consider the AI-driven options and does not have sophisticated enough analytics capability.
  • One could argue that the less complex an account is, the fewer checkboxes should be checked.

Google Auto Applied bid settings.

  • "Upgrade your conversion tracking with data-driven attribution." Heck yeah, I want this! Unfortunately, most non-enterprise and even many large advertisers will not benefit from the value of this AI, yet. I am also suspicious of Google's ability to model human behavior for all audiences, in the way it describes as "comparing the paths of customers who convert to the paths of customers who don't, the model identifies patterns among those ad interactions that lead to conversions."
  • "Bid more efficiently with enhanced CPC." I have had mixed results with Enhanced CPC, but personally, I prefer it to many Automated bidding strategies, especially for small to mid-sized spend. This setting basically allows Google to change "regular" CPC bid strategy Ad Groups to Enhanced. This is your call.
  • "Bid more efficiently with target impression share." This to me is the first of the "money grab" options on this list. Very few advertisers can benefit from Target Impression share bidding unless the purpose of the Campaign is top-of-funnel Awareness.
  • "Bid more efficiently with Target CPA." This strategy has merit, but I do not want automation to turn it on. Frankly, most of these bid categories are tasks and strategies that I want full control over. It is also mysterious to me how a machine could create a target CPA for you, unless you have managed your Ads account in such a way that, over the years, you have given it the exact information to understand what you are willing to spend for a conversion. Simply guessing the competitors' CPA is not a sound way to do this and requires a human touch.
  • "Bid more efficiently with Target ROAS." See Target CPA. Also, remember this one requires more work setting up Conversion values.
  • "Bid more efficiently with maximize Clicks." Again, this idea falls under "how could a machine know?" But, if you are trying to drive traffic to a site and turn this on, Google is a master at delivering your wish. The traffic quality, though, is not guaranteed.
  • "Bid more efficiently with maximized conversions." I like this one if you are comfortable with your conversion measurement specifically within the Google Ads setup. I may turn this one on for an account that had only AI-driven campaigns but would worry about some of my campaigns if this setting were "on" at the account level.
  • "Adjust your CPA targets." See Target CPA.
  • "Adjust ROAS Targets for max conversion bid" and "Marginal ROI – Target ROAS Lowering." These both require Google's systems to reliably understand conversion value. Target ROAs bidding can be useful, and at a large scale of campaigns where AI has been given the permission to control more, is worth testing.

Google Auto Applied ads and extensions settings.

  • "Use optimized ad rotation." This one is probably the most no-brainer to leave checked for many account managers. Google has had a long time to get their ad rotation correct. It is important, however, to have a good mix of ads in each Ad Group to be able to leverage this, including ETAs and RSAs. In the early days of Responsive Ad units, they would "hog" the impressions, but if you have worthy ETAs, they can still get their share.
  • "Test new ad text for repeatedly used phrases." This one merits testing but again I would be worried about allowing this at the account level, unless very narrowly in your Campaign structures. Theoretically, this could help give some lost insight into dwindling Search Terms reporting. If I can turn this on at a Campaign level, I would consider it.
  • "Add callouts to your ads." This one goes under the "I prefer more control over my ad text" rejection from the world of Recommendations. I would suspect that some of the suggested callouts may also manifest as Recommended Headlines within the RSA ad editor to improve the ad.
  • "Add sitelink extensions to your ads." I love sitelinks as much as the next manager, but the website may not have the pages to deploy as alternative links under the ads. The AI might make some assumptions based on the main site navigation that are undesirable for conversion funneling with paid media. Also, this can cause problems with UTM tracking if you're not using Google Ads Tracking templates.
  • "Add descriptions to your sitelinks." Based on some AI-recommended short-form content I have seen, I would prefer to handle these unless this is a situation with hundreds or thousands of database-driven product-type landing pages. Remember, my current opinions are based on recent, manually managed accounts with budget sizes up to $100,000 spend per month.
  • "Add structured snippet extensions to your ads." This is serious artillery that's only useful for some battles. In early 2021, it must still be managed by humans. The prerequisites for this are impeccable schema or other micro-formatting implementation on your landing pages. If a product price may change without the schema being updated, for example, this is particularly risky.
  • "Create new versions of your ads." Google has done a good job of improving the ad-creating "brain," and can now be trusted more often with this. I consider it a nice second opinion, so I often leave it on since there will be a 14-day warning prior to it going live. In the early days, these ads often greatly underperformed for CTR and Conversions compared to existing champions.
  • "Create Dynamic Search Ads." This is another tool that should only be considered by sites with database-driven content, such as e-commerce sites or B2B catalog-type sites, for example.

The problem I have found is that the AI is sometimes too wide in its interpretation of your goals. For example, in the screenshot of the Google Support page above, Google uses "luxury hotel New York" and describes the type of page that exists on your website they may use as a relevant target destination. You can define a specific page or a word in a URL (to catch a category and its pages, for example.) You can tell it 1,000 times you want only pet-friendly hotels and the system will still want to recommend keywords like "hotel in NYC."

  • "Add responsive search ads." As RSAs have gotten better, I still spend time optimizing each of the ad units driving the most traffic. If your scale — based on past ETA or RSA performance — supports the tool's ability to create "super ads" like these, it will still require manual maintenance for best performance. If you will not have time, do not check this without also checking the "Improve your RSAs" recommendation type below.
  • "Add responsive display ads." One of the questions that comes to mind here is: "Where is the budget coming from for the new RSAs and RDAs?" For carefully controlled budgets, these new ads could be perilous if you have propped one or two creatives to carry most of your weight. We expect that Google would only ad these types of ad units to other Ad Groups employing them, but there is no clear statement as-such. In fact, the help page for GAAR is especially vague in my opinion: "Get more conversions at a similar CPA with responsive display ads, which automatically adapt to fit available ad spaces." I hope they got my CPA right.
  • "Add assets to your responsive search ads." I like the RSAs because they do multivariate testing for me and allow me to test several different headlines and descriptions, to be judged and rejected very rapidly based on volume availability (impressions). Assuming the conversion rate continues or grows, I encourage allowing the system to work within the blinders of its own Ad Group structure. I have advocated using high-performing headlines from different Ad Groups to test expanding each ad's possibilities, but this could be dangerous if the machine does not match subjects properly. This is something human account managers should be doing often.
  • "Improve your responsive search / display ads." A two-for one. If you have enabled the system to create RSAs and RDAs, then these should be on. If you have not, you can turn this on and save some time managing the Responsive ads as just advocated above but allowing the system to switch out headlines and creatives based on the LP text. If your LPs are text-light, this will not work as well for you. I have noticed a bit of a circular pattern here where the system will re-recommend a headline that has failed in the past, so I am not sure if the machine would overcome this or "keep trying."

Google Auto Applied keywords and targeting settings.

  • "Expand your reach with Google Search Partners." I like the added reach this gives, but you must control your Placements in other ways when you use this. A lot of this "search partners" traffic is YouTube. The other partners include Bing, but you should advertise directly within the Bing Advertising platform for better results.
  • "Remove redundant keywords." I support this being left on as I have grown more accepting of Google's treatment of words as being the same. It used to be that "3ft pipe" was a different keyword than "3-foot pipe," and got different CPCs. The system has evolved to know when words are clearly redundant. However, I would be careful with this one when working with keywords related to broader subjects like software or hotels, since Google may treat some words as synonyms incorrectly here and in some other niches.
  • "Remove non-serving keywords." Yes, do this.
  • "Pause poorly performing keywords." I do not set this as an automated task because of how often I see performance warnings right next to 10%+ CTRs and XX conversions for the same keyword. I am not a big fan of the Keyword relevance rating, which is often wrong from an objective perspective.
  • "Add New Keywords." Do not turn this one on.
  • "Add phrase or broad match versions of your keywords." As most of us already have found out, Exact = Phrase and Phrase = Broad these days. I would not turn this one on since it will undo the time you spend setting up exact match keywords in theme-clustered Ad Groups.
  • "Add negative keywords." Although I feel the spirit of this one is noble, I doubt the ability of the system to get it right. Especially for campaigns when half the (remaining) Search terms it shows you should be negative keywords. Like matching some brand name to a non-brand keyword, it happens all the time.
  • "Remove conflicting negative keywords." Many managers have made the mistake of accidentally adding a negative keyword while harvesting them within search terms. This is a good failsafe that can be left on, assuming Google continues to notify us when these are planned to be done.
  • "Add audience reporting." This is useful for the audience data you can grow and reuse to optimize across your Google Ads campaign types, and also because it gives you insight into the audiences that are hitting that you may not have thought about.
  • "Adjust your keyword match versions."Do not use this one.
  • "Broad match for fully automated conversion-based bidding." Do you have extra budget? Google summarizes this one as "Get more conversions at a similar or better ROI by expanding the reach of your Smart Bidding campaigns." The prerequisite is a strong comfort level with your existing AI-driven campaigns being managed effectively, as well as your conversion measurement (a prerequisite of the prior).
  • "Display targeting expansion." If all your Audience-targeted Display campaigns have been optimized towards Custom Intent or other narrow audiences, then I recommend using this one. I usually begin to push the Expansion setting dial to the right only after millions of Impressions.

Google Auto Applied repairs settings.

There is only one setting here currently, "Fix your ad text." This fixes ads that were rejected for editorial reasons like misspellings. I leave this one on because you may not get back to a particular ad unit for a couple days if the other ads are generating impressions and clicks.

Keep a close eye on your Ads accounts

As with all things search, opinions evolve and change. What I used to say about Google AI a year or two ago has greatly toned down as their system is becoming better overall, in my opinion. However, there are clearly types of recommendations that you as an advertiser would want to keep an eye on. If you don't closely monitor your ads account, it becomes easy for the system to inadvertently lose track of the goal. This does not happen with malice, but rather through inattentiveness to Campaigns, especially at the granular level of the ad units and keywords.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.



About The Author

Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. Chris has led SEO teams and developed Thought Leadership at two now-Publicis agencies in the 2000's into early 2010's. Since founding Web Traffic Advisors in 2014, Chris advises business and agency clients helping to improve performance in SEO, Paid Search, and Paid Social Media. Chris supports organization teams and agencies, but also works with sub-contractors and freelancers to deliver direct campaign execution in paid Media (Search & Social) and SEO. Chris also enjoys strategizing and delivering customized team training - not just the same slides everywhere. Chris has current and recent experience serving major brands on various ecommerce platforms, B2B Software & Industrial, Travel, Retail and other industries.

Google Ads Tests Removal of Text Ads & This Week's Digital Marketing News [PODCAST] - Search Engine Journal

Posted: 04 Sep 2020 12:00 AM PDT

On this week's episode of Marketing O'Clock, 2020 has gone too far.

Hosts Jess Budde, Greg Finn, and Christine "Shep" Zirnheld rant, rave, and roll their eyes over the latest updates from Google Ads.

But, not all the news is bad, the Microsoft Audience Network launched just in time to lift our spirits.

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If you are unable to listen on Spotify, check us out on the Search Engine Journal YouTube channel where we post full video episodes.

Google Ads removing search query data

Google Ads announced that they will be limiting the amount of search query data available to advertisers effective September 1st, 2020.

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Only queries that generated a "significant" number of clicks will be shown in search query reports moving forward, although the number that Google considers "significant" remains unclear.

Many advertisers are unhappy with the new policy and feel that they should have query information for all the clicks they're paying for so they can have transparency on when their ads appear in the search results.

Are Google text ads being phased out?

Many advertisers logged into their Google Ads accounts this week to find that they were no longer able to create new text ads, responsive search ads being the only search ad option available for new creation.

While many advertisers speculate that this is a precursor to a permanent change, Google has yet to confirm whether this is true.

Google Ads Passes UK DST fee on to advertisers

Google also announced this week that the 2% UK DST fee will be absorbed by advertisers who receive ad clicks from users in the United Kingdom.

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Similar fees will be charged for clicks from users in Austria and Turkey and the fees will be added directly to advertisers' invoices.

Microsoft Advertising updates interface, launches Microsoft Audience Network

Microsoft Advertising finally unveiled its long-awaited interface redesign which will feel familiar to advertisers who use Google Ads.

In addition to handy new keyboard shortcuts and asset reporting for responsive search ads, Microsoft also rolled out the Microsoft Audience Network for image-based ads.

The Audience Network Planner tool lets advertisers explore reach with various targeting, budgets, and bids before setting up a campaign.

Even better, accounts with existing Google Display network campaigns will be able to import campaigns to run on the Microsoft Audience Network.

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Google Image Search identifies images that are 'licensable'

A new "licensable" badge in Google Image Search results will clearly indicate if images are available for websites to use legally.

The badge is powered by structured data and webmasters can add the licensable markup to images in Search Console.

Insights for LinkedIn Page Managers 

LinkedIn will now show page managers insights on their followers including demographics, how they found the page, and when they followed it.

Follower lists can also be sorted by current company, industry, and location.

This week's take of the week comes from James Webster, who actually found a useful recommendation from Google Ads (although the magic of Photoshop may have helped a bit).

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Then, ICYMI, David Hermann points out that this might not be the best time to run in-stream video ads.

We answer your burning digital marketing questions during our lightning round segment.

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  • Who updated their election ad policy?
  • What is the latest update with the scroll to text featured snippet test?
  • When will Google Ads automatically update your conversion goal for campaigns?
  • Where can you find new political yard signs and what does it have to do with digital marketing?
  • Why you may not need to worry if your Facebook Ads were rejected for violating policy last week
  • How can you update Google Optimize experiences after they've already launched?

Head over to the Marketing O'Clock site to read all the stories from today's show. Don't forget to subscribe while you're there!


Featured Image Credit: Cypress North

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