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Showing posts from December, 2020

Should You Bother Using Bing Ads For PPC? - Coast Digital

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Should You Bother Using Bing Ads For PPC? - Coast Digital Should You Bother Using Bing Ads For PPC? - Coast Digital Posted: 04 Feb 2020 12:00 AM PST One of the questions that has had PPC practitioners pondering for years is Should I bother using Bing Ads? Unfortunately, there is no simple 'yes' or 'no' answer to this. However, there are a few ways you can find out whether Bing ads would be profitable for your business. Let's start by looking at the search engine's pros and cons, and why we would even consider running simultaneous PPC campaigns on the platform. Bing audiences The amount of searches on Bing compared to Google is, let's be honest, tiny. Having said that, the audience and user demographic of Bing users may be much more appropriate for your niche. The average Bing user is 35 or older , but commonly between the ages of 55 and 64. Most average household incomes of Bing users is £55,000 or more.

Pleasanton's Black- And Brown-Owned Local Business Guide - Pleasanton, CA Patch

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Pleasanton's Black- And Brown-Owned Local Business Guide - Pleasanton, CA Patch Pleasanton's Black- And Brown-Owned Local Business Guide - Pleasanton, CA Patch Posted: 23 Jul 2020 12:00 AM PDT PLEASANTON, CA — The coronavirus pandemic has significantly impacted business across the spectrum, but Black- and brown-owned businesses have been hit especially hard, a University of California, Santa Cruz researcher found in May. Closures disproportionately affected business owned by people of color and were reported in 40 percent of Black-owned businesses, 32 percent of Latinx-owned businesses and 26 percent of Asian-owned businesses, the study found. As protesters this summer took to the streets throughout Tri-Valley and across the nation to decry police violence against people of color in the wake of George Floyd's death, many have further called on the public to support Black-owned businesses. Patch has created th

Some early observations on the Google December core update - Search Engine Land

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Some early observations on the Google December core update - Search Engine Land Some early observations on the Google December core update - Search Engine Land Posted: 24 Dec 2020 06:15 AM PST Google's December 2020 Core update was a big one according to many of the data providers. Our job, day in and day out, is to analyze Google updates and determine what the commonalities are so that we can advise our clients on how to improve their websites. Now that the core update is done rolling out , as of December 16, 2020 and while we do not have the December core update figured out completely, we thought we would pass on some interesting observations that we have made so far. What is a core update? Google makes changes to their search algorithms on a daily basis. A few times a year, they release significant changes to their core search algorithms and systems that are much more noticeable. In Google's own words , core updates are, "

“Google Trends 2020: IPL overtakes coronavirus to bec..ched topic; everything that trended in India this year - Firstpost” plus 1 more

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“Google Trends 2020: IPL overtakes coronavirus to bec..ched topic; everything that trended in India this year - Firstpost” plus 1 more Google Trends 2020: IPL overtakes coronavirus to bec..ched topic; everything that trended in India this year - Firstpost Posted: 11 Dec 2020 12:00 AM PST While coronavirus was among the top 10 Google trends globally, Indian Premier League came out on top in India, even beating terms relating to the US Presidential election 2020 File image of the Google HQ in Mountain View, California. By Jason Henry © 2020 The New York Times With the year coming to an end, Google has taken out its list of topics that trended in 2020 in India. As per the search engine giant, when people turned to search this year, the company realised they were counting on it to provide them with a sense of knowledge, certainty and trust. As per Google , coronavirus appeared in the top 10 overall list of trending terms this year globally.

Google's most popular searches of the year, where Oklahoma landed - KTUL

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Google's most popular searches of the year, where Oklahoma landed - KTUL Google's most popular searches of the year, where Oklahoma landed - KTUL Posted: 31 Dec 2020 01:56 AM PST [unable to retrieve full-text content] Google's most popular searches of the year, where Oklahoma landed    KTUL Google Reveals Top Searches of 2020 - Search Engine Journal Posted: 09 Dec 2020 12:00 AM PST Google's annual list of top trending search terms shows what the world turned to Google for during one of the most historic years on record. "2020 was the year we asked "why?"" – Google states in the introduction to its report. People asked "why?" more than ever before as they searched Google for answers to all types of questions, which you'll see in the following section. Users broke records for the number of times "what day is it?" was searched for in a year. Searches fo

“What Does a Google AdWords Expert Do? - News Anyway” plus 1 more

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“What Does a Google AdWords Expert Do? - News Anyway” plus 1 more What Does a Google AdWords Expert Do? - News Anyway Posted: 14 Dec 2020 12:00 AM PST Post Views: 1,033 Marketing has always been a really difficult and complex job to do. Knowing which audience to target or what advertising tactics to use takes a lot of skill. That is the reason why there are people that have a specific set of skills that are useful for marketing. For companies struggling to find success with Google AdWords, there's always an option to turn to a Google AdWords expert. A Google AdWords expert or Specialist is someone responsible for keeping your ads floating in search results. When your ads rank the highest, this means more traffic goes into your website. Before you hire one for your company, it's essential to know what a Google AdWords Expert do to guarantee success with your AdWords campaign. Launching New Campaigns A Google AdWords Expert can

SEO Vs SEM What Is The Difference? | - Digital Market News

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SEO Vs SEM What Is The Difference? | - Digital Market News SEO Vs SEM What Is The Difference? | - Digital Market News Posted: 24 Dec 2020 02:43 AM PST Today doing business is simply a race. A race where search engines are the racing track and websites are racing among each other. To grow your business or metaphorically speaking win the race, you have to be at the very top. Search engines like Google have two types of search results: SEO and SEM paid results and organic results.   -Paid results are those where companies pay for clicks to Google. -Organic results are ones that Google displays in SERPs deeming most relevant to the query.  - Advertisement - This is where SEO and SEM come in.   Businesses can use Search Engine Optimization (SEO) or Search Engine Marketing (SEM) to increase visibility in the SERPs.    What is the difference between SEO and SEM?    To put it simply, SEO is an unpaid strategy while SEM is a paid str