“Google Launches a Hub for Top Trending Product Searches - Search Engine Journal” plus 2 more

“Google Launches a Hub for Top Trending Product Searches - Search Engine Journal” plus 2 more


Google Launches a Hub for Top Trending Product Searches - Search Engine Journal

Posted: 14 Dec 2019 12:00 AM PST

Google has launched a home on the web for marketers to discover the top trending product searches across different categories.

Google Shopping 100 highlights the products that have recently seen an increase in US searches. It's important to note that these are not necessarily the top product searches overall, they're products that are rising in popularity.

Related: Google Reveals Top Trending Searches of 2019

"Spanning ages and interests, we've highlighted some of the top categories for holiday gifts, like tech, kitchen gear, and toys and games. We see a lot of warm, furry boots in accessories and apparel, while high tech vacuums are big in home goods."

Google Launches a Hub for Top Trending Product Searches

Google Launches a Hub for Top Trending Product Searches

While the holiday season is an opportune time to launch Google Shopping 100, it's possible that it could still be used to discover trending product searches throughout the year.

Related: 5 Google Shopping Tips to Prepare for the Holiday Season

Consumers can use Google Shopping 100 for gift-giving inspiration, comparing prices of different online retailers, and finding out whether a product is in stock at a nearby store. Marketers can use it to keep up with what consumers are interested in, and use the information to do things like create content and earn affiliate income.

Google Shopping 100 showcases products in the following categories:

  • Tech
  • Kitchen gear
  • Toys & games
  • Accessories & apparel
  • Gaming
  • Sports & fitness
  • Home goods
  • Personal care

Time will tell if this new web portal can be used throughout the year. It could prove to be a useful consumer research tool.

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Related: A Beginner's Guide to Shopping Ads

Trending News: Content Analytics Market Analysis, Size, Trends and Forecast 2020 to 2025| Google, IBM, Microsoft - The Market Correspondent

Posted: 14 Sep 2020 06:54 AM PDT

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Google Launches 'Google Shopping 100' to Highlight Trending Products Based on Search Data - Social Media Today

Posted: 11 Dec 2019 12:00 AM PST

This is interesting - Google has this week launched a new listing of the top 100 product trends in a range of categories based on Google search volume increases over the past year.

Called the Google Shopping 100, the data collection has its own mini-site and provides some interesting, and potentially valuable insight into what the key product and consumer trends were over the course of 2019.

Google Shopping 100

As explained by Google:

"Google Shopping 100 showcases products with a recent increase in U.S. searches. While classics are still sought-after - for example, search data still ranks Monopoly as a popular present - Google Shopping 100 highlights items that are rising in popularity to give you fresh ideas and keep you up to speed on the latest."

That's an important distinction to note - the listing ranks products which have seen "the most sustained increases" in searches during the season, not the most popular overall. That means that these products are trending, they're what's gaining momentum, but the rankings here are not necessarily indicative of broader trends.

But the insights still provide a lot of potential research info. For example, if your business is in the 'Sports and Fitness' sector, you could take a look at the top trending products and maybe get new ideas about marketing tie-ins or promotions.

Google Shopping 100

Accessories to go with a Razor RipStik board? An article on synching your new fitness tracking to your gym equipment? A post on proper techniques for mounting a new fishing reel?

Based on the listings, there could be a range of ways that you can find new content options, and ways to help build brand awareness, based on the most popular trends. 

Or you might just want to find the right gifts for your kids. Either way, it's worth taking a look at the data and seeing what you find among the lists. 

You can check out the Google Shopping 100 here

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