Vlog #79: Andrew Goodman On Stopping The Bleed Of Paid Search Ad Spend & Proper PPC Experiments - Search Engine Roundtable

Vlog #79: Andrew Goodman On Stopping The Bleed Of Paid Search Ad Spend & Proper PPC Experiments - Search Engine Roundtable

Vlog #79: Andrew Goodman On Stopping The Bleed Of Paid Search Ad Spend & Proper PPC Experiments - Search Engine Roundtable

Posted: 10 Aug 2020 05:00 AM PDT

Andrew Goodman

Andrew Goodman has been doing the Google Ads, back then AdWords, thing since 2000, so for over 20 years now under his agency Page Zero Media. He wrote one of, if not, the first book on Google Ads named 21 Ways to Maximize ROI on Google AdWords Select and in 2005 "Winning Results with Google AdWords." We spoke a bit about the earlier days and how the industry has changed over the years.

Andrew explained that the fun part is when you have a new challenge, a company and business that is new, in retail, he said one of his company's specialties is in this niche. When it comes to commercial intent, Google has some nifty features you can leverage on the paid side. You can hear the way he talks about his trade; it is like a form of art and science at the same time. He is trying to blend the right mix of shopping units with other text ads, higher funnel, lower funnel, and then mixing in all the audience targeting and retargeting is hard to do. His company takes over accounts and sees how some of these companies are bleeding money in their paid search campaigns, and that is sometimes hard to see.

One example he gave was that he took over a campaign for a client that was first run by Google directly and then for a short while another firm. It was just done wrong in so many ways. You must hit your KPIs, and you have to make sure your CPCs and CPAs are set right.

We then briefly talked about the new Google Partner agency rules. He discussed how often clients with no certification have access to campaigns, and to ask those clients to remove their access so that you can keep your Google Partner level is something you just do not ask. As an FYI, these requirements have been pushed back because of COVID. He does plan on having a talk with the Google Ads team about this, but not yet.

When it comes to experimenting and testing; he said it is all about testing in the paid search world. There are macro-level strategies and things like smart bidding. There is a labs feature called Google Campaigns drafts and experiments, he said you use the experiment part - you do not need the draft part - but you can use just 50/50 experiments. If you run them long enough, you can test things and clearly see what works best. He did give us some caveats and things to watch out for when it comes to ROARS and other retargeting areas. He said Google has shoehorned in features and techniques have worked in a big way to get their ad revenue to grow, but it works on new paid search folks, not paid search experts. He talked about a few of these different automated techniques that you need to watch out for.

Andrew said you can follow him on TheScienceOfPPC.com and follow a 50-part sites by Andrew on PPC tips, tricks and methodologies. You can also follow him on Twitter @andrew_goodman.

You can subscribe to our YouTube channel by clicking here so you don't miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don't want to miss - and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

Impact of Covid-19 on Online Display Advertising Platforms Market to Boom in Near Future by 2027 Industry Key Players: FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK - Levee Report

Posted: 09 Aug 2020 10:04 PM PDT

Global Online Display Advertising Platforms Market Size, Competitive Landscape, Regional Assessment, and Brief Analysis 2020-2027

The report gives an overview of the global Online Display Advertising Platforms Market and offers a detailed analysis of the industry. It encompasses a comprehensive analysis of the regions and competitors associated with the market. The report provides an insight into the present market scenario, along with accurate estimations for the growth of the industry. The report is an all-inclusive document that covers the drivers, restraints, challenges, emerging trends, consumer patterns, pricing analysis, and market estimation. Along with these details, the report also encompasses SWOT analysis, market scenario, and feasibility analysis.

Furthermore, the report is updated with the changes in the market dynamics and economic scenario due to the COVID-19 pandemic. The report assesses the impact of the pandemic on the overall market and provides a detailed assessment of the present and future impact of the COVID-19 pandemic on the industry.

Get a sample of the report @ https://www.marketexpertz.com/sample-enquiry-form/89234

The report provides an in-depth analysis of the competitive landscape and covers profiles of key players, along with their product portfolios and business strategies.

Key players of the market mentioned in the report are:

Yahoo Gemini
Adobe Media Optimizer

The report provides an in-depth analysis of production cost, market segmentation, end-use applications, and industry chain analysis. The report provides CAGR, value, volume, revenue, and other key factors related to the global Online Display Advertising Platforms market. All the findings and data have been gathered through extensive primary and secondary research and are validated by industry experts and research analysts.

The report further studies the segmentation of the market based on product types offered in the market and their end-use/applications.

In market segmentation by types of Online Display Advertising Platforms, the report covers-

Cloud based
On Premise

In market segmentation by applications of the Online Display Advertising Platforms, the report covers the following uses-

Marketing and Advertising
Health, Wellness and Fitness

Request customization of the report @ https://www.marketexpertz.com/customization-form/89234

Key Segments Explained in the Report:

Strategic Developments: The report covers the strategic developments occurring in the market, such as R&D advancements, product launches, mergers and acquisitions, collaborations, joint ventures, partnerships, and growth margin of the leading competitors operating in regional as well as global market.

Market Features: The report provides an accurate evaluation of market features comprising of revenue estimations, price analysis, production capacity, gross margin, production rate, consumption patterns, import/export, supply and demand ratio, market share, CAGR, and revenue estimation throughout the forecast period.

Analytical Tools: The global Online Display Advertising Platforms market report includes a comprehensive analysis of the top players of the market and their market scope through advanced analytical tools. Tools such as Porter's Five Forces Analysis, SWOT analysis, feasibility analysis, and investment return analysis are used to analyze their growth patterns and market scope for the forecast period of 2020-2027.

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Online Display Advertising Platforms

Regional Analysis of Global Online Display Advertising Platforms Market:

The report offers a comprehensive breakdown of the regional analysis of the market and subsequent country-wise analysis. The regional analysis of the market comprises of production volume information, consumption volume and patterns, revenue, and growth rate for the forecast period of 2020-2027. According to the regional analysis, the market is primarily spread over key geographical regions such as North America (U.S.A, Canada, and Mexico), Europe (Germany, Italy, Spain, UK, and Rest of EU), Asia Pacific (India, Japan, China, South Korea, and Rest of APAC), Latin America (Brazil, Chile, Peru, Argentina, and Rest of Latin America), and Middle East & Africa (Saudi Arabia, South Africa, and Rest of MEA).

Request a discount on the report @ https://www.marketexpertz.com/discount-enquiry-form/89234

Highlights of the TOC of the report:

  • Chapter 1: Market overview
  • Chapter 2: Global Online Display Advertising Platforms market analysis
  • Chapter 3: Regional analysis of the Online Display Advertising Platforms industry
  • Chapter 4: Market segmentation based on types and applications
  • Chapter 5: Revenue analysis based on types and applications
  • Chapter 6: Market share
  • Chapter 7: Competitive Landscape
  • Chapter 8: Drivers, Restraints, Challenges, and Opportunities
  • Chapter 9: Gross Margin and Price Analysis

Refer TOC for more information on the chapters of the report.

To get the Report Description and TOC, visit @ https://www.marketexpertz.com/industry-overview/online-display-advertising-platforms-market

Thank you for reading our report. To inquire about customization or any query about the report, please get in touch with us. Our team will make sure the report is best suited to your needs.


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