Top YouTube Searches During COVID-19 Pandemic - Search Engine Journal

Top YouTube Searches During COVID-19 Pandemic - Search Engine Journal

Top YouTube Searches During COVID-19 Pandemic - Search Engine Journal

Posted: 09 Aug 2020 02:10 PM PDT

YouTube published a new set of insights with information about the most popular video topics since the pandemic started.

From sourdough to self-care, trending topics reveal that people turned to YouTube to learn skills and improve their wellbeing.

YouTube's report is full of rich visuals, as well as insight into what can be derived from the popularity of each search term.

Here's an quick rundown of key insights from the report.

Help With Home Cooking

As widespread lockdowns began in March, the world turned to YouTube for help with cooking their favorite food at home.

The main item on everyone's list was, believe it or not, sourdough bread.

Top YouTube Searches During COVID-19 Pandemic

"But by the end of March, one could make a legitimate case that a good portion of the world was simultaneously fixated on how to achieve a superlative sourdough starter. And the evidence for that was on YouTube."

YouTube notes that it's highly unusual for countries around the world to be searching for similar topics at the same time.

But global searches for cooking tutorials have been picking up since a national emergency was declared in March.

Top YouTube Searches During COVID-19 Pandemic

Solace in Self Care

People turned to YouTube to cope with the anxiety and uncertainty brought on by the global pandemic.

Searches for videos related to food, exercise, relaxation, and sleep have all been up since the month of March.

"The phrase "self care" makes some people think of indulgent candle-lit bubble baths. But it really speaks to the maintenance of our most basic biological and emotional needs."

YouTube specifically highlights the popularity of the following topics:

Yoga (Daily views doubled since March)
Guided meditation (Daily views up 40% since March)
Home workouts (Daily views up 4X since March)
Nature Sounds


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Social Connection… At a Distance

YouTube data demonstrates the need for people to stay connected at a time when social distancing is strongly encouraged.

"YouTube viewers used video to engage with each other directly and indirectly, sometimes in nuanced ways: even just participating in a rising coffee-making trend can make someone feel more connected to other people."

Since March there has been a notable increase in the following video topics:

  • 'With Me' (Views of #WithMe videos are up 600%)
  • Museum Tours (Daily views up 60%)
  • Face Masks (DIY tutorials have been viewed 400 million times)
  • Dalgona coffee (A trendy quarantine treat that had a brief viral moment)
Top YouTube Searches During COVID-19 Pandemic

Identity Crisis

The idea and experience of one's self was top of mind as the pandemic disrupted people's lives around the world.


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"Video proved to be a unique way people could both express who they were and who they might become — say, by learning a new skill."

The following video topics rose in popularity since March:

  • Gardening
  • How to cut hair
  • Religious services
  • Video call beauty tips
Top YouTube Searches During COVID-19 Pandemic

"Astonishing Uniformity"

YouTube says the uniformity of these content trends around the world is "astonishing."

What we can take away from this is people share three main needs right now when it comes to content:


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  • Experiencing a sense of connection
  • Feel as good as possible
  • Project a strong sense of self

Source: YouTube Culture & Trends

For more YouTube search data, with insight into all popular terms from the past year, see the article below:

Google blocks shopping searches for QAnon conspiracy theory -

Posted: 09 Aug 2020 09:00 PM PDT

Google is blocking shopping searches related to the popular US conspiracy theory QAnon, as social media sites look to crack down on the movement, designated a terror threat in the US. 

Online sellers are now targeting British consumers with merchandise promoting the theory, but Google has banned the search term on its shopping tab amid concerns about its role in spreading misinformation and falsehood.

A spokesman for the company said: "We do not allow ads or products that promote hatred, intolerance, discrimination or violence against others."

QAnon followers believe that Donald Trump is leading the charge against a secretive group of liberal politicians and media figures who have secretly been controlling the US for decades, covering up paeodophilia, Satanic abuse rings and child trafficking. 

T-shirts sold on Amazon and Etsy as well as smaller sites aimed at British buyers link the theory, designated a domestic terror threat by the FBI, to Brexit and the UK.

In one design sold on Etsy, a woman models a T-shirt adorned with a Union Jack patterned Q, next to a Punisher skull, a Marvel symbol frequently used by US police and military and more recently co-opted by far-right groups and militias, and the slogan "pain is coming". 

Google did not say when the change was made, but the search term was returning results in early July and had been blocked by early August. 

The change is part of a series of restrictions Google, which also owns YouTube, has implemented on QAnon. 

YouTube was one of the main flourishing grounds for the theory, which is often discussed in long videos by so-called "truthers". 

Earlier this year the company said it would stop showing the videos in search results and in the recommendations which appear based on a viewer's previous interests. 

In May an FBI document emerged in which the US agency said it was concerned that believers could "carry out criminal or violent acts". 

A spokesman for Etsy said that they were monitoring the area and considering further restrictions. 

QAnon products were also widely available on Amazon. As of last week, over 2,000 were listed on its US site and almost 700 in the UK. 

The company did not respond to a request for comment.


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