Opera launches Opera For Business and announces new partnership with Google My Business - Nairametrics

Opera launches Opera For Business and announces new partnership with Google My Business - Nairametrics

Opera launches Opera For Business and announces new partnership with Google My Business - Nairametrics

Posted: 10 Aug 2020 12:30 AM PDT

Opera Limited (NASDAQ: OPRA), one of the world's major browser providers and leader in AI-driven content delivery, is extending its offering to small and medium enterprises (SMEs) in Nigeria.

In 2019 Opera launched OLeads, a lead generation platform, and OList, an online marketplace for local merchants. Today hundreds of thousands of local merchants and businesses have already been onboarded and remain active on these platforms, allowing them to establish an online presence and connect with the quickly growing internet user base in the country.

With an internet penetration rate of roughly 47% in Nigeria, the internet is a perfect space for Nigerian businesses to grow and connect with customers across the country. Today, with Opera's comprehensive new offering, this is becoming even easier.

Opera enters partnership with Google My Business for easier onboarding of SMEs into Google Search and Maps

 Google My Business is a scalable tool that helps businesses and organizations manage their online presence across Google properties, including Google Search and Google Maps. If you add your information and verify it in your business profile on Google, you can both help customers find your business and tell your story.

Opera is a brand used and loved by more than 125 million people across the African continent. Now that Opera has become a verified Google My Business partner, it's even easier for local businesses to enter the Google ecosystem. With Opera's help, the verification of a given business's profile is faster and business owners are able to get an extended online presence across Google's popular services and interact with their customers.

In connection with their Google My Business partnership, Opera is also extending its value proposition by launching Opera for Business. This expansive platform not only connects businesses with their customers via OLeads, OList and Opera Ads, but also through Google My Business and a tailored set of digital marketing and advertising services which include Google Ads.

"We've been working closely with Google for more than 15 years. Needless to say, we are excited about this next step in our collaboration in Nigeria and beyond. Nigeria is currently undergoing a rapid digital transformation and we are thrilled to be part of it by providing local businesses with the most comprehensive tools to date, allowing them to enter the online space and reach a wider audience," said Per Wetterdal, EVP Commercial at Opera.

Opera for Business empowers SMEs with an overall digital strategy

 Opera for Business is an expansion of the company's existing portfolio of products and services supporting small and medium enterprises. Beyond helping them enter and leverage the online ecosystem by establishing their digital presence on OLeads or OList and instantly connecting them to Google My Business, Opera for Business also features a rich set of digital marketing and advertising services such as online profile management, review management services, social media management, couponing and promotional tools, as well as a tailored set of advertising services across Opera, Google and Facebook inventories. This broad offering makes Opera for Business the go-to platform for businesses and merchants that wish to leverage the entire digital ecosystem to grow their businesses and make them thrive.

 Accelerating the digital transformation of Africa

 Opera has significant ambitions for accelerating the digital transformation of the African region. The company currently has a user base of more than 125 million people in Africa, out of its 360 million global user base. This includes use of the popular Opera Mini browser, Opera browser, and the standalone news application Opera News.

Opera has set new growth plans in Africa by expanding its product portfolio beyond mobile applications and introducing new innovative online marketing platforms such as Opera Ads, OLeads and OList. With this strategy now expanded through a partnership with Google My Business, Opera plans to continue leading the digital shift in Africa and maximizing the visibility of millions of African businesses online.

Companies who are interested in exploring Opera for Business can do so by sending an email to [email protected].


About Opera

Opera is a global web innovator. Opera's browsers, news products and fintech solutions are the trusted choice of more than 360 million people worldwide. Opera is headquartered in Oslo, Norway and listed on the NASDAQ stock exchange (OPRA). In 2019, Opera's PC user base grew 11 percent and has continued to see increasing engagement with 73 million MAU ((Average Monthly Users "MAU") in March 2020.


Google adds ‘Black-owned’ business attribute for Maps, Search listings - 9to5Google

Posted: 30 Jul 2020 12:00 AM PDT

Last month, CEO Sundar Pichai said that Google would "develop initiatives and product ideas that support long-term solutions" for the Black community. One of these efforts is a way for Black-owned businesses to identify themselves in Google Maps and Search, with that attribute launching today.

This marker comes as Google has noted a recent "surge in online searches for Black-owned businesses." From the Google My Business portal, merchants will be able to add the Black-owned business attribute. It's available in the US today for those with a verified Business Profile.

Appearing under "Highlights" in Google Maps and Search, the Black-owned attribute features a three-striped orange icon with a black heart at the center. It joins others like "Women-Led" and "LGBTQ-friendly," as well as those for accessibility.

To encourage adoption of this attribute, Google is partnering with U.S. Black Chambers, Inc. on training designed to help raise presence by leveraging tools like My Business and Analytics. Other efforts include:

As part of our $300 million commitment to support underrepresented entrepreneurs, we're integrating the attribute into the digital skills training programs we offer Black business owners through Grow with Google Digital Coaches. And through Google for Startups Accelerator for Black Founders, we're starting our work with the first cohort of 12 startups. 

Following an open call for employee ideas, Pichai in June said the company received over 500 suggestions. Some have already been rolled out — like Assistant's response to Black Lives Matter, while a product task force is working to prioritize and implement others. The company is also working to strengthen "policies against hate and harassment" on its platforms.

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