Google Ads vs SEO: Which One To Choose? - YourStory

Google Ads vs SEO: Which One To Choose? - YourStory

Google Ads vs SEO: Which One To Choose? - YourStory

Posted: 31 Jul 2020 09:18 AM PDT

If you are new to Digital Marketing or a Business Owner looking to understand the distinction between Google Ads and SEO before allowing digital advertising to your business, then this article is for you.

I understand, you would have heard of terms like Google Ads, Pay-Per-Click, Adwords, SEO, and Organic Search, which as a beginner might leave you perplexed like once I was.

Let's take every term and find out what it is and how it works.  

Search Engine Optimization

What is SEO?

Search Engine Optimization is a set of continuous activities performed by SEO experts from Professional SEO Services Company on a website to rank on Google search engine for the most searched keywords and to achieve organic traffic.

Is it still confusing?

Let's put in simple terms. For instance, suppose you have built a new website for your online Puma clothing business, since it is new, your customers have no idea about your website or Business. Am I correct?

In this case, it is not only your customers, but also Google has no idea of the existence of your website no matter how appealing it looks.

So if anyone searches for keywords such as Puma jacket, your website will be nowhere found on Google for that particular search term.

Google uses an algorithm to identify and rank your website. The set of activities that are done by SEO experts from SEO Services agency to get your website shown at the top of google for the keywords which will drive business for you is called SEO or Search Engine Optimization.

Is spending on SEO beneficial?

You should have known by now. If your customers cannot find your Business on Google when searching for the services or products you provide, then your competitor will grab the opportunity leaving you with nothing.

So it is significant for all online businesses to invest in Best SEO agency and rank for the keywords that are relevant to their business.

How does the SEO system work?

When a consumer searches for a keyword on the Google search, Google looks at its inventory for all the indexed web pages to find a webpage that has relevant information to the search team.

And after considering many other important factors such as Domain Authority, Age of the content, and so on, Google presents the web page to the user.

What is Google Ads(Previously known as Adwords)?

Google Ads otherwise known as Pay-per-click. 

Google Ads is a platform developed by Google to run ads for Businesses. Google gives access to Business to showcase their websites on top of Google for the most Business relevant keywords. 

There are different types of Google ads to full fill the various purposes based on advertiser needs.

The Business will pay google for every click they get for their ads by Customers.

Is spending on Google Ads Beneficial? 

When it comes to SEO, it is a long term investment and it could equally yield better results in the long run.

But Google ads, on the other hand, is for immediate results and works purely on bidding. As there will be a lot of competitive bidding for the same keyword, an experienced Google Ads agency will set a substantial bid to display your ad at the top of Google for users who searched for the particular keywords and result in higher leads and sales.

How does Google Adwords Work?

Businesses pay for the number of clicks they get on their advertisement.

Google Adwords gives a lot of control to the advertiser to choose the daily budget, Monthly budget, max amount spent on a click, and so on.

Your daily budget and your effective bidding strategy determine your position on Google Search Engine.

What to choose for My Business?

In my view, online marketing is the same as owning a car.

A car always requires proper maintenance and SEO is the essential maintenance. Whatever remodeling you do is considered as an investment and going to serve you long run.

Google Ads is like owning a sports car, it will get you all the attention and leads that you need, but once you stop spending, it is gone. but like a Sports car, the results will be more active.

In conclusion, Investment in SEO is mandatory for a website to aid improve your organic traffic to your website. Google Ads is for promoting. If there is an ongoing promotion and you want to spread the word quickly, then no doubt, Google ads are for you.

Want to make your startup journey smooth? YS Education brings a comprehensive Funding Course, where you also get a chance to pitch your business plan to top investors. Click here to know more.

Online Display Advertising Platforms Market Foresight By 2028 | Key Companies- FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK - Market Research Posts

Posted: 31 Jul 2020 01:41 AM PDT

North America, Europe, China, Japan, Rest of the World, July 2020,– – The Online Display Advertising Platforms Market research report includes an in-sight study of the key Global Online Display Advertising Platforms Market prominent players along with the company profiles and planning adopted by them. This helps the buyer of the Online Display Advertising Platforms report to gain a clear view of the competitive landscape and accordingly plan Online Display Advertising Platforms market strategies. An isolated section with top key players is provided in the report, which provides a complete analysis of price, gross, revenue(Mn), Online Display Advertising Platforms specifications, and company profiles. The Online Display Advertising Platforms  study is segmented by Module Type, Test Type, And Region.

The market size section gives the Online Display Advertising Platforms market revenue, covering both the historic growth of the market and the forecasting of the future. Moreover, the report covers a host of company profiles, who are making a mark in the industry or have the potential to do so. The profiling of the players includes their market size, key product launches, information regarding the strategies they employ, and others. The report identifies the total market sales generated by a particular firm over a period of time. Industry experts calculate share by taking into account the product sales over a period and then dividing it by the overall sales of the Online Display Advertising Platforms industry over a defined period.

Download Full PDF Sample Copy of Report:

The research covers the current market size of the Global Online Display Advertising Platforms Market and its growth rates based on 5 year history data. It also covers various types of segmentation such as by geography North America, Europe, Asia-Pacific etc., by product type Global Online Display Advertising Platforms Market, by applications Marketing and Advertising, Health, Wellness and Fitness, Construction and Others  in overall market. The in-depth information by segments of Online Display Advertising Platforms market helps monitor performance & make critical decisions for growth and profitability. It provides information on trends and developments, focuses on markets and materials, capacities, technologies, CAPEX cycle and the changing structure of the Global Online Display Advertising Platforms Market.

This study also contains company profiling, product picture and specifications, sales, market share and contact information of various international, regional, and local vendors of Global Online Display Advertising Platforms Market. The market competition is constantly growing higher with the rise in technological innovation and M&A activities in the industry. Moreover, many local and regional vendors are offering specific application products for varied end-users. The new vendor entrants in the market are finding it hard to compete with the international vendors based on quality, reliability, and innovations in technology.

Global Online Display Advertising Platforms (Thousands Units) and Revenue (Million USD) Market Split by Product Type such as Cloud based, On Premise ,

The research study is segmented by Application such as Laboratory, Industrial Use, Public Services & Others with historical and projected market share and compounded annual growth rate.
Global Online Display Advertising Platforms (Thousands Units) by Regions (2019-2028)

Market Segment by Regions 2012 2017 2022 2024 CAGR (%) (2019-2028)
North America xx xx xx xx% xx%
Europe xx xx xx xx% xx%
APAC xx xx xx xx% xx%
Rest of The World xx xx xx xx% xx%
Total xx xx xx xx% xx%

Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), and market share and growth rate of Online Display Advertising Platforms in these regions, from 2012 to 2028 (forecast), covering

Get Exclusive Discount:


There are 15 Chapters to display the Global Online Display Advertising Platforms Market.

Chapter 1, to describe Definition, Specifications and Classification of Online Display Advertising Platforms, Applications of Online Display Advertising Platforms, Market Segment by Regions;

Chapter 2, to analyze the Manufacturing Cost Structure, Raw Material and Suppliers, Manufacturing Process, Industry Chain Structure;

Chapter 3, to display the Technical Data and Manufacturing Plants Analysis of Online Display Advertising Platforms, Capacity and Commercial Production Date, Manufacturing Plants Distribution, R&D Status and Technology Source, Raw Materials Sources Analysis;

Chapter 4, to show the Overall Market Analysis, Capacity Analysis (Company Segment), Sales Analysis (Company Segment), Sales Price Analysis by FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini, MediaMath, Adobe Media Optimizer, Quantcast Advertise, Choozle, Acquisio, The Trade Desk, Flashtalking , ;

Chapter 5 and 6, to show the Regional Market Analysis that includes North America, Europe, Asia-Pacific etc., Online Display Advertising Platforms Segment Market Analysis Cloud based, On Premise , ;

Chapter 7 and 8, to analyze the Online Display Advertising Platforms Segment Market Analysis (by Application) Major Manufacturers Analysis of Online Display Advertising Platforms;FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini, MediaMath, Adobe Media Optimizer, Quantcast Advertise, Choozle, Acquisio, The Trade Desk, Flashtalking ,

Chapter 9, Market Trend Analysis, Regional Market Trend, Market Trend by Product Type Cloud based, On Premise , , Market Trend by Application Marketing and Advertising, Health, Wellness and Fitness, Construction and Others ;

Chapter 10, Regional Marketing Type Analysis, International Trade Type Analysis, Supply Chain Analysis;

Chapter 11, to analyze the Consumers Analysis of Online Display Advertising Platforms;

Chapter 12, to describe Online Display Advertising Platforms Research Findings and Conclusion, Appendix, methodology and data source;

Chapter 13, 14 and 15, to describe Online Display Advertising Platforms sales channel, distributors, traders, dealers, Research Findings and Conclusion, appendix and data source.

Purchase full report @:

Thanks for reading this article; you can also get individual chapter wise section or region wise report version like North America, Europe or Asia.

About Author:
JCMR global research and market intelligence consulting organization is uniquely positioned to not only identify growth opportunities but to also empower and inspire you to create visionary growth strategies for futures, enabled by our extraordinary depth and breadth of thought leadership, research, tools, events and experience that assist you for making goals into a reality. Our understanding of the interplay between industry convergence, Mega Trends, technologies and market trends provides our clients with new business models and expansion opportunities. We are focused on identifying the "Accurate Forecast" in every industry we cover so our clients can reap the benefits of being early market entrants and can accomplish their "Goals & Objectives".

Contact Us:
Mark Baxter (Head of Business Development)
+1 (925) 478-7203
Email: [email protected]


Popular posts from this blog

The 3 Types of SEO Reports You Should Be Building in 2020 - Search Engine Journal

11 Domain Factors You Must Evaluate During an SEO Audit - Search Engine Journal

Complete guide to keyword research for SEO - Search Engine Watch