10+ Best Keyword Rank tracking Tools (2020) Free & Paid - YourStory

10+ Best Keyword Rank tracking Tools (2020) Free & Paid - YourStory

10+ Best Keyword Rank tracking Tools (2020) Free & Paid - YourStory

Posted: 01 Jul 2020 08:10 PM PDT

Are you looking for Best Keyword Rank tracking Tools In 2020 so that you can easily track your SERP ranking and perform changes then you are on the right place. SEO tools are necessary for any website owner. They are essential to check how good your keywords are. Thus, your website will come in top rating and ranking by search engines where people search for information, product, and services. You will also get benefits when those people are converted into sales. Hence, you must use the best rank-tracking tool and keyword tracking tools to beat the online competition.

There are webmasters and some website service providers who do this work for a fee. They make use of the below mentioned top ten keyword position checker and tracking tools. They are also multi-user online tools. Therefore, you can independently check these tools to track your keyword ranking SERP.

Best Keyword Rank tracking Tools (2020)

1. SEMrush

SEMrush is one of the top keyword rank tracking tools, which is preferred by bloggers, e-com sites, and digital marketers. They launched this tool as software as a service or SaaS product. This is a global tool, which is trusted by webmasters. Hence, this freemium product pricing starts from $ 99 for a month. You can use this marketing analytics software on Mac and Windows OS. 


  • You can do keyword researches in 16-different most used languages of this world apart from English.
  • This tool spools from 142 numbers of different geo databases for your site's keyword ranking and tracking purpose along with your competitors. 
  • It is the best tool to identify the long-tail keywords from different search engine pages or SERPs.
  • You can do a better keyword analysis with the top 10 competitors, which are matching with your domain. 

Get It Here

2. SERPWatcher

SERPWatcher is an affordable website rank tracking tool, which is the best for small businesses and bloggers. This user-friendly software is developed by the Mangools, as one of the SEO tools in their list. This tool enables your domain keyword ranking in AOL, Bing, Google, and Yahoo search engines. This is why it is named as SERP watcher. Their pricing starts from $ 49 a month. 


  • It allows tracking with location-specific by custom selection options for checking keywords and ranking of your site in various SERPs.
  • You can customize report generation and even set alerts.
  • You can know your keywords ranking on various SERPs.
  • It has a keyword finder tool to use in your SEO to put strong keywords. 

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3. SEranking

SEranking.com is one of the all in one site rank checking tools. This is an online freemium tool, which allows a 15-days free trial. Thereafter, it is affordable to pay $ 18 a month. This is the best keyword rank monitoring tool for small business owners, SEO professionals, and digital marketing agencies. This is a user-friendly online tool for the present generation.


  • You can analyze online keyword ranking with your website and your competitors.
  • You can set country and city wise analysis for checking your site performance.
  • This tool has the provision of multiple languages keyword rank checking in major SERPs.
  • The tool enables you to track mobile users, desktop users, and G-map.

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4. SEOprofiler 

This website rank-tracking tool offers a free trial for a week for all types of users. It is the best SEO tool for bloggers, businesses, and webmasters to analyze website ranking and improve them. This is a user-friendly and five users can use this tool, who can be your SEO team. Their pricing starts from $ 99 to $ 999 for monthly plans. Their yearly plans are affordable for small businesses, professionals, and digital marketing enterprises.


  • This tool enables you to spy on your top 10 competitors and get your ranking report comparison daily. 
  • This tool has one of the best keyword suggestion, optimization, and automated keyword suggestion features. They are useful for your site ranking.
  • This tool crawls from top SERPs, which are desktop and mobile users.
  • You can check your site ranking without any location-specific restrictions.  

Get It Here

5. Advanced Web Ranking Cloud

Advanced Web Ranking Cloud or AVR could is an advanced marketing analytics software. The developer of this tool has designed for professional purposes. They have developed one of the trusted domain rank checking tools for business, bloggers, and website-related ancillary service providers. This online tool is a freemium product. You can try the free trial and go for its paid version, which starts from $ 49 a month.


  • This tool spools data from major search engines like the AOL, Bing, Google, and yahoo. 
  • This cloud-based tool helps you to search for keywords in advanced methods, which are not in other similar tools.
  • You can customize your website rank tracking and get user-friendly reports.
  • This tool can deliver on-demand updates of your domain ranking along with your competitors.

Get It Here

6. Ahrefs 

This is one of the professional keyword rank tracking tools available in the online visibility and marketing analytics software market. The big business, professional bloggers, and online marketing agencies can make use of its varied features to increase site ranking. This rank-tracking tool offers a free tutorial. Its monthly pack starts from $ 99 onwards. 


  • You can add up to five competitors and do a better keyword rank tracking analysis with our website.
  • This tool crawls from the top ten search engines. This is to check your website ranking on those SERPs.
  • Its keyword explorer feature spools from 171 nation's keyword data.
  • Its rank tracker enables you to track along with your competitors, who use desktop and mobile.

7. Moz Rank Tracker

The world's leading online visibility and marketing analytics software developer the Moz developed this keyword rank tracking tool. They serve their SEO tools as downloadable software and as online versions. They offer a 30-days free trial. Their paid packages start from $ 99 to $ 599 a month. Moz Rank Tracker is the best to use by big businesses, bloggers, SEP professionals, and digital marketing service providers. 


  • This keyword rank tracking tool enables you to check to rank apart from the current timeline. 
  • This tool enables you to track your domain along with your competitor's domains. 
  • It's Moz Local is an added advantage to check local SEO based on your keyword ranking. 
  • This tool crawls across 200 countries for your website rank checking. 

8. Linkdex

Linkdex Ltd developed this tool as a SaaS product. This site rank-tracking tool is the best to buy by professional teams. When compared to other lineups in a similar field, it is priced high. Yet, the pack begins from $ 600 a month. Their yearly pack may be affordable as they may give some timely offers and discounts. It is advisable to try their free trial online before you buy a suitable pack.


  • You can get insightful site rank tracking reports within seconds.
  • It has website ranking intelligence features. This enables you to do comprehensive keyword research for a better analysis of your website.
  • This site rank-tracking tool enables us to do multi-domain comparisons.
  • You can get timely accurate traffic as per the inserted keywords on your website.

9. Searchmetrics

Searchmetrics is available as a SaaS product across this globe. Its keyword rank tracking tool is considered to be with powerful intelligence. This developer is known for its Searchmetrics Suit. Yet, this tool is the best to use by a professional team in digital marketing and SEO services. As the tool name is, this tool helps you to rectify various SEO functions on your website by its search metric reports.  


  • You can do website rank tracking from 130 countries.
  • This tool crawls from the world's top search engines.
  • This tool has a ranking on-demand feature. This allows you to get instant site rating and ranking report 5-times a week.
  • You can check site ranking with 485 city lists, whom and desktop, and mobile users.

10. seoClarity

This is a comprehensive website keyword rank tracking tool, which is available as a SaaS product. This tool supports mobile, web-based, and cloud platforms. Hence, it is the best tool for SEO agencies, digital marketers, and webmasters.   


  • This tool enables you to analyze standard, organic, and mobile keywords simultaneously.
  • It has a keyword research tool to check keywords ranking on your site along with the competitors too. 
  • You can track your keyword ranking in custom mode by selection locations.
  • It has rank tracking features, which enables you to get a timely report of traffic based on your site keywords. 

Best Free SERP Tracking Software - Conclusion

These top 10 SERP rank tracking tools are listed as of 2020. You can check here for the latest updates on the SEO tools, which are essential by bloggers, SEO professionals, and website ancillary service providers. The above listing is of freemium products. There are also many free tools in this category. Yet, they are not worth, when you wish to monetize from your website.  


Which rank-tracking tool is the best?

SEMrush, SE Ranking, SERPWatcher are the best keyword rank-tracking tools.

Best rank-tracking tool for small business

Semrush, Google Analytics, Google Search Console, Rank Ranger, Screaming Frog, and Moz are the best rank checking tools for small business website owners.

Which rank-tracking tool is the best for bloggers and digital marketers?

SEMrush, Serpwatcher are the best rank-tracking tools for bloggers and digital marketers.

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How to Show Up On the First Page of Google - Business 2 Community

Posted: 02 Jul 2020 06:38 AM PDT

When you are visiting a city and suddenly realize you need a quick bite to eat, what do you do? Undoubtedly, you pull out your smartphone and Google something along the lines of "Pizza in Seattle." The first page of Google appears, and you see a business listed with all the information you were seeking instantaneously: the hours, the phone number and some Google Reviews from real people verifying that the pizza is tasty and reliable. Do you choose the first business to come up? The second in the list? The third? It is a pretty safe bet that the answer to one of those questions is yes. Appearing on the first page of Google can mean life or death for a business. In order to do so, you need to improve your search engine optimization, or SEO.

Here are three quick facts to hammer this point home:

  • 75% of people never look past the first page of search engines.
  • 70-80% of people ignore paid search results, instead clicking on organic search results.
  • 87% of smartphone users use search engines at least once a day.

In order to improve your business's website for SEO, there are some simple steps you can take without extensive technical knowledge. Once completed, your business has a better chance of being featured on the first page of Google, with readily available, easy-to-access information. This will help your business not only get discovered, but drive sales.

Woman on city streets picks up phone. Used to demonstrate that she is going to pick a shop based on the first page of Google results.

It is becoming increasingly common to use voice search to find nearby shops or services.

Step One: Improve SEO by Creating a Google My Business Account

The first step is to create a Google My Business account. In fact, according to Hootsuite, customers are 70% more likely to visit businesses with a Google My Business listing.

A Google My Business account is free, and after a few simple steps, your business will show up with all its most important information when people search on Google. The sign-up process takes you step-by-step and verifies that you are the owner. One way you can approach this is to Google your own business, then click the hyperlink with the words "Own this business?"

The best part about this process is that even creating a Google My Business account improves your local SEO, which means your business is already more likely to appear on the first page of Google.

This listing will include contact information, business hours, Google Reviews, an about section and even a space for customers to ask questions. You also have the ability to post if there are updates to your business such as temporary closure, new hours or special events.

Step 2: Improve Your SEO Through Reviews

Now that we've established your business's Google profile, let's think about how to improve SEO to rank higher. Every month, Google reports there are over 5 billion searches on Google for restaurants, 3 billion searches for hotels, 1 billion searches for clothing stores, 600 million searches for hair and beauty salons and 5 million searches for coffee shops. How do you stand out?

Woman asks man to leave her shop a review at the counter of a coffee shop. The goal is to improve her local SEO.

Ask loyal customers to leave you a Google Review and make it easy for them to do so.

First and foremost, request Google Reviews from your loyal customers. According to Review Trackers, "the buying decisions of 90 percent of consumers are influenced by reviews, and a majority of consumers view Google reviews before they will visit a business (63.6 percent)." Beyond lending credibility, reviews will improve SEO and help your business appear on the first page of Google.

A simple way to share the link with your customers is to do a Google search of your own business, click "write a review" as if you were going to write one, then copy the URL. Then, when a customer or client clicks it, it will lead them to the forum.

Some ways to incentivize your customers to write a Google review are as follows:

  1. Reach out directly, in a personalized email, explaining how appreciative you are for them as a loyal customer and how much a review would mean to you.
  2. Add a link in your business's newsletter.
  3. Run a contest, where you are entered into the lottery by leaving a review.
  4. Give a discount code or a small prize to everyone who leaves a review.
  5. If you are a brick-and-mortar shop, ask customers in person to leave a review as they are checking out. Hand them a card with information that makes it easy for them to do so.

Make sure you respond to the reviews people do leave, to demonstrate your responsiveness and to broadcast that you have strong relationships with your customers. Remember, the more confident a consumer feels, the more likely they are to make a purchase decision. Showing up on the first page of Google and reassuring customers that you are the best choice is a surefire path to success.

Step 3: Improve Your SEO By Cleaning Up Your Website Design

According to Google's SEO Starter Guide, the best performing websites have straightforward, intuitive and hierarchical design. A website that is exceptionally logical makes more sense to search engines and humans alike. When the search engines can interpret your site easily, it improves the chances that your business will appear on the first page of Google.

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Hands holding and iPhone viewing website traffic pie chart. This photo is to demonstrate that website views are increasing because the businesss website is appearing on the first page of Google.

Improve SEO and increase views to your website by creating a clean, straight-forward website design.

Make it really easy to access the most critical information: the about section, the contact information, and a list of your products or services. Use simple, easy-to-read language. Communicate the topic of your company's products or services so that even an algorithm could understand. Speaking in flowery or metaphorical language will not serve you well in SEO. Think of your subheads as if they were descriptive labels in a paper outline.

Ensure that your website is optimized for mobile. Google will interpret your mobile site, too, so ensure that your website reads well on both desktop and mobile versions for better SEO.

Lastly, ensure that the URL can easily be read and isn't a series of random numbers and letters. The URL should read as words with dashes instead of spaces.

Step 4: Choose Strategic Keywords To Improve Your SEO

What Are Keywords?

  • Keywords are words or phrases that boil down the essence of your business. When people conduct a search, these are the words they would choose to look for your company. Choose simple, nontechnical and practical words and phrases for your keywords.
  • In the words of Moz, "Keywords are as much about your audience as they are about your content." You need to understand the language and phrasing that your audience would use, rather than how you might describe your own business or content. After all, they are the ones conducting the search queries.

How Do You Find Keywords?

When deciding on keywords, it is crucial to choose words and phrases that are being searched for in high volumes. The caveat being that if they are too popular, you will have too much competition. It's a balance. You want to brainstorm your keywords, then do your research to find out which ones will best drive results. There are a number of free keyword research tools at your disposal on the internet. Here are a few examples:

· Moz Keyword Explorer

· Wordstream Keyword Tool

· Google Chrome Extension: Keywords Everywhere

How To Choose Strategic Keywords To Improve Your SEO

Woman is excited looking at iPhone while outdoors. This is to show that people will be excited to find what they are looking for on search engines if your business shows up first on Google.

Capture new potential customers by being specific with your keywords.

  • Be specific with Long-Tail Keywords. These are keywords that have more than one word and are therefore more specific. For example, instead of using the keyword, "Gelato," a generic word that will retrieve millions of pages before yours, use the key phrase "Gelato shop in Seattle." This way, when someone enters these words, your business will appear higher in search engine results pages.
  • Once you find your keywords, use them in meta-descriptions, titles, headers, subheads, image titles, captions and paragraphs. However, do not overdo—you need to strike a balance for SEO. In the body of your content, a good rule of thumb is to use a keyword once every hundred words.

Step 5: Exhibit Expertise And Authoritativeness In Your Content For Improved SEO.

When you are searching to hire someone for a service or purchase a product, what is the number one thing that matters? Knowledge. You want to be rest assured that when you are making a purchase, it is backed by experts and therefore the highest quality possible. The search engine algorithm agrees with this notion. So, how does Google measure the credibility of your site? A number of factors determine if your business will appear first on Google.

Moz has developed a program which indicates how well your website will perform on search engine results pages (SERP). It is referred to as "Domain Authority (DA)." A score ranges from one to 100. The higher your score is, the better your SEO, and the better you are predicted to perform in search engine results.

A persons hands conducts a search on a computer scree. This is to show that people will make decisions based off the first page of Google results.

Creating valuable content makes your content shareable, gets more views and improves your search engine optimization.

Moz takes into account multiple features of your website to determine how it will perform. This can give you a general picture of how well your website SEO efforts are going, as well as some insight into aspects of your site that are particularly strong or weak. If you can tweak your website to get a better score, you are more likely to appear on the first page of Google. The tool is free and all you need is the URL. Try it out here.

Step 6: Actively Improve Your Domain Authority For Better SEO

How can you improve your domain authority score?

  1. By linking to other sites with high domain authority. This is crucial. In a blog like this very one you are reading, link to reputable sites. Think the New York Times, Google, a scholarly website or a popular marketing blog like Hubspot. This shows both users, and the search engine, that you are using reliable sources and are therefore more reputable yourself.
  2. By having sites with high domain authority linking to your site. This will come naturally if you write valuable blog articles. The more worthwhile your content is, the more others will be inclined to share it, increasing your domain authority and therefore SEO. This is why it is so crucial to not be solely self-promotional — creating meaningful content goes a long way.
  3. By getting more people to visit your website. This can be greatly helped by linking to your site on social media such as YouTube, Facebook, LinkedIn, Instagram, Pinterest; you name it! The more people you get to go to your website, the better your SEO. Additionally, every post you create will reach a wider audience if you use popular hashtags, and tag locations and other relevant businesses. Check out this article from the Three Girls blog for the most popular hashtags and social media trends according to the data.
  4. By Creating Longer Articles and Posting Consistently. Long-form content (at least 2,000 words) has been proven to outrank shorter content for SEO. Creating and publishing content consistently and at regular intervals is also key. Make a content calendar and stick to your plan, even down to a reliable day and time.

In this day and age, it is indisputable that showing up on the first page of Google will make or break a business. This guide gives you a framework to take the necessary steps to improve your outcome in search engine result pages.


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