Google Adds Quick Insights on Ad Performance and 'Keyword Themes' for Ad Targeting - Social Media Today

Image
Google Adds Quick Insights on Ad Performance and 'Keyword Themes' for Ad Targeting - Social Media TodayGoogle Adds Quick Insights on Ad Performance and 'Keyword Themes' for Ad Targeting - Social Media TodayPosted: 17 Jun 2020 12:00 AM PDTGoogle's looking to enhance its simplified Smart Campaigns offering by adding a new way to quickly check on your Google Ads performance, and a new listing of keywords to target, based on your products and services.First off is the new ad check - Google's made it easier to check your ad performance in the mobile app, with a simple search on Google itself. As you can see here, search for 'Google ads' or 'My Ads' and Google will provide you with a basic overview of how your campaigns are going, while you'll also be able to see how your ads look to others.As per Google:"If you want an efficient way of checking your ad status, this feature is for you. We've made our reporting features …

“Trip.com And Google To Launch Travel Trends Report - pymnts.com” plus 1 more

“Trip.com And Google To Launch Travel Trends Report - pymnts.com” plus 1 more


Trip.com And Google To Launch Travel Trends Report - pymnts.com

Posted: 23 Jun 2020 08:51 AM PDT

Trip.com Group, the Shanghai-based provider of travel services, has joined Google to launch a travel trends report, the company announced Tuesday (June 23).

The "Trip.com Group x Google Travel Trends Report" was created to predict trends and forecast the next Top 20 destinations, the company said.

It will be written based on a variety of indicators, including data from Trip.com and an analysis of statistics from Google Trends, the website that analyzes the popularity of top global queries in Google Search.

"With the onset of the pandemic the entire world is facing an unprecedented level of uncertainty,"  Google China Head of Industry Wilson Wu said in a statement. "The normal dynamics of the travel business have been completed up-ended, and this is definitely not an easy time for many of us. But even in the middle of this global crisis, there are opportunities to bounce back and innovate towards the new normal."

A pilot edition based on the Asia-Pacific region with business insights data from Trip.com Group was produced. The report provides a glimpse into how consumers are reacting to the evolving dynamics in travel and trends for the industry for the next few months.

As travel restrictions are being eased, the inaugural report revealed, interest in travel, specifically short trips, is rising. Among customers in the Asia-Pacific region considering travel, 30 percent said they want to take a trip within the next 90 days while more than 70 percent of searches prefer a short trip.

The data identified the Top 20 short-haul destinations including Bangkok, Seoul, Shanghai, Jeju-do, Tokyo, Bali, Manila, Busan, Xi'an, Kuala Lumpur, Osaka, Penang, Da Nang, Bintan, Taipei, Singapore, Pattaya, Hong Kong, Phuket and Macau.

Not surprisingly, customers identified flexibility as their most important consideration, with 57 percent citing no-fee cancellation policies as the most attractive feature when booking travel. In addition to flexibility, 27 percent of customers identified advance booking discounts as a key motivator for booking travel, while 25 percent preferred insurance coverage.

The report comes as travel restrictions are being lifted in numerous markets.

"Now is the time to capture recovery demand," said Wu. "Travel providers must respond with products and services that allow flexibility."

Still, a recent survey by PYMNTS found interest in travel has its limits. Less than half,  44 percent, of respondents who want to resume their daily activities want to travel domestically. Only 18 percent of consumers find international travel appealing.

——————————

NEW PYMNTS STUDY: DELIVERING CARDHOLDER CUSTOMER SERVICE

The Delivering Cardholder Customer Service Report, a PYMNTS and Elan collaboration, examines how FIs are addressing their cardholders' concerns and how they can drive greater satisfaction. The report is based on a survey of 2,078 U.S. consumers across of a range of demographic groups.

Fintan Costello: Examining key differences in the US and European affiliate markets - SBC Americas

Posted: 23 Jun 2020 08:45 AM PDT

Fintan Costello, Managing Director at BonusFinder, spoke to SBC America about the differences between the US and European affiliate industries, BonusFinder's expansion and whether the black market will drive regulation of online casinos in states that still do not allow it.

SBC Americas: How does the US affiliate sector differ to the European one?

Fintan Costello: The main thing is the regulation and licensing. With the country broken down into states with their own rules and regulation it creates a fragmented legal environment. Eighteen states have now regulated sports betting but only five of them allow online casino. So as an affiliate, you need a state by state strategy and you also need to ensure you have a license where it is required. Each state has its own documentation requirements with some demanding very extensive amounts of paperwork.

On top of this, the number of licensed operators per state vary massively. At the time of writing, one online operator is live in Illinois, versus 10+ operators in New Jersey. When you compare this to say the UK where there are hundreds of licensed operators, it's a big difference.

SBC Americas: How are affiliates faring in the US market where there are fairly new and licensing regimes are in place? Are they as profitable/popular as in Europe?

Fintan Costello: The US affiliate market is dominated by a small number of very large operators that have done a fantastic job buying up key assets and cementing their position in the market place. With still a fairly low number of states licensed, the market is still relatively small which makes it difficult for the small to medium sized affiliates to gain foothold.

SBC Americas: You are now operating in six states, which market are you most impressed with and why?

Fintan Costello: We see New Jersey as the lighthouse market in the US. NJ has a large number of licensed operators, a full range of products available and it was the first state to license. We can see that online and offline gambling grow the pie and aren't cannibalising each other which is a sign of a healthy market.

SBC Americas: In Europe, affiliates are not required to be licensed, but they are in most American states. From your experience in both continents, do you believe regulation should be implemented everywhere?

Fintan Costello: I'm pro-licensing of affiliates and realistically when we look at the way things are shaping up in some European countries such as the UK and Sweden, it's easy to see this becoming more normal outside of the US as well.

SBC Americas: If so, what would it achieve and what gap would it fill? And would the sector change at all as a result?

Fintan Costello: Requiring affiliates to operate under a clear licensing regime will help in a number of areas. The key thing is that it removes the ambiguity of law interpretations by operator compliance managers who all have very different requirements even in the same market. Licensing will also help with things like banking which clarifies the position of affiliates in the gambling space.

SBC Americas: BonusFinder has conducted research around the size of the unlicensed online casino market which is sizeable, do you think the black market will drive regulation of online casinos in states that still do not allow it?

Fintan Costello: The size of the black market will be one of the factors that a state will consider when passing further legislation including benefits to the land-based casinos, employment, tax revenue and most importantly, player protection.

Recent research that we carried out showed that searches for unlicensed, offshore online casino brands have risen by 42% in the last 12 months with volumes for the largest black market site up to five times higher than for the term 'online casino'.

Using Google Trends data between May 2019 and May 2020, we found that searches for the generic term 'online casino' climbed by 149% in the last year and 37% in the first six months of 2020. This is proof that the demand for online casino is there and state regulators should embrace this development and regulate to ensure the protection of its citizens.

Comments

Popular posts from this blog

keyword

What Entrepreneurs Should Know About SEO - Business.com

Google report highlights top 5 emerging trends in online searches - Exchange4Media