Google Adds Quick Insights on Ad Performance and 'Keyword Themes' for Ad Targeting - Social Media Today

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Google Adds Quick Insights on Ad Performance and 'Keyword Themes' for Ad Targeting - Social Media TodayGoogle Adds Quick Insights on Ad Performance and 'Keyword Themes' for Ad Targeting - Social Media TodayPosted: 17 Jun 2020 12:00 AM PDTGoogle's looking to enhance its simplified Smart Campaigns offering by adding a new way to quickly check on your Google Ads performance, and a new listing of keywords to target, based on your products and services.First off is the new ad check - Google's made it easier to check your ad performance in the mobile app, with a simple search on Google itself. As you can see here, search for 'Google ads' or 'My Ads' and Google will provide you with a basic overview of how your campaigns are going, while you'll also be able to see how your ads look to others.As per Google:"If you want an efficient way of checking your ad status, this feature is for you. We've made our reporting features …

“Trending Netflix, streaming shows: 'The Politician,' 'Search Party' - Business Insider - Business Insider” plus 2 more

“Trending Netflix, streaming shows: 'The Politician,' 'Search Party' - Business Insider - Business Insider” plus 2 more


Trending Netflix, streaming shows: 'The Politician,' 'Search Party' - Business Insider - Business Insider

Posted: 25 Jun 2020 09:39 AM PDT

  • Netflix's "The Politician" and HBO Max's "Search Party" revival are rising in audience demand.
  • Every week, data company Parrot Analytics provides Business Insider with the top streaming originals with the biggest week-over-week increase in demand in the US.
  • These aren't necessarily the most popular titles, but the ones that are gaining the most momentum. 
  • Visit Business Insider's homepage for more stories.

Despite unfavorable critic reviews for the first season, Ryan Murphy's "The Politician" returned last week to rising audience demand.

Every week, data company Parrot Analytics provides Business Insider with the top streaming originals that have seen the biggest week-over-week increase in audience demand in the US. Parrot Analytics measures demand expressions, its global TV measurement standard that reflects the desires, engagement, and viewership of a series, weighted by importance.

This week measured the increase in demand from the week of June 10 to June 16 to the week of June 17 to June 23. These aren't necessarily the most popular titles in the US, but they are the ones gaining the most momentum among audiences.

HBO Max's "Search Party" revival is also gaining momentum this week.

Below are the top 8 streaming original TV shows on the rise this week:

Why photos of Winston Churchill disappeared from Google search results - The Indian Express

Posted: 14 Jun 2020 07:18 AM PDT

By: Trends Desk | New Delhi | Published: June 14, 2020 7:41:16 pm
winston churchill, winston churchill google search photo missing, churchill photos vanish google, After Google received backlash online, the company aplogised over the technical glitch and the issue was later resolved. (Source: Google)

In a mysterious case, photos of Winston Churchill stopped appearing on Google search over the weekend. As many tried to look for British Prime Ministers and list of World War II leaders, images of the former UK PM were not visible on the search engine's results.

The development left netizens baffled online, with many tagging the tech giant demanding answers. Although the company 'fixed it' following to outrage, people have sought a proper explaination.

As people searched with his name, a black box appeared instead of Churchill's photo. People on social media were quick to point out that pictures of Adolf Hitler, Stalin and Mao were still displaying on the search engine

The latest episode comes after a Black Lives Matter protest in central London last weekend led to Churchill's statue being defaced with the word "racist".

The tech company on Sunday reacted to the complaints by the users and apologised for the error. Taking to Twitter, the US-based company wrote: "This was not purposeful & will be resolved. Images in such panels are automatically created & updated. During an update, they can briefly disappear".

In a serious of tweets, the company claimed the glitch was temporary and blamed an update for the unwanted error. "If a Knowledge Graph image is missing due to an update, the subject will be named but lack an image in anything automatically generated from the Knowledge Graph. This is why Churchill's image (but not his name) is missing from some lists. It is temporary & will be resolved".

As some highlighted that the search engine was showing only one-term of his reign in office, alleging the company was purposefully trying to hide his legacy, Google said, "It shows an automatically generated Knowledge Graph list. This is not specific to Churchill".

While resolving the issue, the company also added, "We'll want to explore exactly why an automatic update caused it to disappear & see if there are any improvements in those systems to address."

However, netizens were not impressed with their apology and demanded to know the main reason behind it. Many also have been either sharing photos of Churchill online in his honour.

Earlier this week, current British PM Boris Johnson reacted to the controversy surrounding Churchill's legacy and how his statue was targeted by demonstrators. "The statue of Winston Churchill in Parliament Square is a permanent reminder of his achievement in saving this country – and the whole of Europe – from a fascist and racist tyranny," he tweeted.

"We cannot now try to edit or censor our past. We cannot pretend to have a different history. The statues in our cities and towns were put up by previous generations," he added in a serious of tweets saying "Yes, he sometimes expressed opinions that were and are unacceptable to us today, but he was a hero, and he fully deserves his memorial."

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How Public Opinion Has Moved on Black Lives Matter - The New York Times

Posted: 10 Jun 2020 12:00 AM PDT

In the last two weeks, American voters' support for the Black Lives Matter movement increased almost as much as it had in the preceding two years.

Net support is a measure showing the percent of respondents who supported a policy minus the percent who said they did not support it.·Civiqs daily tracking poll of registered voters

American public opinion can sometimes seem stubborn. Voters haven't really changed their views on abortion in 50 years. Donald J. Trump's approval rating among registered voters has fallen within a five-point range for just about every day of his presidency.

But the Black Lives Matter movement has been an exception from the start.

Public opinion on race and criminal justice issues has been steadily moving left since the first protests ignited over the fatal shootings of Trayvon Martin and Michael Brown. And since the death of George Floyd in police custody on May 25, public opinion on race, criminal justice and the Black Lives Matter movement has leaped leftward.

Over the last two weeks, support for Black Lives Matter increased by nearly as much as it had over the previous two years, according to data from Civiqs, an online survey research firm. By a 28-point margin, Civiqs finds that a majority of American voters support the movement, up from a 17-point margin before the most recent wave of protests began.

How voters' views on Black Lives Matter have changed in the last two weeks

Though they started from different places, all kinds of voters moved sharply in the direction of supporting the movement.

Net support, two weeks ago vs. now Change equivalent to previous …
All registered voters 21 months

By party

Democrat 29 months
Independent 10 months
Republican 10 months

Age

18 to 34 9 months
35 to 49 14 months
50 to 64 29 months
65+ 8 months

Education

Non-college grad. 10 months
College graduate 22 months
Postgraduate 28 months

Race

White 10 months
Black 37 months
Hispanic or Latino 25 months
Other 30 months

Source: Civiqs

The survey is not the only one to suggest that recent protests enjoy broad public support. Weekly polling for the Democracy Fund's U.C.L.A./Nationscape survey shows a significant increase in unfavorable views of the police, and an increase in the belief that African-Americans face a lot of discrimination.

Perhaps most significant, the Civiqs data is not alone in suggesting that an outright majority of Americans agree with the central arguments of Black Lives Matter.

A Monmouth University poll found that 76 percent of Americans consider racism and discrimination a "big problem," up 26 points from 2015. The poll found that 57 percent of voters thought the anger behind the demonstrations was fully justified, while a further 21 percent called it somewhat justified. Polls show that a majority of Americans believe that the police are more likely to use deadly force against African-Americans, and that there's a lot of discrimination against black Americans in society. Back in 2013, when Black Lives Matter began, a majority of voters disagreed with all of these statements.

Will the recent shift in opinion last? News events can sometimes cause a shift in public opinion that quickly dissipates. After mass shootings, for instance, big spikes in support for gun control typically ebb as soon as memories of the bloodshed fade.

How voters' views on other issues have changed in the last two years

Large swings in public opinion in short periods are not typical. Two-week periods with the biggest shifts in movement are highlighted.

Some groups have always had close to universal support for Black Lives Matter.·Source: Civiqs

But there are reasons to think that the Black Lives Matter movement might be different. For one, the shift continues a long-term trend in public opinion that preceded the death of Mr. Floyd. By the time of the 2016 election, many white liberal Democrats held some views on race that were to the left of African-Americans over all, in what some branded the "Great Awokening."

Perhaps surprisingly, the election of Mr. Trump may have helped move public opinion even more. There's a longstanding tendency for voters to drift toward the views of the party out of power on various issues, sometimes called thermostatic public opinion.

And whether on gay marriage or civil rights, American public opinion tends to drift toward the side advocating equal treatment. Public opinion doesn't have nearly as clear a record of drifting toward the left on issues that don't hinge on equal treatment under the law, like gun control and abortion.

With a majority of Americans backing the protests, it's also possible that steps by political actors could move opinion further. The support of Republican elected officials, like Senator Mitt Romney, could give permission for some potentially sympathetic Republican voters to re-evaluate their views on the issue. In general, public consensus becomes likelier when the two parties reach a consensus.

Of course, it's also possible that events could move public opinion the other way. The tactics of some protesters could be a factor. Kneeling during the national anthem may be less effective at appealing to persuadable Americans than the recent peaceful protests, for instance. A sense that protests were getting out of control, with looting and violence, could also harm the public image of the movement. And it is possible that the movement will face fresh obstacles as it transitions from a critique of the status quo to proposing new policies. Some of the policies under discussion, like defunding the police, may hold more limited support than police reforms.

There's no way to know what will happen next. After all, no one just a few years ago would have predicted that a majority of Americans would say they have a favorable view of Black Lives Matter.

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