“Top 5 SEO Optimization Strategies for Your Website - Business 2 Community” plus 1 more

“Top 5 SEO Optimization Strategies for Your Website - Business 2 Community” plus 1 more

Top 5 SEO Optimization Strategies for Your Website - Business 2 Community

Posted: 25 Jun 2020 07:33 AM PDT

Top 5 SEO Optimization Strategies for Your Website

There are a lot of ranking factors that determine your website's position in the SERPs. This, in combination with Google's ever-changing algorithm, can make SEO tough to execute effectively.

The good news is that in most cases, you don't need to sweat every ranking factor. Some variables carry significantly more weight than others. By focusing on the top SEO optimization strategies for your site, you can perform well in search.

The Top 5 SEO Optimization Strategies for Your Website

1. Mobile Optimization

It should be no surprise that 60% of Google searches are performed on mobile. If you're looking to attract search engine traffic, it's time to optimize your site for mobile.

To check if your website is mobile-friendly, use Google's Mobile-Friendly Test tool. Simply paste your URL into the tool and Google will analyze your site and determine whether or not it is mobile-friendly. If your website fails the test, the tool will provide you with some suggestions to help you improve your site for mobile visitors.

The best solution for mobile optimization is a mobile-responsive website theme. This allows your website to automatically adjust to any screen where it is viewed. WordPress offers hundreds of responsive themes that you can use for your website, many of which are free. You can view some responsive website themes here.

2. Website Speed

Page speed has a direct impact on both traffic and conversions. While page speed is essential for user experience, it's even more so to web crawlers who won't waste their time attempting to read and understand the context of a page that takes too long to load. The slower your pages load, the less likely they are to be indexed by Google.

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Hundreds of factors can have an impact on your page speed. Tools like Google's PageSpeed Insights quickly analyze the content of a web page and generate suggestions to help improve your page speed. For other optimization ideas to help increase your page speed, check out this video on website page speed.

3. On-Page SEO

On-page SEO refers to the practice of optimizing your site's web pages to improve your rankings and earn organic traffic. This typically includes optimizing your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of authority, expertise, and trustworthiness.

On-page SEO is important because it helps search engines understand your website and its content. More importantly, on-page SEO can help identify whether your content is relevant to a searcher's query.

At the bottom of this blog, we've included a link to our free On-Page SEO Guide where we detail ethical and effective on-page best practices for your website.

4. Link Building

Links have been among the top ranking factors for quite some time now. Links are a signal to Google that your site is a quality resource, worthy of citation. In turn, sites with more backlinks tend to earn higher search rankings.

It's important to keep in mind that in the case of link building, quality trumps quantity. Your focus should be only on attracting links from websites with high domain authority, a decent amount of backlinks, and a significant amount of traffic. Tools like SEMRush will easily pull data for you to identify these sites.

5. High-Quality Content

Without great content, your marketing message will get lost in the vast amount of noise created by today's digital marketplace. If you want to stand out in the SERPs, it's time to begin producing powerful and compelling content.

Search engines need help understanding the context of your content. You can facilitate this by incorporating these best practices for content:

  • Including H1, H2 and H3 headers
  • Using ALT Text on images
  • Incorporating internal and external hyperlinks
  • Writing a descriptive title and meta description
  • Incorporating long-tail keywords into the text of the content
  • Making sure your web pages have at least 300 words worth of content so they can be crawled

The Secret to a Strong SEO Strategy

No matter your industry, the success of today's businesses relies on your ability to be found online. Implementing a strong, quality SEO strategy is not only beneficial to a brand and its marketing efforts, but it is critical to its web presence, especially within competitive markets. Including the 5 SEO optimizations highlighted in your SEO strategy are a sure way to improve your rankings.

Google, Spotify compile quarantine and ‘summer listening trends’ from Nest devices - 9to5Google

Posted: 23 Jun 2020 08:14 AM PDT

Despite the competition on music and lately podcasts, Google and Spotify have a relatively close relationship. The two companies today compiled "Summer Listening Trends" to see how music listening is impacted by the quarantine.

The following worldwide data ranges from May 10 to June 10 and shows what people on Google Home and Nest devices have been streaming on Spotify. Highlights include:

  • 45% increase in user generated summer related playlists on Spotify
  • Searches for "summertime songs" has increased 1,150% according to Google Trends
  • Searches for "songs that remind you of summer" have increased 1,000% according to Google Trends

Finland, Netherlands, Ireland, Sweden, and Norway make up the top five "countries streaming summer music at the highest rate on Google devices." The top song is 'Blinding Lights' by The Weeknd, while Drake is the top artist followed by Lady Gaga.

Despite summer just starting, Spotify "predicts that 'This is America' by Childish Gambino and 'Alright' by Kendrick Lamar are likely to be mainstays during summer 2020." That might be a self-fulfilling prophecy as Spotify has compiled a "Songs of Summer" playlist.

The resurgence of these older tracks is likely due to cultural conversations focused on supporting the Black community. In fact, global Google Trends searches for the meaning of "This is America," by Childish Gambino spiked more than 700 percent over the past month.

Meanwhile, this data graphic is meant to promote the Northern Hemisphere availability of Spotify's Your Summer Rewind playlists that consists of "your favorite summer jams from previous years" — "Hey Google, play Your Summer Rewind playlist on Spotify."

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Check out 9to5Google on YouTube for more news:


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