Boles joins real estate firm - Mount Airy News

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Boles joins real estate firm - Mount Airy NewsBoles joins real estate firm - Mount Airy NewsPosted: 16 Jun 2020 12:00 AM PDTBolesLori Boles recently joined Yadkin Valley Real Estate Inc. and Farms Land & Country Homes as a professional sales broker.As a new Yadkin Valley Real Estate Broker, she will be assisting buyers and sellers with their residential and commercial real estate needs in the Mount Airy and surrounding areas. Under the Farms Land and Country homes banner, she'll be assisting buyers and sellers of rural properties in the foothills of the Blue Ridge Mountains and Yadkin Valley appellation. Boles is a member of the National, State and nearby Winston Salem Regional Association of Realtors.Boles began her real estate career in 2017 and has been a top producing real estate broker every year. Before that, she owned and operated a successful hair salon for 24 years.She lives in Pilot Mountain with her husband Richard and their two twin children. She has an older marri…

“Today’s cache | Google’s version of Pinterest is Keen, Facebook sues individual over data scraping, and more - The Hindu” plus 3 more

“Today’s cache | Google’s version of Pinterest is Keen, Facebook sues individual over data scraping, and more - The Hindu” plus 3 more


Today’s cache | Google’s version of Pinterest is Keen, Facebook sues individual over data scraping, and more - The Hindu

Posted: 19 Jun 2020 06:36 PM PDT

Google has launched a new experimental app that is an ML-powered Pinterest rival. The search giant is calls it Keen.

Facebook has filed lawsuits against individuals in the US and Europe over data scraping user information from its platforms.

Part of reason for the large user base for TikTok is centred on its 'for you' feeds. The company shares how exactly that algorithm works.

The Official Trump 2020 re-election app was exposed to cyberattack.

Facebook has launched a voting information center to provide information on voting, and on how people can get registered and post ballots.

How does TikTok's recommendation algorithm work

One of the most commonly used apps on smartphones in recent times is the short-form mobile video app TikTok.

Part of reason for the large user base for the ByteDance-owned video-sharing social network is centred on its 'for you' feeds.

The feeds are short videos tailored for specific users, and are delivered on their profiles. Those curated videos are powered by TikTok's recommendation system, making video streams unique to each user's feed.

TikTok refers contents based on video ranking, which is built on a variety of factors. Initially, new users update their preferences opted by a new user, which the app takes to load up some feeds.

It is later adjusted to remove content that the user may not be interested. This process of refining continues as TikTok personalises the 'for you' feeds.

The app also takes user interactions, video information and device settings to load and refine the feed.

One of the strongest indicators of an user like a specific type of video is the length of viewing time. If they seen the full video from the start, the pap would take that a high engagement.

"While a video is likely to receive more views if posted by an account that has more followers, by virtue of that account having built up a larger follower base, neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system," TikTok said in a blog post.

Facebook files suits against individuals over data scraping

Facebook has sued individuals in the United States and Europe separately for using its platform to scrape users' personal data.

The social network on Thursday said that the defendants were running a data scraping service and were abusing Facebook's platform.

"This is one of the first times a social media company is using coordinated, multi-jurisdictional litigation to enforce its Terms and protect its users," Jessica Romero, Director of Platform Enforcement and Litigation at Facebook, said in a blog post.

The company as filed a suit against an individual who ran a data scraping service called Massroot8.

The service asks Facebook users to provide their login credientials on Massroot8's website.

This information, Facebook claims, were used by the individual's service to scrape user data from the social network's platform.

The individual has used a computer programme to control a network of bots, which pretended to be an Android device connected to Facebook's mobile app, Romero added.

In Spain, the social networking company has sued an individual for providing an automation software to give away fake likes and comments on Instagram.

Facebook claims that the defendants service was designed to evade Instagram's restrictions against fake engagement.

Google's version of Pinterest is called Keen

Google has launched a new app that will allow people to explore their interests and connect with other people with similar pursuits.

The Keen app, an experimental project via the search giant's Area 120 initiative, was built in collaboration with a team at Google's AI research centre.

Keen is a web-based and Android app that enables users to spend spell out their interests and curate content from the web and their connections to fulfil their hobbies; something similar to how Pinterest operates.

Whether it is bird watching, gardening or cooking, Keen allows users to explore a range of topics, and share their collections with other.

Users can curate for themselves or others to build a collection of resources on topics they know well.

Keens can be private or public collections, which allows users to control what they share and who can contribute on their profile.

For all the Keens that users create, Google's search and its machine learning co-builds content related to people's interests.

The new app has a 'gems' feature for amateurs or people who are starting out on their hobbies.

Through this feature, users can add bits of content, like links, which act like the starting point for Google's machine learning to build additional content.

Official Trump 2020 app was exposed to attack

President Trump's re-election campaign app was exposed to attack as the application's code has revealed keys and other secure IDs.

The exposed keys could potentially reveal data on usernames and passwords. This will give access to different other parts of the app, including its Twitter API, according to a report by Website Planet, a cybersecurity website.

Security analysts Noam Rotem and Ran Locar discovered the security vulnerability in Official Trump 2020 app. The duo confirmed that the app exposes Google apps, Maps and Twitter keys, and Branch.io (mobile analytics) keys.

They added that no attempt was made to access any user information on the app as the initial vulnerability was sufficient to alert the Trump campaign.

"While the exposed keys allowed access to many parts of the app, we concluded in our investigation that user accounts remained inaccessible through this vulnerability," Website Planet said in a statement.

The Official Trump 2020 app was developed for President Trump's re-election campaign, and it is available for download on iOS and Android.

The security vulnerability has been shared with Trump campaign's information security team and they have responded to the alert within a few hours, Website Planet said.

A security fix was released in a few days.

Facebook launches new voting information centre

As the United States gears up for its presidential elections in the next few months, Facebook is launching an information desk on voting.

The Voting Information Center is said to provide information on voting, how to get registered and posting ballots.

"Our goal is to help register 4 million voters this year using Facebook, Instagram and Messenger, and help them get to the polls so they can hold our leaders accountable," Naomi Gleit, VP of Product Management and Social Impact said in blog post.

The social network says it has enabled about two million people register for voting in both 2018 and 2016 elections.

Facebook's information centre was built after the company surveyed potential voters and found about 62% needed more information on how to vote.

The information desk will attempt to answer questions on how to get registered to vote, or how to get set up for an absentee or mail-in ballot voting.

How to Show the Value of Local SEO - Search Engine Journal

Posted: 19 Jun 2020 06:12 AM PDT

As with most wants and desires in the digital marketing and advertising world, selling your concept or need for budget and resources requires approval.

It can be a big letdown to have a gut feeling that dedicated attention is needed only to be turned down because you can not prove the impact.

There is an old saying that the "devil is in the details."

In reality, all of the opportunity lies in the details.

We can find this avenue through proper analysis and, more importantly, how you track and report upon local search performance.

Within local search, we do not simply focus on non-branded keyword delivery to sales and leads.

We also consider how well your branded local visibility performs and ushers traffic to your site.

1. Start Small

We know that Google holds the brunt of overall search engine share.

What you might not know is how well it is performing for you.

With the ownership of your local listing and a small amount of optimization, you may already drive a substantial amount of traffic, calls, direction requests, and website traffic.

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To gauge the latter, you can implement a UTM variable to your website URL link.

The URL tag can easily be done with Google URL Builder.

Simply ensure that you note the search engine source, medium of "organic" and your campaign identifier.

How to Show the Value of Local SEO

Through your Google My Business listing info area, you can edit the website address.

This now allows you to assess local listing traffic in Google Analytics Campaigns and associate with lead, goal, or website revenue data.

Also, feel free to do this exercise for Bing Places as well.

How to Show the Value of Local SEO

Now what?

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Google My Business does a good job of showing you location level engagement.

Connecting Google My Business to Google Data Studio does a great job of showing improvement over time.

How to Show the Value of Local SEO

Here, we have the ability to understand, by location:

  • The level of engagement.
  • Increase/decrease of sentiment through star ratings over time.
  • The performance of local listings showing up for non-branded local searches.

You now have something to stand on!

You have created visibility within a certain segment of your brand's online user behavior and can show the impact it has on your bottom line as well as the direction it is heading.

Opportunity

Insight into your Google local listing performance breeds the proof that you may want to:

  • Dedicate additional time to listing optimization, photo, video, information detail additions.
  • See the need for maintaining the site through continual Google Posts custom content additions to promote happenings and offers of your company.
  • Warrant the need for review generation services to increase the number of positive reviews on your Google local listing and other third-party sites that Google draws reviews from. You may also see the need for brand reputation management solutions or resource time to monitor sentiment on your listings.

2. Get the Ball Rolling

Now, you have potentially shown the power of the largest contender in this arena.

It is time to show what other local vehicles could be driving to your site.

Utilizing a local listing audit tool such as BrightLocal, SEMrush or Moz can help you understand how broad your Name, Address, Phone (NAP) presence is across the web and, more importantly, if it is accurate.

Sending traffic to an incorrect destination does nothing to help you.

Additionally, this report will provide domains of authoritative listing sites.

With this, you can filter your website visitor referrals to source only these domains.

This will help you to understand the quality of these visitors traversing your site.

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How to Show the Value of Local SEO

Opportunity

While your Google local listing review was primarily for review of revenue and lead generation, this specific listing review is keen on accuracy and then traffic.

Accuracy in itself is going to aid in your domain's overall local search success.

If you are seeing a lack in both of these areas, I suggest using a local listing management feed distribution service.

These are provided by the same services mentioned above.

This will allow you to correct inaccuracies as well as casting a much wider broadcast of your web info for potential traffic back to the site.

This process will also help you monitor reviews for better control of your local reputation.

3. Think Locally

Does your organization have ties to other organizations?

These can be partnerships, sponsorships, charitable events, etc.

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This is often an association with a website that receives much more traffic than your site does.

This means it can be a traffic driver for you.

The inbound link itself will hold local-specific relevance with search engines but there may be more benefit here than you know.

Opportunity

Again, filtering traffic by these domains which you have linked association, review for any lead attainment or revenue.

This is likely low. However, take a look at user behavior.

Is the bounce rate low, did they look around the site to learn about you more?

This is a great time to capture this inquisitive audience in a Google Analytics audience.

Selection through definition that they arriving at your site from these sources, you can then target them in the future across Display and YouTube advertising.

This is a great way to stay fresh in their mind considering that you are locally relevant as well as a mutual association from the locally linked sites.

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4. Look on the Inside

To this point, we have reviewed how we stand from a listing standpoint as well as with regard to locally relevant links.

Now, it is time to look at internal location-specific pages, how they perform, and how you should analyze moving forward.

Don't have location-specific pages?

You need these.

Even if you do not service clients at your location, Google needs a mention on your site of your address to associate with local listings.

Plus, you can save time for confused delivery drivers and potential job candidates close to being late for an interview!

First off, take a look at Landing Pages, in Google Analytics, filtered only to your location page(s). Do this specifically for Organic Search traffic.

The reason being here is that if the percentage of traffic is substantial, you will want to invest in all the above-mentioned elements of local search optimization as they combine to provide added benefit to your linked destination location pages.

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Second, look at all referring sources which result in a location page as a landing page to understand differences.

How to Show the Value of Local SEO

Opportunity

What to look for:

  • Do users typically move past the location page to service/offering, about us, homepage content, or do they bounce away from the site?
  • Do these users end up becoming converters on the site?
  • Implement goal tracking on the site for phone number clicks, click to email, etc. Are these visitors completing these goals?

Are you seeing a lack of positive behavior for these items?

Then, you might already have an understanding of what should be on these location pages in order to give users the needed contact information, company information, or internal links to other relevant site content.

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Valuation & Understanding the Need

Hopefully, this exercise has given you the ability to see what value your local SEO efforts have driven in terms of locally relevant links, traffic, conversions, and revenue.

You also now have the ability to visually prove this to a group that can approve your journey forward.

With a little perseverance and a lot of data, you will now be on track to see local search success.

More Resources:


Image Credits

Featured Image: Created by author, June 2020
All screenshots taken by author, June 2020

Using Filters in Google Analytics - Practical Ecommerce

Posted: 24 May 2020 12:00 AM PDT

Accurate data is essential for decision-making. Google Analytics can provide that data, but it may need a bit of sanitizing. Filters in Google Analytics can remove data impurities, such as:

  • Development or other internal (employee) traffic,
  • Inconsistent capitalization of URLs, titles, events, campaigns, and similar,
  • Multiple websites or hostnames are showing up in a single Analytics property.

In this post, I'll introduce Google Analytics filters.

Creating a Filter

Access filters in the Admin tab of Google Analytics at the "Account" level or "View" level. (A "View" is a subset of an account "Property" that can have its own configuration settings for specific users or reporting.)

Access filters in the Admin tab at the "Account" or "View" level.

Access filters in the Admin tab at the "Account" or "View" level. Click image to enlarge.

Admin> Account > All Filters lists all filters for all Views. You can add, remove, or create new filters across all Views.

At Admin > View > Filters, you can create a filter or add an existing filter. I'll use the View settings for the examples in this post.

Google Analytics does not include default filters. Thus no filters will appear unless you add them.

Google Analytics has no default filters. No filters will appear unless you add them, such as these examples.

Google Analytics has no default filters. No filters will appear unless you add them, such as these examples. Click image to enlarge.

IP exclude filters exclude specific IP addresses or ranges, typically to block the reporting of employee traffic. Use descriptive names for this filter (such as "Exclude Office Traffic" or "Exclude My Home IP Address"), instead of repeating the IP address as the name.

Use descriptive names for IP filter — such as

Use descriptive names for IP filter — such as "Exclude Office Traffic" or "Exclude My Home IP Address" — instead of repeating the IP address.

"Include" filters allow in reports only traffic from specific hostnames, geographic locations, campaigns, and other traffic.

"Include" filters allow the reporting only from specific hostnames, geographic locations, campaigns, and other traffic.

"Include" filters allow the reporting only from specific hostnames, geographic locations, campaigns, and other traffic.

Uppercase and lowercase filters clean up your inconsistent case in Events, Pages, Campaigns, and more. The lowercase filter is more common than uppercase.

Uppercase and lowercase filters clean up the inconsistent case in Events, Pages, Campaigns, and more.

Uppercase and lowercase filters clean up the inconsistent case in Events, Pages, Campaigns, and more.

Search and replace filters and advanced filters modify field values. A typical example appends the hostname to the request URI (i.e., the web page), which can be helpful when a business has multiple websites and subdomains that visitors access in a single session.

A common advanced filter appends the hostname ("hub.powermyanalytics.com") to a web page.

A common advanced filter appends the hostname ("hub.powermyanalytics.com") to a web page.

The settings for an advanced filter are:

  • Filter Type. Advanced
  • Field A. Extract A: Hostname = (.*) The (.*) characters capture everything.
  • Field B. Extract B: Request URI = (.*)
  • Output To. Constructor: Request URI = $A1$B1. This means the two fields will be combined.

Make sure the boxes "Field A Required" and "Override Output Field" are checked and leave the others unchecked. This means the hostname must be present and that the Request URI field will be overwritten with the combined hostname and Request URI.

Make sure the boxes

Make sure the boxes "Field A Required" and "Override Output Field" are checked and leave the others unchecked.

Verify Filters

Check your filters as soon as possible to ensure they work as intended, to minimize the impact on reporting if something went wrong. There are several ways to do this.

In the filter itself. Some filters allow you to view how the data will change the reporting.

Some filters will provide a preview of how the data will change the reporting.

Some filters will provide a preview of how the data will change the reporting.

Testing the same settings in your reports. If you include only a specific hostname, you can apply this same filter to your hostname report at Audience > Technology > Network, then click on the "Hostname" tab between the graph and table on the page.

If including only a certain hostname, apply this same filter to your hostname report at Audience > Technology > Network, then click on the

If including only a certain hostname, apply this same filter to your hostname report at Audience > Technology > Network, then click on the "Hostname" tab between the graph and table on the page. Click image to enlarge.

When verifying, align the filter settings with the setup at the View level.

Align the filter settings when verifying with the setup at the View level.

Align the filter settings when verifying with the setup at the View level. Click image to enlarge.

For example, if you used "that are equal to" in the filter settings at the View level, use that same setting when verifying in your reports.

If you used

If you used "that are equal to" at the View level, use that same setting when verifying in your reports.

Realtime reports. Confirm in Realtime reports that the filters are working correctly. Certain filters, such as "Lowercase for Events," are easier to confirm than others. If you see incorrect Events showing up in Realtime, revisit your filter.

The Realtime report in this example shows that the filters are not working.

The Realtime report in this example shows that the filters are not working.

Subsequent reports, such as later in the day or the next day.

Filter Order

The order that filters are listed for a View impacts the data. In general, place filters in this order:

  1. Include/exclude filters.
  2. Search and replace filters or advanced filters.
  3. Lowercase/uppercase filters.

The sequence above simplifies the process and enables the filters to apply to as much raw data as possible. For example, there is no reason to lowercase a hostname that you will filter out anyway.

You can modify the filter order by clicking the "Assign Filter Order" button.

Modify the filter order by clicking the

Modify the filter order by clicking the "Assign Filter Order" button.

For more resources, see "About View filters" in Google's "Analytics Help."

How to Launch Your First Google Ads Remarketing Campaign - Search Engine Journal

Posted: 16 Jun 2020 05:01 AM PDT

Remarketing is a wonderful concept.

When remarketing campaigns are executed with thoughtfulness and intent, incremental conversions and sales can be fruitful.

It is a chance to re-engage your target audience and get a second chance at their attention.

To launch an effective Google Ads remarketing campaign, the success comes within the setup.

Below are the five crucial steps to complete your campaign.

1. Ensure Proper Tagging Is In Place

In order for a remarketing to serve impressions, it is vital that the proper tracking is on a website.

Most websites will use either Google Analytics or Google Ads tracking, I recommend having both sources as options.

Google Ads Tag

If your Google Ads account is starting from scratch, a Global Site Tag will need to be implemented.

To find this specific to your account, navigate to: Tools & Settings > Audience Manager > Audience Sources.

How to Launch Your First Google Ads Remarketing CampaignHow to Launch Your First Google Ads Remarketing Campaign

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Depending on your relationship with the account, select one of the 3 options for the Tag setup. The most important part of the step is the placement of the tag.

Per Google's instructions, the tag must be placed between the <head></head> tags of every page of your website.

Google Analytics Tag

Google Analytics tracking is required before being able to create any remarketing list within the platform.

To find the tracking code, navigate to Admin > Property View > Tracking Info > Tracking Code.

How to Launch Your First Google Ads Remarketing Campaign

Checking for Tag Implementation

The easiest way to check if tags have been implemented properly is to download the "Tag Assistant" extension in a Chrome browser.

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Navigate to your website and run the Tag Assistant. If implemented correctly, the results should look similar to this.

The green happy face means that the tags are in the proper place.

How to Launch Your First Google Ads Remarketing Campaign

2. Create Intentional Remarketing Lists

Now that you have ensured tracking is in place, it's time to create intentional remarketing lists.

Intention is extremely important when crafting remarketing audiences.

If you simply targeted "All Visitors" to your website, you're doing it wrong.

Google Analytics and Google Ads provide an immense amount of options to segment your site viewers as granular as you want.

Keep in mind, a list that is too narrow will have a hard time serving.

The key is to find a balance of audience size and their intent.

Google Analytics Lists

My personal preference is to create remarketing ads in Google Analytics.

Because there is onsite behavior data to layer onto lists, it gives more options to qualify that audience.

To create an audience in Google Analytics, navigate to: Admin > Property View > Audience Definitions > Audiences.

Note: This is under the assumption that a user has already linked the proper Google Ads and Google Analytics accounts for data sharing.

How to Launch Your First Google Ads Remarketing Campaign

Now, it's time to get creative.

The key is to create multiple remarketing lists based on the categorization of your website.

A few starter ideas to consider when creating a remarketing list portfolio:

  • Category page viewers.
  • Purchasers/Leads (to exclude in campaigns).
  • All Qualified site traffic (determined by time on site, whatever amount is considered above average for your business).
  • Quality Blog Viewers (determined by time on site, whatever amount is considered above average for your business).
  • Cart Viewers.

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In this example, I want to create a remarketing list of anyone who visited a specific landing page but stayed on the site for at least 10 seconds.

Navigate to Advanced > Conditions.

The two key pieces of information to input would be "page" AND "session duration" (not "OR").

How to Launch Your First Google Ads Remarketing Campaign

Once completed, don't forget to choose your audience destinations.

Always be sure to choose the Google Ads account for the list to import.

By doing so, the list can be used for Remarketing campaign purposes.

Google Ads Lists

To create lists in Google Ads, navigate to Tools & Settings > Audience Manager > Audience Lists.

How to Launch Your First Google Ads Remarketing Campaign

There are five different types of remarketing lists available to create:

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  • Website Visitors
  • App users
  • YouTube users
  • Customer list
  • Custom combinations

This article gives a more in-depth breakdown of how to create effective YouTube remarketing lists.

Depending on the goal, create your necessary remarketing lists and choose a list duration. The maximum duration a user can stay in a list is 540 days.

The benefit of Google Ads remarketing lists is that they give the option of pre-populating the list with users in the past 30 days. Google Analytics does not offer retroactive audience filling.

3. Determine Proper Assets

The most popular remarketing campaign type is within the Google Display Network (GDN). However, there are Remarketing Search campaigns.

Before creating the proper assets, ask these questions first:

  • What is the user being asked to do?
  • What should the message consist of?
  • Does the landing page experience match the ad messaging?

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There are key components to consider when creating remarketing assets. Below are some of them:

  • Static image formats
  • Responsive image formats
  • Headlines and descriptions (if using responsive format)
  • Landing page experience

The full list of uploaded display ad specifications for Google Ads can be found here.

It is important to note that if using the Responsive Ad format, images must be ratio based and are not the same as static image requirements.

4. Create a Remarketing Campaign

Remarketing campaigns can be built in either Google Ads interface or Google Ads Editor.

Start with the campaign name, budget, and settings. If you're creating multiple remarketing campaigns, keep track by putting the audience name in the campaign.

The campaign settings can make or break performance. When they are not properly managed or maintained, expect some volatility in performance. These include:

  • "Observation vs. Target" setting
  • Bid Strategy setting
  • Targeting Expansion setting
  • Location setting
  • Frequency Cap setting

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When adding audiences to a remarketing campaign, choose the "Targeting" setting instead of "Observation".

By keeping it at "Observation" mode, audience targeting is not narrowed at all.

How to Launch Your First Google Ads Remarketing Campaign

When selecting a bid strategy, be sure to select one based on your goals.

For example, if you are to use "Target CPA" and set the bid too low, Google will throttle impressions and the campaign will be at risk to serve.

Lastly, be competitive with bids because the targeted audiences have already been introduced to your brand.

The next setting, "Targeting Expansion," is one that Google has conveniently hidden within the Ad Group settings.

Always set this to zero in a remarketing campaign.

If you went through the trouble of creating a targeted list, why on earth would Google want us to expand to lookalike users in the same campaign?

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How to Launch Your First Google Ads Remarketing Campaign

The default setting is "People in, or who show interest, in your targeted locations".

While this is the recommended setting according to Google, I recommend changing to "in or regularly in targeted location." By changing it to the middle selection below, it allows for narrower targeting.

How to Launch Your First Google Ads Remarketing Campaign

Lastly, frequency cap settings are still important because seeing the same ad multiple times per day creates a bad user experience.

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Be sure to set frequency caps at a moderate level per user.

5. Analyze, Refine & Optimize

You've officially launched your first remarketing campaign!

That's all there is, right?

Wrong.

It is important to keep a pulse on campaign performance early on. Some of the key items to watch for in the early days include:

  • Ensure audience size is large enough to show impressions.
  • Placements (where ads are showing).

After a few weeks of data (give or take, depending on the audience size), there should be enough information to start making optimizations based on performance.

The goal is to continually refine.

Remarketing campaigns are not a "set and forget" strategy.

Pulling It All Together

Pulling off a remarketing campaign requires the areas of technology, audiences, messaging, and settings to come together.

Without even one of these areas present, a campaign cannot truly live up to its potential.

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More Resources:


Image Credits

All screenshots taken by author, June 2020

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