“Trending News: Wearable AI Market Overview and Forecast Report 2020-2026 – Top players: Apple, Samsung, Google, Microsoft, Sony, etc. | InForGrowth - Jewish Life News” plus 1 more

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“Trending News: Wearable AI Market Overview and Forecast Report 2020-2026 – Top players: Apple, Samsung, Google, Microsoft, Sony, etc. | InForGrowth - Jewish Life News” plus 1 moreTrending News: Wearable AI Market Overview and Forecast Report 2020-2026 – Top players: Apple, Samsung, Google, Microsoft, Sony, etc. | InForGrowth - Jewish Life NewsPosted: 15 Jul 2020 06:57 AM PDTWearable AI Market is anticipated to discover Robust Growth by 2026. This report focuses on the leading key players with global perspective with a professional and in-depth study on the current state of Wearable AI Industry. Wearable AI market research report provides important market strategies and Latest trends with discussion of market consumption, major drivers, restraints and market share forecasted to 2026.The Wearable AI Market Report further describes detailed information about tactics and strategies used by leading key companies in the Wearable AI industry. It also gives an extensive study about different…

SMB ad credits: Google adds clarity around eligibility, timing - Search Engine Land

SMB ad credits: Google adds clarity around eligibility, timing - Search Engine Land


SMB ad credits: Google adds clarity around eligibility, timing - Search Engine Land

Posted: 20 Apr 2020 12:00 AM PDT

Last month, Google announced it would be providing $340 million in Google Ads credits for SMBs as part of an $800 million effort to support organizations during the coronavirus pandemic. On Monday, the company updated the help page to provide some more information about the ad credits program.

Eligibility. Initially, Google had said small and medium-size businesses would be eligible if they had been active advertisers since the beginning of 2019 and adhere to Google Ads policies. The company has now clarified that advertisers will need to have spent with a Google Ads account directly or through a partner in 10 out of 12 months in 2019 and in either January and/or February of 2020.

Essentially, the credits are going to the small and medium-sized businesses that have been consistent, committed advertisers and were advertising this year, before the new coronavirus reached pandemic status.

Timing. The credits will roll out in phases, beginning in late May. Eligible advertisers will receive one ad credit allocation.

The credits can be used throughout 2020 on any Google Ads channel — Search, Display and YouTube — and campaign type. As the company previously announced, advertisers will be notified and see the ad credits appear in their accounts automatically. There is no action to take to be considered for eligibility.

Advertisers can use the ad credits for future advertising through December 31 of this year.

One credit per customer. Don't expect to receive multiple ad credits if you run ads in multiple accounts or run multiple campaign types in your account. Each customer will be eligible for one credit.

Ad credit size. Google isn't giving specifics, but the size of the ad credit will vary based on past spend and where the account is set up. This is a global program, and credits will be allocated commensurate with the currency of the Google Ads account.

Why we care. Many small and medium-sized businesses have been severely affected during this crisis. The ad credits program is meant to help active, committed advertisers be able to promote their businesses into the second half of this year on Google channels. You can read the full set of FAQs here.

More about marketing in the time of the coronavirus



About The Author

Ginny Marvin is Third Door Media's Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Breaking: Google Ads to Require Identity Verification - Search Engine Journal

Posted: 23 Apr 2020 12:00 AM PDT

Google announced today they will begin requiring documentation of user identity and geographic location for advertisers.

The new policy is tied to their 2018 policy update requiring identification verification for political advertisements.

Requirements for Advertisers

The verification program will include:

  • Personal identification methods
  • Business incorporation documents
  • Possibly other items to verify who they are
  • Operating geography

The program will start in the U.S. and roll out globally, and will apply to Search, Display, and YouTube.

Google noted they believe it will take a few years to complete verification for the entire ad ecosystem.

Certain industries will be prioritized in the phased roll out, and will be notified accordingly. They will have 30 days to submit the required verification upon receiving notice it is required. Once submitted, it takes about 3-5 for Google to verify.

Failure to submit the information within 30 days will result in ads being stopped.

Disclosures will show the trademarked/legal name of the advertiser, and not the entity who is necessarily managing the ads.

This means agencies who run ads on behalf of a client will not be required to verify. However, a Google rep stated agencies and Google Partners will be able to submit on behalf of their clients.

Related: Read to learn more about Google Ads Certification.

What Changes for User Experience in Ads

Tied to this change, users will start to see disclosures on ads about the identity of the advertiser.

It will appear below the "Why this Ad?" option.

The information will include Advertiser name, country location, and a toggle option to stop receiving ads from them.

Breaking: Google Ads to Require Identity Verification

In Display, the information will be available via the Ad Choices icon, or the "x" that appears on the banner.

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In YouTube, the information will be available by clicking the "i" icon or the three dot icon that appears in every ad.

Why Google Ads Will Require Verification

In continuing strides towards ads transparency, Google is attempting to "provide greater transparency and equip users with more information about who is advertising to them," according to the announcement from Jack Canfield, Director of Product Management, Ads Integrity.

"This change will make it easier for people to understand who the advertiser is behind the ads they see from Google and help them make more informed decisions when using our advertising controls. It will also help support the health of the digital advertising ecosystem by detecting bad actors and limiting their attempts to misrepresent themselves."

We will continue to follow this development as it unfolds.

Today's announcement can be found here, with further information on the program here.

Industry Reaction

Reception by paid search practitioners has been mixed. Concerns have been raised about the small arrow required to view the information. It's close to the headline and could result in accidental ad clicks, costing the advertiser money.

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Breaking: Google Ads to Require Identity Verification

Others are happy to see the change, noting the security aspect of keeping out illegitimate advertisers.

Breaking: Google Ads to Require Identity Verification

Image credit: Google

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