Boles joins real estate firm - Mount Airy News

Boles joins real estate firm - Mount Airy NewsBoles joins real estate firm - Mount Airy NewsPosted: 16 Jun 2020 12:00 AM PDTBolesLori Boles recently joined Yadkin Valley Real Estate Inc. and Farms Land & Country Homes as a professional sales broker.As a new Yadkin Valley Real Estate Broker, she will be assisting buyers and sellers with their residential and commercial real estate needs in the Mount Airy and surrounding areas. Under the Farms Land and Country homes banner, she'll be assisting buyers and sellers of rural properties in the foothills of the Blue Ridge Mountains and Yadkin Valley appellation. Boles is a member of the National, State and nearby Winston Salem Regional Association of Realtors.Boles began her real estate career in 2017 and has been a top producing real estate broker every year. Before that, she owned and operated a successful hair salon for 24 years.She lives in Pilot Mountain with her husband Richard and their two twin children. She has an older marri…

“Modish 50-inch smart LED Television sets for uninterrupted entertainment - Times of India” plus 1 more

“Modish 50-inch smart LED Television sets for uninterrupted entertainment - Times of India” plus 1 more

Modish 50-inch smart LED Television sets for uninterrupted entertainment - Times of India

Posted: 19 Jun 2020 12:50 AM PDT

Television is one of the most popular electronic devices available in the market. That being said, there are a few differentiating features that take a TV from being great to next-level, but those features aren't always easy to understand. One of the most common features people take into consideration while buying an LED TV is the size. So if you have decided to get your hands exclusively on a 50-inch LED TV then you're already halfway there.
Mentioned here are some of the most functional 50-inch smart LED TV that outperforms far several models already available in the market.
Take a look:
Mi has managed to gain a very reputed status in the television market. This 50-inch LED TV is a great add-on to any modern family's existing set of electronics. You'd be amazed at the surrounding sound of the television that has 20 Watts Output and Dolby+ DTS-HD. Replete with the latest features the television has built-in Wi-Fi, PatchWall and supports Netflix, Prime Video, Disney+Hotstar and more streaming options.

Other impressive feature of the device includes Android TV 9.0, Google Assistant and Data Saver. To blend completely with your home decor it can be installation or either wall mounted wherever you want.
To cater to the needs of modern users this TCL Smart LED TV comes with the certified version of the Amazon Prime Video. No matter what mood or genre you are interested in, you will have access to exclusive Amazon Originals, blockbuster Bollywood movies, regional movies and more. With its Alexa built-in, you can easily access entertainment, get instant answers, and control popular smart-home devices around the home with your voice.

Its Micro Dimming feature analyses the video content in 1080 separate zones, which adjusts the brightness and darkness separately. TCL TV's Smart Volume feature automatically adjusts programming volume thus eliminating sudden sound fluctuations.
From the house of one of the most trusted electronics brands in India - LG, the Smart TV strikes the right balance of features and design. Experience more realistic 4K images with fine detail and vivid color offering four times greater resolution than Full HD. This television is good enough to up-scale low-resolution images and reproduced as sharper, more vivid images.
You can seamlessly connect your Apple devices to your TV to play videos, music, photos and more content directly to your TV. With its AI ThinQ, you can now enjoy your favourite movies and TV series on Netflix, Hotstar, Amazon Prime and many more on your LG Smart TV with WebOS.
The Vu Ultra LED TV comes with a high-performance special optical film feature that controls the amount of light entered through the backlight LEDs, thus increasing the viewing angle through its wide reflection. With the light reflection enhanced by 40% and the overall brightness improved with accurate white balance, you get to avail the best viewing experience even in the daylight.

No matter the content, the latest simplified user interface with fast navigation and easy to search content helps to effortlessly play it on your Vu TV. With the Official Google Play Store, the Vu Ultra 4K TV has the highest library of apps, download thousands of movies, shows and games.
Enjoy sharp, crisp images with the Samsung 50 Inches 4K Ultra HD LED Smart TV that has 4x more pixels than an FHD TV. You can play games on the big screen seamlessly with high-quality graphics of the LED TV. Enjoy the best of UHD content on a big screen and immerse yourself in a world of entertainment as you have never seen it before.

The Smart TV has a slim design and is refined to every detail, the slim and polished design is perfect for any setting.
DISCLAIMER: The Times of India's journalists were not involved in the production of this article.

Marketing Tips for AV Integrators: Search Engine Optimization - Commercial Integrator

Posted: 18 Jun 2020 07:07 AM PDT

The economic slowdown resulting from the coronavirus pandemic has made low-cost marketing options more important than ever before. Integrators need new business but have less marketing budget to spend these days.

One of the most important marketing tactics a company can employ is also one that often flies below the radar – search engine optimization (SEO). The term SEO refers to enhancements you make to your website so it appears in organic (unpaid) Google and other search engine results.

A separate but related term is search engine marketing (SEM) when you pay for Google Ads, Bing Ads, etc.

It is said that more than 80% of purchases start with online search. Maybe an IT manager at a company in your area searches for "videoconferencing installation in Dallas, TX" or a school administrator Googles "how to get started with remote learning".

If this is the type of project your company frequently takes on, you want to make sure your company comes up in the results.

Given that on average 53% of the traffic to a website comes from organic search, it is clear that this is an area where you want your business to shine. One of the best parts about SEO is that once you have your website set up to perform, it will continue delivering results over the long term.

Once upon a time, companies would try to trick the search engines by repeating certain keywords, hiding keywords in the design of the site, etc.

The search engines have all grown up now and are usually smart enough to penalize sites that try these "black hat" tactics. It is by far more effective to learn what the SEO rules are and follow them rather than waste time on workarounds.

Below are five steps for SEO mastery:

  1. Ease of Access: set up your website so that search engines can easily crawl and index the content
  2. Compelling Content: write long-form content that addresses customers' needs
  3. Keyword Choice: do some research to figure out what words your customers use when they talk about products, projects, etc.
  4. User Experience is King: make sure your website loads quickly and is easy to use
  5. Shareable Content: post content that your customers want to share with colleagues to drive the right traffic to your site

#1 Ease of Access

Search engines function by completing three tasks: they crawl the internet to find content, they index that content to create some organization and they rank the content so people can find what best meets their needs.

If you type the following into a search engine, you will see a list of which pages from your site have been indexed: "".

You can also sign up for a free Google Search Console account for more detailed information. Using this tool, you can submit sitemaps for your website to ensure that all of the pages have been identified.

Another consideration is to use Robots.txt files to indicate any pages you do not want the search engines to find. These could be old pages on your site, special promo pages, etc.

It's particularly important to make sure you have an XML sitemap which will act as a roadmap to show search engines what content is on your site.

There are tools out there, including the free version of Yoast, that will automatically build a sitemap for you. This is a definite must-have.

More considerations to make sure that search engines can find the right content when they crawl your site:

  • Content that sits behind a form is invisible
  • Search engines cannot use your site search function
  • Non-text content such as images and video cannot be crawled
  • Site navigation must be clear for search engines to follow

Once your site is effectively crawled, the search engine stores this information in its index. The next step is for the search engine to rank your site based on how relevant it feels your content would be to searchers.

This is where the famous (or infamous) Google algorithm comes into play. This algorithm is the mathematical formula or blueprint that determines the rules used for ranking.

It changes periodically to better reflect the trends and needs of people conducting web searches. Each of the five steps addressed here are designed to help gain the positive attention of the Google algorithm.

#2 Compelling Content

Google, Bing and other search engines have become so sophisticated that they truly can recognize what content is most useful to human searchers.

That's why one of your best strategies for good SEO is to just think about your customers' needs and address those in your site content.

When planning blog posts or other website content, think about what your customer is likely searching for. You then want to fully answer their questions using relevant language.

Other factors that come into play in determining the quality of your content include:

  • Depth of content. The search engines are looking for robust content written in natural language. It is no longer productive to have many, short pages of content dedicated to individual keywords.
  • Duplicate content. It was once common practice to have multiple pages with the same content or even take content from other sites and place it on your own. Google now ignores multiple versions of the same content, only recognizing the most popular iteration.
  • Third party links to your site. The more backlinks the better since they are an indicator of how much your industry values your content.
  • Internal links on your site. It is helpful within your own site content to use links to reference related content. This is not considered as beneficial as third party backlinks but still helpful.
  • Engagement metrics. The same data that you likely track in Google Analytics to measure the success of your website is also a factor in your SEO ranking including number of clicks from search results, time on page, bounce rate, etc.
  • Google My Business Listing. If you have a physical location where you want customers to find you, it's important to claim your free Google My Business Listing.
  • Customer Reviews. Online customer reviews, especially those submitted through Google My Business Listing, help the search engines identify the importance of your company.

These days there is no magic number of how long a blog post should be to gain SEO traction. It is more important that the content you are offering is of real value to your customers.

Some other quick tips to help with SEO include:

1. Add a title on your pages with the most relevant keywords to the left

2. Ensure that you have summaries for every page

3. Leverage excerpts to provide the text that search engines display

4. Intersperse keywords with synonyms in your content for variety

5. Highlight specific products you use in your installations including brand name, model #, etc.

#3 Keyword Choice

Although it is no longer a wise decision to try and "keyword stuff" your website, it is still important to use the same words in your content that customers and prospects are likely using when searching on the internet.

The first step in this process is to think about who your customers are, whether they fit in specific segments, and the needs of each group.

As you talk with customers, pay attention to the exact words they use when describing technology, projects and other requirements.

Related: You're Calling Everything by the Wrong Names: How to Use Better AV Keywords to Target Customers

Once you start to generate a list of likely keywords, you can use a keyword research tool to uncover which would likely work best for SEO.

There are a number of keyword research tools (both free and paid), including:

  • Google Keyword Planner (free)
  • SEMrush (paid with free trial)
  • Moz Keyword Explorer (free or paid levels)
  • Plus many, many more you can find online

Once you pick a keyword research tool, you can use it to find out how many searches are currently being conducted for various keywords on your list.

They will also recommend additional keywords similar to those that you searched.

One thing to keep in mind is that the more people are searching for a specific keyword, the more competitive it will be to get a high ranking in search results.

This is why "longtail" keywords are so important in developing an SEO strategy. The diagram below is from and illustrates the fact that 70% of web searches are for less common, highly unique search terms.

#4 User Experience is King

Beyond creating content that customers and prospects actually want to consume, there are some other user experience considerations that play a role in SEO.

One important note is that Google takes the mobile responsiveness of your site into consideration when ranking it.

This means that you cannot have separate desktop and mobile versions of your website. You need to have a single site that meets all needs.

The term mobile responsiveness means that you site content automatically adjusts to fit the screen size where it is viewed.

Site speed such as the time it takes to load a page also impacts your SEO results since it has significant influence on the overall user experience.

An indirect impact of this is that the graphic design of your site is also important since that affects the site's speed. One tactic to help with page loading is to check the file size of your images, animations and videos and whether they impact your site speed.

#5 Shareable Content

Developing blog posts, infographics, videos and other web content that is so appealing people want to share it, is a great way to improve SEO.

This type of shareable content helps in a number of ways:

  • Building backlinks: Each person who shares your site content and links back to it delivers one more third-party backlink to help with your SEO strategy.
  • Growing engagement: This type of popular content will likely result in positive website metrics in terms of clicks, time on site and low bounces.
  • Brand awareness: As your name gets out there, you are more likely to see repeat visitors to your site which helps demonstrate the value of your content.

When thinking about what content to add to your site, pay attention to what gets shared in your business social media circles.

Do people like lists? Maybe they like to trade photos of projects? Tracking what is already working in your industry will give you a leg up on creating the next super shareable piece of content.

There are many factors at play in ensuring strong search engine optimization for your website.

Although there are lots of companies you can hire to do much of the SEO work for you, I would highly recommend identifying someone on your team who has some interest in the topic.

They can find a wealth of resources online (,, Hubspot, Udemy and many more) to get started.

The time invested will be well spent since that person can then make adjustments moving forward as you add new services and products or change some of the markets you serve.

Either way – whether your team tackles SEO themselves or you hire an outside expert – search engine optimization is a critical component to any successful marketing strategy.


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