Google Adds Quick Insights on Ad Performance and 'Keyword Themes' for Ad Targeting - Social Media Today

Google Adds Quick Insights on Ad Performance and 'Keyword Themes' for Ad Targeting - Social Media TodayGoogle Adds Quick Insights on Ad Performance and 'Keyword Themes' for Ad Targeting - Social Media TodayPosted: 17 Jun 2020 12:00 AM PDTGoogle's looking to enhance its simplified Smart Campaigns offering by adding a new way to quickly check on your Google Ads performance, and a new listing of keywords to target, based on your products and services.First off is the new ad check - Google's made it easier to check your ad performance in the mobile app, with a simple search on Google itself. As you can see here, search for 'Google ads' or 'My Ads' and Google will provide you with a basic overview of how your campaigns are going, while you'll also be able to see how your ads look to others.As per Google:"If you want an efficient way of checking your ad status, this feature is for you. We've made our reporting features …

“Lockdown 4.0 tops Google’s search trends as people look for containment zones and ways to survive the coronavi - Business Insider India” plus 2 more

“Lockdown 4.0 tops Google’s search trends as people look for containment zones and ways to survive the coronavi - Business Insider India” plus 2 more

Lockdown 4.0 tops Google’s search trends as people look for containment zones and ways to survive the coronavi - Business Insider India

Posted: 10 Jun 2020 12:00 AM PDT

  • The term 'Lockdown 4.0' was the most searched item on Google in India during May.
  • The monthly search requests for the term 'coronavirus' reduced by 50% during May.
  • Users are searching for questions like how to make a mask and how to cut your own hair.
When the Indian government announced Lockdown 4.0 to fight the Covid-19 pandemic, Indians hopped online to get more details, pushing it to the top of Google search trends for May 2020 in the country.

The Indian government had announced the first nationwide lockdown on March 24 to control the spread of the coronavirus. Lockdown 4.0 was announced on May 17 and fresh guidelines were issued for different areas. Google has revealed that search for the term 'Lockdown 4.0' spiked by 3,150% in May.

The second most searched term was 'Eid Mubarak', which increased by 2,650% during the same month. This was probably because people were searching for Eid greetings and images to share with their friends and family.


Users were also on the hunt for different zones during the Coronavirus lockdown. Interest for the query 'coronavirus lockdown zones Delhi' increased by over 1,800% in May.

Queries for 'coronavirus' reduced by 50%

As other queries took precedence, the monthly search requests for the term 'coronavirus' reduced by 50% in May, according to Google. The term which was the third most searched item during April plummeted to the 12th position in May.

The absence of live cricket was visible as people searched for the coronavirus five times more than cricket. Normally, cricket is usually one of the most searched topics in India. This time around it has witnessed a decline as all matches have been postponed or cancelled due to the pandemic.


The top trending term related to the coronavirus was 'vaccine' which reached a record high during the month with an increase of 190%.

People turn to Google to survive the pandemic

As the Coronavirus pandemic is spreading, people have turned to Google to ask how to survive the pandemic. Some of the questions searched by users include – 'What are the symptoms of Coronavirus' and 'Is headache a symptom of Coronavirus'.


Users have also turned to Google to ask 'how-to' questions like – 'How to make a mask', 'How to make hand sanitizer' and 'How to cut your own hair'.

Even though 'coronavirus' is no longer the top trending term on Google, the drop only seems to be result of queries getting more specific about how the pandemic is affecting daily lives.


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These Are the Most Googled Celebrity Homes in the World -

Posted: 09 Jun 2020 12:00 AM PDT

If you find yourself constantly googling the homes of your favorite celebrities, you're not alone. I mean, who wouldn't want to know where Tom and Gisele Brady reside, or what the Kardashian's many properties look like. Here at House Beautiful, we often comb through celebrity house tour videos and photos ourselves. Sometimes it's for work, but most of the time it's because we're insanely curious about [insert celebrity name]'s style and would love to be invited over for dinner (just maybe not at Dr. Phil's former home) to poke around. We're sure you can relate. As it turns out, some A-lister homes get a lot more attention than others.

The folks at Rated People, a popular UK platform that connects homeowners with local tradespeople, wanted to see which celebrity homes were getting keyed into Google the most worldwide. To conduct this research, the team took hundreds of the most well-known people in the world, from actors to influencers, and analyzed Google search data to see how many users were searching for that celebrity's home in particular. Here's what they found.

World's Most Searched-for Celebrity Homes

  1. Kim Kardashian
  2. Kylie Jenner; Will Smith
  3. Elon Musk
  4. Pewdiepie
  5. Lionel Messi
  6. Tom Brady
  7. Ellen Degeneres; Eminem
  8. Jeffree Star
  9. Ed Sheeran
  10. Justin Bieber

Coming in as the number one most-searched for celebrity home the world is the Los Angeles dwelling of Kim Kardashian. The minimalist-style, Axel Vervoordt-designed home where she lives with husband, Kanye West, and their four children garnered a lot of attention after landing the cover of AD earlier this year. It also gained buzz for its massive playroom and countless fridges.

Right behind Kardashian is her step-sister, Kylie Jenner, who purchased her first property when she was only 17 (we rounded up all nine of Jenner's lavish properties here.) Much like Kardashian, Jenner frequently shows her home on her social media platforms as well as in her vlogs. Jenner is tied for second place with award-winning actor and rapper Will Smith.

The team dove a little bit deeper into search data, to see how the United States most searched for celebrity stacked up against the world's.

America's Most Searched-for Celebrity Homes

  1. Tom Brady
  2. Kim Kardashian
  3. Jeffree Star
  4. Ellen DeGeneres
  5. Elon Musk
  6. Kylie Jenner
  7. Michael Jordan
  8. Will Smith
  9. LeBron James
  10. Eminem

While Tom Brady's home is the sixth most searched-for in the world, it's the top contender when it comes to America. The athlete's cozy Brookline, Massachusetts, mansion—which he shares with wife Gisele Bündchen— is actually on the market right now, which may have generated some buzz for it (you can learn more here).

tom brady's house
Tom Brady and Gisele Bündchen's former Massachusetts home is on the market for $34 million.


Kardashian takes second place in the U.S., followed by makeup mogul Jeffree Star. Star gave a tour of his nearly $15 million property earlier in 2020. It features a 16-car garage, a movie theater, and a "beauty barn."

The homes of the royals also rack up quite the search volume. Here's which homes are getting the most attention online.

World's Most Searched-for Royal Homes

  1. Prince Harry
  2. Meghan Markle
  3. Prince William
  4. Kate Middleton
  5. Prince Charles
  6. Queen Elizabeth I
  7. Prince Andrew
  8. Princess Beatrice
  9. Prince Edward
  10. Zara Phillips
kensington palace
Prince William and Kate Middleton's main residency is Kensington palace.

Getty Images

While none of the homes of the royals make the top 10 celebrity properties searches in the world, these residencies still get a fair share of attention online. Prince Harry and Meghan Markle take the first and second spots respectively. This may reflect their recent move to the United States. Following the pair is Prince William, who of course lives in Kensington Palace with his family and spends some time at the Sandringham Estate. At over 400 years old, Kensington palace is a landmark — here are 12 facts you might not have known about the lavish estate. In fourth place is Kate Middleton. As Middleton married into the royal family, her living arrangements varied before her big move to the palace. We track all her homes here.

Continuing on, here are the most searched for sport's stars homes.

World's Most Searched-for Sports Stars' Homes

  1. Lionel Messi
  2. Tom Brady
  3. Michael Jordan
  4. LeBron James
  5. Cristiano Ronaldo
  6. Kawhi Leonard
  7. Virat Kohli
  8. Roger Federer
  9. Sachin Tendulkar
  10. Stephen Curry

It seems Internet users want to know what a famous athlete's salary can buy. Argentinean soccer player Lionel Messi is very quiet about his home on social media, which may have sparked fans' interest in where he lives. Tom Brady follows in second place. Next is Michael Jordan, whose front gate has become a tourist hotspot as many fans pose in front of it for a picture.

Lastly, the team at Rated People looked into the most searched for influencer homes.

World's Most Searched-for Influencer's Homes

  1. Pewdiepie
  2. Jeffree Star
  3. Shane Dawson
  4. Zoe Sugg; James Charles
  5. Mrs Hinch
  6. Lilly Singh
  7. Liza Koshy
  8. Rosanna Pansino
  9. Jaclyn Hill
  10. Tanya Burr

For many influencers, sharing their lives is all part of the job, and since most of their videos are recorded at home, it's no surprise that fans are curious about what's behind the camera. Gaming Youtube star Pewdiepie takes the top place, followed by Jeffree Star, and Shane Dawson.

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You can read Rated People's entire report, including number of estimated searches per year, here.

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Here are the Top Ten Most-Searched Recipes on the Internet - Time Out

Posted: 28 May 2020 12:00 AM PDT

Since the world went into lockdown, that's left a lot of people turning to either ordering delivery or revisiting their home kitchens with renewed interest. Even as countries around the world begin to lift their restrictions, many continue to look for recipes. So what recipes are people looking for right now?

That question's brought the coupon website RetailMeNot and the data trends provider SEMRush to put together a top ten list of which recipes people are googling right now. After tracking and analyzing Google search volumes, these are the things people are the most interested in trying out at home. 

1. Whipped coffee

A drink that went viral on TikTok, whipped coffee—also known as Dalgona Coffee—is a beverage made by whipping equal parts instant coffee powder with sugar and hot water until it becomes creamy, and that concoction is then added to cold or hot milk. Inspired by a South Korean candy, the whipping action tends to require some upper body strength from home cooks.

2. Bread

Who doesn't like a freshly-baked loaf of bread? The desire to bake bread seemed to almost break the internet (sorry, Kim) and caused a lot of shelves of flour in grocery stores to go ransacked. It's good for sandwiches, it's good when it's toasted, it's easy to freeze and reheat—really, who wouldn't want try their hand at something so time-intensive and rewarding when you're cooped up at home?

3. Sourdough

The fermentation process involved in sourdough bread makes it even more of a lengthy practice. Making a starter from scratch at home can take upwards of a week or two to get some kind of tangy taste going, but once that's added to flour and water and kneaded and baked? The taste is worth it. Just slice a piece, lay on some butter and go to town

4. Banana Bread

This is the last time we'll bring up bread, we swear: Banana bread's a great way to use up your aging bananas. Just throw them into the freezer before they go bad and use them when the time is right. Once you have your batter, you have the option to add in all kinds of nuts, chocolate chip cookies, berries and more.

5. Cinnamon Rolls

The baking trend in people's searches continues. These go by many names around the world, but each one amounts to the same thing: Soft spirals of baked dough that are best when they're fresh out of the oven and covered with either a simple vanilla sauce or cream cheese. 

6. Cinnamon Buns

Are they the same thing as cinnamon rolls? Some would like to think so, but others believe the distinguishing factor in cinnamon buns (or sticky buns) are that they are baked with a caramel glaze and get paired with crunchy pecans or walnuts. Bonus points if those nuts get deviled before they're added on.

7. Pizza Dough

While it's easy to order a pizza, a lot of people have been taking to the internet to find out how to make their own. With a couple of simple pantry ingredients, it only requires a bit more effort and patience to whipe up your own dough and dress it however you like, and bake it in the oven or cook it off in a frying pan. 

8. Chocolate Chip Cookies

Everyone thinks they've got the secret recipe to chocolate chip cookies, but really, the perfect cookie is up for debate. Some like them soft, some like them crunchy, some prefer chocolate chunks over chocolate chips. Whichever way you like them, you'll probably be eating more than one once they come hot out of the oven.

9. Brownies

For lovers of chocolate, brownies are an essential dessert. Easy to make and easy to bake, they can be made as chocolate-y as you like. Top marks go to anyone who manages to hold off on eating them long enough to make some whipped cream to put on top, but a scoop of vanilla ice cream works as well.

10. Apple Pie

There's no doubt that many people are longing for the moment when they can sit in a diner and dig into some apple pie. It's interesting to see that people are searching for one of the most laborious things to bake—making the crust, making the filling, considering putting a lattice on top—but here we are.

Most popular on Time Out

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- Where to buy face masks in Montreal

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