Google Adds Quick Insights on Ad Performance and 'Keyword Themes' for Ad Targeting - Social Media Today

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Google Adds Quick Insights on Ad Performance and 'Keyword Themes' for Ad Targeting - Social Media TodayGoogle Adds Quick Insights on Ad Performance and 'Keyword Themes' for Ad Targeting - Social Media TodayPosted: 17 Jun 2020 12:00 AM PDTGoogle's looking to enhance its simplified Smart Campaigns offering by adding a new way to quickly check on your Google Ads performance, and a new listing of keywords to target, based on your products and services.First off is the new ad check - Google's made it easier to check your ad performance in the mobile app, with a simple search on Google itself. As you can see here, search for 'Google ads' or 'My Ads' and Google will provide you with a basic overview of how your campaigns are going, while you'll also be able to see how your ads look to others.As per Google:"If you want an efficient way of checking your ad status, this feature is for you. We've made our reporting features …

“Hot tub sales rise by over 1,000% as Britons enjoy hot weather - This is Money” plus 2 more

“Hot tub sales rise by over 1,000% as Britons enjoy hot weather - This is Money” plus 2 more


Hot tub sales rise by over 1,000% as Britons enjoy hot weather - This is Money

Posted: 13 Jun 2020 03:25 AM PDT

With millions of Britons stuck in their own home for months on end, it appears they have turned to purchasing high-ticket items in order to pass the time.

One of the main products that has seen a huge surge in interest is hot tubs with sales seeing increases of up to a huge 1,080 per cent on eBay. 

Searches for hot tubs, a real love it or hate it item, on Google have also rocketed over the past three months, since the UK has been in lockdown. 

Although the pools are not cheap – with some costing more than £10,000 – many are using the money they are saving on pricey holidays abroad to treat themselves.

Hot tub sales have seen a huge increase as more Britons are spending time in their gardens

Hot tub sales have seen a huge increase as more Britons are spending time in their gardens

Sales of hot tubs started to rise at the beginning of lockdown, jumping 276 per cent year on year from 22 March to 6 June on online auction site, eBay. 

However, the biggest jump in sales was between 5 to 11 April, the third week of lockdown, when sales were up a massive 1,080 per cent annually.

Ebay added swimming pools have proven very popular with sales up 2,897 per cent between 5 to 11 April year on year, highlighting how Britons are aiming to pass the time whilst in lockdown and make the most of the sunny weather in the last two months brought. 

Lay-z Spas, an inflatable hot tub, are also the fifth most wished for product on Amazon in the garden and outdoors section.   

However, those looking to buy a hot tub will now find many have sold out, leading to long waiting lists, as Britons look to make the most of the recently warm weather. 

'Hot tubs are like family dining room tables' 

One hot tub retailer said they have seen domestic sales increase rapidly since Britain went into lockdown as more households have decided to treat themselves.

Norfolk Spa and Leisure, which both sells and hires out hot tubs, said interest began increasing as the warmer weather approached.

Anita Burton, owner of the firm, said: 'At the start of lockdown, as we deal mostly with the holiday let industry, we weren't sure what to do as that's where the majority of our income comes from.

Anita and Robert Burton, of Norfolk Spa and Leisure, have seen an increase in orders

Anita and Robert Burton, of Norfolk Spa and Leisure, have seen an increase in orders

'We were fully closed for the first couple of weeks and weren't taking any calls and emails but then we started seeing an increase in enquiries.'

Norfolk Spa and Leisure said for a weekend, it would cost roughly £195 to hire out a hot tub whilst it would rise to about £295 for a week.

It has found, since lockdown, that more people are looking to hire one for their birthday, for example, after other plans have been cancelled. 

Meanwhile, for those looking to purchase a hot tub, prices cost roughly around the £5,000 mark, however, models can range from £3,750 to £20,000. 

To ensure it is abiding by social distancing guidelines, the staff come in and do the full installation, whether customers are purchasing or hiring, whilst the owners remain in the property.

It confirmed that, even in normal circumstances, all hot tubs have to be thoroughly sterilised between bookings and get the water lab tested on a monthly and quarterly tested. Therefore, those who are hiring do not need to worry about cleanliness. 

Anita confirmed that many customers decided to buy a hot tub now as they will be getting refunds from cancelled holidays and, knowing they won't go away abroad at all this year, have instead decided to invest in their gardens.

Anita added: 'At start of lockdown, we were selling two a day. Now we have around 45 on order but people won't be able to get anything until September at the earliest due to the high number of orders. People are happy to wait though as they have more disposable income.'

There was an increase in Google searches for hot tubs at the start of April, during lockdown

There was an increase in Google searches for hot tubs at the start of April, during lockdown

As to why hot tubs in particular are so popular, Anita said: 'Hot tubs are like the family dining room tables as there will be no phones present and people can actually converse.' 

Another firm said it, too, has seen a large increase in orders in recent times.  

Jason Smith, sales director at Roto Spa in Birmingham, the UK's only hot tub manufacturer, said he is selling five times as many hot tubs as he usually would expect. 

Hot tubs are like the family dining room tables as there will be no phones present and people can actually converse
Anita Burton - Norfolk Spa and Leisure 

He said: 'We've seen a big increase in the last few months. 

'We would expect to have planned production for 80 to 100 units in stock for immediate delivery. 

'However, we've had five times this amount and we can't supply now until September as we have sold everything we have got in stock and all further production slots are filled despite doubling our production output.'

He said a lot more people are investing in hot tubs as they have the spare cash, are enjoying family time in lockdown and are looking at ways at extending it.

Jason added: 'More people are reflecting on their mortality and thinking what is the point of having money in the bank if I can't spend it. That's cropped up a few times.

'I anticipate the increase in sales will continue. There will be more people holidaying in the UK from now on, due to the virus. The long queues and medical checks at the airport is also likely to put people off.'

He also believes more people are buying British, instead of imported, as they are now looking to support British businesses and British jobs. 

Pizza ovens have also seen an increase in sales whilst Brits make the most of the warm weather

Pizza ovens have also seen an increase in sales whilst Brits make the most of the warm weather

Other popular outdoor lockdown purchases

With a number of households now having more disposable income, other outside accessories, including pizza ovens and electric bikes, are also proving to be popular purchases with both also seeing an increase in searches on Google.  

Sales of electric bikes from Amsterdam-based firm VanMoof shot up 184 per cent between early February and the end of April in Britain. 

It is no surprise that retailers have seen an increase in bicycles being sold, including a surge in sales of electric bikes, as Britons scramble to get outside of their homes.

Once lockdown was eased and households were told they could exercise as many times a day as they liked, many were keen to jump on a bike. 

Sales are also likely to have risen as people try and avoid public transport as much as possible with riding a bike proving to be a free and healthy alternative to this.  

Katy Phillips, PR manager at Idealo, said: 'While lockdown has created financial pressure for some families, for many Britons the change in daily rhythm has eased money constraints in other areas and allowed them to splash out on certain luxury items they wouldn't have otherwise bought.

'Research has shown that UK households have saved an average of £300 on day-to-day expenses during lockdown. 

'Without trips to restaurants, gym memberships to pay for, and reduced fuel costs, Britons are making their day-to-day lockdown life a little easier by spending on luxuries such as pizza ovens and electric bikes.' 

Googling for groceries among hot searches - Times of India

Posted: 07 May 2020 02:29 AM PDT

BENGALURU: The Covid-19 pandemic has dramatically changed what Indians are searching for on Google. Online searches for grocery delivery, immunity, online classes, UPI transactions, and even coronavirus insurance have gone up dramatically this year, according to Google's latest 'What is India searching for' report.
The search for "horror movies" and "best Telugu movies 2020" went up a staggering 950% and 450% respectively, indicating that people are spending a lot more time on entertainment as they sit at home through the day.
Searches for "grocery delivery near me", "online grocery delivery" and "ration dukaan" were up 550%, 350% and 300% this year compared to the previous year. Health issues were top of the mind. The word "immunity" saw a 500% increase, "vitamin C" went up by over 150%, and "corona insurance" a whopping 1,230%. But the last must be from a very low base considering it would have been negligible last year.

"Classes online" and "teach online" rose by 300% and 148% as schools organise online classes to make up for lost school days and ed-tech companies see a huge boost in demand from those looking to upskill. People are also looking for more advanced courses like machine learning and data science.
Searches to understand newer payment modes have been on the rise with "how to change UPI pin" surging 200%. Among digital payments, "UPI" had 3x more search interest than "IMPS" and 1.5x more than "NEFT". Searches about UPI from non-metros grew faster at 79% compared to metro cities at 28%.
Also, with Indians spending 4.5 hours per day on their smartphones, the surge in interest for mobile app downloads as well as streaming platforms clearly indicates the step-up change in the ondemand services universe. Searches for "feel good movies" was up 204%.
"As a result of this non-linear-exploratory journey of the consumer, brands may feel the need to be omnipresent. However, by leaning on digital footprints of their consumers, brands can optimise to show up in the moments that really matter the most to their users," the report from the global search giant said.

'What Bitcoin Did' - Scanning the Hottest Cryptocurrency Keywords and Google Searches | Featured - Bitcoin News

Posted: 26 Mar 2020 12:00 AM PDT

For years now the term "bitcoin" has managed to capture a tight relationship with specific trends and keywords online. News.Bitcoin.com decided to investigate the specific keywords, questions, comparisons, and prepositions that are often associated with the digital currency when people are searching for answers.

Also read: US Real Estate in Jeopardy – Analysts Predict Housing Market Crash to 29-Year Lows

Keywords, Trends, and Searches Surrounding Bitcoin

Bitcoin is an interesting subject to many of us who live and breathe in this industry. Moreover, newcomers sometimes hear about the technology in passing from someone who is quite passionate about the invention. If their interest is piqued, they will research the subject online for more information. But newbs are not the only ones searching the net for digital currency information, as analysts, researchers, and crypto veterans search the net for statistics and comparisons too.

'What Bitcoin Did' - Scanning the Hottest Cryptocurrency Keywords and Google Searches
Google Trends (GT) data for the term "bitcoin" between March 31, 2019, and the week of March 22-28, 2020.

People use the website Google Trends (GT) to find specific data about bitcoin searches and the associated terms that are often typed with the word "bitcoin." Looking at the term bitcoin on the website shows interest in the cryptocurrency has been dropping, but there was a increased interest on March 15-21, 2020. "Bitcoin's" GT rating that week hit a high of 77, but since then it dropped 19% to a 62.

'What Bitcoin Did' - Scanning the Hottest Cryptocurrency Keywords and Google Searches
A common theme used by scammers is artificially pumping the "related queries" which are related to scams like "bitcoin superstar," "bitcoin era," and "bitcoin moon." These related queries are the top "breakout" keywords on a daily basis and they are likely invoked by those looking to capitalize on people's browser searches.

The most popular searched keywords tethered to the term "bitcoin" include "bitcoin price," "bitcoin mining," "what is bitcoin," "bitcoin value," "bitcoins," "buy bitcoin," "bitcoin usd," "bitcoin exchange," and "bitcoin wallet." Worldwide statistics show the top five countries with the most bitcoin interest according to GT ratings are Nigeria, Austria, South Africa, Switzerland, and Ghana.

'What Bitcoin Did' - Scanning the Hottest Cryptocurrency Keywords and Google Searches

Google's website gives a pretty nice glimpse into the minds of people searching for bitcoin-related subject material. However, the analytical website answerthepublic.com takes Google Trends data even further by mapping out flowcharts that show a visual representation of 180 bitcoin-related questions, 140 prepositions, 60 comparisons, 519 alphabeticals, and 20 related terms.

'What Bitcoin Did' - Scouring the Hottest Cryptocurrency Keywords and Online Searches
The website answerthepublic.com queries Google's database and other browsers in order to give a better visualization of the specific term or keyword search. According to the company, there are 300 billion Google searches per day and 20% of them are new types of questions, comparisons, and prepositions.

The questions section is broken down into 10 associated phrases like "are," "can," "how," and "what" to name a few. For example "are" questions include queries like "are bitcoin emails safe?" and "are bitcoin transactions anonymous?" The 60 comparisons connect bitcoin to all types of things like other cryptocurrencies, gold, USD, and the stock market. The alphabeticals section is a list of bitcoin-related terminology that people regularly search on Google in alphabetical order. The relevant prepositions list has attributives like "bitcoin is a currency," "bitcoin is dying," and "bitcoin is fake." Answerthepublic.com's bitcoin keyword statistics stem from Google's autocomplete data and it is filtered into the platform's listening tool.

'What Bitcoin Did' - Scanning the Hottest Cryptocurrency Keywords and Google Searches

Bitcoin's Price 80% Correlated With the Cryptocurrency's Internet Searches

Bitcoin keywords and GT data can be very useful to individuals and organizations and it's possible to leverage this information to help with forecasting. Two of the biggest clues people are searching for online when it comes to the term "bitcoin" are the price and website traffic. Bitcoin and cryptocurrency prices have always been tethered to media, news stories, and rumors.

'What Bitcoin Did' - Scanning the Hottest Cryptocurrency Keywords and Google Searches

During the last few years, there have been a few reports showing that bitcoin's prices are closely associated with GT ratings and other online trends. Olga Andrienko, head of global marketing at Semrush, reported last June that there is an 80.8% correlation ratio between bitcoin prices and internet searches for the term "bitcoin." This type of correlation means that both GT data and cryptocurrency exchange prices show the two variables move in tandem.

'What Bitcoin Did' - Scanning the Hottest Cryptocurrency Keywords and Google Searches

Two months later another report was published in September that showed the price and GT data could be manipulated. On September 5, 2019, the term "bitcoin" spiked considerably on the GT website and researchers assumed the trend started in Romania. Swedish cryptocurrency website owner Bendik Norheim Schei said users with virtual private networks (VPN) were likely stimulating GT search alerts artificially.

'What Bitcoin Did' - Scanning the Hottest Cryptocurrency Keywords and Google Searches
Last year two reports noted that bitcoin's price is 80% correlated with internet searches about the subject. The firm Semrush and the news outlet Kryptografen have both reported on how certain bitcoin keywords, searches, and trends can be artificially stimulated. It is often the reason why certain bitcoin scams are some of the top breakout words according to GT's related queries list.

This is a common theme used by scammers and a good example of this fact is how most GT "related queries" are related to scams like "bitcoin superstar," "bitcoin era," and "bitcoin moon." These related queries are the top "breakout" keywords on a daily basis and they are likely artificial. "It is reasonable to assume that someone is behind these radical changes," wrote Kryptografen's Bendik Norheim Schei in September.

"That the same pattern can be seen all over the world may indicate that VPN services have been used to distribute the search across the world, thus achieving a global trend," Schei concluded. "Google Trends points out that changes have been relatively large in Romania. Is this the source, or is it just because there have been fewer searches for BTC previously? Whatever the answer is–something very strange has happened to the interest in the keyword 'BTC' this past week."

What do you think about all the keywords and trends associated with bitcoin? Let us know in the comments below.

Tags in this story
1000x Group Data, BCH, Bitcoin, bitcoin cash, Bitcoin Queries, breakout, BTC, Cryptocurrency, data, Digital Currency, Google Searches, Google trends, Interest, news, questions, searches, Statistics, trends

Image Credits: Shutterstock, Pixabay, Wiki Commons, Shutterstock, Pixabay, Google Trends, Bitcoin.com, Semrush, Jamie Redman, and answerthepublic.com.

Disclaimer: This article is for informational purposes only. It is not a direct offer or solicitation of an offer to buy or sell, or a recommendation or endorsement of any products, services, or companies. Bitcoin.com does not provide investment, tax, legal, or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in this article.

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