“Google updates its analytics tools for newsrooms - TechCrunch” plus 1 more

“Google updates its analytics tools for newsrooms - TechCrunch” plus 1 more

Google updates its analytics tools for newsrooms - TechCrunch

Posted: 24 Jun 2020 06:12 AM PDT

Google is introducing new tools for newsrooms looking to understand their online audiences and how those audiences feed into their overall business.

These efforts fall under the umbrella of the broader Google News Initiative, introduced in 2018 as a way for the search giant to fund quality journalism and find other ways to support the industry. Since then, Google has introduced two journalism-focused products that sit on top of Google Analytics — News Consumer Insights, which is designed to help publishers grow their audiences and become more profitable, as well as Realtime Content Insights, which is supposed to help newsrooms see what's trending at any given moment.

"We heard over and over again that our news partners were drowning in this data," said Amy Adams Harding, director of analytics and revenue optimization for news and publishing at Google. "They had difficulty teasing out actionable intelligence in the tsunami of numbers."

She added that it was "important" to her team that these products be free to use and "accessible to anyone using Google Analytics."

Today, Google is introducing version 2.0 of both News Consumer Insights and Realtime Content Insights, while also adding a new feature called the News Tagging Guide.

Google NCI

Image Credits: Google

NTG is supposed to make it easier for publishers to collect the data they need. That falls into three broad categories — video analytics, user engagement and reader revenue. Publishers will be able to select the category and the specific types of data they want to track, and then Google will give them JavaScript that they can copy and paste onto their website in order to start feeding that data into Google Analytics.

Meanwhile, the News Consumer Insights product now includes personalized recommendations for the publisher. For example, it might point out that a publisher's newsletter signups are relatively low, and then it could suggest different ways to improve those signups. Harding noted that NCI didn't lack recommendations before, but to find them, publishers had to continually refer back to the generalized playbook, rather than having the most relevant recommendations highlighted for them while they're going over their data.

And Realtime Content Insights have been expanded to include similar data about video content, as well as historic performance data, so publishers can see which stories performed best in a given period of time. And it's not simply focused on page views — RCI also tracks things like social sharing and engagement, and it identifies which stories are doing better with casual readers versus loyal readers (who visit more than once a month) versus brand loyalists (who visit at least 15 times a month).

"We're not saying one is better than the other," said Anntao Diaz, Google's head of News Consumer Insights, Realtime Content Insights and Google Surveys for Publishers. Instead, he suggested that different articles can attract different readers to serve different purposes, whether that's growing the overall audience or building a relationship with a loyal audience that might pay for subscriptions.

Google has already been testing these features with select publishers, including Time and local newspaper publisher Lee Enterprises.

"As Lee Enterprises' audience reach continues to grow in our newspapers' communities, our partnership with Google News Initiative provides excellent insight and industry benchmarks to measure our success," said Kyle Rickhoff, director of analytics at Lee Enterprises, in a statement. "The new version News Consumer Insights powered by News Tagging Guide improves our understanding of readers' engagement and helps us prioritize business opportunities for video, engagement conversions and on-site subscriptions with better data."

SnapEDA Launches the “Google Analytics” of Electronic Components - ENGINEERING.com

Posted: 24 Jun 2020 06:11 AM PDT

SnapEDA Launches the "Google Analytics" of Electronic Components
Vincent Charbonneau posted on June 24, 2020 |
SnapInsights seeks to provide data for electronic component suppliers.
SnapInsights main dashboard. (Image courtesy of SnapEDA.)

SnapInsights main dashboard. (Image courtesy of SnapEDA.)

In the advertisement business, there are few tools that match the data capabilities and analysis depth of Google Analytics. Electronic design software provider SnapEDA is seeking to bring the same type of tracking and metric gathering ability to engineers and electronic component suppliers with the launch of a new analytics platform called SnapInsights.

SnapInsights leverages data from SnapEDA's electronics design library search engine, which boast over 1 million users, according to the company. The analytics platform tracks and reports aggregated user search data without, SnapEDA assures, compromising user privacy.

SnapEDA claims that SnapInsights goes beyond reporting raw metrics and will provide actionable insights for electronic component suppliers. The platform promises to shed insight into how users discover, select and purchase components. Accordingly, the platform aims to help suppliers identify opportunities to increase product adoption and offer market data to guide future product development.

Example data provided by SnapInsights. (Image courtesy of SnapEDA.)

Example data provided by SnapInsights. (Image courtesy of SnapEDA.)

SnapInsights strives to allow users to determine how engineers find their products, how their products compare to their competitors, how they can better market their products, and more. The new platform lets users export data as CSV, Excel or image formats.

"Engineers use SnapEDA at the beginning of their designs when they're selecting components. Suppliers can use the insights offered by SnapInsights to understand and maximize design-in opportunities, and ultimately, grow their revenue," said Sofía Henao, data manager at SnapEDA.

According to SnapEDA, several leading electronics component suppliers are already using SnapInsights. As more and more users adopt the new analytics platform, SnapInsights just might meet its goal of being the Google Analytics of the electronic component world.


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