Alphabet: Antitrust Suits Will Weaken Google's Dominance - Seeking Alpha

Alphabet: Antitrust Suits Will Weaken Google's Dominance - Seeking AlphaAlphabet: Antitrust Suits Will Weaken Google's Dominance - Seeking AlphaPosted: 06 Jul 2020 12:00 AM PDTIntroductionIn this write-up, I will discuss the antitrust risks Alphabet (GOOG) is currently facing. In my opinion, Alphabet is facing the most substantial antitrust risks out of all the big tech firms, but this has been overshadowed for years by controversies surrounding Facebook (FB), Apple (AAPL) and Amazon (AMZN). There are tons of reports from reputable news agencies mentioning that the DOJ and a group of states are separately investigating Google's dominance in multiple market segments. However, the sources in these reports are most often anonymous sources or Google's direct competitors like DuckDuckGo. Therefore it might be a possibility that these reports are partially incorrect. In this article, I will discuss Google's dominance in-depth, discuss in which market segments G…

“Google is bringing some new analytics tools for news publishers - Digital Information World” plus 2 more

“Google is bringing some new analytics tools for news publishers - Digital Information World” plus 2 more

Google is bringing some new analytics tools for news publishers - Digital Information World

Posted: 26 Jun 2020 11:07 PM PDT

Google is looking for ways for newsrooms so that they understand their online audiences and how they feed into their business in general. This falls under the category of the Google News Initiative, which was introduced in 2018 as a way to fund journalism and to support the industry. Since then, Google has launched two products that are on top of Google Analytics: News Consumer Insights (NCI) which is designed for publishers to make more profits by helping them grow their audience and Realtime Content Insights (RCI) which helps newsrooms see more up-to-date and trending content.

Amy Adams Harding, the director of analytics and revenue optimization for news and publishing, said that they knew that there was a demand for such products because of their partners but there was a difficulty as to how they would go about it. She also added that it was important that the products were free to use and accessible to anyone using Google Analytics.

Recently, Google introduced version 2.0 for NCI and RCI, adding a new feature called the News Tagging Guide (NTG) which is supposed to make it easier for publishers to collect the data they need in three categories: video analytics, user engagements, and reader revenue. Publishers can select the category and the specific types of data they want to track after which Google will give them JavaScript that they can input on their website.

The NCI now includes personalized recommendations for the publishers. It may highlight signup activities to a publisher's newsletter and suggest ways to improve them. Harding said that NCI didn't lack recommendations before and had to refer to generalized playbooks rather than having relevant recommendations. RCI has been extended to include similar data and also historical performance data about video content, enabling the publishers to see which stories and in what time period they performed the best. It will also track social engagements and identifies which stories are doing better between casual readers, brand loyalists, and loyal readers.

Anntao Diaz, the head NCI, RCI, and Google Surveys for Publishers, said that one is not better than the other. He suggested that different readers are attracted by different articles that serve various purposes, which may build relationships with a loyal audience who pay for subscriptions and also increase the growth of the total audience.

Google has already begun testing the new features with various publishers like Time and Lee Enterprises. As Kyle Rickhoff, the director of analytics at Lee Enterprises said that the new version of NCI, which is powered by NTG, improves their understanding of readers' engagement and helps them prioritize business opportunities with better data.

Read next: Facebook Will Now Display A Pop-Up Warning Before You Share An Article Over 90 Days Old

Indians Have Found a Way to Boycott Chinese Products With Viral 'Remove China Apps' - News18

Posted: 01 Jun 2020 12:00 AM PDT

In the digital age, there's an app for everything, including an app to delete other apps.

A few days ago, Sonam Wangchuk, whose work inspired Vidhu Vinod Chopra's '3 Idiots', posted a video on YouTube saying that Indians should boycott everything Chinese to take revenge for rising tensions between India and China.

As the world struggles to deal with the imminent threat of the deadly coronavirus pandemic, Chinese and Indian troops seem to be heading towards a face-off along the Line of Actual Control or LAC. Both countries have sent troops to the border and aggression seems to be on the rise.

Wangchuk believes that the only way to defeat China is by using "wallet power." In the video, he says that while our soldiers are fighting Chinese troops on the border, we are buying Chinese products and goods which in turn gives China more money to invest in their army.

Soon after Wangchuk's video went viral, #BoycottChina, #BoycottMadeinChina, #BoycottChineseApps and #BoycottTiktok began trending on social media. Bollywood actor Milind Soman also joined the bandwagon and decided to uninstall Chinese app Tiktok from his phone.

Not just Wangchuk, many Indians have been harbouring hatred for the Chinese and everything originating from China from the very beginning of the coronavirus pandemic. Several even wanted to take revenge against China for the same. In fact, many Indians have been searching on Google-- how to delete or remove Chinese apps from their phones. Take a look at Google trends.

And now, taking advantage of this sentiment, app developers One Touch AppLabs have launched an application, 'Remove China Apps'. The app does exactly what the name suggests. When you download the app, you can run a scan through your phone. It will detect the Chinese apps on your phone and give you an option to delete them. If you click on the red bin icon next to the concerned app, it will uninstall the app from your phone. Several people have also shared screenshots on social media to show that they've used the app:

The app, as of now, has 4.8 ratings on the Android Play Store. It is not available for Apple devices yet. Currently, the app has over 1 million downloads and thousands on positive reviews.

In India, the term 'boycott' happens to be the thrown around very casually and every time one does not agree with someone's point of view or is upset about something - there is only one solution. To boycott it. Boycott movies. Boycott apps. Why, even boycott human beings!

Here's a reality check. Since 2018, Chinese apps have ruled the market in India with over 50 top apps on play store belonging to China. And yes, TikTok happens to be one of the most popular apps in India even today, even after countless calls for bans. As a matter of fact, TikTok is a legit source of income for several Indians.

If you were to scour through and delete all Chinese apps, your phone (assuming it isn't made in China?) would probably be left with only a handful of apps.

Google Launches 'Google Shopping 100' to Highlight Trending Products Based on Search Data - Social Media Today

Posted: 11 Dec 2019 12:00 AM PST

This is interesting - Google has this week launched a new listing of the top 100 product trends in a range of categories based on Google search volume increases over the past year.

Called the Google Shopping 100, the data collection has its own mini-site and provides some interesting, and potentially valuable insight into what the key product and consumer trends were over the course of 2019.

Google Shopping 100

As explained by Google:

"Google Shopping 100 showcases products with a recent increase in U.S. searches. While classics are still sought-after - for example, search data still ranks Monopoly as a popular present - Google Shopping 100 highlights items that are rising in popularity to give you fresh ideas and keep you up to speed on the latest."

That's an important distinction to note - the listing ranks products which have seen "the most sustained increases" in searches during the season, not the most popular overall. That means that these products are trending, they're what's gaining momentum, but the rankings here are not necessarily indicative of broader trends.

But the insights still provide a lot of potential research info. For example, if your business is in the 'Sports and Fitness' sector, you could take a look at the top trending products and maybe get new ideas about marketing tie-ins or promotions.

Google Shopping 100

Accessories to go with a Razor RipStik board? An article on synching your new fitness tracking to your gym equipment? A post on proper techniques for mounting a new fishing reel?

Based on the listings, there could be a range of ways that you can find new content options, and ways to help build brand awareness, based on the most popular trends. 

Or you might just want to find the right gifts for your kids. Either way, it's worth taking a look at the data and seeing what you find among the lists. 

You can check out the Google Shopping 100 here


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