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BTS V is the most searched BTS member of all time (Data collected since 2013) - allkpopBTS V is the most searched BTS member of all time (Data collected since 2013) - allkpopPosted: 29 Jun 2020 12:00 AM PDTBTS V is the most popular on Google According to the data searched by Jember Portal Team via google, V is the most searched member of BTS based on google search engine with14.6 billion (14.6 billion).[INFO] 🇮🇩 Media: Is V the Most Popular BTS Member on Google? Here is the Complete ListBased on Jember Portal Team searches sourced from the Google search engine, V actually became the most popular searched on the Google search engine. (+) pic.twitter.com/8kPSO5Tk3y — KTH OUTSOLD⁹⁰ (@KTH_OUTSOLD) June 29, 2020[MEDIA] 200628
A Thread#BTSV, the most popular on Google? According to the data searched by Jember Portal Team via google, V is the most searched member of BTS based on google search engine with14.6 billion (14.6 billion).@BTS_twthttps://t.co/Lp1Q4mq8M1 — BTS V Taehyung News 📰 (…

Google Discovery Ads Now Available to All Advertisers - Business 2 Community

Google Discovery Ads Now Available to All Advertisers - Business 2 Community


Google Discovery Ads Now Available to All Advertisers - Business 2 Community

Posted: 13 Jun 2020 06:05 AM PDT

Last May, Google made big waves at their annual Google Marketing Live event and announced tons of planned new features and tools to help advertisers find customers online. Among these announcements was a new ad type called Discovery ads, designed to help advertisers get their products discovered by potential audiences across Google's popular properties.

Google Discovery ads announcements

These new discovery ads allow advertisers to show their products to targeted audiences for the first time ever on Google's Discover feed as well as prominently at the top of YouTube and Gmail. These prominent ad placements reach audiences in the moments even before they search. According to Google, nearly 85% of people will take action within 24 hours of discovering a new product so these ads can significantly impact your customer's journey to purchasing from you.

It might sound like a branding play at first, but Google's automation can deliver high direct ROI as well. The campaign not only drives conversions, but it does so inexpensively—the average CPA on Discovery campaigns today is only $12.19!

Last week, Google announced these Discovery ads are now available to all advertisers globally! Here's everything you need to know to make the most of this ad type.

What are Google Discovery ads?

Google's newest Discovery ads are an easy way to get your products shown to your highest value customers. Discovery campaigns streamlines much of the ad testing, targeting, and campaign optimization with robust machine learning to target your ads across YouTube, Gmail, and the Discover feed all in one campaign type.

Google Discovery ad example

Advertisers still control their daily budget, target audiences and guide Google in crafting ad creative and campaign conversion goals to optimize towards across their networks.

Google Discovery ad formats

Google's Discovery campaigns offer 2 unique ad formats, standard (single image) Discovery Ads and Discovery Carousel Ads. Much like Responsive Search ads and Responsive Display ads, advertisers provide Google with several different assets for Google to dynamically test different ad variants to show different customers more customized messaging.

standard Google Discovery ad example

Standard Discovery ads

A Discovery ad needs to have several unique assets:

  • Final URL: After clicking on your ad, this is where the ad directs. To ensure a higher ad quality and conversion rate, set your final URL to a page where someone can learn more about the specific product you are advertising, and they can potentially buy it. Avoid sending people to your homepage.
  • Images: Discovery ads are meant to inspire and stop your audience mid-scroll on these high traffic pages, so tap into your creative resources. Don't play it safe – this isn't the search engine results page and you're not just competing against text on these pages. Stand out with bold colors and visual contrast, like you might in a Facebook ad. Google has plenty of creative suggestions to get your ideas flowing.

You can upload up to 15 different images for Google to test in a Discovery ad. Test out different images and sizes (Square 1:1 and Landscape 1.91:1) to get the most reach.

Google Discovery ads image choices

You can choose to upload your own images, search for stock images on Shutterstock, have Google scan images from your website, or even use images from your social media feeds on Facebook, Twitter, Instagram, or LinkedIn.

Google Discovery ads images from website

  • Headlines: Your headline will be featured as the first line of your ad in bold. You can provide up to five headlines, each with 40 characters.
  • Descriptions: Your descriptions will appear below your headlines and is your opportunity to provide more compelling messaging to your ad copy. You can provide up to five descriptions, each with 90 characters.
  • Business Name: Your business name will appear alongside your ad. Keep your business name consistent to how people would call or search for you.
  • Call to Action (optional): You can choose from several popular call to action buttons (such as "Shop Now" or "Get Quote") to include alongside your ad. Alternatively, you can allow Google to test and optimize this call-to-action for you.

Discovery Carousel ads

The carousel ad format is very similar to the standard Discovery ad format but allows for users to scroll through all the images you provide in a carousel format. Advertisers can upload between two and 10 images to be used as cards in the carousel, and Google will display them in the order you upload them.

Google Discovery ads carousel example

Keep in mind that Google only allows square images or landscapes with an aspect ratio of 1.91:1 to be used for cards and all the images within a Discovery Carousel ad must either be square OR landscape. You can't mix square and landscape ads in the same Discovery Carousel ad or the entire ad may be disapproved.

Google Discovery ad targeting

Unlike search campaigns, Google Discovery ads aren't targeted by keywords. Instead, advertisers can choose which audiences they want to reach with their ads. Advertiser can target their ads to specific audiences including:

  • Remarketing: Remarketing allows you to target your ads to past customers or website visitors. You can create different remarketing audiences based on their past interactions (visits to a key page, shopping cart abandoners, recently purchased from you) to reengage prospects who are already familiar with your brand.
  • Detailed Demographics: Demographic targeting on Google allows you to target your ads to users based on their age, gender, parental status, relationship, education, and homeownership status.
  • In-Market Audiences: In-market audiences reach users whom have recently begun to search, browse, and are actively considering making a purchase. Google has hundreds of different in market audiences for people ready to buy everything from a new car, computer, or payroll system.
  • Life Events: Life events lets you target people who just are about to have a major milestone, such as starting a business, changing jobs, graduating, getting married, or buying a home.
  • Affinity & Custom Intent: Affinity audiences and custom intent audiences reach users based on the topics and interests that people have searched for and browsed in the past.

Alternatively, if you do not choose any specific audiences, Google will target your ads to a wide audience and do leverage its own signals to optimize who sees your ads.

If you want to target more than one audience, you can create several ad groups or discovery campaigns to do so.

Google Discovery ad bidding and budgets

Google's Discovery campaigns are built machine learning and rely upon Google's Smart Bidding strategies. Currently, Discovery campaigns only support two bidding strategies:

  • Target CPA: Google will attempt to drive conversions at a specific cost per conversion. It's recommended you use this strategy if you've got budget that's at least 10 times your target CPA.
  • Maximize Conversions: Google will attempt to drive as many conversions at the lowest CPA possible. This is best for advertisers who may have smaller budgets or wouldn't expect to see 10 conversions a day.

The average CPA on Google Discovery campaigns is only about $12, so most advertisers can get a lot out of small budgets. Still, industries that normally see higher CPAs on search and display should expect CPAs more in line with their account norm.

When first launching or making changes to a campaign, Google advises to wait two or three weeks between testing new bids or changing ads so that it can learn how users react and adjust to shifts to performance in real time.

How do I create Discovery campaigns in Google Ads?

Creating a Google Discovery Campaign is straight forward if you are familiar with the Google Ads interface.

1. Create a new campaign by hitting the "+" blue icon on the campaigns page.

2. When selecting your campaign's goal, choose "Sales," "Leads," or "Website Traffic." Alternatively, you can create a campaign without a goal's guidance.

3. Select the "Discovery" campaign type.

how to create a Google Discovery ad campaign

4. Name your new campaign. Select which languages and where you would like your ads to run.

5. Set your daily budget and which bidding strategy you'd like Google to rely on to optimize your Discovery campaign (Currently only Maximize Conversions or Target CPA options are allowed).

6. Review "additional settings" if you want:

  • Your campaign to have a set start and end date
  • Your campaign to only run certain hours of the day or days of the week
  • You only want your campaigns to optimize for certain conversion actions in your account.

7. Create your first ad group and audience targets. Mind that you can create more than one ad group later if you want to target more audiences.

8. Upload your Discovery ads.

You will then be prompted to review your new Discovery campaign before launching it. Smash that continue button and your campaign goes live!

Google's Discovery campaigns harness sophisticated audience signals and machine learning to find you more customers in an easy to manage campaign type. Our clients got a lot out of Google's Discovery campaigns while they were in beta, so we're excited to see them globally available to all advertisers today.


8 Ways You're Doing Google Ads Wrong & How to Make It Right - Search Engine Journal

Posted: 20 May 2020 06:11 AM PDT

Google Ads is a powerful platform for driving awareness, traffic, and conversions.

A finely tuned and optimized account can provide a tremendous return on investment and deliver against digital marketing goals.

Odds are that you have a dedicated resource on your team, an outsourced resource, or maybe you're that person or team that's charged with properly managing the Google Ads account.

Regardless of structure and responsibility, it is important to remember that no matter how well our Google Ads account is performing and returning (or not) on investment, Google will gladly accept our payments.

There are eight important things that you need to make sure you're not overlooking or doing wrong.

I have outlined those items and ways to make them right if you find that you're losing money or oversight in any of these areas.

This topic resonates with me as I have previously shared ways that you're wasting money on your investments in content marketing and SEO.

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1. Assuming the Previous Manager Had Things Optimized

If you're taking over an account or did at some point and didn't blow it up and start from scratch, you might have some hidden baggage.

There are plenty of valid differences of opinion and ways to strategically operate a Google Ads account and do paid search.

However, even the best occasionally forget a setting or miss something when Google updates the system.

I strongly recommend auditing the account and not taking things for granted.

Even if you're taking over from your best friend or most trusted colleague, you need to spend some time understanding all of the settings, account structure, negative matching, and to get a handle on the what and why of how they are configured before you get too deep in your own process and strategy.

2. Not Customizing Settings for Your Needs

Google Ads accounts start out with a lot of defaults and one-size-fits-all formatting. There's danger in ignoring settings and not routinely reviewing them.

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A quick example of one of these settings comes into play if you're targeting a specific country, region, or radius.

That is the setting that applies to how you're targeting people in or "interested in" the region. If you're only seeking to advertise to people physically in an area, then you need to make sure you've got it configured correctly.

Another example of settings to beware of are the "auto-applied" ad settings.

If you receive the automated Google created ad adjustment recommendations and don't review, edit, or turn them off within 14 days, they'll automatically be applied to your account.

You should always want to have full control of your account so owning the settings and keeping automated things out (if you don't want them or agree with them) is critical.

3. Not Conducting Regular Audits

It isn't enough to perform just an initial audit when you take over an account.

You need to perform regular audits at least annually.

Even the best need their accounts and work checked.

Just like a writer, it is hard to work on something for a long period of time and see a typo looked over many times.

The more you're looking at an account, the more you need someone else to take a periodic look.

4. Skipping Competitor Research & Monitoring

Audience research to uncover the right targeting for keywords, placements, remarketing, and matched lists are a big part of setting up an account and strategically optimizing it over time.

This is a natural approach.

Beyond the audience though, we need to put a focus on our competitors.

Know:

  • What they're spending.
  • What their ads say.
  • What keywords they're targeting.
  • How to make adjustments.

Go in a different direction or prepare for what it will take to target the same audience.

5. Overusing Broad Match & Lacking Match Type Strategies

Find a match type strategy that works for you.

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Whether it impacts how many keywords you have in an ad group, your use of broad match, use of dynamic ads, or other factors, be intentional in how you set match types.

Know where you're prospecting and learning versus where you're targeting the bottom of the funnel, ready to convert prospects.

6. A Disproportionate Focus on Quality Score

Quality score matters, but it isn't the only thing to focus on.

If you're obsessed with it, consider how it might be blinding you from other factors.

If you're feeling guilty of not looking at it enough now that I'm mentioning it, well, it is time to take a look and make sure you're doing well enough to not waste spend compared to competitors with low scores.

7. Being Too Hands-Off

I've learned some lessons over the years about what happens when not enough oversight is given to a campaign.

I audited a large bank and found that their auto-pilot efforts had wasted more than $13,000.

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In another, more personal case, I was managing a campaign for a local mortgage company with branches around a specific metropolitan area.

All of the best practices and strategic optimizations were in place and we were getting close to their cost per lead goals a few months into the campaign.

What happened next, I couldn't have predicted.

I had all of my competitor monitoring set up and running.

However, I found that overnight I was losing traffic and that my costs had gone up significantly.

Thankfully, I caught this in a 24-hour period, and over the next few days was able to tell exactly what had happened.

One national lender was present in the market and was willing to bid crazy amounts to win the auction.

A second national lender entered the market also willing to bid really high.

Those accounts were on auto-pilot and were running an automated bidding war against each other paying more than twice what the norms had been per keyword.

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That second competitor entering started the cycle.

To this day, their compliance and legal teams would cringe to know they were showing up for things like "payday loans" with how loose and quick they were trying to spend money.

Had I just stuck with my normal competitor monitoring and reports (as noted and encouraged above), it would have taken me weeks or more to understand why my numbers were off and it would have been harder to correct from.

8. Operating in a Silo

At some point, and maybe on an ongoing basis, your company has invested in branding and content.

Paid search can operate in much more of a silo than other digital marketing channels.

Please resist the temptation to stay too deep in it.

Branded content, messaging, and specific calls to action that align with the brand overall can help you.

While you might be focused on generic keywords, you can often benefit from being consistent in voice and wording of ad copy, ad creative, and landing page messaging for those that have had other touchpoints and exposure to your brand.

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Tap into:

  • User testing.
  • Testimonials.
  • Value propositions.
  • Calls to action.
  • Other brand assets.

Leverage these so you don't have a disconnected experience for your paid search traffic and audience.

Plus, you definitely want to get out of the silo to get feedback and visibility on what happens after the conversion to help advise your targeting.

This requires collaboration with sales, product managers, and more.

Conclusion

We all want to have the most strategic and optimized Google Ads accounts possible.

Whether we build the accounts from scratch, inherit them, or put all of our time and attention into them, there's always a risk of not being aware of the things that can waste money.

Time and money are our resources and we need to invest them to get the greatest return on investment possible and to ensure we're not missing anything.

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Happy optimizing!

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