“Google Brings Free Listings To Search Results Page In US 06/30/2020 - MediaPost Communications” plus 1 more

“Google Brings Free Listings To Search Results Page In US 06/30/2020 - MediaPost Communications” plus 1 more


Google Brings Free Listings To Search Results Page In US 06/30/2020 - MediaPost Communications

Posted: 29 Jun 2020 11:51 AM PDT


Google on Monday said it will bring free listings to the Google Search results page in the U.S., helping shoppers choose the products and sellers that will serve them best.

The move to switch the buying options in product Knowledge panels from paid to free listings extends the service Google announced in late April. Under the Shopping tab, Google soon began running primarily free listings for businesses, whether or not they advertise on Google. As companies tried to reconnect with consumers, many of them that had been closed for more than a month couldn't afford to pay for search or display advertising.

"This change [announced in April] has already produced a significant increase in user engagement, with both clicks and impressions up substantially for merchants, meaning consumers are finding more of the products they're looking for from a wider range of options," Bill Ready president, Commerce, wrote in a post published today. "Sellers of all sizes are benefiting from this incremental traffic, particularly small and medium-sized businesses."

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He believes these changes will help companies generate billions of dollars in sales for retailers and brands in the U.S annually.

Initially, the free listings in Google Search will appear in the product knowledge panel that shows buying options for a particular item -- for example, a tea kettle.

The buying options today in this panel are all sponsored links, but beginning this summer these listings will become free. Google plans to roll out this feature in the U.S., first on mobile, followed later by desktop.

The forthcoming results for searches on specific products may include a panel of product information containing product details, listings of retailers who sell that product, and product reviews. If your product data feed includes the product being searched, your listing will be eligible to appear in this experience.

Shopping ads will appear separately at the top of the page, marked similar to Google's other ad units. Merchants can choose how to show up and shoppers can choose where to click.

Google removes ads with misleading voter registration info - NBC News

Posted: 29 Jun 2020 02:31 PM PDT

Google says it has removed ads for companies that charged exorbitant fees or that mined the personal data of people who used the search engine to learn how to vote.

A study by the Tech Transparency Project, a nonprofit watchdog for the tech industry, searched on Google for information such as "register to vote" and "where is my polling place." Nearly a third of the more than 600 ads from those searches charged users to register to vote, mined their data for third-party voter registration services, signed them up for marketing emails or misleadingly took them to sites unrelated to voting.

One such site, hosted by a company called PrivacyWall, charges users $129 for "same-day processing" to register to vote. Eligible American voters can register to vote directly with their states or territories for free, and most states offer online registration.

PrivacyWall didn't respond to a request for comment.

May 26, 202005:02

Like other major U.S. tech companies, Google says it is trying to stem the spread of election misinformation, and it has taken a number of steps to steer Americans to correct information about how to vote. In February, the company announced "policies that prohibit deceptive practices and abuse such as voter suppression and misrepresentation in our products," including Google Ads.

A Google spokesperson said the company investigated and removed the offending ads Monday after having been informed of the study, saying they violated company policies.

"We are committed to protecting users from abuse on our platforms, especially when it comes to information about elections. We have strict policies in place to protect users from false information about voting procedures, and when we find ads that violate our policies and present harm to users, we remove them and block advertisers from running similar ads in the future," the spokesperson said.

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