How To Increase Your SEO Traffic (An 8-Day Planner) - ThomasNet News

How To Increase Your SEO Traffic (An 8-Day Planner) - ThomasNet NewsHow To Increase Your SEO Traffic (An 8-Day Planner) - ThomasNet NewsMoz vs Semrush (2020) - Which is the Best SEO Tools - YourStory10+ Best Keyword Research Tools 2020 (Free & Paid) - YourStoryHow To Increase Your SEO Traffic (An 8-Day Planner) - ThomasNet NewsPosted: 13 Jul 2020 10:26 AM PDTThere is no magic bullet or quick fix for good SEO. The algorithms that search engines use to rank sites and pages — Google's are particularly challenging — constantly change. This negates any possible SEO "hacks" you could try.The true key to good SEO for manufacturers is a long-term strategy that uses proven best practices but remains flexible as situations change. It doesn't matter if you're well-seasoned in the search engine marketing field or are just wrapping your head around what you need to do to get started, here's what the first few days of a 30 day plan looks like to increase your SEO traff…

“Google Agrees to Pay for News Content; Tik Tok Launches Dedicated Marketing Agency - ExchangeWire” plus 2 more

“Google Agrees to Pay for News Content; Tik Tok Launches Dedicated Marketing Agency - ExchangeWire” plus 2 more

Google Agrees to Pay for News Content; Tik Tok Launches Dedicated Marketing Agency - ExchangeWire

Posted: 25 Jun 2020 03:43 AM PDT

In today's ExchangeWire news digest: Google has announced a new licensing arrangement, meaning that it will now pay some publishers for their news content; little over a week after opening an Australia office, Tik Tok sets up dedicated marketing agency Tik My Day, and announces new Tik Tok For Business solution; and it's reported that Amazon is looking to add linear and live TV to Prime Video.

Google agrees to pay some publishers for news content

Google's parent company, Alphabet, has agreed to pay for some media groups to use their content. Publishers in Australia, Brazil, and Germany, will be some of the first to be compensated for their news, with the tech giant expected to strike a similar deal with a number of other countries.

The news indicates that Google has, to some extent, ceded defeat over the long-running issue of news compensation: the firm has long fought against calls from both media groups and state bodies to pay news outlets for use of their content. Google Australia's ongoing sparring session with the country's competitions authority (the ACCC) being one of the more recent incarnations of the debate.

Announcing the move in a blog post published today (25th June), VP of product management, news, Brad Bender, revealed that payment will take the form of a licensing program. Interestingly, Bender also stated that, in some cases, the firm will foot the bill for users to read paywalled content in order to "let paywalled publishers grow their audience", as well as to benefit readers.

Will the decision bury the hatchet between Google and its critics over news payment? It looks promising, but only time will tell.

Tik Tok sets up dedicated marketing agency, Tik My Day

Video-sharing platform Tik Tok has seen its first dedicated marketing agency launch in Australia. The agency, led by marketing consultants Lucio Ribeiro and Sergio Brodsky, comes after the ByteDance-owned company produced its first Australian automotive campaign in partnership with BMW/Mini.

Tik My Day describes itself as the region's first full-service business committed to providing advice on and carrying out Tik Tok campaigns across different formats. The agency promises to provide the strategy, media, and creative execution for brands looking to advertise on the platform, using an understanding of current cultural trends to inform these. Moreover, Tik My Day asserts that it can deliver all of these elements and get a campaign up and running within 48 hours.

The launch comes just over a week after Tik Tok announced it would open an Australian office, and has been rapidly followed by news of the launch of Tik Tok For Business, a new marketing solutions platform specifically for brands. The new offering claims to provide a more cost-effective way for brands to reach their audiences at scale and in a more creative way.

This busy initiation sets a promising tone for Tik Tok's presence in Australia, and these latest additions could bolster its burgeoning global position.

Amazon rumoured to be contemplating incorporating live TV into Prime

Job listings spotted on Amazon's website have sparked speculation that the e-commerce giant is looking to add live TV to its Prime Video service. An industry insider gave weight to the rumours, stating that the firm is "actively pursuing" licenses to air live and linear TV. Whilst details are sparse, the firm is reportedly looking to add scheduled programming, including live news, music and sports, to its service's arsenal.

The move wouldn't be Amazon's first effort to add live content to Prime: the service has aired live American football matches via its Thursday Night Football program, and has distributed live streams from gaming platform Twitch, for a number of years. Furthermore, the tech heavyweight is set to air Premier League matches from the end of the month. However, judging by recent job listings, Amazon has bigger plans for its live TV offering.

Incorporating live TV in to its Prime service could certainly give Amazon an edge over its closest competitors, including Netflix and Disney+, and could see the firm encroach on the triumphs of linear streaming services, which have boomed during lockdown. However, preceding efforts by other streaming services have proved that doing so successfully can be trickier than it sounds. Will Amazon buck the trend?

Has Covid-19 brought us closer to tackling climate change? - BBC News

Posted: 24 Jun 2020 04:24 PM PDT

Long says across the countries that Ipsos Mori polled in 2019 "the number one global issue was the environment. Four out of five people polled felt that we are headed towards an environmental disaster". What took Long and her pollster colleagues by surprise were the results of the recent polling which indicates that Covid-19 hasn't detracted from this. "Over 70% of respondents across the world report that, in the long term, climate is as serious a crisis as Covid-19. In April 2020 poll, well over half of the international sample said that they would be put off voting for a political party whose policies didn't deal seriously with climate change.

Are political leaders ready to take more radical action to protect the planet and address man-made climate change? This challenge is especially pertinent when many of them are negotiating one the most challenging economic landscapes in living memory alongside mass unemployment. In addition, with many people feeling public transport is no longer safe, there are pressures to allow private cars greater freedom in the city, which could roll back sustainable city improvements made over decades. 

In April, Emmanuel Macron, the President of France, spoke to the Financial Times in the mid of the country's lockdown. "We all face the profound need to invent something new, because that is all we can do," he argued. "We have stopped half the planet to save lives, there are no precedents for that in our history." People have come to understand "that no one hesitates to make very profound, brutal choices when it's a matter of saving lives. It's the same for climate risk," he added. However, this public promotion of a radical reset hasn't convinced some environmentalist members of Macron's own party, who have since abandoned their leader to create a new more left-leaning and ecological party. 

Perhaps the change will be driven by cities, not countries. Mark Watts leads C40, a network of the world's megacities committed to addressing climate change. Since Covid-19 he has been convening a bi-weekly meetings of the big city mayors to discuss tackling the epidemic and how to manage a green recovery. Watts told me the sense of possibility is palatable, even in a virtual meeting. "The mayors are treating this time as a massive game-changing moment. This epidemic experience will have been the greatest pressure that most of these individuals have been under, as hundreds of thousands of people have been dying in their cities. But with increased public trust in government, they are sensing this is the moment they have to be strong and bold to take radical steps to protect our environment."

Since coming into power two years ago, Melbourne's Mayor Capp has been committed to climate action, declaring a climate and biodiversity emergency in 2019. However, Covid-19 has given her permission to radically accelerate environmental improvements to her city. "Now we're rolling out some of our bicycle lane ambitions in one year, improvements which were meant to take place over a decade," she says. The city has also just announced it will be planting 150,000 trees, shrubs and grasses in the next six months, a unprecedented greening of the Melbourne landscape, in contrast to far more tentative pre-Covid steps. As Capp explained with a smile in her voice, "Now I've got more chutzpah." 


Additional research by Kate Provornaya


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Ai in Oil and Gas Market Trends & Developments 2020-2025 | Google, General Vision, IBM, Hortonworks, Sentient technologies, Infosys, Oracle, FuGenX Technologies, Inbenta, Accenture, Intel, Numenta, Cisco & Microsoft - 3rd Watch News

Posted: 24 Jun 2020 11:00 PM PDT

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