Google Adds Quick Insights on Ad Performance and 'Keyword Themes' for Ad Targeting - Social Media Today

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Google Adds Quick Insights on Ad Performance and 'Keyword Themes' for Ad Targeting - Social Media TodayGoogle Adds Quick Insights on Ad Performance and 'Keyword Themes' for Ad Targeting - Social Media TodayPosted: 17 Jun 2020 12:00 AM PDTGoogle's looking to enhance its simplified Smart Campaigns offering by adding a new way to quickly check on your Google Ads performance, and a new listing of keywords to target, based on your products and services.First off is the new ad check - Google's made it easier to check your ad performance in the mobile app, with a simple search on Google itself. As you can see here, search for 'Google ads' or 'My Ads' and Google will provide you with a basic overview of how your campaigns are going, while you'll also be able to see how your ads look to others.As per Google:"If you want an efficient way of checking your ad status, this feature is for you. We've made our reporting features …

Google Ad Revenue Seen Falling in 2020 on Sharp Hit to Travel - Barron's

Google Ad Revenue Seen Falling in 2020 on Sharp Hit to Travel - Barron's


Google Ad Revenue Seen Falling in 2020 on Sharp Hit to Travel - Barron's

Posted: 22 Jun 2020 09:28 AM PDT

Photograph by Drew Angerer/Getty Images

Google's advertising revenue will decline in 2020 for the first time ever, according to a new forecast by eMarketer, an advertising and marketing research firm, as the search ads business feels the effects of a deep decline in travel-related advertising because of the pandemic.

The Alphabet (ticker: GOOGL) unit is expected to have 2020 digital ad sales of $39.58 billion, down 5.3% from the previous year. Google's share of the digital ad market is expected to decline to 29.4%, from 31.6% last year.

Facebook (FB) is projected to have $31.43 billion in ad revenue for the year, up 4.9%, with its market share increasing to 23.4%, from 22.7%. Amazon.com (AMZN) ad revenue is projected at $12.75 billion, up 23.5%, giving it 9.5% of the market, up from 7.8% a year earlier. The overall ad market is expected to expand 1.7% to $134.66 billion.

"Google has been growing its net U.S. ad revenues at a slower rate than the overall digital ad market since 2016, so this year will continue a trend of Google losing digital ad market share in the U.S.," eMarketer principal analyst Nicole Perrin said in a statement.

The decline in Google's ad revenues, Perrin said, primarily reflects a "sharp pullback in travel advertising spend, which in the past has been heavily concentrated on Google's search ad products."

She noted: "Travel has been the hardest-hit industry during the pandemic, with the most extreme spending declines of any industry. E-commerce-related ad spending has also been dampened to some extent: Amazon reportedly pulled its ads from Google search earlier this year as it struggled to meet customer demand for its e-commerce services."

In search ads specifically, eMarketer expects Google to report revenue of $31.81 billion, down 7.2%, with market share dropping to 58.5%, from 61.3%. Amazon's search ad revenue is projected at $9.31 billion, up 25.2%, giving it 17.1% market share, up from 13.3%.

"Search still accounts for the vast majority of Google's net U.S. ad revenues, so even though YouTube will continue to grow this year, it won't be enough to fully counterbalance the more negative trends in search," Perrin said.

Alphabet declined to comment on the eMarketer report. On the company's first-quarter earnings conference call, Ruth Porat, the chief financial officer, said that "in March, revenues began to decline and ended the month at a midteens percentage decline in year-on-year revenues." She added that while users' search activity increased, "their interests shifted to less commercial topics; In addition, there was also reduced spending by our advertisers."

The new eMarketer data was reported by The Wall Street Journal. earlier on Monday.

Alphabet shares on Monday were up 1.1%, to $1,441.48. Amazon was up 0.7%, to $2,692.87, while Facebook was up 0.4%, to $239.73.

Write to Eric J. Savitz at eric.savitz@barrons.com

Former Google advertising executive Sridhar Ramaswamy releases Neeva, an ad-free, non-user-data collecting search engine - Silicon Valley - Silicon Valley Business Journal

Posted: 22 Jun 2020 10:55 AM PDT

He ran Google's advertising arm. Now he's building a search engine that cuts out ads - Fortune

Posted: 22 Jun 2020 07:15 AM PDT

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