Google Adds Quick Insights on Ad Performance and 'Keyword Themes' for Ad Targeting - Social Media Today

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Google Adds Quick Insights on Ad Performance and 'Keyword Themes' for Ad Targeting - Social Media TodayGoogle Adds Quick Insights on Ad Performance and 'Keyword Themes' for Ad Targeting - Social Media TodayPosted: 17 Jun 2020 12:00 AM PDTGoogle's looking to enhance its simplified Smart Campaigns offering by adding a new way to quickly check on your Google Ads performance, and a new listing of keywords to target, based on your products and services.First off is the new ad check - Google's made it easier to check your ad performance in the mobile app, with a simple search on Google itself. As you can see here, search for 'Google ads' or 'My Ads' and Google will provide you with a basic overview of how your campaigns are going, while you'll also be able to see how your ads look to others.As per Google:"If you want an efficient way of checking your ad status, this feature is for you. We've made our reporting features …

Families Of Women Who Portrayed Aunt Jemima Object To Change, Searches Skyrocket 06/22/2020 - MediaPost Communications

Families Of Women Who Portrayed Aunt Jemima Object To Change, Searches Skyrocket 06/22/2020 - MediaPost Communications


Families Of Women Who Portrayed Aunt Jemima Object To Change, Searches Skyrocket 06/22/2020 - MediaPost Communications

Posted: 20 Jun 2020 08:08 PM PDT

Families of some of the women who portrayed Aunt Jemima for The Quaker Oats Company, a subsidiary of PepsiCo, want the world to know they oppose the move to change or discontinue the brand.

Aunt Jemima, which is more than 100 years old, is the fourteenth most popular search on Google Trends, with more than 100,000 searches as of Friday. Searches for the brand started an upward trend on June 7, 2020.

Lillian Richard, recognized as one of several women portraying Aunt Jemima, became a goodwill ambassador for Quaker Oats and for decades portrayed Aunt Jemima across Texas.

"She made an honest living out of it for a number of years," Vera Harris, the family historian for the Richard family of Hawkins, Texas, told NBC15.com.

Harris seemed shocked to learn that the company that owns the Aunt Jemima brand wants to retire the brand and remove it from supermarket shelves.

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Just outside Hawkins in the Fouke community sits a historic marker dedicated to Richard. Harris wants everyone to "take a breath, and not rid the world of all these types of symbols, because good or bad, it's history.

Lillian Richard died in 1956 after working 23 years for the Quaker Oats company.

Nancy Green, a former slave who was hired by the brand and became the first spokeswoman, wrote Wall Street Journal reporter Tyler Blint-Welsh in the Saturday edition.

Aunt Jemima dates back to the late 1890s. Aunt Jemima was inspired by a popular song often performed at minstrel shows by white men in blackface.

Green is one of several Black woman hired at the time. Relatives of others also are speaking out.

Larnell Evans Sr., the great-grandson of a Syracuse woman who played Aunt Jemima for nearly 20 years, told Patch in Chicago, Ill, he disagrees with the decision.

"This is an injustice for me and my family. This is part of my history, sir," Larnell Evans Sr., a great grandson of a woman who depicted Aunt Jemima for the brand, told Patch, adding that "the racism they talk about, using images from slavery that comes from the other side — white people. This company profits off images of our slavery. And their answer is to erase my great-grandmother's history. A black female. … It hurts."

Last week, Quaker Oats said it would retire the Aunt Jemima brand, acknowledging that "the company recognizes the character's origins are 'based on a racial stereotype.'"

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