“NBCU’s Peacock Android App Fails to Show Up in Google Play Listings on Launch Day - Variety” plus 2 more

Image
“NBCU’s Peacock Android App Fails to Show Up in Google Play Listings on Launch Day - Variety” plus 2 moreNBCU’s Peacock Android App Fails to Show Up in Google Play Listings on Launch Day - VarietyThe antitrust case against Google is gathering steam - The VergeTop 5 Questions (and Answers) About GRC Technology - Dark ReadingNBCU’s Peacock Android App Fails to Show Up in Google Play Listings on Launch Day - VarietyPosted: 15 Jul 2020 04:55 AM PDT UPDATED: Users searching for the Android app for Peacock, NBCUniversal's streaming service that made its U.S. national debut Wednesday, came up empty when they tried to find it in the Google Play store.In fact, the Peacock app for Android currently is available on Google Play at this link. But the Peacock TV app was not showing up in searches or on other pages in the Google Play store, leading to confusion about how to get it.In reply to users' inquiries Wednesday morning about why the app wasn't available in the Google Play store, P…

Are Digital Natives Losing Their Data Chops? - Finextra

Are Digital Natives Losing Their Data Chops? - Finextra


Are Digital Natives Losing Their Data Chops? - Finextra

Posted: 22 Jun 2020 04:30 AM PDT

According to the popular narrative, new age companies leverage data in virtually every facet of their business (as against traditional companies that run on intuition).

To a large extent, this belief is right.

Many digital natives owe their spectacular rise in the last decade or two to their prowess with data and analytics. A big part of Amazon's success has been attributed to its recommendation engine, which involves massive amount of number crunching.

But my recent encounters with new-age companies has upended this narrative. I'm now wondering if the use of data or otherwise is more a technology problem than an issue with mindset or attitude as has been made out to be so far.

#1. GOOGLE

I got an offer for $150 AdWords credit from Google.

I clicked the SIGN UP HERE button and entered the given coupon code on the following page. I got an error message saying this offer is only valid for new AdWords customers. I have no problem with offers that are not available to existing customers.

But I do get annoyed that Google, which knows fully well that I'm an existing AdWords customer for +10 years, made this offer to me in the first place. Configuring a targeted offer engine to exclude existing customers is not rocket science – it's not even AI! I know this much on the back of my company's experience of working together with the leading provider of a Customer Engagement Management platform.

#2. AMAZON

I kept getting telephone calls and emails from Amazon to join its Amazon Business program.

Thing is, I signed up for Amazon Business over a year ago!

I initially thought the email was a phishing attempt by a fraudster.

But, a few days later, I got the same message via LinkedIn InMail.

So it's not a fraudster but another example of bungling of data by a new age company.

#3. OLA

I've been using Ola Rentals for years. For the uninitiated, this product lets riders rent cabs for full day packages within the city.

I bailed out of an Ola Rentals booking one day last month. The next day, I went ahead with the booking.

I got the following note from India's largest cab aggregator two days later.

While Ola recognized that I abandoned a rental booking on a particular day, it missed the following data points:

  1. I made a rental booking the next day, so I couldn't have been "unsure about booking a Rentals"
  2. I've used Ola Rentals several times in the past, so it was silly on the part of Ola to explain the basic features of this product to me.

The only sensible part of this communication was the 10% discount offer for an Ola Rentals booking. But, since I'd already completed the rental trip before I got the targeted offer, it was useless to me.

#4. PAYTM

I got a "long time no see" cashback offer from PayTM the day after I'd made my largest ever PayTM payment!

#5. GOOGLE

A day after my Chrome browser got auto-updated, Google displayed the following screen.

I promptly clicked the blue button and took the "WHAT'S NEW" tour.

Despite that, Google showed me this screen nearly 20 times.

#6. QUORA

Quora informed me that one Angela Schultz had upvoted my answer to a certain question.

However, in the same email, Quora reported that my answer had received 0 upvotes!

----------

I could go on and on with more examples but I'm sure you already get my drift.

I have no inside track into why these new-age companies committed these data faux paus.

But, if I were to hazard a guess, I'd say it's because they use many microservices to deliver the end-to-end process and these microservices are not synchronized with the same data.

Specifically,

  • the microservice that selects customers to be targeted for a cashback offer (because they haven't used the product for long enough time) was not refreshed by payment transaction history (PayTM example).
  • the microservice that drives the upvote counter received different data from the one that drives the upvote notification email (Quora example).

This speaks of the good old no single version of truth problem.

It also reminds of an experience I had with my bank in Germany in the early oughties.

The bank's ATM would continue to display the same account balance even after I withdrew cash from it. To see the latest balance, I'd have to insert my debit card into a separate machine and print out the statement. The ATM reflected the latest balance only on the next day. Apparently, the bank's core banking system that computed account balances sent out the updated information to the statement printing machine in realtime but only in batch mode (once a day at midnight) to the ATM network.

----------

The above incidents reek of legacy system issues that have plagued traditional companies – including the aforementioned bank in Germany – for ages.

It's sad to see that even digital natives exhibit legacy-like tendencies in spite of using modern technologies like cloud and microservices.

Such disjoint behavior not only mars the Customer Experience but raise serious questions about the touted ability of digital natives to use data.

I hope the above incidents are one-off. Otherwise, they could presage the rapid loss of data chops by digital natives.

(https://twitter.com/s_ketharaman/status/1087734250768646148)

----------

How can digital natives get rid of the data problem and truly leverage data to improve their products?

While that could be the subject of a separate blog post – even a book! – here's my 2 cents in the context of the Ola example:

The company could have sought my feedback on why I bailed out of the rental booking the previous day, instead of conveniently assuming that I didn't know about its rental product. In this specific case, it was because I was "just looking around" but I frequently abandon competitor's Uber Hire bookings because the app does not display the package details – hours, kilometers, fare – upfront, and does not provide telephone support to answer tricky questions that inevitably crop up in most rental bookings.

Online Display Advertising Platforms Market To Register Outstanding Growth By 2025 | FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU - WorldsTrend

Posted: 22 Jun 2020 09:37 AM PDT

Online Display Advertising Platforms Market forecast to 2025 discussed in a new market research report
Online Display Advertising Platforms Market forecast to 2025 discussed in a new market research report

The Ample Market Research Added A new industry research report that focuses on Online Display Advertising Platforms Market and delivers in-depth market analysis and future outlook of Online Display Advertising Platforms market. The study covers significant data which makes the research report a handy resource for managers, analysts, industry experts, and other key people get ready-to-access and self-analyzed study along with graphs and tables to help understand market trends, drivers and market challenges.

This is the latest report, covering the current COVID-19 impact on the market. The pandemic of Coronavirus (COVID-19) has affected every aspect of life globally. This has brought along several changes in market conditions. 

The report begins with a brief introduction and market overview of the Online Display Advertising Platforms industry followed by its market scope and size. Next, the report provides an overview of market segmentation such as type, application, and region. The drivers, limitations, and opportunities for the market are also listed, along with current trends and policies in the industry.

Latest Sample Copy of this Online Display Advertising Platforms Market Report:https://www.amplemarketreports.com/sample-request/global-online-display-advertising-platforms-market-1757702.html

The report offers an extensive analysis of key drivers, leading market players, key segments, and regions. Besides this, the experts have deeply studied different geographical areas and presented a competitive scenario to assist new entrants, leading market players, and investors to determine emerging economies. These insights offered in the report would benefit market players to formulate strategies for the future and gain a strong position in the global market. 

The key players profiled in this report include:  FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini, MediaMath, Adobe Media Optimizer, Quantcast Advertise, Choozle, Acquisio, The Trade Desk, Flashtalking

The key product type of Online Display Advertising Platforms market are: Cloud based, On Premise 

The end users/applications listed in the report are: Marketing and Advertising, Health, Wellness and Fitness, Construction, Others

The report provides a detailed study of the growth rate of every segment with the help of charts and tables. Furthermore, various regions related to the growth of the market are analyzed in the report. 

These regions include: China, USA, Europe, Japan, Korea, India, Southeast Asia, South America

Analysts have revealed that the Online Display Advertising Platforms market has shown several significant developments over the past few years. The report offers sound predictions on market value and volume that can be beneficial for the market players, investors, stakeholders, and new entrants to gain detailed insights and obtain a leading position in the market.

 Get Complete Report in your Inbox within 24 hours Now at : https://www.amplemarketreports.com/buy-report.html?report=1757702&format=1

The research presents the performance of each player active in the Online Display Advertising Platforms market. It also offers a summary and highlights the current advancements of each player in the market. This piece of data is a great source of study material for the investors and stakeholders interested in the market. In addition, the report offers insights on suppliers, buyers, and merchants in the market. Along with this, a comprehensive analysis of consumption, market share, and growth rate of each application is offered for the historic period.

 Online Display Advertising Platforms market Following Details Segment by Table of Contents: 

1 Online Display Advertising Platforms market Overview

2 Manufacturers Profiles

3 Online Display Advertising Platforms Market Competition, by Players

4 Online Display Advertising Platforms Market Size by Regions

5 North America Online Display Advertising Platforms Revenue by Countries

6 Europe Online Display Advertising Platforms Revenue by Countries

7 Asia-Pacific Online Display Advertising Platforms Revenue by Countries

8 South America Online Display Advertising Platforms Revenue by Countries

9 The Middle East and Africa Online Display Advertising Platforms Press by Countries

10 Online Display Advertising Platforms market Segment by Type

11 Online Display Advertising Platforms Market Segment by Application

12 Online Display Advertising Platforms Market Size Forecast 

13 Sales Channel, Distributors, Traders and Dealers

14 Research Findings and Conclusion

15 Appendix

Request a discount on standard prices of this premium research: https://www.amplemarketreports.com/discount-request/global-online-display-advertising-platforms-market-1757702.html

You can also get individual chapter wise section or region wise report versions like North America, Europe or Asia or Country like US, UK, China and other.

About Ample Market Research

Ample Market Research provides comprehensive market research services and solutions across various industry verticals and helps businesses perform exceptionally well. Attention to detail, consistency, and quality are elements we focus on. However, our mainstay remains to be knowledge, expertise, and resources to make us industry players. 

Our end goal is to provide quality market research and consulting services to customers and add maximum value to businesses worldwide. We desire to deliver reports that have the perfect concoction of useful data. 

Our mission is to capture every aspect of the market and offer businesses a document that makes solid grounds for crucial decision making.

Contact Us 

Ample Market Research & Consulting Private Limited

William James 

Media & Marketing Manager 

Address: 3680 Wilshire Blvd, Ste P04 – 1387 Los Angeles, CA 90010

Call: +1 (530) 868 6979

Email: sales@amplemarketreports.com

Website: www.amplemarketreports.com

Increase Your Website Traffic with Google Adwords - Bangkok Post

Posted: 07 Jan 2020 12:00 AM PST

If your company is offering products and services to an online audience, you need to spend time and effort to market your products effectively.

Google Adwords is one of the most effective digital marketing tools available to any company marketing their goods and services online. 

This powerful marketing tool allows you to target the audience who are specifically looking for the products and services your company is offering. It drives more potential customers to your website by targeting specific keywords in the content you post. These keywords coincide with search terms used by those browsers and potential customers you're looking to attract. 

Adwords Provides Flexible Options

Google Adwords provides flexibility as well to your marketing strategy and day to day marketing activities. You have unlimited freedom to monitor and change your Adwords campaigns to respond to trends in the marketplace. You also have the option of adding new and improved products to existing campaigns. 

This is because you're in charge of how you set up your campaigns. You can have a single campaign on a hot new product that focuses on keywords specific to that product. You can also have an effective campaign that uses keywords that relate to several products across your product line. 

You can target different demographics in several campaigns featuring the same products as well to hone in on the most likely demographic to buy the specific item.   

Keywords and Content

While the keywords you use can be seen as the bait to attract more people to view your products and services, it's the content you employ that can be seen as the hook to land more and more customers and clients. And Google Adwords offers flexibility as well in the types of content you can utilise.

If constantly updated news relating to your type of products earns you more traffic and potential customers, Adwords makes it easy to update your campaigns continually. 

You can also take advantage of YouTube, Instagram, video games, video-rich snippets or instructional videos. Almost any type of visual platform you can imagine can be integrated into an Adwords campaign. Your campaigns are only limited by your imagination.

Get Immediate Valuable Feedback

Using Google Adwords to conduct your online marketing activities also provides you with a wealth of options and services. Adwords gives you instant feedback on how effective your campaigns are on a real-time, constantly-updated basis.

Hone your ad types and frequency to give you the best ROI. The metrics provided by Adwords provides you with the data you need to deliver effective, engaging ads that also allow the best use of your marketing budget. 

By your company investing in an Adwords account, you'll learn valuable insights on both your products and your potential customers. You'll be able to streamline your campaigns and target your customers much more effectively. 

By taking advantage of all the facets within this effective tool, you'll become a better digital marketer and enjoy better results from your marketing activities. 

What will the '20s bring for Google Ads (AdWords)? Experts weigh in - Marketing magazine Australia

Posted: 04 Dec 2019 12:00 AM PST

Will the ACCC regulate Google Ads? How will automation and machine learning impact the platform? Will Google Ads become unprofitable for advertisers? Gary Nissim and his roundtable of marketing elite get their hands dirty with the big questions.

In the nearly 20 years I've been using Google AdWords (now Google Ads), I've seen too many changes to remember. Back in the day there were no match types, mobile wasn't a thing and we could even see other advertisers' bid prices. 

Those 20 years of change pale in significance compared to what the next 10 years hold. Or, so I believe. 

I met with Miki Clarke, senior manager of digital media at Allianz; Phil O'Connor, head of performance media at Koala; Daniel Benton, general manager of GroupM's performance agency Neo; Andrew Burger, director of strategy and innovation at Switched On; and Indago Digital's own head of performance and analytics Preet Singh for a couple of cheeky ales and to chew on the search marketing fat. 

The biggest threat to Google Ads?

None of us believed the threat was from a search engine. So where would the threat come from? 

O'Connor said that he doesn't see a threat to Google within the ad industry "per se".

"The biggest threats to Google I can see are political. As nations gravitate towards the regulation of data, this [shift] will make it much harder for publishers like Google to monetise the vast amounts of data they collect," said O'Connor.

Benton believes that the threat comes from vertical (topic-specific) search. "We're going to see more vertical search; Amazon for retail, maybe places like Home Improvement Pages for trade-based search and Domain for real estate. However, I don't think it's going to be earth-shattering in terms of the budget that's flaunted. A specific battle will be around ecommerce, thinking about Amazon or places like Citrus Ad which power search for FMCG brands from the likes of Woolies and Officeworks."

The one thing we all agreed on was that the main threat is from Amazon. We also agreed that Amazon's entry to the Australian market has been underwhelming to date. Singh referred to Amazon's approach as not being underwhelming, but "very deliberate and systematic" and having "the disposable cash to make it work".

"In countries such as the US and the UK," Singh continued, "most products are stocked on Amazon and that's where your purchase journey starts and finishes. Google is completely out of that equation." 

Related: Amazon is playing the long game in taking over Australian ecommerce »
Amazon Box seen from above ecommerce

Will the ACCC 'regulate' Google Ads? What should that regulation look like?

Most of us agreed that Google has created this platform and has the right to promote its own products in any way it sees fit. But none of us were overly comfortable with the power that provides them. 

One of Clarke's main concerns surrounded trust and transparency around the auction and costs. Working in the insurance space where CPC's are extremely high (top of page bid for the phrase 'life insurance quote' is AU$124), Clarke questioned whether having "blind faith" that you're only paying one cent more than the highest bidder was satisfactory. "It would be great for advertisers to have visibility and, in this time of mistrust towards digital advertising, would supply much needed PR." 

Burger raised the most relevant point that focused on whether the ACCC had the skills to regulate Google. Burger said, "I don't know that the regulators know how to deal with a tech giant as big as Google. I believe they'll look to the EU who are more progressive legislatively for guidance."

The overarching opinion was that the ACCC is 'a toothless tiger', and that Australia will rely on other countries or regions to set the benchmark to implement regulations. 

How will privacy laws impact Google Ads tracking and attribution?

Most of us agreed on the basics. O'Connor talked about how "Apple has moved to ITP2, Chrome's following suit and that tracking will be become increasingly difficult. I anticipate that as remarketing becomes less useful, advertisers will shift spend up the funnel towards consideration and leverage predictive indicators rather than behavioural signals." 

Singh questioned, "How are you going to deduce whether your millions of dollars in investment are working or not? That's probably one of the big areas of concern. With that being said, we do need to regulate Facebook and Google. I don't think that your average joe is even close to understanding the sheer scale of data that's being collected."

Burger's view was very similar, but he felt that Google would benefit from the new privacy laws. "The tighter and harder regulations get; the better off Google is. It sits on more first-party data than anyone else, which gives it the edge. It then becomes a three horse race between [Google], Facebook and Amazon. Who has the most robust data? Who can utilise it in the most effect manner?"

Will Google Ads become unprofitable for advertisers? 

Clarke, who works within one of the highest CPC verticals, referred to "overlaying first-party data onto [a] search campaign to drive efficiencies.

"It's in Google's best interest to work with advertisers to ensure Google Ads drives great ROI," described Clarke. "The question is whether we're providing Google with new data that it can then sell to other advertisers?"

Most of us agreed with Benton that Google would "unlock new volumes through new formats like voice; that will help flatten out CPCs". 

Burger's take was different, "Five years ago, our clients questioned whether they should be bidding on their own brand terms. What I'm seeing now is businesses that only bid on brand. The baseline has changed. There's a greater willingness to invest in search as a 'health check' rather than an ROI-driver."

Benton agreed – but had a slightly different view. "I see brands shifting performance budgets back into brand building. 'What happens if I shift my search budget towards branded and research queries that are cheaper for me to own?' Which should mean users have more trust in my brand and ultimately, drive higher conversion rates."

Singh chipped in by asking whether the removal of average position was a play for advertisers to start dropping bid prices. "We all know that certain advertisers are pushing for top rank; and when you have a number of them, the price exponentially increases for everyone."

How will automation and machine learning change Google Ads?

A resounding 'the future is bright, and automation is already changing paid search for the better'. We were all extremely positive about the future of paid search and the benefits that automation would bring. We're already there, are we not? 

According to O'Connor, "We're at a point where automation can do it better than a human can.

"We can already see it with smart shopping, smart display and dynamic search campaigns. It's about relinquishing control – which can be hard to do sometimes – and say that I'll have trust in the algorithm to do the right thing."

The issue Clarke has with automation is one of compliance, "Obviously you need the human element of assessing the campaign and making the ultimate call to what goes live. Already-dynamic and responsive search ads are a nightmare from a compliance perspective as you cannot see the final product – what is actually going to be served and in what order?" 

So then, what is the role of the search marketer in the next decade?

Coming from an SEO background, Clarke spoke about the two disciplines merging. "Organic works so well by taking in numerous factors to understand the worth of that site or webpage and relevance to the users' search query.

"Paid search could become fully automated if it incorporated the SEO smarts which determine if the page provides a good user experience, has engaging and original content and is fast to load – [these] will be the differences between a good and bad paid search campaign. Our teams will eventually only be responsible for constructing messages and USPs – and the machines will come up with the rest."

O'Connor summed this question up very succinctly, "Automation and machine learning will remove control but improve results; so I'd say it's for the better. Our teams won't disappear. There will always be a place for humans to work with Cyberdyne pressing the right buttons."

What will be the role of 'keywords' be in Google Ads?

Burger and Singh believed that ultimately keywords would vanish. O'Connor sat on the fence (unusually) whereas Benton and Clarke thought that keywords weren't going anywhere.  

Modern-day automated campaigns use the website or selected web pages to base building a campaign off. But Singh took it one stage further. He envisages a world where Google could be using "call-centre transcripts, live chat conversations and customer data to turn that into a feed of self-targeting keywords."

O'Connor questioned what Google Ads would look like, full-stop. "Past 2025, I believe we'll be looking at search marketing in a totally different way. As to what that is, I'm not even sure Larry [Page] knows."

As far as I'm concerned, Burger said it best, "It's pretty easy to envision a future without keywords. [When] I think of what's already happened with these 'smart' and 'dynamic' campaigns, I can imagine a world where there is little-to-no control on keywords. However, due to things such as brand safety, there will always be a place for negative keywords."

Which technologies, platforms or channels do you see Google Ads integrating with or purchasing?

Although Benton didn't provide a specific answer; his focus was around reach. "[Google's] investments need to be around increasing reach, trying to get more attention, more eyes on its properties and more technology for measurement of reach."

Burger was thinking about what a Netflix deal would look like.

"Netflix needs a partner that can help defend against the incoming wave of new players such as Disney+. I wouldn't be surprised if [Netflix] used Google Smart to help monetise the platform. And then I think that's a logical extension to how Google and YouTube become more of an ad-serving distribution platform for connected TV and the programmatic digitisation of TV."

This was an area we all agreed on – TV will move to a programmatic model and Google will 100% want a slice of that pie. Is the search marketer not perfectly positioned to buy and optimise that type of TVC purchase?

However, Burger went on to point out that looking at Alphabet's portfolio would reveal most of its investments are outside of advertising or Google's traditional revenue streams, "Things like self-driving cars, drone-delivery services and, most recently, Fitbit. Essentially everything that will facilitate better user-experience or more time spent on devices which can show ads."

O'Connor made the reference towards oOh!media's SMART Reach product, "[oOh!] is using data to better target an audience based on demographics, psychographic and buyer behaviours. This is an area Google might move into. So much of out-of-home is digital these days, and Google could replicate SMART but overlay its own mobile data to provide messages specific to individual consumers as they walk past out-of-home displays – AKA minority reports." 

What is the future of voice search? 

The key question that needs to be answered is: 'how will it be monetised?' From there, we can forecast its future.

As was the case for most of the evening, O'Connor's beliefs closely matched my own. He believed that "data gathered from voice search will probably be leveraged to further enrich predictive targeting for prospecting and consideration campaigns in [Google's] other platforms. The consumer unwittingly continues to give Google more data, and voice search provides a different type of 'search' data set."

I pushed Benton for an answer on how Google could monetise these more complex queries. He believed that "if the consumer's search query matches an ad, it's essentially just like an audio ad – or something you'd hear on a podcast or radio. It will be different to traditional search and it's not going to be a traffic driver. If anything – it'll be viewed as an impression. It presents measurement challenges, but there's opportunities." 

In the next decade which metrics will Google Ads report on?

Clarke spoke around how "[Google] is building case studies to help justify brand spend on YouTube and that it needs to produce a metric that measures both consideration and brand uplift. Does appearing in the search engine results page (SERP) or the ad auction not have value? Does bidding on your brand provide value outside of direct conversions?

"With display we measure CPM and brand engagement – so is Google Ads and the products that sit within it any different?"

Benton felt that new measurements would be focused on voice search and "thinks there's going to be measurements around voice search and connecting voice impressions to conversions."

Singh talked about incrementality. "For large brands such as Myer and Woolworths, customers shop with them often. So, attributing a search on a Friday to a customer purchasing bananas on a Saturday is a leap of faith. You can't really say that shop is driven by that search. Could Google work with large advertisers to work out a measure of incrementality?"

Further Reading:

Image credit: Alex wong

Comments

Popular posts from this blog

keyword

Google report highlights top 5 emerging trends in online searches - Exchange4Media

What Entrepreneurs Should Know About SEO - Business.com