Boles joins real estate firm - Mount Airy News

Boles joins real estate firm - Mount Airy NewsBoles joins real estate firm - Mount Airy NewsPosted: 16 Jun 2020 12:00 AM PDTBolesLori Boles recently joined Yadkin Valley Real Estate Inc. and Farms Land & Country Homes as a professional sales broker.As a new Yadkin Valley Real Estate Broker, she will be assisting buyers and sellers with their residential and commercial real estate needs in the Mount Airy and surrounding areas. Under the Farms Land and Country homes banner, she'll be assisting buyers and sellers of rural properties in the foothills of the Blue Ridge Mountains and Yadkin Valley appellation. Boles is a member of the National, State and nearby Winston Salem Regional Association of Realtors.Boles began her real estate career in 2017 and has been a top producing real estate broker every year. Before that, she owned and operated a successful hair salon for 24 years.She lives in Pilot Mountain with her husband Richard and their two twin children. She has an older marri…

Apple iOS 14: Is Facebook And Google’s Worst Nightmare Coming True? - Forbes

Apple iOS 14: Is Facebook And Google’s Worst Nightmare Coming True? - Forbes

Apple iOS 14: Is Facebook And Google’s Worst Nightmare Coming True? - Forbes

Posted: 25 Jun 2020 02:17 AM PDT

Apple's soon-to-launch iOS 14 represents a huge crackdown in user tracking. Is Facebook and Google's worst nightmare coming true?

Of all Apple's WWDC announcements over the last few days, one thing is clear: Apple is cracking down on privacy in iOS 14 and there will be casualties. 

The major victim so far, it seems, are apps that track you across the internet. Apple has announced that in order to track you for advertising, apps such as Facebook and Google must ask explicitly for your permission to opt-in. 

Things had already been tightened in the current version of Apple's operating system, iOS 13 with the ability to better control the data apps collect—but the toggle to turn off ad tracking is buried in your settings.

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When iOS 14 launches this Fall, this will all change and users will be able to find out how each individual app tracks them and what data it collects. As part of this, it will be clear to users when apps are trying to track them across services, because users will receive a notification saying "x would like permission to track you across apps and websites owned by other companies. Your data will be used to deliver personalized ads to you." 

Knowing this, Apple will let people choose between the options of "Allow Tracking" or "Ask App Not To Track."

It's great news for users but a potential nightmare for apps that make their money from targeted advertising—such as Facebook and Google—and may find Apple users turning off tracking in droves. 

Could Facebook and Google's worst nightmare actually come true?

Apple doesn't make money from your data 

Apple's business model is to make money selling software and services, not your data. Last year, Apple coined the phrase in its marketing: "What happens on your iPhone, stays on your iPhone."

Apple doesn't need your data, and the iPhone maker knows you care about firms such as Google and Facebook tracking you across the internet. An Apple user is unlikely to buy a Google Android phone for that reason among others (shiny devices aside).

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Google has already started to fight back against Apple to show users that it, too, cares about privacy. Android 11 comes with a bunch of new privacy features. Meanwhile, not coincidentally during WWDC, Google announced multiple controls to help users take better control of, and delete, their data.

The thing is, privacy is not Google's  unique selling point: People buy Android devices because they like to play with and customize them. With Apple, it's about build quality and rightly or wrongly, the walled garden that protects its hardware, software and services.

iOS 14—great for users, bad for app developers?

Last year, Apple's iOS 13 was just the start of the nightmare for Facebook and Google when the operating system drastically limited the data that these apps and others could collect. Now with iOS 14—and Safari which will block Google Analytics according to Search Engine Journal—Apple is taking this one step further. 

More transparency and control is great for iPhone users, but is Facebook and Google's worst nightmare coming true? Not necessarily—not everyone will turn off tracking, and more broadly, Apple isn't apps' only method of collecting your data. But even so, this major iOS 14 privacy change has the potential to make Facebook and Google's lives much more difficult.

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Google’s data auto-delete feature is now a default setting (sort of) -

Posted: 24 Jun 2020 11:07 AM PDT

Open Sourced logo

Google is making it easier to delete the data it collects about you — though you might still have to do a little work to enable the feature.

The company announced on Wednesday that auto-delete will be the default setting for user account activity settings. That said, this "default" setting only applies to new accounts or existing accounts that now turn on data retention after having it disabled. And the default auto-delete time still gives Google as much as three years of your data, as opposed to manual auto-delete settings that keep as little as three months' worth.

Google also announced that its account privacy and security settings will soon be accessible through its search page. You'll also be able to switch over to Chrome's Incognito mode in its apps more easily — simply press down on your profile photo for a second or two. Incognito mode lets you browse the internet "privately," which means Google Chrome won't save your history or cookies on your computer. It does not, however, mean that the websites you visit or the server you use can't see what you're doing.

The Google announcement comes just a couple days after rival Apple announced some new privacy features for its software. More on that in a second.

If you have a Google account and use Google products like Gmail, YouTube, or Chrome, you're probably logged in all the time. In this case, your activity while using those apps and services can be tracked by Google, which will then use that data to target ads to you, among other things. Over the years, Google has introduced privacy controls over the data you send the company and has made efforts to make those features more obvious to users.

You can find most of these privacy controls in your account settings by clicking on "Manage your data & personalization." From there, you can click on "Manage your activity controls." This is the section where you can save your web and app activity, location history, and YouTube history if you want Google to use that data to give you what it calls a "more personalized experience." Or you can just ask Google not to save anything and have an impersonal, but more private, experience.

If you decide that you do, in fact, want the personalized experience, you can still manually delete that data whenever you want or set it to auto-delete after a certain amount of time. With the newly announced changes, Google is trying to make it easier to enjoy the best of both worlds, both private and personalized, by making auto-delete the default setting for web and app activity, location history, and YouTube history.

And now, the other caveats. If you have an existing account that has these things turned on — and, except for location history, they are on by default — then you'll still have to turn on auto-delete yourself. This default setting only applies to new accounts or existing accounts that turn data collection back on. Which means millions of users won't have this feature enabled by default after all.

How to set your Google data to auto-delete.
How to set your Google data to auto-delete.

It appears that Google is also making more of an effort to notify existing users that they have the option to turn on auto-delete. The Google search page, for instance, now has a little notice and link to the setting beneath the main search field. Also, that default auto-delete time still gives Google a big chunk of your history: 18 months for web and app activity and location history, and 36 months — three years! — for YouTube histories.

The timing of this announcement is interesting, given that Apple announced two days ago that, in the upcoming releases of iOS 14 and macOS Big Sur, apps will be required to get user permission to track them. Apple's operating system updates will also require app developers to post a clear notice telling them what is being tracked. Apple's move toward greater transparency and control could represent a huge boost for user privacy, one that Google does not yet offer in its Google Play store.

The data Google collects about its users is a big part of its business model. Google and its parent company, Alphabet, pull in billions of dollars in revenue from ads, which are worth more when they're targeted to the people most likely to buy the product they sell. So while Google has made some improvements in user privacy and control, it's had a tough time convincing the general public that it truly cares about keeping their data private. And in this regard, Google has lagged behind some of its peers, like Apple, whose business model relies far more on goods and services than data and ads.

Given how relatively few accounts will have this default auto-delete feature and the large amount of data that is retained even with it, it's hard to say how much of a difference Google's updates will really make in user privacy. But it does show that the company is trying to improve it — or at least make us think it is.

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Google Is Doubling Down On Deep Linking - AdExchanger

Posted: 24 Jun 2020 06:38 AM PDT

Google bolstered its deep linking offering on Wednesday by enabling from YouTube ads, Hotel ads, Gmail ads and ads in Discovery, which is the main section of the Google app.

Previously, it had only been available in search, display and Shopping ads.

The line between apps and the mobile web has been blurring for years, but marketers haven't kept up with how consumers like to browse and buy, said David Mitby, director of product for app advertising at Google.

"Users don't think so much about whether they're on a website or in an app – they just want the experience to be seamless," Mitby said.

Google is also enabling deferred deep linking, which will bring people to a specific page inside an app within 24 hours following an ad click and subsequent app download.

"This really helps with the conversion rates in the app, because the person doesn't have to go and search for the product again," Mitby said.

And deferred deep linking complements another feature Google is rolling out: product feeds in App campaigns.

Marketers can link their Google Merchant or business data feeds into their App campaigns to surface multiple products and services in one app ad. When someone clicks on a product featured in the ad, deferred deep linking brings them directly to the in-app product page following the app download.

This makes a lot of sense of retailers, travel advertisers and food delivery apps, but there are other non-obvious verticals that could also take advantage, Mitby said. A streaming app, for example, could display multiple shows and movies it offers, then bring a person directly to the content they want to watch once they've got the app.

Without deep linking, people who click on an app ad promoting a specific product would then have to search for it again once they have the app installed; if they already have the app they'd be sent to the mobile site after clicking on the ad.

And it's a shame, Mitby said, because app users are far more valuable than mobile web visitors. Brands typically see 2x the conversion rate in apps compared with the web, he said.

Deep linking isn't magic, though. Marketers still need to make sure they've got conversion tracking set up or they won't be able to properly attribute performance or optimize their bids.

Google is also releasing a new ad destination report within AdWords so that advertisers can get a better sense of where their consumers are ending up (app or web), how they're converting from ads and which environment is performing the best.

Rounding out the new tools is an upgraded version of Google's Test My Site, a service that launched last year to help advertisers improve their site load times. In addition to speed testing, marketers can get customized tips on how to boost their site's performance and enhance the overall user experience.


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