10+ Best Keyword Research Tools 2020 (Free & Paid) - YourStory

10+ Best Keyword Research Tools 2020 (Free & Paid) - YourStory

10+ Best Keyword Research Tools 2020 (Free & Paid) - YourStory

Posted: 27 Jun 2020 10:04 AM PDT

Are you looking for best free keyword research tools in 2020 then you are on the right place. Seo stands for search engine optimization. It is generally used for enhancing the quality and quantity of website traffic by boosting the visibility of a website to the users of web search engines. 

Keyword research is a process SEO specialists use to discover and analyze alternative search words that individuals enter into search engines while looking for the related content.

However, there are various keyword research tools. Some of them are free to use, and some of them are paid keyword research tools. It will lead us to know about other people's content strategy and even enable in expanding marketing strategy. The websites which have the best keywords are ranking at the top in search engines.

There are numerous keywords research tools for SEO that are available online. But in this article, you will get to know about some of the best keyword research tools.

Best Free Keyword Research Tools (2020)

Here is the list of keyword research tools that would be very beneficial to use with extraordinary features.

1. SEMrush: 

SEMrush is one of the best keyword research tools which come with various advantageous features. It is a software that helps increase the visibility of your keywords—SEMrush helps in specifying the keyword phrases, which probably enables you to increase the search traffic. 

SEMrush is the SEO tools that are best for keyword research. It helps in auditing your blog and tracing the keyword strategy that is using by your competitors. SEMrush is highly trusted by all types of businesspeople/ internet marketers all over the world. 

It offers seven days trial of pro and guru subscription when you sign up for the first time. Still, with a free account, SEMrush provides several beneficial tools. SEMrush is a comprehensive keyword research tool.

Features of SEMrush:

  • Site audit
  • Discover new link building opportunities
  • Analyze long-tail keywords
  • Scan the importance of your backlinks

Get It Here

2. Linkminer: 

Linkminer is the second-best keyword research tool. It is one of the susceptible backlink checker tools. It enables users to find backlinks of the opponents so that they can attempt to imitate them.

It is a backlink checker tool which is extended by Mangools. Using this SEO tool, you can effortlessly break down all the traffic which your competitors have assembled on his site into exceptional backlinks. 

Linkminer has a feature of backlink mining that enables you to depict the same type of links and advantage of that. The feature will help users to boost the SEO of any site.

Like that, Linkminer has several extraordinary featured that helps in enhancing SEO and creates a lot of traffic to the website.

Features of Linkminer:

  • Backlink mining
  • Anchor detection
  • Specific backlinks
  • Analyze the link strength

Get It Here

3. KW Finder: 

KW Finder is one of the best keyword research tools which allow you to discover millions of keywords with limited SEO trouble.

Since 2014, KW Finder has achieved its position in the market; it has become a famous SEO tool in the worldwide market. It is effortless to use tools that can be easily operated by anyone. The tool is user-friendly and offers the best keywords that enhance the SEO of the website and attracts a lot of traffic to the content. 

KW Finder is one of the best keyword research tools that enable in exposing the acceptable long-tail keywords. It is one of the easiest keyword research tools for a blogger. 

It is the first choice of internet marketers and SEO experts as well. 

Features of KW Finder:

  • Discover hidden long-tail keywords
  • Give localized results for local keywords
  • Improved filtering options
  • Find out volumes for months

Get It Here

4. Ahrefs:

Ahrefs is a widespread digital marketing tool use for analyzing SEO and backlinks. It is recognized as the backlink checker as it has one of the vastest databases of live links.

Although Ahrefs is not a free keyword research tool, it offers various plans for your enterprise. Still, if you don't want to take any of the programs, it also provides you a 7-day trial plan for paying $7 which includes lite and standard plans.

Ahrefs is considered as a good keyword research tool which helps in generating profitable keywords.

Features of Ahrefs:

  • Organic traffic research tools
  • Audit site
  • Key Word research tools
  • Content explorer

Get It Here

5. Long-tail pro: 

Long tail pro is a popular keyword research tool that helps the users to overseeing their rivals. Users can formulate various long-tail keywords from it. And it also authorizes the users to supervise a website's competitive exploration of all the best sites that arise in search engine results pages.

Long-tail pro is the SEO tools that enables in finding the best keywords and inspect the competition level.

Features of long tail pro:

  • Make keyword research easier
  • It is cheaper than other tools 
  • Analysis competitor
  • Tracking rank

Get It Here

6. Google keyword planner: 

Google keyword planner is one of the prominent tools that offer keywords, suggestions, and traffic measures to assist you in creating a search network campaign.

Google keyword planner help you search for the keywords which depict the product or service or website or a product classification associated with what you are advertising. It is a free keyword research tool by Google ads for new and experienced advertisers.

Features of Google keyword planner:

  • Comparison according to period
  • Visualizing mobile trends
  • Column for new competition
  • Suggesting daily budgets

Get It Here

7. SpyFu: 

SpyFu is an American search analytics company and known initially as Googspy. SpyFu displays those keywords which websites acquired from the Google ads. 

Among all other keyword research tools, it is one of the most prominent and easy-to-use tools. 

If the user enters the opponent's website into the search bar, it will disclose everything related to it like an organic ranking for each keyword, each keywords operating on Adwords, and each ad fluctuation over the prior 12 years.

Features of Spyfu:

  • Endless research
  • Endless data exports
  • SEO performance computation 
  • Endless backlink results

Get It Here

8. Keywords everywhere: 

It is one of the best free keyword research tools available in the market. It enables you to find out the best long-tail phrases that also with full search volume, competition data, and CPC.

Keywords everywhere save your time which you spend in copying data from one site to the other. It also comprises backlink and traffic estimation data. 

Features of keywords everywhere:

  • Supplementary keyword suggestion
  • Customization setting
  • Present on considerable platforms
  • Star your favorite keyword

Get It Here

9. Soovle:

Soovle is another free keyword research tool. It gathers the recommendation services from all the leading providers in one place, like Google, Amazon, answers.com, Bing, Yahoo, Wikipedia, and YouTube.

The tool is very beneficial in content creation. It is easy to use free keyword tool and a valuable solution to discover keywords from the best search engines.

Soolve is also considered a super search engine. 

Features of soolve:

  • Import keywords
  • Aggregated keyword research tool
  • Convenient to use
  • Free of cost

Get It Here

10. Jaaxy: 

Jaaxy is a popular keyword research tool. It is the only tool that is created by the affiliated marketers for affiliate marketers.

If you enter the URL of a website instead of keywords, then Jaaxy will disclose a list of keywords that the URL is rating for. 

Jaaxy is considered as one of the best keyword research tools that enable you to improve your website and ranked highest at the Google search results.

Features of Jaaxy:

  • Functions faster than other free tools
  • Indicate instant domain availability information
  • Instant competition analysis
  • Data sorting

Get It Here

Best Free Keyword Research Tools - Conclusion

In this article, you will quickly get to know about the top 10 best keyword research tools for SEO and explain the features in detail. But then also some users are interested to know about specific questions. Many questions strike in their mind.

So here are some frequently asked questions for the users about the keyword research tool. 

What is the best free keyword research tool?

Semrush is the free keyword research tool that is created for advertisers. It doesn't use by the content writers or SEO purposes. Still, it comprises useful data about keywords.

How do you do the best keyword research?

It involves several steps to do the best keyword research. The steps are as follows:

  • Enter your website or the site you wish to verify.
  • Choose the kind of keywords or research keywords connected to the terms.
  • You can now observe your rank in comparison to your competitors.

Thus you can check the best keywords for your site to be ranked highest.

How do I do free keyword research?

Various best free keyword research tools provide you the opportunity to research keywords for free. Some of the free keyword research tools are- Google keyword planner, Serpstat, Soolve, etc.

Which are the best SEO tool for beginners?

There are numerous SEO tools which are very beneficial for beginners. The best SEO tool for a beginner is- Semrush , Bing webmaster tools, Google analytics, Google keyword planner. These are some paid and free of cost hence very effective for the beginners.

What tools do you use for keywords research?

Keyword research is a significant component of the current SEO. Best quality keywords are one of the valuable ways of getting quality traffic to your site. That is why it is essential to choose the best of them. I believe in using SEMrush keyword research and keyword finder tools. You can signup from the given link.

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5 essential tips for optimizing your Google Ads Campaigns - Search Engine Land

Posted: 22 Jun 2020 04:30 AM PDT

If you are using Google Ads to advertise your goods or services, then you are making a conscious and significant effort to increase your business and improve your market share. However, you won't be increasing your profitability and reaching your max potential unless you take the necessary steps to optimize your Google Ads campaign and ensure that you are getting the best bang for your buck. 

Fortunately, campaign optimization tools like SEISO can help diagnose the problems advertisers face with Google Ads campaigns.

Through the process of helping thousands of digital marketing and online advertising professionals assess their campaigns, we've put together a list of five essential tips to help optimize your Google Ads campaigns and get the most from your ad dollars.

SEISO Free Google Ads Audit

Measure lost impression share

Running a successful Google Ads campaign is heavily dependent on the data that you can gather on behalf of your campaign. When you are able to collect more data and especially Impression share, your ability to optimize and expand your campaign will be far higher. However, this is sometimes easier said than done. You can get Impression share data by adding the column Search Lost IS in Ad groups and Keywords reports. The metric gives you the percentage of time your ad didn't show up because of poor ranking and low budget. It means that you are losing opportunities and need to take action. It also means that you could be leaving out significant portions of impressions that could assist you in making a robust and profitable campaign. 

An optimization tool like SEISO is skilled at helping advertisers to realize what their lost impression share really is. Acting on it is a step away, but the first is to understand what corners of the advertising market you are missing out on and creating an action plan to capitalize on this area. Use the SEISO tool to estimate the growth potential of your campaigns and the budget gains. 

Increase CTR to boost your Quality Score

Once you have the impressions on your ad, your work is not over. One of the most critical metrics in Google Ads is click-through-rate or CTR and Quality Score. You might be getting high-quality, affordable traffic from your ads, but if you aren't getting industry-standard, it will be all for nothing. Having a good quality score is what makes your cost per click more affordable, and the average position of your ads increases. 

As it so happens, SEISO Google Ads analyzer features functionality that helps to examine the quality score of your Google Ads to show you where you are thriving and where you could use improvement. This can have a massive impact on the return on investment of your campaigns, and SEISO gives you an easy way to prioritize your efforts to reach your expected CTR, Ad Relevance, Landing Page experience of your ads.

Curate keyword match type

When building your Google Ads campaign, one of the most important things that you will have to do is set a match type for your keyword bidding strategy. The match type will determine how alike your keyword needs to be from the final phrase that you are bidding on. As you can imagine, this has relatively large and powerful effects on not only how much you spend on your campaign, but also how well your Google Ads convert. When you select the right keyword match type, you can experience a better conversion rate and more affordable customer acquisition costs. However, the wrong match type can quickly sink your entire budget without results. 

Trying to figure out a match type for your keywords can often turn into a guessing game that involves expensive trial and error. If you want to come to the proper keyword match type sooner and save yourself time and money, then it might be best for you to use the SEISO audit, which can provide you the match type analysis with the best practices that are optimized and appropriate for your campaigns. 

Optimize your ads performance

Perhaps the most critical part of running a profitable and successful Google Ads campaign is the optimization of your ads. Optimizing a campaign consists of establishing and scaling profitable keywords and ad campaigns and terminating those without success. However, how can you know when it is time to give up or when it just needs adjusting? There are thousands of data points in each campaign, and trying to look at them with the human eye can be frustrating and not give you the speed and progress that you might like. 

The SEISO tool can do the heavy lifting for you. SEISO's engine takes a look at your existing ads and points out which ones to scale higher, adjust, and terminate altogether. It takes a lot of the guesswork out, and you can establish long-lasting profitable sales funnels that deliver exceptional results.

Micro-manage your keywords

A truly optimized Google Ads campaign requires management at the keyword level. It can seem like an enormous task, but it is mandatory if you want to extract the full potential out of your campaign and achieve high ROI. In almost any young Google Ads campaign, there are keywords and budget allocated that are going to waste. Identifying this can be done by leveraging the search terms report to get new high-potential terms and add them to your campaign or phrases that aren't relevant to you and put them in the negative keywords list to exclude them.

It is usually not enough, and if you want to tackle the waste and drive up the profitability of your Google Ads campaign, then a tool like SEISO can help again. It identifies budget-waste and lack of profitability in your Google Ads campaign while making potential savings visible. In a single report, you will get keywords with no conversion, negative keywords to exclude or terms with potential.

Much more to discover in the SEISO analysis report, including expert tips and Google Ads best practices, account activity analysis, budget management recommendations, and more than 75 criteria sifted.

Are your Google Ads Campaigns optimized? To test SEISO for free TODAY, click on this link: try.seiso.io

About The Author

SEISO is a Google Ads campaign audit tool. It detects high value-added optimizations and saves marketing teams time in managing their accounts. Already adopted and used every month by thousands of users around the world. SEISO is edited by JVWEB, which has been building and optimizing your digital visibility and acquisition strategies since 2004. Performance is in our DNA, and we have developed unique expertise in all acquisition levers while fostering transparency, collaboration, and an ongoing search for innovation and improvement.


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