2 Handy Google AdWords Tricks to Help Boost Your SEO - Inc.

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2 Handy Google AdWords Tricks to Help Boost Your SEO - Inc.2 Handy Google AdWords Tricks to Help Boost Your SEO - Inc.How to Leverage Machine Learning to Improve AdWords Efficiency - hackernoon.comGoogle Ads Tips: 5 Ways to Improve Your PPC Ad Campaigns - MarketingProfs.com2 Handy Google AdWords Tricks to Help Boost Your SEO - Inc.Posted: 30 Jun 2020 03:39 AM PDT When trying to learn something new about paid or organic search results, there's a good chance you will run into countless articles about how they differ or which one is better. However, what you may not realize is that paid and organic search are not always at odds. There are times when these two seemingly opposing efforts can work together.When you put in time and effort to see how Google AdWords can help improve your overall site rankings and experience, you may get a few unexpected lessons, including the following tricks.Negative KeywordsYou may not realize what relevant negative keywords are. However, you don't wa…

Worldwide Smartphone Market Suffers Its Largest Year-Over-Year Decline in Q1 2020 Due to COVID-19, According to IDC - Odessa American

Worldwide Smartphone Market Suffers Its Largest Year-Over-Year Decline in Q1 2020 Due to COVID-19, According to IDC - Odessa American


Worldwide Smartphone Market Suffers Its Largest Year-Over-Year Decline in Q1 2020 Due to COVID-19, According to IDC - Odessa American

Posted: 30 Apr 2020 03:23 PM PDT

FRAMINGHAM, Mass.--(BUSINESS WIRE)--Apr 30, 2020--

Worldwide smartphone shipments decreased 11.7% year over year in the first quarter of 2020 (1Q20), according to preliminary data from the International Data Corporation ( IDC ) Worldwide Quarterly Mobile Phone Tracker. In total, companies shipped 275.8 million smartphones during 1Q20. Although the first quarter usually experiences a sequential (quarter over quarter) decline in shipments, with the average sequential decline over the last three years hovering between -15% to -20%, this is the largest annual (year over year) decline ever.

The drop comes as no surprise as 1Q20 marked the beginning of the COVID-19 pandemic and the peak of the lockdowns in China, which extended to the rest of the world by the end of the quarter. The largest regional decline in 1Q20 was in China, which saw shipments drop 20.3% year over year. Since China constitutes almost a quarter of worldwide shipments, this had a huge impact on the overall market. The global dependency on China for its smartphone supply chain also caused major issues as the quarter progressed. Other regions that contributed to the drastic worldwide decline were the United States and Western Europe, which declined by 16.1% and 18.3% respectively.

"What started as primarily a supply-side problem initially limited to China has grown into a global economic crisis with the demand-side impact starting to show by the end of the quarter," said Nabila Popal, research director with IDC's Worldwide Mobile Device Trackers. "While the supply chain in China started to recover at end of the quarter, as IDC expected, major economies around the world went into complete lockdown causing consumer demand to flatline. Consumers get increasingly cautious about their spending in such uncertain times and it is hard to think smartphone purchases won't suffer as a result. This drop in demand, combined with the lockdowns and closures of retail shops across the globe, strongly impacted all consumer device markets, including mobile phones. As the uncertainties of the lockdowns and total economic impact linger, vendors are reconsidering their outlook for 2020."

"The Chinese market saw better than expected demand in March as the number of new COVID-19 cases began to ease. Nevertheless, the rate of recovery in March is mostly due to pent-up demand and is unlikely to be sustained as the global economic downturn is expected to have an adverse impact on the Chinese economy and consumer sentiment as well and only allow the market to achieve annual growth in the fourth quarter," said Will Wing, research manager at IDC.

Smartphone Company Highlights

Samsung shipped 58.3 million smartphones in 1Q20 and regained its top position with 21.1% share despite an 18.9% year-over-year decline. This is primarily due to the continued success of the A series despite the launch of its premium 5G flagship, the Galaxy S20. However, the higher price of the S20 did help grow profits according to Samsung. Looking ahead, Samsung, like others, will face an uphill battle due to a lack of consumer demand, especially with two new premium devices (Note 20 and Fold 2) coming in the second half of the year.

Huawei held the number two position with a 17.8% share of the global smartphone market despite a decline in shipments of 17.1% year over year. The company reduced the impact of the downturn with early price cuts on Mate 30 and P30 series and in Honor's V30 and 9X series along with a diversified online-offline channel mix which helped reach consumers even during periods of hard lockdown.

Apple shipped 36.7 million iPhones in 1Q20, which placed the company in third with 13.3% share. However, shipments were down only 0.4% year over year, which is the lowest annual decline among the top 3 vendors. This is primarily due to the continued success of its iPhone 11 series. Looking forward, the launch of the recent SE (2020) device targeting the lower-priced segment could work well for the vendor if consumers shift their buying preferences towards more budget-friendly devices in the uncertain economic climate of 2020.

Xiaomi's market share surpassed 10% for the first time with year-over-year growth of 6.1%. In India, the company launched the new Poco and Redmi products just before the full lockdown began, helping some of its 1Q20 numbers.

vivo returned to the Top 5 this quarter with 9.0% market share and 7.0% year-over-year growth, the largest annual growth rate among the top 5. Success in India has also been a key driver for vivo's low-end and mid-range Y and S series. Nevertheless, due to the full lockdown in India, vivo also faced delays in its product launch.

Top 5 Smartphone Companies, Worldwide Shipments, Market Share, and Year-Over-Year Growth, Q1 2020 (shipments in millions of units)

Company

1Q20
Shipment
Volume

1Q20
Market
Share

1Q19
Shipment
Volume

1Q19
Market
Share

Year-Over-
Year
Change

Samsung

58.3

21.1

%

71.9

23.0

%

-18.9

%

Huawei

49.0

17.8

%

59.1

18.9

%

-17.1

%

Apple

36.7

13.3

%

36.8

11.8

%

-0.4

%

Xiaomi

29.5

10.7

%

27.8

8.9

%

6.1

%

vivo

24.8

9.0

%

23.2

7.4

%

7.0

%

Others

77.5

28.1

%

93.5

29.9

%

-17.2

%

Total

275.8

100.0

%

312.3

100.0

%

-11.7

%

Source: IDC Quarterly Mobile Phone Tracker, Apr 29, 2020

Notes:

  • Data are preliminary and subject to change.
  • Company shipments are branded device shipments and exclude OEM sales for all vendors.
  • The "Company" represents the current parent company (or holding company) for all brands owned and operated as a subsidiary.
  • Figures represent new shipments only and exclude refurbished units.

In addition to the table above, a graphic illustrating worldwide market share for the top 5 smartphone companies over the previous five quarters is available by viewing this press release on IDC.com.

About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools.

For more information about IDC's Worldwide Quarterly Mobile Phone Tracker, please contact Kathy Nagamine at 650-350-6423 or knagamine@idc.com.

Click here to learn about IDC's full suite of data products and how you can leverage them to grow your business.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group ( IDG ), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights: http://bit.ly/IDCBlog—Subscribe.

All product and company names may be trademarks or registered trademarks of their respective holders.

View source version on businesswire.com:https://www.businesswire.com/news/home/20200430006052/en/

CONTACT: Ryan Reith

+1-508-935-4301

rreith@idc.comNabila Popal

+1 (508) 872-8200

npopal@idc.comAnthony Scarsella

+1-508-935-4712

ascarsella@idc.comMichael Shirer

+1-508-935-4200

press@idc.com

KEYWORD: MASSACHUSETTS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: VOIP SOFTWARE MOBILE/WIRELESS NETWORKS PROFESSIONAL SERVICES INTERNET HARDWARE CONSUMER ELECTRONICS TECHNOLOGY SEMICONDUCTOR SECURITY OTHER TECHNOLOGY CONSULTING

SOURCE: International Data Corporation

Copyright Business Wire 2020.

PUB: 04/30/2020 06:23 PM/DISC: 04/30/2020 06:23 PM

http://www.businesswire.com/news/home/20200430006052/en

© 2020 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Kount Unveils eCommerce and Fraud Trend Tracker for Spring 2020 - The Baytown Sun

Posted: 10 Apr 2020 12:00 AM PDT

BOISE, Idaho--(BUSINESS WIRE)--Apr 10, 2020--

Kount, the leader in digital fraud prevention and account protection, today announced a new weekly tracker for up-to-date eCommerce purchase trends emerging in the current global pandemic. In light of the impacts of the coronavirus, Kount is helping businesses to monitor trends including changes in online transactions by industry, shifts in eCommerce models including expedited shipping requests, and fraud threats related to each of these findings.

Kount built the tracker to help digital businesses navigate these times and adjust their approach to better address current customer needs. The data comes from the Identity Trust Global Network, which is comprised of 32 billion interactions annually across 6,500 customers worldwide.

Findings show industries including home office supplies, electronics, crafts, and gaming have seen increases in digital transaction volumes as consumers are challenged with the tasks of working, taking care of their children, and recreation, all from the confines of their homes. The data also shows a change in how eCommerce is delivered, as consumers have a sense of urgency in receiving items. Kount observed a 183% growth in mid-March for expedited shipping requests. At the same time, transaction data shows there is also an increase in Buy Online, Pick Up in Store (BOPIS) requests, as well as ship-from-store orders.

Kount data shows:

  • Retail eCommerce
    • Sales for home office furniture and electronics increased 54% week to week in mid-March as many Americans prepared for the new reality of remote work for the first time.
    • Wellness and vitamins sales increased 43% during the same period with the heightened focus on public health.
    • While there's been a run on hand sanitizers and toilet paper, Kount's data shows in early March, they rocketed up 1244% and 145% respectively.
  • At-Home Entertainment
    • Gaming and wireless streaming sales are up 61% in March , however that's eclipsed by the 113% increase in online sales of crafts and wine delivery.
  • Quick Service Restaurants
    • Digital ordering has become more popular at quick service restaurants, with many more orders this year than last. Recently, food service transactions showed a slight dip while stay-at-home orders were issued but have since picked back up for some restaurants.

"With this eCommerce Data Tracker, we want to help businesses navigate the current state of eCommerce," said Brad Wiskirchen, CEO, Kount. "With the number of external factors businesses face today, understanding patterns and vulnerabilities in eCommerce is key to adjusting operations and commerce models. This in turn allows businesses to address their customers' critical needs in a timely manner."

The weekly data tracker also includes emerging fraud trends to monitor such as account takeover, retail arbitrage, and friendly fraud. Kount protects against fraud and chargebacks for more than 6,500 online businesses across every industry and geography, helping them to accelerate eCommerce through AI-driven fraud prevention. Kount's solution adapts in real-time to accurately recognize good customers, enabling businesses to deliver personalized customer experiences and make real-time fraud prevention decisions with low false positives and minimal manual reviews.

Kount will be update the data on a weekly basis: kount.com/eCommerceTrends2020.

About Kount

Kount's Identity Trust Global Network delivers real-time fraud prevention, account protection, and enables personalized customer experiences to more than 6,500 leading brands and payment providers. Linked by Kount's award-winning AI, the Identity Trust Global Network analyzes signals from 32 billion annual interactions in order to personalize user experiences across the spectrum of trust—from frictionless experiences to blocking fraud. Quick and accurate identity trust decisions deliver safe payments, account creation, and login events, while reducing digital fraud, chargebacks, false positives, and manual reviews. www.kount.com

View source version on businesswire.com:https://www.businesswire.com/news/home/20200410005037/en/

CONTACT: Alex Sheehan

alex.sheehan@finnpartners.com

KEYWORD: IDAHO UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: ONLINE RETAIL DATA MANAGEMENT SECURITY RETAIL TECHNOLOGY SOFTWARE

SOURCE: Kount

Copyright Business Wire 2020.

PUB: 04/10/2020 08:00 AM/DISC: 04/10/2020 08:01 AM

http://www.businesswire.com/news/home/20200410005037/en

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