Boles joins real estate firm - Mount Airy News

Boles joins real estate firm - Mount Airy NewsBoles joins real estate firm - Mount Airy NewsPosted: 16 Jun 2020 12:00 AM PDTBolesLori Boles recently joined Yadkin Valley Real Estate Inc. and Farms Land & Country Homes as a professional sales broker.As a new Yadkin Valley Real Estate Broker, she will be assisting buyers and sellers with their residential and commercial real estate needs in the Mount Airy and surrounding areas. Under the Farms Land and Country homes banner, she'll be assisting buyers and sellers of rural properties in the foothills of the Blue Ridge Mountains and Yadkin Valley appellation. Boles is a member of the National, State and nearby Winston Salem Regional Association of Realtors.Boles began her real estate career in 2017 and has been a top producing real estate broker every year. Before that, she owned and operated a successful hair salon for 24 years.She lives in Pilot Mountain with her husband Richard and their two twin children. She has an older marri…

“The 33 insiders who wield the most power at YouTube - Business Insider” plus 1 more

“The 33 insiders who wield the most power at YouTube - Business Insider” plus 1 more

The 33 insiders who wield the most power at YouTube - Business Insider

Posted: 30 Apr 2020 08:21 AM PDT

  • Google's YouTube is the world's biggest online video company, and it's making a bigger push into TV and streaming.
  • YouTube made $15 billion in advertising revenue and another $3 billion in subscriptions in 2019.
  • The video site has also drawn regulators' antitrust and privacy concerns.
  • Business Insider identified the 33 executives there with the most power.
  • Click here for more BI Prime stories.

Google's $1.65 billion acquisition of YouTube in 2006 has turned into the world's biggest and most powerful online video company.

The platform made user-generated content mainstream, reaching more than two billion people each month. It rivals TV networks, streaming giants including Netflix and Amazon. It's gotten big publishers and advertisers to create videos and helped turn content creators like Lilly Singh and PewDiePie into stars, establishing new business models for Hollywood.

After years of pressing from analysts and investors, Google has started revealing just how much money YouTube is making: It raked in $15 billion in advertising revenue in 2019, and in the first quarter of 2020 made the company $4.04 billion, a notable increase of 33% over the same quarter last year.

In fact, YouTube's 2019 advertising revenue was more than TV networks ABC, NBC, and Fox combined. Another $3 billion came from non-ad revenue in products like YouTube Music and YouTube TV, though YouTube pays a portion of that money back to networks and publishers in distribution rights.

YouTube has also drawn regulators' antitrust and privacy questions. In September, YouTube got hit with a $170 million fee for reportedly violating the Child Online Privacy Protection Act. The company has struggled to keep out extremist content and ads that break its rules against misinformation. Advertisers say YouTube is notorious among ad platforms for not allowing third parties to measure and verify their campaigns.

Business Insider identified 33 executives leading all of YouTube's businesses by combing through organization charts and interviewing sources. They span policy, engineering, content, and advertising.

Below are the executives, listed alphabetically by last name. 

Google Launches 'Google Shopping 100' to Highlight Trending Products Based on Search Data - Social Media Today

Posted: 11 Dec 2019 12:00 AM PST

This is interesting - Google has this week launched a new listing of the top 100 product trends in a range of categories based on Google search volume increases over the past year.

Called the Google Shopping 100, the data collection has its own mini-site and provides some interesting, and potentially valuable insight into what the key product and consumer trends were over the course of 2019.

Google Shopping 100

As explained by Google:

"Google Shopping 100 showcases products with a recent increase in U.S. searches. While classics are still sought-after - for example, search data still ranks Monopoly as a popular present - Google Shopping 100 highlights items that are rising in popularity to give you fresh ideas and keep you up to speed on the latest."

That's an important distinction to note - the listing ranks products which have seen "the most sustained increases" in searches during the season, not the most popular overall. That means that these products are trending, they're what's gaining momentum, but the rankings here are not necessarily indicative of broader trends.

But the insights still provide a lot of potential research info. For example, if your business is in the 'Sports and Fitness' sector, you could take a look at the top trending products and maybe get new ideas about marketing tie-ins or promotions.

Google Shopping 100

Accessories to go with a Razor RipStik board? An article on synching your new fitness tracking to your gym equipment? A post on proper techniques for mounting a new fishing reel?

Based on the listings, there could be a range of ways that you can find new content options, and ways to help build brand awareness, based on the most popular trends. 

Or you might just want to find the right gifts for your kids. Either way, it's worth taking a look at the data and seeing what you find among the lists. 

You can check out the Google Shopping 100 here


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