Alphabet: Antitrust Suits Will Weaken Google's Dominance - Seeking Alpha

Alphabet: Antitrust Suits Will Weaken Google's Dominance - Seeking AlphaAlphabet: Antitrust Suits Will Weaken Google's Dominance - Seeking AlphaPosted: 06 Jul 2020 08:14 AM PDTIntroductionIn this write-up, I will discuss the antitrust risks Alphabet (GOOG) is currently facing. In my opinion, Alphabet is facing the most substantial antitrust risks out of all the big tech firms, but this has been overshadowed for years by controversies surrounding Facebook (FB), Apple (AAPL) and Amazon (AMZN). There are tons of reports from reputable news agencies mentioning that the DOJ and a group of states are separately investigating Google's dominance in multiple market segments. However, the sources in these reports are most often anonymous sources or Google's direct competitors like DuckDuckGo. Therefore it might be a possibility that these reports are partially incorrect. In this article, I will discuss Google's dominance in-depth, discuss in which market segments G…

Review – How to Start a Blog in India- Start Making Money When You Sleep (2020) - News Lagoon

Review – How to Start a Blog in India- Start Making Money When You Sleep (2020) - News Lagoon

Review – How to Start a Blog in India- Start Making Money When You Sleep (2020) - News Lagoon

Posted: 13 Apr 2020 06:15 PM PDT

How to Start a blog in India – Are you struggling to setup a blog or finding some easy to understand guide to create a blog. In this guide, I will explain you briefly on how you can easily start your blog specially for Indian visitors.

As we know, India is the 2nd highest populated country around the world and it has more than 500 million internet users as of March 2019.

It is clear that internet has grown thousands of opportunity for us. Therefore, blogging industry is also growing rapidly in India.

In fact, Blogging is becoming a full time career option for youngsters these days.

In addition, blogging has much more potential in online business but sometimes people get stuck due to the lack of technical knowledge.

However, it is not true that you need to be tech geek to start or create a blog. You just need to follow this step by step guide and you will easily setup your blog within less than 15 minutes.

A Detailed Guide On How To Start A Blog In India – Using 7 Steps:

  1. Learn Basic SEO.
  2. Start a blog with micro-niche instead on a broad topic such as Technology
  3. Select a domain name having keywords.
  4. Choose a reliable and affordable hosting plan.
  5. Install WordPress for fantabulous blogging experience.
  6. Create minimum categories and write content for them.
  7. Promote your Content and Learn advanced SEO.

So, here are the easiest steps to follow if you want to start a blog.

However, I would like to go in deep of all the steps. Starting a blog is not difficult but converting it into a successful business is.

So if you are reading about blogging since many days and today you just want a tutorial. Then you should directly jump to the final step.

But if you have just read some "make money online" blogs here and there and decided to create a blog.

So then you should read this post completely because blogging is not a money making machine as many beginners think about it.

Step 1. Why You Should Start A Blog In India?

As we already discusses above, India has a massive potential in online businesses. Number of internet users are increasing day by day. Hence, more people are taking interest to start a blog in India.

There are many reasons to start a blog if you are living in India. Here are few most crucial reasons:

1. India has more than 500 million internet users

Few years back, there were a limited number of blogs out there. But nowadays you can easily find a blog on each and every topic. Some of the people do blogging for business, some of them love to blog and some of them are just addicted to blogging.

In addition, people have their own reason for blogging. Although most of the bloggers do it for money. Blogging is the most popular idea to make money online.

There are many bloggers in India who are earning thousands of dollars in a month. These bloggers are the biggest inspiration for newbie bloggers.

However, it is also true that people get over excited after seeing earnings of these bloggers. They immediately believe that they can also earn like them by just starting an another blog too.

Unfortunately, it is not completely true and it is not as easy as it looks like. Those people who are earning thousands today, they are working on their blogs since many years. Blogging is not like a sweet banana which you can buy an eat easily.

Blogging needs consistent hard work, patience, efforts, investment and many more things. However, blogging does not ask you for a huge investment like many other businesses. But you need to spend atleast few bucks to buy your domain name and hosting plan.

2. Highest Search Volume of Keywords In India

Keywords are most crucial part of blogging. Each keyword has its own search volume and competition. In India, there are many keywords on which more than a million people do search each month.

You will also be shocked that these keywords have search volume only in India. It means competition is less and you can easily rank for those keywords. For instance, if indian festivals, indian celebrities, indian politicians, etc.

You just need to invest some time on keyword research to find best keywords for your blog. Many people want to start a blog in India but dont do keyword research which makes them unsuccessful in blogging.

3. Starting a blog in India is much cheaper

Starting a blog is not that crazy but finding a hosting provider is. You will always get stuck when you will start finding some good web host.

However, you can easily buy hosting and domain from any big brands like HostGator, bluehost, siteground, etc. These are the biggest brands and most reliable for beginners.

There are hundreds of other brands available but these are most friendly hosting companies specially for newbie bloggers. They provide very cheap plans compared to many others. This will help you to save money as well.

Also Read: Top 10 Blogging Tips for Beginners [2019 Updated]

Step 2. Choose A Perfect Blogging Niche

Blogging niche or blogging topic, you can call it whatever you want. But you need to keep it in mind that this is gonna decide the future of your blogging journey.

Choosing a perfect niche in blogging is most crucial step. You can't neglect that your niche will decide how much you can earn by it in future. So make sure you do a proper research to find a perfect blogging niche before starting your indian blog.

If you are feeling unfamiliar with these keyword or topic research in blogging. I will help you to understand what is keyword research and how can you do it for free. Here I am giving some points which will help you to choose a blogging niche.

1. What Can You Write About?

Writing is the key to success in blogging. It doesn't mean that you need proper grammatical understanding or to become an award winning writer. It just means that what can you write about. In short, it totally depends on your day to day life experiences.

In addition, you just need to find a topic on which you can talk or teach a full day. You should have a keen knowledge about the topic. It doesn't mean to have technical knowledge but it means you should love to talk about that particular topic.

Writing beautiful articles do not need any specific qualification, you just need to know how to write facebook posts or tweets on twitter. Nobody is perfect and learning is a never ending process.

However, you should also understand that writing is an art. And you need to become expert in it as soon as possible. You should learn how to create engaging content and how to attract readers using your lovely words.

So choose a topic on which you can easily write around 100 articles and move on to next step.

2. Do Proper Keyword Research

Keyword research is most crucial step in blogging. However mostly people dont know about it even after starting a blog.

As we are talking about blogging audience. You need to do keyword research specifically for India. You can use many keyword research tools such as Google AdWords, Ubersuggest, Semrush, etc.

Ubersuggest is my personal choice because it is most reliable and free tool. You dont need to fill any sign up form or face any creepy website layout to search keywords.

Here you just need to type its name on google, click on first result. You will directly visit a page where you need put your keyword and choose your country such as India.

Then click on search and you will get a data that how many people are searching monthly  for that keyword on Google. It is called search volume. You can see SEO difficulty to get an idea of ranking abilities.

Moreover, you need to put many different keywords related to your niche. It is most important that you choose a narrow topic for your blog rather than broad topic. For instance, you can choose "luxury handbags" instead of "Fashion".

It is most significant factor to understand that ranking for broad topic such as technology, fashion, science, business, etc is almost impossible in 2019. You need to select a narrow topic from any of these big industries.

3. Select A Micro-Niche to Start a Blog in India

I have already given the definition of micro-niche in last step. Blogging is all about ranking and traffic. If you will not be able to rank on Google's first page, your money and hard work will be wasted.

Ranking on Google's first page depends on more than 200 factors. However, in a nutshell, we can say that higher domain authority will help you to rank higher.

Increasing domain authority is not an easy task. You need thousands of backlinks from authoritative sites. And newbie bloggers hardly can reach around 20 to 30 domain authority in starting.

Therefore, I am suggesting here to choose a topic for your blog something like "women shoes" instead of "fashion".

Of course, you will have more content to write in fashion niche. But it is not possible to come on Google's first page with fashion.

To understand why, you need to learn SEO and competition on keywords.

Here is also one more important thing. It is also interested to know that you can out rank sites like Huffpost, Entrepreneur or Forbes, if you choose a micro-niche for your blog.

Google gives more priority to those sites who have more related content on their sites. For example, if Forbes writes a post on "women shoes" and its ranking on first page. It is possible that you can out rank Forbes if your complete website is all about women shoes.

Google feels that your complete website is about women shoes. That means you have more relevant content on your site. On the other hand, Forbes is not all about women shoes so they dont have relevant content on their site. Hence, you can easily out rank giant websites using micro-niche technique.

Also Read: How to Find Target Audience of Your Blog

Step 3. Step By Step Process to Start a Blog

To start a blog in India, we will use WordPress as a content management system which is the most preferred CMS for bloggers.

You will have complete control on you website using WordPress while free blogging platforms don't allow you to control your blog.

WordPress carries more than 30% of all websites working online. It is all because of the increasing popularity of it. It is more handy, user friendly and reliable CMS as compared to others.

To start a website on WordPress, you will have to buy a domain name and hosting plan. You can buy domain and hosting from any hosting provider.

However, we strongly recommend to use Hostgator. As it gives 65% discount for Internetically9 users. You can get one year hosting at $2.58/month only. It means it will cost you around 2600 rupees only.

Many people recommend Bluehost as well. And Bluehost also provide same discount but they give the discount for only 36 months plan. It means you have to pay for 3 years at once to get the offer.

Therefore, I don't prefer bluehost. It is simply because newbie bloggers mostly purchase one year plan to get started. In addition, Hostgator provides:

  • Flexible Cpanel

  • Unlimited Business Email Accounts

  • Totally Unlimited Bandwidth

  • Unlimited FTP Accounts

  • Unlimited Sub-domains

  • 99.9% uptime Guarantee

  • Free SSL Certificate

So now, we will use WordPress in this post to start your personal blog. Here are the steps to start a blog in India:

1. Purchase your Domain name and Hosting plan

As we discussed above, you can get maximum discount as internetically9 users. You just need to click on Hostgator discount bar below. If you will directly visit, you will see their prices are too high. Using this link below. You can get 60% discount on hosting and domain name specially for 12 months plan as well.

→ Start Your Own Blog with Hostgator at $2.58 Only←

  • Click on the link above and visit Hostgator.
  • On next page, click on "Get Started Now"

  • Here choose a domain name and fill your details for signing up

  • Now, uncheck additional services which are not required for beginners.

  • Now, complete the payment and you are done.

So now you have purchased a domain name and hosting plan for one year. It means you are the founder of this site now. After that, you just need to install WordPress to publish your blog posts online.

2. How to Install WordPress

As you complete payment in above step, you will get cPanel login details in your email. Go to your email. Look at your cPanel username and password. Visit

Now enter your details here and login to cPanel. As you enter into cpanel, you could confuse with many technical options.

So don't touch anything if you don't know about them. You just follow my simple step by step guide below to install WordPress easily.

  • Firstly, as you have logged into cpanel
  • Now, click on Quickinstall icon under Software section

how to start a blog in india

  • Here you need to click on One-Click Install inside Website Essentials tab in left-sidebar.


  • Now, don't confuse with other software. You have to just click on WordPress.

One-click WordPress installation

  • On next page, you will have to select your domain name which you bought recently. And click Next.

domain name

  • Now, you need to choose a username, blog title, full name etc on this page.

admin details

  • Make a note of these details. You will need your username and password forever to login to WordPress.
  • Choose Username and Password precisely. Don't use Admin as your username or password.
  • Now after filling all this information. Click on Install button.
  • It will take few seconds to Install. If you see any offer, click on No thanks. Then you will see a message Installation Complete.

Start a blog in India

Phewww… Finally, you have started your blog and now you can write and publish articles online.

However, if you are still confusing with these technical steps, you can directly contact HostGator though live chat or phone. They will do it for free. Or you can also contact me to help you in this installation process.

Also Read: 10 Innovative Ideas to Improve Your Writing Skills for Blogging

Step 4. Select Best WordPress Theme after Creating a Blog

Now you are completely able to start a blog in India or anywhere. The next step would be choosing a theme for your blog. As I am supposing that you want to start a blog for indian audience. Now you need an amazing and appealing theme for your blog.

Choosing a free theme is not a best option for any blogger. You can get many premium WordPress themes at very minimum cost.

You should understand that premium themes have many advantages over free themes. Therefore, 99% of professional bloggers use premium themes.

Premium themes allow you to change or modify each and every part of your website. For instance, free themes won't allow you to change footer messages such as "powered by WordPress" or "designed by theme company".

Moreover, premium themes give a "theme options" panel from where you can make various  changes easily. You can manage your header, footer, logo, ads, CSS codes, homepage, blog page, etc.

SEO is also is a major factor to choose premium theme over free themes. All premium theme companies update their themes according google algorithm changes. It is super essential for better rankings in SERP.

Premium WordPress Themes at $19 Only

Therefore, I have already chosen some best WordPress themes for you in this post. Here you can choose many different themes from various theme companies.

However, my personal choice is Envato Themes. It is because here you will get best premium themes at a budget cost. As you are starting a new blog and you might be not interested to invest lots of money in this blogging game. Here you will get top notch WordPress theme at best price.

I am a big fan of these guys because of their world class support team. As normally, any premium theme company won't give support after one year. But mythemeshop people always help you to make any changes in your website pages.

I am using this theme for more than 4 years and they are also helping me as free web developer. Whenever I need to changes in my homepage, footer or header, they just do it easily for me.

In addition, many successful bloggers using mythemeshop since many years. For instance, Matthew Woodward, Zac Johnson and many others are using their themes since many years. In short, mythemeshop is my first and last choice for premium WordPress themes. You can also check some of their premium themes here.

Why SEO is Essential to Start a Blog?

Seo is the backbone of any blog. You can't ignore it if you are going to start blogging.

In fact, you should atleast learn basics of SEO before starting your blog. In India, people are creating blogs every day and competition is already too high.

At this situation, you cant believe on this myth which says content is the only king in blogging. If content is king then SEO is its queen. If you are still unaware about the SEO, read this guide here to understand basic meaning of these terms.

In addition, if you will be prepare with SEO, you will not make those silly mistakes are common in beginning. I will also discuss those mistakes in detail. People actually think that blogging is just as easy as it looks. They don't know the hard work of years behind that.

Furthermore, people usually see Google's first page result and they feel that they will create a blog like them. But they don't know that there are millions of websites which never come on Google's first page.

Therefore, I am revealing here some most common beginner's mistakes, you should always avoid before starting a blog. This will help you to grow your blog fast and you can start making money online.

Domain Authority

Domain authority is a kind of power of a domain name. It is specially designed by MOZ to calculate the ranking power of any domain through numbers. You can see any domain's authority between 0 to 100.

In simple words, the higher domain authority you have, the higher ranking you will get on search engines such as Google.

Domain authority can be calculated through various factors such as backlinks to root domain, age of domain, external links to other pages, etc. You need to build up domain authority to gain higher rankings in Google.

In addition, increasing domain authority takes time and money. It is harsh truth that if you want build up your domain authority, you have to invest money too.

However, there is a very famous and old method to acquire higher domain authority in seconds. Buying old domains. It is a hidden secret that there are lots of expired domains on internet. And they have huge and authoritative backlink data.

Moreover, you can buy expired domains having high domain authority and you can easily get higher rankings in few days. This is all because of the power of expired domains.

You can use to find highly authoritative expired domains. Sometimes you can also get good domains in domain auctions. However, you should always check Moz da and AHrefs dr to analyze the authority of any domain.

If you have not a problem with domain names. You can easily find an expired domain and start a blog with it. However, if you want to create your own brand name using domain name, you should always buy a fresh domain name.

Need Traffic to Earn Money

Increasing traffic on your blog could be more difficult as compared to starting a blog. Most of the blogs spent years with no traffic from Google. As Google is the largest resource of traffic, you need to learn SEO to gain this traffic on your site.

In addition, traffic is essential for every blogger to earn money through it. On an average, Google AdSense pays you $100 for 100,000 pageviews for Indian blogs.

Google AdSense pays low rates to indian bloggers as compared to bloggers in US, UK, Canada, etc. There is nothing like that Google hates indians. Many people in India believe that Google is doing this intentionally.

However, your AdSense earnings totally depend on CPC rates of advertiser. People don't invest huge amount of money on google ads, hence bloggers also get lower payouts.

I hope you have understood now that you need lots of traffic to make money through adsense. Adsense is good for only those who has tons of traffic on their blogs.

If you are going to start a blog in India on some specific niche. You should definitely try affiliate marketing. It is most common monetization method for bloggers.

There are various bloggers who are earning from $100 to $50000 every month through affiliate marketing. Here you just need to find target products for your audience. As many sales you can give to the company, you will earn passive income through it.

Also Read: Yoast SEO Tutorial 2019: The Complete Solution for All the SEO Need

Different Methods to Make Money Blogging

There are too many ways to monetize your blog and earn money. However, I have collected some most common and profitable ways to make money online through blogging.

1. Google Adsense

Google Adsense is the common phrase for every blogger. Most of the bloggers earn money through it.

However, as I discussed above, you need to earn lots of traffic to earn money through adsense program. If you will not be able to generate lacs of traffic a month, this monetization method will not help you to earn a single penny.

Google adsense is always a profitable option for those who are working in a niche which have millions of traffic. That's the reason most of the bloggers are preferring affiliate marketing over Google adsense.

One more reason to not choosing AdSense is their approval process. Google AdSense guys manually check and approve each and every blog for their program. It is most common issue that newbie bloggers struggle with Google AdSense approval.

2. Affiliate Marketing

This is the most beneficial monetization method for bloggers. Affiliate marketing simply means to sell other company's products to your audience. For that, companies pay you commission on each sale.

There are different affiliate marketing products and their commission rates are also different. You need to select suitable products according to your blog niche.

For instance, if your blog is all about luxury bags, you can register with amazon affiliate program to sell related products.

Affiliate marketing is also not easy as it feels like. You need to provide valuable reviews and information to your readers so that they will buy on your recommendations.

You need to create trusted relationship with your audience. People don't easily buy from any common man's advice. They take your advice seriously and then they believe on you. Affiliate marketing is totally dependent on trust and value.

3. Sell Your Own Products

This is also one of the best way to earn money by blogging. Many people love this to create your own products and sell it on your website.

There are thousands of products you can create and sell on your blog. For example, if you are in fashion niche, you can sell printed t-shirts and merchandise.

You can also create and sell online courses, ebooks, video course, webinars, etc. It also depends of the type of your blog. You have to do experiments to know what can give you highest sales on your site.

Here is a benefit of direct selling is that you don't need to advertise for others' products. Creating own products take time and efforts but in the end they worth it.

Also Read: How to Start Making Money Online with Google Adsense

To Sum Up

Finally, I hope you have understood that you can easily start a blog in India without any technical skills or coding knowledge.

In this new era, technology is growing tremendously and WordPress providing user friendly content management system to start a blog by yourself.

If you feel that this post has really helped you to understand "how to start a blog in India". Then make sure to subscribe our newsletter for latest offers and updates. You can also like us on Facebook and Instagram. 


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