Boles joins real estate firm - Mount Airy News

Boles joins real estate firm - Mount Airy NewsBoles joins real estate firm - Mount Airy NewsPosted: 16 Jun 2020 12:00 AM PDTBolesLori Boles recently joined Yadkin Valley Real Estate Inc. and Farms Land & Country Homes as a professional sales broker.As a new Yadkin Valley Real Estate Broker, she will be assisting buyers and sellers with their residential and commercial real estate needs in the Mount Airy and surrounding areas. Under the Farms Land and Country homes banner, she'll be assisting buyers and sellers of rural properties in the foothills of the Blue Ridge Mountains and Yadkin Valley appellation. Boles is a member of the National, State and nearby Winston Salem Regional Association of Realtors.Boles began her real estate career in 2017 and has been a top producing real estate broker every year. Before that, she owned and operated a successful hair salon for 24 years.She lives in Pilot Mountain with her husband Richard and their two twin children. She has an older marri…

LinkedIn Learning Review: An In-depth Guide on its working and worth - The Prospector

LinkedIn Learning Review: An In-depth Guide on its working and worth - The Prospector

LinkedIn Learning Review: An In-depth Guide on its working and worth - The Prospector

Posted: 01 May 2020 10:22 AM PDT

SEO is an essential digital marketing tool for every company who is promoting their business online. It is a process where you optimize your website design to get traffic from the search engine results page. The more competitive the market becomes, the more business owners become dependent on this tool. 

One can quickly build brand awareness and a robust dynamic with leads and clients. Furthermore, it helps in becoming more reliable and improves search engine rankings. To become an SEO expert, these are the following courses that need to be completed:

SEO Basics

LinkedIn Learning provides thorough learning of the fundamental aspects of SEO. It includes what modern consumers look for products and services online by searching for hot keywords and phrases on search engines. For example, SEO instructor David Booth covers the techniques and fundamentals of SEO. It is composed of a three and a half long video course with transcript and how business owners can do the following:

  1. Increase your website ranking
  2. Get more traffic and clicks.
  3. Analyze search engine result pages
  4. Research and develop your web pages according to keywords
  5. Examine the quality of content
  6. Get a clear picture of the target audience, style, angle.
  7. Incorporating links into content

Keyword strategy

Keywords comprise of the most crucial foundation of digital marketing, and it is an integral part of understanding SEO, with the right keywords, your website will rank higher in search engines and get more traffic. Matt Bailey, the author of this Keyword Strategy Course, will teach you where to find your keywords and how to create your keyword list with various management tools. In this segment of the course, you will learn the following:

  1. Evaluation of keywords demand
  2. How to utilize long-tail keywords, plurals, and phrase patterns.
  3. How to organize keywords data and use the application of the same to your website
  4. To create successful pay-per-click advertisements with independent keywords
  5. How to interpret data and searcher intent?
  6. To measure keyword competitiveness and keyword insights to improve performance

Link Building

Links for decades and even now are building blocks when it comes to Search Engine Optimization and ranking. They are given great importance in how major search engines rank pages of websites. Peter Kent will teach you what a high-quality link comprises of from an SEO point of view and how to incorporate appropriate links. You will learn:

  1. How to better refine your ranking in major search engines
  2. To build strong links
  3. Distinguish between real and phony links
  4. How to circumvent from problematic links
  5. To investigate incoming links to your site
  6. Familiarity with local directories and pages, networking links
  7. Paying links versus baying links
  8. Working with bloggers

Local and International SEO

According to stats provided by Google, 46% of searches are local, which means almost half of the users, search for given vital phrases. They try to find local businesses as local businesses can promote themselves much precisely when users are looking for them. It will help you to familiarize yourself with different tips for estimating and honing your on-page content. You will also learn how to analyze constructive keywords and verify your company's listing by Google. 

If you have a foreign audience and want to expand your website presence to the overseas market, it is important to learn and understand to do an international SEO. The key to converting website visitors of different countries into clients is to develop a good strategy since they all speak different languages. David Booth returns to show how to determine your target market and optimize it accordingly.

Also, you will learn more about the technical elements that come with this kind of SEO. You will also learn the practices that you must utilize to inform search engines who is your target audience. You will also learn the importance of backlinks, international content strategy, keyword research based on local competition and many other SEO tools. 

Video optimization

Just because videos don't often rank on universal search doesn't mean that you shouldn't optimize them. By the application of smart SEO exercises, you will get more views and higher ranking on video platform searches. SEO expert Ian Lurie shows you the fundamentals of smart video optimization to improve views and engagement. 

You will learn the best way to increase visible clarity and descriptive text of your video no matter what the platform is. Within an hour, you will understand the factors for higher ranking and establish the proper video hosting service. Also, you will learn how to deal with negative comments, understand video analytics and create your channel.   

Marketing Tools

Big search engines keep changing their algorithm to rank websites. And hence, you need to keep updating your website with the latest SEO changes to stay ahead of your competition. Many tools in the market will aid your business not to lose track of the latest changes. Brad Batesole extends his knowledge in this segment of the top trending tools.

Furthermore, it will help you assess, monitor and improve the SEO of your website. You will also be introduced to the tools that can be used to measure performance, keep tabs on your opposition and make upgrades.

WordPress optimization

Revamping the SEO of your WordPress is vital for attracting more web traffic. WordPress is SEO friendly since the code it generates follows the SEO principals best. However, you can take extra steps to increase visibility and website rankings. Also, you will master how to focus on basic setup and usage scenarios. You will get to know how to use the All in One SEO Pack and Yoast SEO plug-ins.

Moreover, with the help of this course, you can import SEO content; add social info to posts and pages. You can configure XML sitemaps and redirect Google Search Console errors as well.

Furthermore, on completing the series of courses, you will be rewarded with a badge of completion and a certificate.

8 Best Practices for Unboxing Videos - Business 2 Community

Posted: 20 Apr 2020 09:04 AM PDT

Search for the term "unboxing" on YouTube and you'll discover almost 80 million results.

Filter your search results for "This Year", and you'll see over 50 million of those results are for the past year alone.

Unboxing videos have taken the video and marketing world by storm. Knowing unboxing videos are an incredibly hot trend is one thing, but capitalizing on this hot trend and maximizing the potential of your own unboxing videos is quite another story.

Adopting a best practices approach to your unboxing video creation efforts is an excellent way to stack the odds in your favor. And you don't need a ton of professional equipment to make impactful videos for your product, just a mobile phone.

Whether you are making unboxing videos for your Shopify store or you want a Facebook video to promote the latest product to arrive at your brick-and-mortar store, knowing how to optimize your unboxing videos is essential.

Integrate the following best practices for unboxing videos into your e-commerce video marketing strategy and you'll increase your odds of improved content marketing ROI.

Ready? Here goes!

Stack the odds in your favor with these best practices for your unboxing videos:

1. Unboxing videos are a critical component of an effective content marketing strategy.

They are particularly effective for e-commerce merchants wanting to offer potential customers an easy way to virtually experience products.

Unlike a brick-and-mortar store where consumers can touch and feel a product for sale, e-commerce merchants must rely on virtual interactions to convince customers of the worth of their products.

When you think of your unboxing videos as a virtual showroom or virtual fitting room for your products, you'll get a better idea of the importance of thoroughness in your product presentations.

Part of the aim of any unboxing video is to allow your user to step into the unboxing experience by triggering their imagination about desiring to actually have what they see on the video in their life.

2. Pay particular attention to seasonal sales opportunities when creating your unboxing video strategy.

From holiday sales at Christmas to back-to-school sales opportunities, knowing your business's cyclical sales opportunities will help drive your unboxing video strategy. Did we mention Black Friday…

Don't create your videos just before a holiday is about to happen.

Create and post your videos months in advance so your video SEO (search engine optimization) efforts have time to work their magic.

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3. Speaking of SEO, unboxing videos and search engine optimization are an essential combination.

Don't just create unboxing videos without a detailed SEO strategy too.

Search engine optimization for your videos can include everything from keyword optimized titles and descriptions to transcriptions of your unboxing videos and blog posts with embedded unboxing videos.

The more detailed your SEO strategy, the greater your odds of unboxing video success.

4. Incorporate a sense of eagerness into your unboxing videos.

This isn't the time to be dull or boring on camera.

Stir desire in your video viewers at the prospect of uncovering unexpected insights about your product. The more enticing your dialogue, the greater your chances of sales conversions are likely to be. For a channel that does this well, check out the Unbox Therapy YouTube channel.

Note: Be careful to not oversell the anticipation if you can't deliver on your hype. A click-bait unboxing video that doesn't deliver on its promise is worse than no unboxing video at all.

5. Offer detailed information about your products in an unboxing video.

You want consumers to come away from your videos with a complete understanding of your product.

Don't assume they'll pick up the phone and call your customer service line or email your business for answers to their queries.

6. Unboxing videos aren't just for millennials or Generation Z consumers.

An unboxing video can offer important information to seniors looking for products or middle-aged consumers wanting to make informed purchasing decisions.

Be aware of buyer personas when creating your unboxing videos and target your dialogue accordingly.

7. Not all unboxing videos need to be recorded in advance.

Live-streaming is incredibly popular on multiple social media platforms like:

  • Facebook
  • Instagram
  • Periscope
  • Snapchat
  • YouTube

Consider incorporating livestreaming into your unboxing video strategy for maximum ROI with video-savvy consumers.

8. Lighting and video quality is essential for effective unboxing videos.

When viewers need to strain their eyes to see what you're doing as you unpack a product, your chances of a sales conversion are slim.

Make sure your video shots are well lit with no glaring sunlight and that you're using a video camera or smartphone that offers premium video content.

Pay attention to the caliber of your audio too or your video capturing efforts will have been in vain.

When You're an Ecommerce Seller, Unboxing Videos are an Often Overlooked Yet Effective Strategy It's Time to Take Advantage Of

Incorporate these eight best practices into your unboxing video strategy and you'll be well on your way towards improved customer acquisition rates.

Unboxing videos can take time and effort to create, but the impact on your sales rates can make your brand marketing efforts worth the investment.

Will you be integrating unboxing videos into your business growth strategy this year?

This article originally appeared on Fulfillment Bridge and has been republished with permission.


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