Google’s Ad Dominance Explained in Three Charts - The Wall Street Journal

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Google’s Ad Dominance Explained in Three Charts - The Wall Street Journal

Google’s Ad Dominance Explained in Three Charts - The Wall Street Journal

Posted: 17 Jun 2019 04:00 AM PDT

Google is the dominant player in online advertising, one reason the U.S. Justice Department is laying the groundwork for potential antitrust action against the tech giant. It has a 37% share of the $130 billion U.S. digital ad market, according to research firm eMarketer, but understanding Google's full clout requires a deeper look at the sector.

Google is the major force at every layer between advertisers and websites, providing tools used in the many steps of purchasing and selling online ads—whether they are meant to...

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