The 3 Types of SEO Reports You Should Be Building in 2020 - Search Engine Journal

The 3 Types of SEO Reports You Should Be Building in 2020 - Search Engine JournalThe 3 Types of SEO Reports You Should Be Building in 2020 - Search Engine JournalPosted: 06 Jul 2020 10:12 PM PDTThis is a sponsored post written by Supermetrics. The opinions expressed in this article are the sponsor's own.SEO reports come in many shapes and sizes, which is why it's important to start building yours with a clear goal in mind.Do you want to:Track your website's organic visibility in the SERPs?Get content ideas?Identify ideas for paid search campaigns?Figure out which link-building tactics have been generating the best results?In this post, we'll walk you through three must-build SEO report types that will help you stay competitive in 2020 and beyond.Report #1: Website Health AuditBefore you do anything else, you'll want to understand your website's overall health in terms of on-page SEO (internal) and referring domains (external).This report will function as the fo…

Google fights spammy extensions with new Chrome Web Store policy - Naked Security

Google fights spammy extensions with new Chrome Web Store policy - Naked Security

Google fights spammy extensions with new Chrome Web Store policy - Naked Security

Posted: 01 May 2020 03:40 AM PDT

Developers use a number of ways to breed extensions like a bunch of spam bunnies in Google's Chrome Web Store, which is the biggest extension catalog online.

For example, sometimes they stuff the store with multiple extensions that do the same thing. Like, say, wallpaper extensions that have different metadata but provide the exact same wallpaper when installed.

Well, those developers can say goodbye to that and a slew of other run-arounds: on Wednesday, Google banned them in a set of new rules for the Chrome Web Store, which it published as a new Chrome Web Store spam policy within its Developer Program Policies.

Here's an FAQ about the new policy, and here's the full list of what's now verboten:

  • Repetitive Content: No more copypasta! No more submitting multiple extensions that provide duplicate experiences or function. Besides the wallpaper example is data or format converters listed as multiple extensions – for example, Fahrenheit to Celsius, Celsius to Fahrenheit – that all direct the user to the same multi-format converter web page.
  • Keyword Spam: Google's no longer going to put up with blabby, redundant extensions: specifically, those with "misleading, improperly formatted, non-descriptive, irrelevant, excessive, or inappropriate metadata, including but not limited to the extension's description, developer name, title, icon, screenshots, and promotional images."In other words, don't stuff the description full of keywords, including brand names. The maximum number you can repeat a keyword is now five. To provide a longer list of brands or websites, developers can provide a link for users or embed the list in one of the extension's promotional screenshots. No irrelevant information, either: for example, a sports team wallpaper shouldn't include team stats and history in the extension's description.Make it clear and well-written, Google said, and leave out unattributed or anonymous user testimonials: they're no longer allowed in extension descriptions.
  • User Ratings, Reviews, and Installs: Developers are forbidden from manipulating their extensions' placement in the Chrome Web Store by doing things like cooking up bogus downloads, reviews or ratings. That means you can't review your own baby, and you can't get reviews from other developers or people affiliated with the publisher.
  • Functionality: Extensions now have to have some purpose besides installing or launching another app, theme, webpage, or extension.
  • Notification Abuse: Google disallows extensions that bleat out spam, ads, promotions, phishing attempts or other types of unwanted messages.
  • Message Spam: The new policy prohibits extensions that send messages on a user's behalf without the user confirming the content or the recipients.

Beyond annoying, they can be dangerous

This is just the latest attempt to mop up the sprawling Chrome Web Store and the many ratty extensions that lurk in its aisles, some of which are not just spammy – they can also be malicious. For example, a few weeks ago, Google found itself sweeping out a collection of 49 malicious Chrome extensions that MyCrypto researchers had caught pickpocketing crypto wallets.

You can see where those nasty extensions could have inspired Google's new extension spam policies: for one, some were rated up by a network of bogus reviewers dishing out fake 5-star reviews. The reviews were cursory and low-quality, such as "good," "helpful app," or "legit extension."

As well, one of the extensions – MyEtherWallet – had the kind of repetitive language that Google's now outlawed. Harry Denley, MyCrypto Director of Security, calls it "copypasta", with the same review posted about 8 times and purportedly authored by different users. All of the reviews shared the same introduction into what Bitcoin is and an explanation of why the (malicious) MyEtherWallet was their preferred browser extension.

Before that, in February, Google abruptly yanked 500 Chrome extensions off its Web Store after researchers discovered they were stealing browsing data, pulling off click fraud and serving up malvertising. The extensions had installed themselves on millions of users' computers.

At the time, our advice was to not assume that, just because an extension is hosted from an official web store, it's safe to use.

Our advice:

  • Install as few extensions as possible and, despite the above, only from official web stores.
  • Check the reviews and feedback from others who've installed the extension.
  • Pay attention to the developer's reputation, how responsive they are to questions and how frequently they post version updates.
  • Study the permissions they ask for (in Chrome, Settings > Extensions > Details) and make sure they're in line with the extension's features. Be suspicious if the permissions change.

Latest Naked Security podcast

3M Has Sued 5 Vendors Who Targeted Emergency Officials in 3 States Offering Billions of Nonexistent N95 Respirators - The Baytown Sun

Posted: 01 May 2020 04:18 AM PDT

ST. PAUL, Minn.--(BUSINESS WIRE)--May 1, 2020--

3M has filed five legal actions in federal courts in Florida, Wisconsin and Indiana as part of its global effort to protect the public and combat fraud and counterfeiting. The lawsuits involve separate defendants who attempted to target government officials with fraudulent offers to sell N95 respirators—in one case claiming to have up to five billion respirators—at inflated prices, all while falsely affiliating themselves with 3M.

"We are grateful that in each of these cases, the false offers were reported to 3M, and the attempts to deceive public officials did not succeed," said Ivan Fong, 3M Senior Vice President, General Counsel & Secretary. "We will continue to take legal action in cases like these and are working closely with national and international law enforcement to help stop the perpetrators of these unlawful and unethical schemes."

In the following four cases filed late Thursday, and the Wisconsin lawsuit filed on Tuesday, 3M is seeking injunctive relief to require the companies to cease illegal activities. 3M will donate any damages recovered to COVID-19-related nonprofit organizations.

  • In federal court in Tallahassee, Florida 3M sued Atlanta, Georgia-based 1 Ignite Capital LLC, Institutional Financial Sales LLC, and Auta Lopes for attempting to sell 10 million N95 respirators to the Florida Division of Emergency Management at nearly 460% percent over list prices, falsely claiming that they were working with 3M.
  • In federal court in Tampa, Florida 3M sued St. Petersburg, Florida-based TAC2 Global LLC for claiming to be a 3M distributor and for trying to sell the Florida Department of Management Services State Emergency Operations Center 5-10 million N95 respirators and hand sanitizer at highly inflated prices. TAC2 falsely claimed to be a 3M supplier.
  • In federal court in Orlando, Florida 3M sued King Law Center, Chartered for twice pretending to be affiliated with 3M as a vendor and escrow agent and for trying to sell the Florida Department of Management Services State Emergency Operation Center 5 million N95 respirators at 460% over list prices.
  • In federal court in Indianapolis, Indiana, 3M sued Zachary Puznak and two related entities, Zenger LLC and ZeroAqua, after Puznak claimed to be working with 3M and purported to be able to sell up to 5 billion 3M respirators to the state of Indiana at more than double the list price. Puznak accused Indiana's state employees of "paranoid irrationality" for asking for confirmation of any connection to 3M and falsely claimed 3M executives had told him to abandon the deal, according to 3M's complaint. In fact, Puznak has no connection whatsoever to 3M.
  • On April 28, 2020, 3M filed a lawsuit in federal court in Madison, Wisconsin against Hulomil LLC for trying to sell 250,000 N95 respirators to state officials at inflated prices, while trying to force Wisconsin to sign a nondisclosure agreement about the deal and falsely claiming to have "direct access from 3M."

3M has not changed the prices it charges for respirators as a result of the COVID-19 outbreak. 3M is working with national and international law enforcement agencies, state Attorneys General, and the largest online retail and tech companies in the world to identify illegal activity and help pursue and stop these schemes. The goal is to prevent fraud before it starts and stop it where it is happening.

3M has filed a total of 10 lawsuits in April in its effort to combat fraud. 3M has deployed its internal litigation team, working closely with volunteers from its network of outside counsel and resources, across the country in its ongoing efforts to investigate and take action against unlawful and unethical attempts to take advantage of the COVID-19 crisis.

In the Florida cases, 3M is represented by a team from the law firm McDermott Will & Emery LLP including Wilson Chu, Michael Chu, Michael Weaver, Joseph Wasserkrug, Colin Stalter, and Kristin Taylor. In the Wisconsin case, 3M is represented by Goldman Ismail, led by Andrew Rima, Shayna Cook, and Betsy Farrington. In the Indiana case, 3M is represented by the law firm Faegre Drinker including John W. Ursu, Kerry Bundy and Isaac Hall in Minneapolis, and Kathy Osborn and Louis Perry in Indianapolis.

Resources to fight fraud

3M has created a hotline to call for information on how to help identify authentic 3M products and to ensure products are from 3M authorized distributors. That number, in the U.S. and Canada, is (800) 426-8688.

If customers have concerns about potentially fraudulent activity, price gouging, or counterfeit 3M products, they can report their concerns at 3M's website.

About 3M

At 3M, we apply science in collaborative ways to improve lives daily. With $32 billion in sales, our 96,000 employees connect with customers all around the world. Learn more about 3M's creative solutions to the world's problems at or on Twitter @3M or @3MNews.

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CONTACT: Jennifer Ehrlich





Copyright Business Wire 2020.

PUB: 05/01/2020 07:18 AM/DISC: 05/01/2020 07:18 AM


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