A Former Google Executive Takes Aim at His Old Company With a Start-Up - The New York Times

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A Former Google Executive Takes Aim at His Old Company With a Start-Up - The New York TimesA Former Google Executive Takes Aim at His Old Company With a Start-Up - The New York TimesPosted: 21 Jun 2020 08:18 PM PDT OAKLAND, Calif. — By the end of his 15 years at Google, Sridhar Ramaswamy, then the executive in charge of the company's $115 billion advertising arm, had grown disillusioned with the business he had helped build.The relentless pressure to maintain Google's growth, he said, had come at a heavy cost to the company's users. Useful search results were pushed down the page to squeeze in more advertisements, and privacy was sacrificed for online tracking tools to keep tabs on what ads people were seeing.The final straw came in November 2017 when news reports found videos of scantily clad children on YouTube featuring ads from Deutsche Bank, Amazon, eBay and Adidas. The advertisements were served automatically by the technology systems overseen by Mr. Ramaswamy's t…

“Google and Microsoft chase after Zoom with new features and free services - The Verge” plus 1 more

“Google and Microsoft chase after Zoom with new features and free services - The Verge” plus 1 more


Google and Microsoft chase after Zoom with new features and free services - The Verge

Posted: 29 Apr 2020 05:14 AM PDT

Zoom's growth has exploded in recent weeks, leaving rivals like Google, Microsoft, and Facebook scrambling to respond. Millions of people have turned to Zoom to hold virtual get-togethers, birthday parties, and yoga classes during the ongoing coronavirus pandemic. This extra attention hasn't gone unnoticed among Zoom rivals, who are looking on enviously at Zoom's growth: up from 10 million daily users in December to more than 300 million in April. While Zoom now battles security and privacy concerns, its rivals are starting to hit back.

Google is announcing today that its Meet video conferencing service, known previously as Hangouts Meet, is now free for anybody who wants to use it. Previously geared towards enterprise and educational use, Google Meet can now be used by anyone with a Google account, and supports meetings of any amount of time (at least until October when they might be limited to 60 minutes) for up to 100 people. It's a big move that's clearly designed to counter Zoom's popularity.

Google is also seeing its own increase in demand for Meet, with more than 100 million daily meeting participants as people shift to remote work and schooling. That doesn't come close to the 300 million daily users that Zoom claims it has, but Google Meet is clearly emerging as a strong Zoom alternative.

Google Meet's new tiled view.

Google is now adjusting how Meet works in response to Zoom. The option to show up to 16 people simultaneously rolled out just last week, and it looks very similar to Zoom's popular gallery view. Meet is even being integrated into Gmail. This tighter Meet and Gmail integration is being overseen by Javier Soltero, Google's GM and VP of G Suite. Soltero was the co-founder of Accompli, the email app Microsoft acquired and turned into Outlook for iOS. Soltero left Microsoft at the end of 2018 after previously leading the company's Cortana efforts, and joined Google six months ago.

Zoom's rise in popularity also caught Microsoft by surprise, even though the company recently identified Zoom as an "emerging threat." Skype has failed to fully capitalize on the video calling market it once dominated, leaving the door wide open for competition. While Skype usage has increased to 40 million daily users (up from 23 million previously), it's not been enough to counter Zoom's popularity. Microsoft is now focused on rapidly improving its Teams product instead. Sources familiar with Microsoft's plans tell The Verge that the company has been reassigning engineers to quickly roll out features in Teams that it had been planning for later this year.

Microsoft has been closely monitoring how people are using Teams for remote working, and finalized the rollout of new features like custom backgrounds recently. Virtual backgrounds have become very popular on Zoom, even reaching meme levels of admiration. Microsoft announced its own surge in Teams usage last month, alongside some new features it's planning to deliver later this year. One feature, a virtual raise your hand for attention, is already beginning to roll out to Teams users. Much like Google, Microsoft is also preparing to increase the number of participants who can be viewed simultaneously in the coming weeks. Zoom currently supports 49 people in its simultaneous gallery view, with Microsoft about to support nine and Google at 16. Microsoft and Google are both planning to support even more people in the future.

We understand Microsoft had been planning to announce some of these new Teams options later this year, but the company has been forced to prioritize additions like a new real-time noise suppression feature as more people are working in makeshift home offices with noisy children and pets in the background. Microsoft also improved meeting management earlier this month — a subtle response to Zoom's problematic meeting administration — and predicted that the coronavirus pandemic will forever change the way we work and learn.

Microsoft is also racing to get Teams ready for consumers to use this summer. The Teams for consumers push is part of a broader Microsoft 365 consumer subscription effort, and it involves tweaking Teams to make it friendly for groups of friends or families. Microsoft is aiming Teams at people who plan trips with friends, or those organizing book clubs and social gatherings. New features include the ability for friends to connect in a group chat or through video calls, and options to share to-do lists, photos, and other content in a single location.

Google and Microsoft aren't the only competitors looking to respond to Zoom, though. Facebook quickly scrambled to launch Messenger Rooms last week, an answer to Zoom and Houseparty. The New York Times reported that Zoom's popularity caught the attention of Facebook CEO Mark Zuckerberg, who reportedly ordered the company to respond as "employees openly gawked at public data showing Zoom's growing popularity."

Facebook's Messenger Rooms app.

Some rivals have even turned to highlighting Zoom's security issues as a method to hit back. Cisco, which operates the popular Webex web conferencing service, has been encouraging employees and partners to ask questions about Zoom's security and privacy flaws, according to an internal document seen by The Verge. The document encourages Cisco partners not to buy into the Zoom hype, and includes several talking points for how Cisco Webex employees and partners can respond to Zoom's increase in market share. Cisco even openly questions "what did they [Zoom] do with the data they already sold?" in the document that highlighted Zoom privacy fears last month.

The real test for Zoom and its competitors will be the aftermath of the coronavirus pandemic. Microsoft is preparing for a future that's vastly different, but one where the company believes this video calling surge will decline. Nobody could have predicted Zoom's rapid rise in popularity in response to a global pandemic. The race is now on to see which company leads the way in shaping how many of us communicate with friends, family, and coworkers in the new normal that emerges in the months ahead.

UK’s most popular lockdown hobbies revealed according to Google Data - Todmorden News

Posted: 01 May 2020 04:00 AM PDT

UKs most popular lockdown hobbies revealed according to Google Data Copyright: jpimedia

Penny pinching experts from NetVoucherCodes.co.uk used Google trends data to research which affordable new hobbies the UK public are adopting from their homes.

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They found increasing numbers of us are turning away from our screens and finding new ways to stay entertained as the lockdown continues.

As well as classic hobbies such as baking, gardening and DIY, many of us are using the lockdown to learn a new language or get fit with home workouts or yoga sessions.

A spokesperson from NetVoucherCodes said: "Many people have a lot more time on their hands right now than they are used to and as the lockdown continues increasing numbers are switching off their televisions and finding more interesting ways to keep themselves entertained.

"The perfect hobby is one that lets you tap into some of your energy and creativity but doesn't tap into your wallet in a significant way. Families up and down the UK need a break, and hobbies provide them the chance to have fun and relax.

"Immersing yourself in a new hobby can be really good for mental health and helps reduce stress, which is really important at the moment.

"Using Google Trends' search data in the UK over March and April, many hobbies had increased search interest. Using this we calculated the percentage increase in interest in those topics, and identified the date of peak popularity.

"Alongside 'How to make a facemask at home' and 'How to claim 80% of wages', below are the results of the UK's most searched isolation hobbies, along with tips for getting started with each."

1. Learn a Language: The UK population doesn't have to give up on their dreams of becoming fluent in a second language. As we are all in lockdown, many Brits are prioritising learning a new language.

With the most searches occurring on March 29, the great thing about learning a new language is you can set your own pace and milestones. Consequently, you won't get a failing grade if you don't reach your goals.

There are many apps that are free which give great introductions to a new language, whether it be Italian or German. You may not have spoken French or Spanish since school, but there's no reason why you can't finally master speaking a new language this year.

2. Training With Resistance Bands: With gyms and health clubs closed due to COVID-19, the UK is looking for alternative ways to keep up with their fitness and training programmes. In the world of weight training, resistance bands tend to fly under the radar. But due to current circumstances, they are perfect for home workouts for all levels.

With peaked interest for both weight training and resistance bands on the 22nd March, using resistance bands can hit all muscle groups and you can progress difficulty really easily. Not to mention they are lightweight, easy to store and relatively inexpensive.

3.: DIY: DIY is always a popular pastime for Brits, but we have seen a steady increase in interest throughout April as lockdown measures are continuing. This is a perfect time to pick up those jobs you've been putting off for ages, and if you are unsure on how to do something, buy a book on DIY, or research through YouTube.

You can still get deliveries and do click and collect to buy the tools you need. It's a good opportunity to start a new project and you'll learn a new skill while improving your home!

4. Yoga: With mental health and wellbeing at the forefront of the UK's minds, it is no surprise to learn that interest in Yoga peaked in March. Studies have shown practising Yoga regularly can help with anxiety, improve your concentration, ease pain, and boost your cognitive health overall.

Before you dive into a sun salutation or downward dog, have a look through YouTube videos to learn the basics. Starting small is actually a good idea if you want to make yoga a part of your regular routine.

5. Baking: Baking might seem a little intimidating for first-timers out there, which is why many are starting with basic recipes such as Banana Bread. The UK has seen a remarkable peak in searches for both baking and more specifically Banana Bread in March and April.

Alongside Banana Bread, there are a wealth of beginner bakes for Brits to start out on; Victoria Sponge, Brownies and Cupcakes are all relatively straightforward household favourites.

6. Gardening: Gardening is a great exercise for both the body and the mind. Usually associated with the older generation, interest in gardening is now peaking.

Whether we're planting new flowerbeds, nurturing an allotment (following Government guidelines) or simply tending to indoor plants, the UK is finding that gardening is more than a hobby and can provide food for the family at a fraction of the cost. Online gardening centre Gardening Express has seen a huge rise in sales since lockdown began.

Growing your own vegetables also eases concerns over food availability as lockdown has slowed distribution of some crops.

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