“NBCU’s Peacock Android App Fails to Show Up in Google Play Listings on Launch Day - Variety” plus 2 more

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“NBCU’s Peacock Android App Fails to Show Up in Google Play Listings on Launch Day - Variety” plus 2 moreNBCU’s Peacock Android App Fails to Show Up in Google Play Listings on Launch Day - VarietyThe antitrust case against Google is gathering steam - The VergeTop 5 Questions (and Answers) About GRC Technology - Dark ReadingNBCU’s Peacock Android App Fails to Show Up in Google Play Listings on Launch Day - VarietyPosted: 15 Jul 2020 04:55 AM PDT UPDATED: Users searching for the Android app for Peacock, NBCUniversal's streaming service that made its U.S. national debut Wednesday, came up empty when they tried to find it in the Google Play store.In fact, the Peacock app for Android currently is available on Google Play at this link. But the Peacock TV app was not showing up in searches or on other pages in the Google Play store, leading to confusion about how to get it.In reply to users' inquiries Wednesday morning about why the app wasn't available in the Google Play store, P…

German travel start-ups ask Google to wait for ad payments as coronavirus hits them hard - CNBC

German travel start-ups ask Google to wait for ad payments as coronavirus hits them hard - CNBC


German travel start-ups ask Google to wait for ad payments as coronavirus hits them hard - CNBC

Posted: 30 Apr 2020 08:32 AM PDT

Prakash Singh | AFP | Getty Images

German travel start-ups have called on Google to share the burden they're currently experiencing, according to a letter seen by CNBC.  

The start-ups pay Google millions every year in advertising fees so that they feature high up in Google search results, in banner ads, and on Google's own Hotel Finder platform. 

But like others in the travel sector, coronavirus has hit them hard; they're having to issue refunds to travelers and new bookings have slowed down significantly.  

In a letter to Google's chief business officer, Philipp Schindler, the start-up's leaders call on Google to wait for the ad money it's owed. Specifically, the companies want Google to pause the enforcement of payments on companies that have received taxpayer-funded government financial aid.

They also want Google to offer a consistent and flexible way for them to restructure and postpone payment terms for ad services other fees incurred in the first quarter. 

"Unless greater flexibility is exercised by Google, many of its advertising partners will be forced to use government loans to pay their debts," the letter reads. "Badly-needed funding will flow into Google's coffers on the backs of taxpayers in Germany and around the world."

The letter was authored by the German Start-ups Association (The Bundesverband Deutsche Start-ups) and signed by eight travel start-ups including activity booking platform GetYourGuide and hotel finder Trivago.

Between them, the companies booked over $80 million worth of Google ads for the first quarter. 

"With over $41 billion in Q1 2020 revenue, Google is the leading player in the global digital economy," the letter reads. "As a consortium of businesses that contributes to the health and diversity of that economy, we call on Google to demonstrate the leadership and solidarity necessary to navigate us all through this challenging time."

The letter was sent to Schindler on Wednesday and he is yet to respond. 

It's unclear at this stage if similar letters have been sent by other sectors at this stage. 

A Google spokesperson said the company's teams are working "day and night" to support partners going through difficult times. "We're committed to doing even more to help our users and our customers through this crisis, and are in continued communication with our partners, including the travel industry," they said.

Google has created an $800 million crisis support package that small businesses can access. It includes $340 million in advertising credits. However, CNBC understands that none of the German travel start-ups have been able to access any of those credits.

Google Ads Data Hub testing audience lists for display campaigns, adding new features - Search Engine Land

Posted: 16 Apr 2020 12:00 AM PDT

Google's Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements Thursday. It also confirmed it is beta testing audience activation for display campaigns.

The company said it has been updating the infrastructure that underpins Ads Data Hub (ADH) to be able to scale it to more customers and simplify querying.

Closer to real-time analysis. Google said it has reduced latency from 24-48 hours down to 6 hours for display and YouTube ads data from Google Ads and for YouTube ads bought through Display & Video 360. That means you'll be able to run near same-day queries in some cases.

Self-service account linking. Users will soon be able to link their Google Ads, Campaign Manager and Display & Video 360 accounts to ADH on their own. You'll be able to create multi-tier account structures as well. This capability will be available in the coming weeks.

Sandbox analysis. The Sandbox testing environment is available to all customers. It has a data set available for testing query writing and get a better sense of what you can do with your own data.

Query templates. There are 20+ templates for common types of analysis run in ADH. The All events template, for example, Google says can be used to get impressions, clicks, conversions and Active View (Google's viewability metric) results for an account. Users can submit new template ideas through the feedback form in the platform.

Testing audience activation. Google confirmed it is testing the ability to build audience lists based on clicks or conversions from Google Ads, Campaign Manager and Display & Video 360, first reported by AdExchanger. Those audiences could then be activated for display campaigns in Google Ads and Display & Video 360. It does not cover audiences on Google Search, YouTube, or other Google O&O inventory.

According to Google, the lists can be used to reach or exclude audiences. For audience activation—and as always—there's an aggregation requirement of at least 50 users for output of any data from Ads Data Hub.

"For example, you could create an audience list in Ads Data Hub of users that have already purchased your product, then use that as an exclusion list to ensure you don't continue to show them your ads served via Google Ads and Display & Video 360," the company said.

A small number of enterprise brands and large agencies are currently in the beta.

Why we care. The audience activation beta hints at an evolution beyond measurement and analysis for Ads Data Hub. Note that the audiences cannot be deployed on Google Search, YouTube or other O&O properties.

The other updates should make the service easier to use and potentially increase adoption. Google said more than 200 brands, agencies and measurement partners are currently using the service and that queries increased by 145% in 2019 over 2018.

Ads Data Hub launched in 2017 for cross-device measurement for campaigns running through Google's ad platforms. Marketers can also connect their CRM, DMP as well as third-party measurement providers to layer on their first-party and audience verification data for analysis. However, advertisers cannot extract any of that impression-level audience data from the system.



About The Author

Ginny Marvin is Third Door Media's Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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