What will the '20s bring for Google Ads (AdWords)? Experts weigh in - Marketing magazine Australia
What will the '20s bring for Google Ads (AdWords)? Experts weigh in - Marketing magazine Australia What will the '20s bring for Google Ads (AdWords)? Experts weigh in - Marketing magazine Australia Posted: 04 Dec 2019 12:00 AM PST Will the ACCC regulate Google Ads? How will automation and machine learning impact the platform? Will Google Ads become unprofitable for advertisers? Gary Nissim and his roundtable of marketing elite get their hands dirty with the big questions. In the nearly 20 years I've been using Google AdWords ( now Google Ads ), I've seen too many changes to remember. Back in the day there were no match types, mobile wasn't a thing and we could even see other advertisers' bid prices. Those 20 years of change pale in significance compared to what the next 10 years hold. Or, so I believe. I met with Miki Clarke, senior manager of digital media at Allianz; Phil O'Connor, head of perfor