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Showing posts from May, 2020

Top 10 Tools for Bulletproof SEO Content Strategies - Search Engine Journal

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Top 10 Tools for Bulletproof SEO Content Strategies - Search Engine JournalTop 10 Tools for Bulletproof SEO Content Strategies - Search Engine JournalPosted: 25 Jun 2020 12:00 AM PDTEvery SEO needs a fully stocked arsenal of tools to support day-to-day workflows.Just as technical SEO tools help us to identify critical areas for technical optimizations, content tools help to identify key areas for content optimizations.Choosing the right tool to add to your workflow largely depends on how you intend to use the data.With content optimization, we all know that the first step is identifying the opportunity, but there is a second crucial step needed before executing against the opportunity: understanding the context.In this article you will learn how to answer the question, "What type of data do I need?" and the best tools to source that data.These tools provide data to evaluate the level of opportunity:BrightEdge Data Cube: SERP features, keyword research, and competitor analysi…

What will the '20s bring for Google Ads (AdWords)? Experts weigh in - Marketing magazine Australia

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What will the '20s bring for Google Ads (AdWords)? Experts weigh in - Marketing magazine AustraliaWhat will the '20s bring for Google Ads (AdWords)? Experts weigh in - Marketing magazine AustraliaPosted: 04 Dec 2019 12:00 AM PSTWill the ACCC regulate Google Ads? How will automation and machine learning impact the platform? Will Google Ads become unprofitable for advertisers? Gary Nissim and his roundtable of marketing elite get their hands dirty with the big questions.In the nearly 20 years I've been using Google AdWords (now Google Ads), I've seen too many changes to remember. Back in the day there were no match types, mobile wasn't a thing and we could even see other advertisers' bid prices. Those 20 years of change pale in significance compared to what the next 10 years hold. Or, so I believe. I met with Miki Clarke, senior manager of digital media at Allianz; Phil O'Connor, head of performance media at Koala; Daniel Benton, general manager of …

5 Low Cost Ways To Approach Amazon Keyword Research - Business 2 Community

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5 Low Cost Ways To Approach Amazon Keyword Research - Business 2 Community5 Low Cost Ways To Approach Amazon Keyword Research - Business 2 CommunityPosted: 05 Mar 2020 12:00 AM PSTgeralt / Pixabay This just in . . . your future customers are researching the products they want to buy online. And when they do those searches, they do them by typing keywords into Amazon. So why aren't you doing Amazon keyword research?In fact, according to research done in the past by Jumpshot (prior to the company ceasing operations in early 2020), your future customers have been searching for products on Amazon MORE than they have searched for them in Google since 2015.Need more proof? Consider:Nearly 47% of US internet users started product searches on Amazon, compared to 35% who went to Google first. Source:Adeptmind41% of US digital shoppers searched and purchased only on Amazon, versus 28% who searched on Google and then bought on Amazon. Source:SalsifySo, if the majority of your future customers…

Google Adds An Anxiety Disorder Self-Assessment to Search Results - Search Engine Journal

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Google Adds An Anxiety Disorder Self-Assessment to Search Results - Search Engine JournalGoogle Adds An Anxiety Disorder Self-Assessment to Search Results - Search Engine JournalPosted: 30 May 2020 08:51 AM PDTWhen people use Google Search to look for information about anxiety, they will now see a clinically-validated questionnaire for self-assessment.According to new data released last week from the Census Bureau, a third of Americans are now showing signs of clinical anxiety or depression."Anxiety disorders affect 48 million adults in the U.S. Anxiety presents itself as a wide range of symptoms, and can be a result of biological factors or triggered by a change in environment or exposure to a stressful event.With COVID-19 introducing new points of stress, communities are seeing a rise in mental health issues and needs."Google is doing its part to assist those who may be dealing with symptoms of anxiety by partnering with the National Alliance on Mental Illness (NAMI) to pr…

25 Free Marketing Tools That Accelerate Online Traffic - Business 2 Community

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25 Free Marketing Tools That Accelerate Online Traffic - Business 2 Community25 Free Marketing Tools That Accelerate Online Traffic - Business 2 CommunityPosted: 30 May 2020 09:01 AM PDT Unless you proudly wear a black hat, boosting your online traffic is a lengthy process that requires consistency, dedication, and patience. In other words, there are no short cuts. You want free marketing tools that accelerate online traffic.But, with the following 25 free marketing tools that accelerate online traffic by 10x within six months.No one wants to visit a sluggish website. And, neither does Google. That's why site speed can determine search engine rankings since it can impact the user experience.To ensure that your website loads quickly, simply enter your URL, and this handy tool will test the loading time and performance for both desktop and mobile. It will also identify opportunities for you to improve.Not a fan of this tool? Try out other free marketing tools that accelerate online t…

Finding the Keywords Your Competitors Use - Entrepreneur

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Finding the Keywords Your Competitors Use - EntrepreneurFinding the Keywords Your Competitors Use - EntrepreneurPosted: 18 Mar 2014 12:00 AM PDT March 18, 2014 5 min readOpinions expressed by Entrepreneur contributors are their own.In his bookUltimate Guide to Optimizing Your Website, SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author explains how to find out what keywords your competitors are using and how you can use that data to improve your search engine rankings.It's important when analyzing keywords that you know which keywords your competitors use and if you're in the proper league to either continue to use them or try for keywords that are still popular yet not used as often.Some paid keyword analyzers can tell you which competitors use which keywords, but this is often limited to what's used for Google AdSense campaigns. A good way to determine …

“Nearly half of ecommerce searches on Google now drive no clicks at all- study - Netimperative” plus 2 more

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“Nearly half of ecommerce searches on Google now drive no clicks at all- study - Netimperative” plus 2 moreNearly half of ecommerce searches on Google now drive no clicks at all- study - NetimperativeGoogle’s May 2020 core update was big and broad, search data tools show - Search Engine LandConnexity Acquires Skimlinks As Affiliate Marketing Consolidation Continues 05/29/2020 - MediaPost CommunicationsNearly half of ecommerce searches on Google now drive no clicks at all- study - NetimperativePosted: 29 May 2020 04:21 AM PDTNearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website according to a new study.The findings, from Searchmetrics, tie-in with retailers who are not seeing the same volume of traffic from organic search as before.Searchmetrics analysed clickstream data in the US for approximately 1 million typical ecommerce search queries as part of a bigger study that also covered the travel, healthcare, and m…