How COVID-19 is Shaping Google Search Trends & Patterns [Data] - Business 2 Community
How COVID-19 is Shaping Google Search Trends & Patterns [Data] - Business 2 Community How COVID-19 is Shaping Google Search Trends & Patterns [Data] - Business 2 Community Posted: 03 Apr 2020 12:00 AM PDT The coronavirus pandemic will define 2020. As we continue to see the outbreak spread and governments and businesses respond to COVID-19 , we've seen changes in every aspect of our daily life. Even on the Google SERP, we've seen large shifts in the way people search during this crisis. Advertisers know all too well that COVID-19 has impacted many industries' PPC campaigns , but understanding how to adjust to these rapidly changing trends can help keep our campaigns and businesses agile during this scary time. At WordStream, we're looking across tens of thousands of advertisers to understand the impact of COVID-19 on PPC advertising. In this article, we'll examine how search habits are changing during COVID-19 and