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Showing posts from April, 2020

The 3 Types of SEO Reports You Should Be Building in 2020 - Search Engine Journal

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The 3 Types of SEO Reports You Should Be Building in 2020 - Search Engine JournalThe 3 Types of SEO Reports You Should Be Building in 2020 - Search Engine JournalPosted: 06 Jul 2020 10:12 PM PDTThis is a sponsored post written by Supermetrics. The opinions expressed in this article are the sponsor's own.SEO reports come in many shapes and sizes, which is why it's important to start building yours with a clear goal in mind.Do you want to:Track your website's organic visibility in the SERPs?Get content ideas?Identify ideas for paid search campaigns?Figure out which link-building tactics have been generating the best results?In this post, we'll walk you through three must-build SEO report types that will help you stay competitive in 2020 and beyond.Report #1: Website Health AuditBefore you do anything else, you'll want to understand your website's overall health in terms of on-page SEO (internal) and referring domains (external).This report will function as the fo…

How COVID-19 is Shaping Google Search Trends & Patterns [Data] - Business 2 Community

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How COVID-19 is Shaping Google Search Trends & Patterns [Data] - Business 2 CommunityHow COVID-19 is Shaping Google Search Trends & Patterns [Data] - Business 2 CommunityPosted: 03 Apr 2020 12:00 AM PDTThe coronavirus pandemic will define 2020. As we continue to see the outbreak spread and governments and businesses respond to COVID-19, we've seen changes in every aspect of our daily life. Even on the Google SERP, we've seen large shifts in the way people search during this crisis. Advertisers know all too well that COVID-19 has impacted many industries' PPC campaigns, but understanding how to adjust to these rapidly changing trends can help keep our campaigns and businesses agile during this scary time.At WordStream, we're looking across tens of thousands of advertisers to understand the impact of COVID-19 on PPC advertising. In this article, we'll examine how search habits are changing during COVID-19 and how advertisers should adjust their PPC strategies…

Google's growth slows as pandemic infests advertising market - News3LV

Google's growth slows as pandemic infests advertising market - News3LVGoogle's growth slows as pandemic infests advertising market - News3LVPosted: 28 Apr 2020 04:01 PM PDT[unable to retrieve full-text content]Google's growth slows as pandemic infests advertising marketNews3LV You are subscribed to email updates from "add google ads to website,google planner" - Google News.
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Prudence is the key word - The Tablet

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Prudence is the key word - The TabletPrudence is the key word - The TabletPosted: 30 Apr 2020 05:49 AM PDT30 April 2020, The TabletWhether and when to relax the coronavirus lockdown has become the big political talking point across Europe, the United States and elsewhere. All have imposed social distancing rules and banned any sort of gathering, such as in offices, factories, shops, restaurants, theatres and sports stadiums. And churches. In every case the rate of spread of the virus in the general population has effectively been reduced to the point where the disease can be said to be contained.The key word here is "prudence", which means assessing the risks and making a carefully balanced judgement. Part of the impetus to relax the lockdown comes from commerce and industry, where the economic damage has already been massive. Many jobs have been lost, and some businesses could be extinguished altogether, making it much harder to revive the economy after the lockdown is over…

From banana bread to lasagna: Top 10 most-googled recipes while people are self-quarantining - CNBC

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From banana bread to lasagna: Top 10 most-googled recipes while people are self-quarantining - CNBCFrom banana bread to lasagna: Top 10 most-googled recipes while people are self-quarantining - CNBCPosted: 26 Apr 2020 07:10 AM PDT Cooking has become a popular hobby amid the Covid-19 pandemic – as people across the globe follow "stay at home" orders and remain inside, they've hit the kitchen to pass the time. In fact, search interest for the word "recipe" has reached an all-time high in the U.S. and worldwide,Google Trends found.This may be because baking recipes can "bring comfort" in times of uncertainty, culinary art therapist Julie Ohana previously told CNBC Make It."When times are turned on its head we look for ways to cope," Ohana said. "Baking a loaf of bread, some cookies, etc. is so basic but fills such a void."The top searched for recipes include baked goods, like banana bread and brownies, according to Google Trends.And wh…

BrightLocal launches ‘Local RankFlux’ Google local algorithm tracking tool - Search Engine Land

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BrightLocal launches ‘Local RankFlux’ Google local algorithm tracking tool - Search Engine LandBrightLocal launches ‘Local RankFlux’ Google local algorithm tracking tool - Search Engine LandPosted: 12 Sep 2019 12:00 AM PDT BrightLocal has launched a new free tool called "LocalRankFlux," designed to alert marketers to changes in local search rankings across multiple industries.Exclusively focused on the Google local algorithm, it offers tracking for 26 verticals. The ranking fluctuations of individual industries can then be compared to the overall sample.Tracking over 14,000 keywords. Local RankFlux tracks roughly 560 keywords per industry vertical in 20 cities, according to BrightLocal's blog post. It "plots the ranking position of each business in the top 20 search results and compares that ranking to the previous day's position to determine the daily change." Source: BrightLocal Changes in higher SERP positions (e.g., 1 – 2) are weighted more heavily and ar…

Coronavirus has unleashed a wave of Google Docs creativity - Quartz

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Coronavirus has unleashed a wave of Google Docs creativity - QuartzCoronavirus has unleashed a wave of Google Docs creativity - QuartzPosted: 04 Apr 2020 04:11 AM PDTFear is a powerful motivator—but so is boredom. Unleash a global pandemic, plus a wave of lockdowns that keep people cooped up in their homes all day, and you'll create a potent cocktail of boredom and fear. It's a mix of emotions powerful enough to transform a Google Doc from a bland productivity tool into a performance art space.Even before coronavirus, the crushing ennui of the classroom had led savvy teens to turn the ubiquitous word processor into an undetectable messaging app. Imaginative uses of Google Docs haven't been entirely frivolous either: Wyoming Republicans used them to stage discussions and count votes during a remote caucus, and the UN briefly used a shared document to solicit art that would help spread public health messages. (The response was so overwhelming they had to move to a different …

“Google Trends Search Analysis Of Amazon, Netflix, And Tesla - Seeking Alpha” plus 1 more

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“Google Trends Search Analysis Of Amazon, Netflix, And Tesla - Seeking Alpha” plus 1 moreGoogle Trends Search Analysis Of Amazon, Netflix, And Tesla - Seeking AlphaPosted: 17 Apr 2020 01:29 PM PDT[unable to retrieve full-text content]Google Trends Search Analysis Of Amazon, Netflix, And TeslaSeeking Alpha 'How to Buy a Tiger': Our Favorite Search Trends During the Pandemic - GearJunkiePosted: 02 Apr 2020 12:58 PM PDTWe all have a lot of extra time (and sanitizer) on our hands. And Google search trends hint at what we're doing with it.Quietly, one of the most profound consequences of the COVID-19 pandemic has been the unprecedented loss of diversions. Going to the gym, hitting the bar, heck — even having friends over for dinner — it's all on hold for the foreseeable future.In their place, we've inherited a strange new substitute: time. Want to learn the guitar? Go for it. Want to get into the best shape of your life? Cool, here's how. Need to catch up o…

Beware, Jio and Facebook are not giving free 25GB daily data for 6 months. It’s a scam! - The Financial Express

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Beware, Jio and Facebook are not giving free 25GB daily data for 6 months. It’s a scam! - The Financial ExpressBeware, Jio and Facebook are not giving free 25GB daily data for 6 months. It’s a scam! - The Financial Expresssweetgreen Expands Outside of the Bowl, Launches New Plates Menu - Odessa American2020 Insights on the Hot Drinks Industry and the Impact of COVID-19 Worldwide - ResearchAndMarkets.com - Odessa AmericanBeware, Jio and Facebook are not giving free 25GB daily data for 6 months. It’s a scam! - The Financial ExpressPosted: 30 Apr 2020 10:06 AM PDTJio is a hot keyword in India, and its recent deal with Facebook has made it hotter still. (Image: Reuters) Beware! Several users are receiving text messages claiming that Jio and Facebook are giving daily data of 25GB for six months to all subscribers of Reliance Jio. This is a scam though. Reliance Jio has announced no such offer and the fraudsters trying to manipulate the users are just taking the advantage of the recent deal …