Mattel Invites Families to #KeepPlaying with the Launch of the “Mattel Playroom,” a New Digital Resource for Parents and Caregivers - Odessa American

Mattel Invites Families to #KeepPlaying with the Launch of the “Mattel Playroom,” a New Digital Resource for Parents and Caregivers - Odessa American


Mattel Invites Families to #KeepPlaying with the Launch of the “Mattel Playroom,” a New Digital Resource for Parents and Caregivers - Odessa American

Posted: 31 Mar 2020 10:00 AM PDT

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mar 31, 2020--

Mattel, Inc. (NASDAQ: MAT) announced today the launch of the Mattel Playroom ( www.mattelplayroom.com ), a new, free online resource which features activities and content from the company's iconic portfolio of brands including American Girl, Barbie, Fisher-Price, Hot Wheels, Thomas & Friends and more, along with play-from-home information and tips, for parents and caregivers to encourage kids to #KeepPlaying. In the coming weeks, the Mattel Playroom will be updated with additional content and experiences including designer tutorials, new ways to play with Mattel products and more.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200331005716/en/

(Graphic: Business Wire)

"Our mission to inspire, entertain and develop children through play is more important than ever," said Richard Dickson, President and COO, Mattel. "We believe in the power of play and how essential it is for child development, especially in these difficult times when so much is in flux for kids and families. We recognize the unique challenges that parents and caregivers are facing right now both working and playing from home and have designed the Mattel Playroom to be a valuable resource for them."

The Mattel Playroom will be updated weekly. At launch, the resource gives parents and caregivers easy access to content from Mattel brands including printable coloring pages and activities, free and ready-to-play games, crafting and DIY projects, animated, stop-motion and live-action videos and downloadable apps. The new online hub will also feature learning-at-home tips in partnership with The Toy Association and insights from Mattel's play experts.

Parents and caregivers also have the opportunity to join the social conversation by using #KeepPlaying.

About Mattel

Mattel is a leading global children's entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie ®, Hot Wheels ®, American Girl ®, Fisher-Price ®, Thomas & Friends ® and MEGA ®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world's leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20200331005716/en/

CONTACT: News Media

Danit Marquardt

VP, Corporate Communications

+1 310 252 8904

Danit.Marquardt@Mattel.com

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: RETAIL ONLINE PRIMARY/SECONDARY EDUCATION GENERAL ENTERTAINMENT PRESCHOOL WOMEN OTHER ENTERTAINMENT PARENTING OTHER RETAIL MEN CHILDREN SPECIALTY FAMILY ENTERTAINMENT CONSUMER

SOURCE: Mattel

Copyright Business Wire 2020.

PUB: 03/31/2020 01:00 PM/DISC: 03/31/2020 01:00 PM

http://www.businesswire.com/news/home/20200331005716/en

© 2020 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Social Listening: The First Step to Social Selling - Business 2 Community

Posted: 30 Mar 2020 01:59 PM PDT

 Social Listening: The First Step to Social Selling

Social buying is not only a hot topic. It's also the future of commerce.

More than 74% of shoppers rely on social media when making purchasing decisions.

This is in big part due to the democratic nature of social networks and unbiased reviews from users and social influencers. Equally important is the all-in-one concept behind popular sites like Facebook and Instagram, which eliminates all customer effort from an average buyer's journey.

There's one keyword that perfectly describes a modern-day consumer:

Convenience.

Being enabled to buy whatever they want and whenever they want it with only a few clicks, without having to switch tabs and leave their favorite social network, is convenient. Receiving pre-purchase and post-purchase guidance from social media reps and chatbots – also convenient.

Having a platform for sharing their opinions on brands? You guessed it. Convenient.
So much so, in fact, that 96% of social media users won't trouble themselves with hitting the "follow" button before discussing a brand online. Twitter users like to act all nonchalant too, with roughly 30% of all tweets that mention a brand being shared without the brand's handle (@).

But how can you know what's being said about you then?

The answer is social listening.

Here's how it differs from social monitoring, why it should be an integral part of your social media analysis, which tools you need to use, what constitutes a social listening strategy, as well as how to make it work in terms of marketing, social selling, and general business growth.

Listen carefully.

What Is Social Listening?

What Is Social Listening?

Social listening is not social monitoring.

The two overlapping concepts are easier explained in comparison to one another, concerning the fact that social listening includes social monitoring. However, they are not the same.

Social monitoring is about collecting data on social media.

Social listening is about using that data in a strategic way.

While monitoring allows you to keep an eye on the online mood, or social media sentiment, listening allows you to take part in the dialogue and control the narrative. Or to use the information you have in any other way that helps you improve your brand image and drive more sales.

While monitoring provides you with raw insight, listening takes a step forward into actionable data analysis. By helping you understand how people feel about your brand, niche, and industry (or how people feel in general), listening allows you to keep your selling efforts on track.

There's plenty you can do with social listening.

Using this insight, finding patterns and trends in consumer behavior is easier than ever before. The same goes for revealing new sales opportunities, whether it comes to improving brand visibility, super-laser targeting, smart lead acquisition, building trust, or quick conversions.

Social Listening Vs Analytics

Without combining social monitoring and social listening and fitting them together into a broader picture, you won't be able to execute a successful social media campaign. You'll miss more targets than you'll hit. And at that rate, you'll have no way of competing with other brands.

Social selling is extremely effective, but also very hard.

That said, having a data-driven strategy is vital.

There is a number of social analytics you should start measuring:

  1. Volume, which is the size of conversation about your brand, product, or campaign.
  2. Reach, which measures the spread of conversation and potential audience size.
  3. Engagement, or the number of people reacting with reshares, comments, or likes.
  4. Influence, as a way to determine how influential your supporters/critics are.
  5. Share of voice, or competitive analysis that measures you against your rivals.

A good social listening strategy can help you cover all five.

The end goal?

To gain a better view of the current market conditions, define and understand your target audience, segments, and ideal buyer personas (their needs, pain points, preferred solutions, buying patterns, and social media behavior), and collect feedback that can be used for improvement.

What Kind of Businesses Used It in the Past?

Social listening was originally popularized by communications departments as a crisis management technique. Marketing departments quickly noticed the immense potential of social media mentions and started sharing their insight with customer service/support representatives.

Today, the practice is used by businesses big and small.

And not only them.

1. B2B
Skype recently reintroduced its "Away" status feature and made the news public on Twitter. Using social listening, the company was able to test how their audience is feeling about the new roll-out before spending a dime on it. A similar example comes from the cloud giant, Slack.

2. B2C
A beloved ice cream company Halo Top is using social listening to engage with customers on Twitter as well. But the creamery is not doing it for testing. It simply chitchats with its fans like in this witty exchange, thus boosting its brand visibility and encouraging shares and sales.

3. Charities, Fundraisers, and Similar Organizations
Save the Children Action Network (SCAN), a non-profit organization committed to elevating the issue of early childhood education and child survival, famously used social listening to learn what people are thinking about Trump becoming the president and inform their campaigns.

4. Governments
A recent report by GovLoop and Hootsuite analyzed the way government bodies are using social media, and why. The results showcased that 22% of respondents rely on social listening for informing their strategies, improving citizen engagement, and providing real-time support.

Long-Term Vs Short-Term Strategy Development

Long-Term Vs Short-Term Strategy Development

Every modern-day brand can benefit from social listening.

But whether or not you'll actually invest in social listening tools depends on the social media strategy you have in mind. What is it that you want to achieve, in relation to your social selling efforts? Do you need to collect recent data, analyze trends, and create short-term opportunities?

Or do you need a long-term solution for long-term returns?

If your strategy relies on cumulative data and continual learning about your target audience, then you'll need to plan for the long-term. Social listening is here a better option. For one-off strategy boosts and short-term solutions, stick to metrics provided by social monitoring.

3 Essential Tools

Helpful social media tools allow you to encompass your entire social media presence from one place. They track mentions using keywords, phrases, and events and send you alerts and data in real-time. Your social listening toolkit should equip you for the following analytics:

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  • Influencer tracking and analysis
  • Trend analysis and historical data coverage
  • Competitive benchmarking
  • Predictive analysis
  • Virality maps

Here's a list of 3 tools we've tried and loved:

1. Mention
The foundation of every social listening suite is a tool that provides social monitoring, analytics, and competitor espionage. Mention does that exceptionally well. In addition, it offers demographics and data on the accounts that mention you. Analysis-wise, that's pretty deep.

Similar tools: Hootsuite and Sprout Social

2. If This Then That
If This Then That (IFTTT) extends your social listening efforts beyond social media. It allows you to track blogs for unapproved mentions of your brand, thus increasing your opportunities for inbound linking and SEO. With IFTTT, the ultimate goal is increased brand visibility.

Similar tools: Boardreader and HowSociable

3. Keyhole
Keyhole is great for tracking niche-specific keywords and hashtags. Say somebody wants to know this year's hottest summer destination. As a traveling agency, you'll use Keyhole to monitor all these keywords and provide links to your offers to potential leads and customers.

Similar tools: Hashtracking and HashTagsForLikes

4 Steps to Success

Are you ready to start listening?

The following 4-step strategy is only a framework. You'll need to expand on it based on your specific sales goals, but it's a start nevertheless. Consider it a cheat sheet for success.

1. Identify Your Goals
We've said that there's a lot you can do with social listening, but that doesn't mean that you should do it all. As with every other strategy, you need to set SMART goals, which mostly means specific. Do you need to track your brand, spy on your competitors, or find influencers?

Maybe you need to improve your customer service?

Figure it out.

2. Build Your Toolkit
Using our recommendations from before or based on your own research, start building your listening toolkit. Cover as many social sites as possible, including forums and blogs, and add analytical features that retrieve insight on as many different social media metrics as possible.

3. Determine Keywords
Depending on your end goal, your social listening tool should be scanning social networks for specific keywords and phrases:

  • Your brand name and handles, as well as common misspellings.
  • Your products and services.
  • Your branded hashtags, slogans, and official campaign names.
  • Niche and service-related words (failure, help, not working).
  • Common criticisms.
  • Your competitors' brand names, handles, and products.
  • Industry buzzwords and the most popular hashtags.

4. Track, Analyse, Repeat
Social listening is worthless without a powerful analysis.

Use it to feel the online mood.

We've already discussed key metrics that you need to add to your social media strategy. You'll need to know the audience's general sentiment no matter the goal, but chances are you'll also need to measure social influence, volume fluctuations, brand reach, and share of voice.

What Data Do You Need (and How to Use It)

Options are virtually limitless with social listening.

And so are the possibilities for improvement.

The following encompasses all types of data that can drive your social selling forward. A thorough brand would collect them all, though that would take some time and money. If you're considering social listening as a growth technique, better focus on one or two at the time:

1. Brand Intelligence

  • Sentiment research: How do people feel about your brand in general?
  • Customer experience: Good or bad? What's more frequent, praise or complaints?
  • Campaign analysis: Which part of your strategy resonates with the audience the most?

2. Competitive Intelligence

  • Sentiment research: How do people feel about your competitors in general?
  • Competitive analysis: Who are your biggest rivals and what makes them a threat?
  • Competitive differentiation: How can you differentiate yourself from the competition?

3. Industry Intelligence

  • Audience and trend analysis: What does your audience want and expect from you?
  • Product and content research: What new solutions would they like to see?
  • Influencer research: Who are the people in your niche that can endorse you?

How to Use Collected Data

 How to Use Collected Data

There's no point to social listening if you don't act on what you've heard.

Clever use cases for data collected with social listening tools are as numerous as they are innovative – everywhere you look, brands are using this technique to improve social interactions with customers. The ultimate goal is growth through sales. These are the best ways to achieve that:

  • Improving Customer Service

63% of customers expect brands to offer customer service via social media channels.

In addition to staying responsive to messages 24/7, you need to be able to address your customers' questions, concerns, and frustrations when they are posted live without your brand's handle. 60% of them expect you to respond to their queries within an hour, so keep listening.

  • Identifying Influencers

Although 80% of marketers find influencer marketing effective, as many as 61% of them agree that it's challenging to find the best influencers for a campaign. You can solve this problem by tracking niche-relevant keywords as part of your broader social listening strategy.

  • Tracking Hashtags. Keywords, & Phrases

In addition to that, social listening by industry buzzwords and niche-relevant keywords allows you to predict consumer expectations. This is especially useful if your sales strategy depends on a content marketing approach. This way, you can create content that truly resonates.

  • Generating Customer Feedback

We've already talked about the online mood or audience sentiment analysis, which is arguably the most straightforward purpose of social listening. Most customers won't leave feedback on your brand page. But their opinions still count, which is why you need to hear them.

And if positive, customer feedback should be reshared.

74% of consumers have greater trust in a company if they read positive reviews.

  • Creating Business Opportunities

The hottest summer destinations query is a great example of this. Whenever a potential customer goes on social to ask for possible solutions to their problem, you should be the first to provide one. This is how you generate quality leads, make quick sales, and impress the audience.

  • Informing Your Marketing Strategy

Eavesdropping on your audience and spying on competitors is a huge part of every />

  • Leading Conversations & Crisis Management

60% of consumers say negative reviews turned them away.

Social listening may be the most effective way of preventing this. The faster you notice a bad review, the faster you can turn it into a positive customer experience. Approach the frustrated customer with a sincere apology, a better solution to their pain point, and a promise that you'll improve.

  • Analyzing Past Performance

If you use a social listening tool to track your marketing campaign or product launch performance, you'll be able to pinpoint exactly what resonates with the audience and what leaves them indifferent. Use past performance analysis to inform your future campaigns, and you'll be golden.

  • Learning from Competitors

Alternatively, or additionally, you can monitor what the audience is saying about your competitors, their products, and campaigns. Learn from what they are doing right and steer clear from what they are doing wrong. Every oversight they made is a chance for you to differentiate your brand.

  • Testing for Better Product Development

Like Skype and Slack in the aforementioned examples, you can use social listening to test the waters before a new product launch or roll-out. Or, you can track consumer pain points within your niche and start working on a new product that will solve every potential problem.

  • Boosting Customer Engagement

Responding to brand mentions and resharing user-generated content with your brand's hashtag is crucial for customer engagement on social media. Not only does this boost your brand awareness and improve your image, but it also makes you likable by humanizing your brand.

  • Improving Online Reputation

41% of companies that experienced a negative reputation event reported a loss of both brand value and revenue. A negative comment can go viral in a matter of hours. Just remember Amazon. These are hard times for reputation managers, but social listening can help alleviate the crisis.

  • Building Trust Through Transparency

Building consumer trust will become marketing's primary objective in the near future, according to 84% of leading marketers. And nothing builds trust better than transparency. Social listening allows you to be transparent about your mistakes, admit your wrongs, and propose solutions.

What Are the Business Benefits?

There's so much you can learn from just listening.

Intelligence is, therefore, the first benefit of social listening. In an oversaturated market (and that's the situation for most marketers in today's economy), information is the most valuable asset and the most powerful differentiating point. Without data, you don't stand a chance.

The more you know about modern-day consumer behavior and your niche audience, the better. You'll find it easier to predict their expectations, meet their needs, and keep them satisfied. And if they, by any chance, get disappointed, you'll find it easier to address that too.

Earlier, we've talked about convenience.

90% of social media users are using social media as a way to communicate with their favorite brands, simply because it is convenient. By engaging in social listening, you're eliminating every last bit of customer effort. Customers no longer have to address you directly to be heard.

All this amounts to improved brand visibility and trust. Relying on these social signals to guide their purchasing decisions, social media users are one click away from turning into leads, and from there, into customers. A timely response or reshare can be a powerful conversion trick.

This article was previously published here.


North American Biosolids Management Market, Forecast to 2024 - Revenue Forecasts for Class A & Class B Biosolids, Landfill, and Incineration - ResearchAndMarkets.com - Oklahoman.com

Posted: 31 Mar 2020 08:08 AM PDT

DUBLIN--(BUSINESS WIRE)--Mar 31, 2020--

The "North American Biosolids Management Market, Forecast to 2024" report has been added to ResearchAndMarkets.com's offering.

This research service investigates the North American market for biosolids management.

Biosolids are split into four segments: Class A, Class B, landfill, and incineration. Revenues from biosolids processing equipment sales are also included. Market and growth dynamics are evaluated, and the study outlines visioning scenarios and a growth pipeline, identifying opportunities in vision and strategy and also in brand and demand. Leading market stakeholders, including service providers, equipment manufacturers, and biosolids facility operators, have been included in this research. Data and primary input have been aggregated and analyzed to determine key market opportunities over the forecast period (2020-2024).

Class A biosolids management and processing technologies that deliver efficiencies and volume reduction are set to enjoy strong growth in the coming years due to the capacity constraints seen in landfilling and incineration.

A societal push toward sustainable practices limits the expansion of landfills and sewage sludge incinerators. As a result, options that reduce volumes and offer shifts away from these strained outlets will be in demand. Biosolids services offer utilities and municipalities a way of achieving reliable management strategies without having to invest capital to develop their own facilities and trained staff.

Furthermore, they provide municipalities the ability to get biosolids off-site, away from the communities they serve, thereby limiting their risk exposure.

Beneficial reuse in Class A and Class B biosolids represents a strategic opportunity for municipalities and the market to realign management strategies toward a more sustainable solution. Municipalities, however, often remain limited to cost-conscious solutions, and while there are advanced services and equipment available, the economics and business case do not always permit investment.

Automotive Dyno Market 2020-2024 | Growing Automotive Industry in APAC to Boost Market Growth | Technavio - Associated Press

Posted: 20 Mar 2020 01:00 AM PDT

LONDON--(BUSINESS WIRE)--Mar 20, 2020--

The automotive dyno market is expected to grow by USD 190.18 million during 2020-2024, according to the latest market research report by Technavio. Request a free sample report

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200320005146/en/

Technavio has published a latest market research report titled Global Automotive Dyno Market 2020-2024 (Graphic: Business Wire)

APAC is the largest and fastest-growing automotive market in the world. APAC accounts for more than three-fifths of global automotive sales, and its market share is increasing every year. China and India are the developing automotive markets and contribute significantly to the automotive market share of APAC. The growth is attributed to factors such as growing population, increasing employment rate, growth in the manufacturing/production sector, and favorable government initiatives and policies, which are driving economic growth in these countries. Therefore, the growing automotive industry in APAC is expected to drive the growth of the market.

To learn more about the global trends impacting the future of market research, download a free sample: https://www.technavio.com/talk-to-us?report=IRTNTR41335

As per Technavio, the cold and hot engine tests for complete engine performance will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other significant trends and market drivers that will influence market growth over 2020-2024.

Automotive Dyno Market : Cold and Hot Engine Tests for Complete Engine Performance

Cold and hot engine tests being performed to analyze complete engine performance is one of the major trends being witnessed in the global automotive dyno market. Complete powertrain final tests for engines, axles, and transmission are being developed to ascertain the performance of a powertrain. Hot and cold engine tests are conducted to analyze the performance of an engine in various circumstances. The test benches (dynamometers) used for powertrain testing are being developed constantly to accommodate certain component level tests such as engine tests. This is expected to drive the automotive dyno market during the forecast period.

"Factors such as the development of computer and IT-enabled powertrain testing systems and development of engine torque pulsation simulation (ETPS) dynamometer in emerging economies will have a positive impact on the growth of the automotive dyno market value during the forecast period," says a senior analyst at Technavio.

Register for a free trial today and gain instant access to 17,000+ market research reports

Technavio's SUBSCRIPTION platform

Automotive Dyno Market: Segmentation Analysis

This market research report segments the automotive dyno market by type (chassis dyno and engine dyno), and geography (North America, APAC, Europe, South America and MEA).

The APAC region led the automotive dyno market in 2019, followed by North America, Europe, South America and MEA. During the forecast period, the APAC region is expected to register the highest incremental growth due to factors such as the improving socio-economic conditions and growing disposable income.

Technavio's sample reports are free of charge and contain multiple sections of the report, such as the market size and forecast, drivers, challenges, trends, and more.Request a free sample report

Some of the key topics covered in the report include:

Type

  • Chassis dyno
  • Engine dyno

Geographic Segmentation

  • North America
  • APAC
  • Europe
  • South America
  • MEA

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

View source version on businesswire.com:https://www.businesswire.com/news/home/20200320005146/en/

CONTACT: Technavio Research

Jesse Maida

Media & Marketing Executive

US: +1 844 364 1100

UK: +44 203 893 3200

Email:media@technavio.com

Website:www.technavio.com/

KEYWORD:

INDUSTRY KEYWORD: AUTOMOTIVE GENERAL AUTOMOTIVE

SOURCE: Technavio Research

Copyright Business Wire 2020.

PUB: 03/20/2020 03:30 AM/DISC: 03/20/2020 03:30 AM

http://www.businesswire.com/news/home/20200320005146/en

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