How can small businesses survive the Covid-19 pandemic? - Open Access Government

How can small businesses survive the Covid-19 pandemic? - Open Access Government

How can small businesses survive the Covid-19 pandemic? - Open Access Government

Posted: 25 Mar 2020 09:01 AM PDT

survive the Covid-19 pandemic
© Akesin |

Peter Buckle, Chartered Financial Planner & Certified Financial Planner & Principal of Buckle & Partners Ltd, advises how small businesses and entrepreneurs can survive the Covid-19 pandemic

Despite the latest efforts from governments and the World Bank, global stock markets are crashing around us. Small businesses and entrepreneurs are already experiencing significant cash flow pressures as businesses along the supply chain are impacted by the Covid-19 pandemic.

So what steps can the savvy small business owner or entrepreneur take to prepare?

The first thing to look at is wellbeing – yours and that of employees as well as your customers.

Arm yourself with reliable information about Covid-19

What is coronavirus, what are the symptoms and how can you or your managers spot them in others? The UK government's website is full of regularly updated information.

Advocate good practice about hand-washing

Print off copies of the government-approved hand-washing poster ( and make sure these are visible around the workspace.

At home energy

As the nation is working from home ensure you have regular calls, encourage more communications and put in practices to help support their mental wellbeing.  For instance encourage a social chat, virtual group yoga or look at new fitness activities, for instance, Jon Denoris owner of Club 51 has just launched The 2 Minute Micro Work Out to encourage giving home workers boosts of energy to invigorate and energise throughout the day.

Communicate with your employees, customers and everyone in the supply chain

This is a stressful time for most people. We're not only worried about the virus itself and the potential effects to vulnerable members of our community, but we're also worried about the impact on the economy and the lifestyle we take for granted.

So as a responsible employer, communicate with the people you work with. Tell them what measures you are taking to protect their well-being and how they can help themselves. Make sure you have an updated list of phone numbers, emails and emergency contact details.

Ask colleagues to share their concerns. This approach will also work well with suppliers – tackle any problems head-on.

Open, honest communications will go a long way.

Look at what protection is out there

Check your business insurance policy

Do you have Business Interruption Cover should you need to close? Covid-19 is defined as a 'notifiable disease' – check with your provider that you are covered or if you need to pay any additional premiums.

Budget 2020 support

The recent budget included a number of key measures with the aim of supporting small businesses through this tough period. These include additional funding support for small businesses and entrepreneurs in financial distress, 100% discounted business rates as well as refunds for those needing to access Statutory Sick Pay (SSP). For more information see the UK government's website.

The final step is evolution – take steps to ensure your business can adapt to this challenging working environment.

Embrace working from home technologies

There are a number of organisational leaders such as Google and Microsoft, making their services available for free. Start-ups Slack and Zoom are also expanding the free services of their video-conferencing offers.

Bid for investment from others

Love or loathe them, industry giants are taking steps to protect their small business customers, offering their products for free or discounted prices. On the 17 March Facebook announced a new $100 million programme to help small businesses hit by Covid-19. Offering up to 30,000 grants in over 30 countries, Facebook aims to help businesses overcome current challenges and stay connected to their customers.  The application process will open in the next few weeks.

Think global

'm not alone in thinking that here in the UK, we like to be ahead of a trend. But the reality is, with this pandemic we are in the fortunate position to be behind other countries in the onset and impact of the virus. In short, we can learn from others.

As small business owners, this gives us an opportunity. Reach out via social media to your industry counterparts or even competitors in other countries and find out where they are in this economic journey. When did they start seeing the first signs of recovery? Learn from their insights and share any of your own.

This is a global pandemic and one we can only overcome by thinking large scale. If you've not already got them, this is a great opportunity to build international networks and mentoring groups for support now and into the future.

Editor's Recommended Articles

How Tech Can Keep Your Charity Working Through a Pandemic - AiThority

Posted: 20 Mar 2020 12:31 AM PDT

Boris Johnson has publicly described COVID-19 as "the worst public health crisis for a generation". This won't just have an impact on people's daily lives for some months, but also on the capability and capacity of charities to be able to support their service users, volunteers and employees – particularly the organizations that support those most vulnerable to the virus. For example, Age UK has specialist advice for older people and charities such as Mind and the Campaign to end Loneliness has information on how to maintain social connections and looking after your mental wellbeing during social isolation. We want to make sure charities can continue to operate in these testing times. We host and support many charity websites that are expected to be busier than ever as charity offices and face to face services have to be suspended and, as a result, day to day activities and support move online.

So what can you do, beyond making more use of your website, to help keep your charity operating?

Some charities are already well set up to do this, especially some teams, like at Cancer Research UK's innovation team:

Robert Green, Innovation Lead – Cancer Research UK, said:

"Three years ago I started a job that forced me to work from home most of the time, it was the best thing that ever happened. We discovered tools like Trello, Slack, and Mural and adopted more agile ways of working and if anything, it made us a better team."

…but what if you're not there yet, or don't have access to the same resources as a large charity?

In this guide we give you the rundown, focusing on free tools – or tools you may already use but could get more out of – that can be brought up and running quickly.

Not only will this help your charity keep operating, but it'll also act as a way to experiment with some technology that might be useful for the rest of the time, too.

Fundraising and Events

Facebook and Instagram live streams and Twitch live streaming, can be a great way to take an event virtual. They not only allow the broadcast of the video but also allow people to like and comment as the stream progresses, giving a social aspect to the event. Some platforms also support the ability to add a link or even a donate button, allowing you to direct attention to fundraising ask whilst the event progresses.

Being open and honest in your communications about the financial challenges facing the organization due to the coronavirus restrictions – be it reduced income, increased demand or both – is key. Online donors often respond best to a sense of urgency and injustice, and this situation has both in spades – don't be afraid to let that come across.

Tools like Facebook fundraising pages/posts can also be a good way to encourage donations and social sharing of fundraising ask around your event or campaign (but not in an actual live stream). Better yet if you can empower people to set up their own small fundraising pages for you, these will convert better amongst their friends than if they just share your fundraising page or share the fact they've donated to your page.


Post 'frequently asked questions' and other commonly-requested content on your website and social media channels. This information might be even more needed due to coronavirus or related restrictions and can help people help themselves in the event of your office being closed or your usual helplines being disrupted.

Consider online chat if you can't work at the call center virtually. Drop-in web chat services include Intercom and LiveChat, which offers 10 free seats for free for non-profits.

Office Chat

Having a single online hub for people to gather together digitally helps keep everyone up to speed with office culture and replaces those all-important "water cooler moments"; people chatting in the kitchen while making tea, office banter and the in-jokes we all take for granted in our daily work routine. It also helps people keep each other up to date about their work progress and priorities.

Persistent group chats are the best because they store a browseable, searchable history so people who have been off work can still catch up on what's been going on or can search for a piece of information shared weeks ago.

Slack is an online collaboration workspace made up of a number of private and semi-private channels where different teams can work together to send messages, share documents, make voice or video calls and make use of extra functionality through plug-ins. It has a range of free or heavily discounted options for charities regardless of their size through the Slack for Charities program. The standard package is available free of charge for charities with under 250 employees.

Facebook Workplace describes itself as helping "some of the world's most recognized charities, educational institutions, and emergency services build a better future" and is used by charities including Comic Relief, RNIB and UNICEF. Facebook Workplace is available for free (or at a heavy discount) to eligible charities as part of its Workplace for Good program.

Rapid Staff Updates

The situation can change overnight and over the weekend. Having a staff chat group on WhatsApp or a mass SMS list of employees can help get changes to policies and working practices across quickly, particularly if the situation develops outside the working day.

WhatsApp is free, and easy to set up and invite people to by using their phone number or – easier still – emailing them all a link or QR code for them to click or scan to join the group. Doing it via a link or code also allows them to decide if they'd like to be contacted in this way.

Let people know that joining a WhatsApp group shares their phone number and the name and profile image they've set in WhatsApp with everyone else in the group. These safeguarding and GDPR considerations can put off charities from communicating with service users and volunteers, though charities including Leukemia Care and Asthma UK already use WhatsApp to speak directly to their service users and there are plenty of other tips on getting the best out of the platform.

Virtual Meetings

Slack and Microsoft Teams both allow you to make video calls, which makes it easy to meet face to face when everyone is working from home or is in social isolation.

If you can't use these, there are other third-party services like:

Whereby (formerly offers a free tier for a single user to host a meeting of up to four participants, then increases to $9.99 per month for a Pro package for more meeting rooms and larger meetings.

Zoom – only the host needs an account in order to set up meetings and invite participants. Discounted licenses are available for individual users or for groups from the Charity Tech Trust.

People may already be familiar with and comfortable using tools such as Skype and may prefer to meet that way. However, Skype can incur calling fees and is better for one-to-one meetings than Videoconferencing. The business version, Skype for Business, has recently been retired in favor of Microsoft Teams.

Virtual Outreach

Naturally, text, emails and the good old-fashioned phone call can do a lot here. However, tech can facilitate one on one video interactions that can help keep the rapport going and give you a window (literally) into how your service user is looking and feeling.

Skype, WhatsApp, FaceTime is easy but only for apple users. Keep in mind safeguarding issues, though, if that's relevant.

You can lessen safeguarding issues by using a service like Whereby that allows people to join a virtual conference call by clicking a link instead. Someone needs to send them the link somehow, though.

Remote Management and Collaboration

A simple Google Sheet can help you keep track of tasks and progress, individually or in a group environment. There are plenty of free or inexpensive personal productivity tools, too. while more advanced online tools like Trello, Microsoft Planner, and Asana let you manage group tasks too. Microsoft Planner is included in some versions of Office 365 while Asana offers a 50% discount for no Asana n-profits.

Using the agile project management trick of having a 10 minute daily stand up (or video call) where everyone is looking at the to-do list can help you see where everyone is up to and if anyone has anything stopping them working. It also builds in some social interaction at the start of the day.

There are more complex enterprise-level project management tools such as Basecamp and Microsoft Project. Basecamp Free offers basic functionality for small teams and projects while Basecamp Business replaces the need to use several other collaboration tools and it offers discounts for non-profits. Microsoft Project is available as either a Cloud-based or desktop app for a discounted price through the Charity Tech Trust.

If you like to collaborate visually, tools such as Miro, Microsoft Whiteboard, and Google Drawing can provide a virtual whiteboard to place and move around items on a digital canvas that multiple people can see and contribute to. These tools even let you stick up some virtual post-it notes to really recreate that team meeting feel. Email Miro to find out about their special pricing for nonprofits.

Working Remotely

Of course, not all work is meetings and calls, sometimes you have to get down to business and actually write a report or pull a spreadsheet together. For that, you're going to need a few things in place…

Obviously, working remotely is easier on mobile devices, so consider running an audit to discover whether people already have the hardware they need, such as laptops or tablets, and what their technical capabilities are. Consider getting in touch with contacts at local businesses to find out whether they recycle older or second-hand technology such as laptops and whether they'd consider donating them to your charity or check out deals on sites such as Gumtree or Preloved.

Relaxing restrictive Bring Your Own Device policies could help people work remotely, such as allowing employees to connect their work email accounts to their personal smartphones or laptops. However, the appetite for loosening such restrictions is likely to be variable, particularly in larger charities.

You may need to check whether you're using any third-party services that are restricted to your office location (such as secure third-party helpline or online chat tools). If so, you may need your IT provider to set up a Virtual Private Network so your employees/volunteers are appearing to the Internet as if they were working from the office.

People will need to set up their computers to access your VPN, so there will be a need to compile instructions and potential troubleshooting tips, especially if home computers are involved, or you use a mix of Macs and PCs.

Using tools like Microsoft Office 365 and Google's G Suite for online collaboration outside of the office. G Suite is available free as part of the wider Google for non-profits program which also offers free access to additional fundraising tools for YouTube and Google Ad Grants for digital campaigning.


In a time of social starvation, those organizations that find a way to keep the people around them connected will be valued most.

Tech is one of the few practical things we can do just that. It's fast and it's cheap or free, and it's ready to go to help keep your charities team together, communicating and working at a time when your service users need you more than ever.

Coronavirus is certainly disruptive, damaging to individuals and to society and will have effects long after the peak of infections has passed, but we can also use this time to experiment with new ways of working that will have a positive long term impact on your charity's business continuity and for your stakeholders, be they staff, supporters or beneficiaries.

It's far from ideal, but if we play it right, the legacy of this can also be that you have a more resilient and agile organization thanks to technology ready for the next challenge ahead.

Read more: Understanding the 5 Levels of AIOps Maturity


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