Why Don’t We Just Ban Targeted Advertising? - WIRED

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Why Don’t We Just Ban Targeted Advertising? - WIREDWhy Don’t We Just Ban Targeted Advertising? - WIREDGoogle will let websites block lucrative personalized ads - New York Post Downloading Zoom for work raises employee privacy concerns - MashableWhy Don’t We Just Ban Targeted Advertising? - WIREDPosted: 22 Mar 2020 04:14 AM PDT You probably remember this moment. It was April 2018, the peak of the Cambridge Analytica scandal, and Mark Zuckerberg was testifying before an angry Congress. Republican senator Orrin Hatch, then 84 years old, asked how Facebook could make any money by offering a free service. "Senator, we run ads," Zuckerberg replied, breaking into a smirk. The exchange went viral as a testament to congressional ignorance—can you believe this old guy doesn't know how Facebook works?In fact, Hatch did know. Senators, like lawyers, often ask questions to which they already have the answer. But the moment was deeply revealing for another reason. In the nearly two yea…

Infographic: Ranking the Top 100 Websites in the World - Visual Capitalist

Infographic: Ranking the Top 100 Websites in the World - Visual Capitalist


Infographic: Ranking the Top 100 Websites in the World - Visual Capitalist

Posted: 07 Aug 2019 12:00 AM PDT

As a greater portion of the world begins to live more of their life online, the world's top 100 websites continue to see explosive growth in their traffic numbers.

To claim even the 100th spot in this ranking, your website would need around 350 million visits in a single month. Using data from SimilarWeb, we've visually mapped out the top 100 biggest websites on the internet. Examining the ranking reveals a lot about how people around the world search for information, which services they use, and how they spend time online.

Note: This is a ranking of biggest websites, specifically. Brands that extend across platforms or serve the majority of their users through an app will not necessarily rank well on this list. As a result, you'll notice the absence of companies like WeChat and Snapchat.

The Top 100 Websites

The 100 biggest websites generated a staggering 206 billion visits in June 2019. Google, YouTube, and Facebook took the top spots, followed by Baidu and Wikipedia. Below is the full ranking:

Global Rank Domain Monthly visits (billions) Parent Country
1 Google.com 60.49 Alphabet Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
2 Youtube.com  24.31 Alphabet Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
3 Facebook.com 19.98 Facebook, Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
4 Baidu.com 9.77 Baidu, Inc ๐Ÿ‡จ๐Ÿ‡ณ China
5 Wikipedia.org 4.69 Wikimedia Foundation ๐Ÿ‡บ๐Ÿ‡ธ United States
6 Twitter.com 3.92 Twitter, Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
7 Yahoo.com 3.74 Verizon Comm. Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
8 pornhub.com 3.36 Mindgeek ๐Ÿ‡จ๐Ÿ‡ฆ Canada
9 Instagram.com 3.21 Facebook, Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
10 xvideos.com 3.19 WGCZ Holding ๐Ÿ‡จ๐Ÿ‡ฟ Czech Republic
11 yandex.ru 3.06 Yandex ๐Ÿ‡ท๐Ÿ‡บ Russia
12 ampproject.org 2.76 N/A ๐Ÿ‡บ๐Ÿ‡ธ United States
13 xnxx.com 2.47 WGCZ Holding ๐Ÿ‡จ๐Ÿ‡ฟ Czech Republic
14 amazon.com 2.41 Amazon.com, Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
15 live.com 2.25 Microsoft Corporation ๐Ÿ‡บ๐Ÿ‡ธ United States
16 vk.com 2.16 Mail.ru Group ๐Ÿ‡ท๐Ÿ‡บ Russia
17 netflix.com 1.81 Netflix, Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
18 qq.com 1.76 Tencent ๐Ÿ‡จ๐Ÿ‡ณ China
19 whatsapp.com 1.76 Facebook, Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
20 mail.ru 1.64 Mail.ru Group ๐Ÿ‡ท๐Ÿ‡บ Russia
21 Reddit.com 1.55 Advance Publications ๐Ÿ‡บ๐Ÿ‡ธ United States
22 yahoo.co.jp 1.5 Verizon Comm. Inc ๐Ÿ‡ฏ๐Ÿ‡ต Japan
23 google.com.br 1.38 Alphabet Inc ๐Ÿ‡ง๐Ÿ‡ท Brazil
24 bing.com 1.32 Microsoft Corporation ๐Ÿ‡บ๐Ÿ‡ธ United States
25 ok.ru 1.08 Mail.ru Group ๐Ÿ‡ท๐Ÿ‡บ Russia
26 xhamster.com 1.06 Hammy Media Ltd ๐Ÿ‡จ๐Ÿ‡พ Cyprus
27 sogou.com 1 Tencent, Sohu Inc ๐Ÿ‡จ๐Ÿ‡ณ China
28 ebay.com 0.95 eBay Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
29 bit.ly 0.95 Spectrum Equity ๐Ÿ‡บ๐Ÿ‡ธ United States
30 twitch.tv 0.91 Amazon.com, Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
31 linkedin.com 0.91 Microsoft Corporation ๐Ÿ‡บ๐Ÿ‡ธ United States
32 samsung.com 0.89 Samsung Group ๐Ÿ‡ฐ๐Ÿ‡ท South Korea
33 sm.cn 0.81 Alibaba Group ๐Ÿ‡จ๐Ÿ‡ณ China
34 msn.com 0.8 Microsoft Corporation ๐Ÿ‡บ๐Ÿ‡ธ United States
35 office.com 0.79 Microsoft Corporation ๐Ÿ‡บ๐Ÿ‡ธ United States
36 globo.com 0.74 Grupo Globo ๐Ÿ‡ง๐Ÿ‡ท Brazil
37 taobao.com 0.74 Alibaba Group ๐Ÿ‡จ๐Ÿ‡ณ China
38 pinterest.com 0.74 Pinterest, Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
39 google.de 0.73 Alphabet Inc ๐Ÿ‡ฉ๐Ÿ‡ช Germany
40 Microsoft.com 0.72 Microsoft Corporation ๐Ÿ‡บ๐Ÿ‡ธ United States
41 accuweather.com 0.71 AccuWeather Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
42 naver.com 0.64 Naver Corporation ๐Ÿ‡ฐ๐Ÿ‡ท South Korea
43 aliexpress.com 0.64 Alibaba Group ๐Ÿ‡จ๐Ÿ‡ณ China
44 fandom.com 0.61 Wikia Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
45 quora.com 0.58 Quora Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
46 github.com 0.57 Microsoft Corporation ๐Ÿ‡บ๐Ÿ‡ธ United States
47 imdb.com 0.57 Amazon.com, Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
48 uol.com.br 0.56 Grupo Folha ๐Ÿ‡ง๐Ÿ‡ท Brazil
49 docomo.ne.jp 0.56 Tata Teleservices ๐Ÿ‡ฏ๐Ÿ‡ต Japan
50 youporn.com 0.55 Mindgeek ๐Ÿ‡จ๐Ÿ‡ฆ Canada
51 bbc.co.uk 0.55 Public owned ๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
52 microsoftonline.com 0.55 Unknown ๐Ÿด Unknown
53 paypal.com 0.53 Paypal ๐Ÿ‡บ๐Ÿ‡ธ United States
54 google.fr 0.53 Alphabet Inc ๐Ÿ‡ซ๐Ÿ‡ท France
55 yidianzixun.com 0.51 Particle Inc ๐Ÿ‡จ๐Ÿ‡ณ China
56 wordpress.com 0.51 Automattic ๐Ÿ‡บ๐Ÿ‡ธ United States
57 news.google.com 0.51 Alphabet Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
58 sohu.com 0.51 Sohu ๐Ÿ‡จ๐Ÿ‡ณ China
59 duckduckgo.com 0.51 Duck Duck Go, Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
60 google.co.uk 0.51 Alphabet Inc ๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
61 10086.cn 0.5 China Mobile ๐Ÿ‡จ๐Ÿ‡ณ China
62 iqiyi.com 0.5 Baidu, Inc ๐Ÿ‡จ๐Ÿ‡ณ China
63 booking.com 0.5 Booking Holdings ๐Ÿ‡บ๐Ÿ‡ธ United States
64 amazon.co.jp 0.49 Amazon.com, Inc ๐Ÿ‡ฏ๐Ÿ‡ต Japan
65 cricbuzz.com 0.49 Times Internet ๐Ÿ‡ฎ๐Ÿ‡ณ India
66 taboola.com 0.48 Taboola Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
67 amazon.de 0.48 Amazon.com, Inc ๐Ÿ‡ฉ๐Ÿ‡ช Germany
68 cnn.com 0.47 Turner Broadcasting ๐Ÿ‡บ๐Ÿ‡ธ United States
69 jd.com 0.47 Various (Tencent 20%) ๐Ÿ‡จ๐Ÿ‡ณ China
70 apple.com 0.47 Apple Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
71 google.it 0.45 Alphabet Inc ๐Ÿ‡ฎ๐Ÿ‡น Italy
72 bilibili.com 0.44 Bilibili Inc ๐Ÿ‡จ๐Ÿ‡ณ China
73 google.co.jp 0.44 Alphabet Inc ๐Ÿ‡ฏ๐Ÿ‡ต Japan
74 livejasmin.com 0.44 Docler Group ๐Ÿ‡ฑ๐Ÿ‡บ Luxembourg
75 tmall.com 0.44 Alibaba Group ๐Ÿ‡จ๐Ÿ‡ณ China
76 news.yahoo.co.jp 0.44 Verizon Comm. Inc ๐Ÿ‡ฏ๐Ÿ‡ต Japan
77 youtu.be 0.44 Alphabet Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
78 tribunnews.com 0.43 Kompas Gramedia Group ๐Ÿ‡ฎ๐Ÿ‡ฉ Indonesia
79 amazon.co.uk 0.43 Amazon.com, Inc ๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
80 chaturbate.com 0.43 Multi Media LLC ๐Ÿ‡บ๐Ÿ‡ธ United States
81 google.co.in 0.41 Alphabet Inc ๐Ÿ‡ฎ๐Ÿ‡ณ India
82 craigslist.org 0.41 Craigslist ๐Ÿ‡บ๐Ÿ‡ธ United States
83 imgur.com 0.41 Imgur Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
84 bbc.com 0.41 Public owned ๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
85 fc2.com 0.39 FC2, Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
86 tsyndicate.com 0.39 Unknown ๐Ÿด Unknown
87 redtube.com 0.38 Mindgeek ๐Ÿ‡จ๐Ÿ‡ฆ Canada
88 tumblr.com 0.37 Verizon ๐Ÿ‡บ๐Ÿ‡ธ United States
89 foxnews.com 0.36 Fox Corporation ๐Ÿ‡บ๐Ÿ‡ธ United States
90 rakuten.co.jp 0.36 Rakuten Inc ๐Ÿ‡ฏ๐Ÿ‡ต Japan
91 google.es 0.36 Alphabet Inc ๐Ÿ‡ช๐Ÿ‡ธ Spain
92 outbrain.com 0.36 Outbrain Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
93 discordapp.com 0.36 Various ๐Ÿ‡บ๐Ÿ‡ธ United States
94 amazon.in 0.35 Amazon.com, Inc ๐Ÿ‡ฎ๐Ÿ‡ณ India
95 crptgate.com 0.34 Unknown ๐Ÿด Unknown
96 weather.com 0.34 Landmark Media Enterprises, LLC ๐Ÿ‡บ๐Ÿ‡ธ United States
97 toutiao.com 0.34 Bytedance ๐Ÿ‡จ๐Ÿ‡ณ China
98 youku.com 0.34 Alibaba Group ๐Ÿ‡จ๐Ÿ‡ณ China
99 adobe.com 0.34 Adobe Inc ๐Ÿ‡บ๐Ÿ‡ธ United States
100 news.yandex.ru 0.33 Yandex ๐Ÿ‡ท๐Ÿ‡บ Russia

Search Reigns Supreme

Search engines provide the connective tissue that binds the internet together, and they accounted for the majority of website traffic in the top 100 ranking.

Google is the undisputed top website in nearly every country in the world. In fact, Alphabet's 11 domains in the top 100 ranking – including YouTube and a number of international versions of Google – racked up an impressive 90 billion visits in a single month.

Exceptions to Google's dominance can be found in China (Baidu) and Russia (Yandex), where homegrown search engines have managed to capture the domestic market.

One scrappy competitor, DuckDuckGo, is slowly gaining prominence as an alternative to Google. The search engine's focus on user privacy appears to be resonating with internet users as the site's traffic has surpassed 500 million visits per month.

Full Stream Ahead

Video streaming and sharing is another major driver of global internet traffic.

Thanks to high-powered phones and bigger data plans, video is now a prominent portion of internet content consumption. This can take a few forms, from binge watching TV shows on Netflix to short-form video uploads on platforms like Douyin and Instagram.

Live streaming is increasingly a bigger part of the mix. Twitch, which is focused on gaming, is now ranked 30th in the world in web traffic. The Amazon-owned platform is now so popular that on any given night, its viewership surpasses many of the major U.S. cable networks.

Hours watched on Twitch

Of course, this category also includes adult content, which is well represented in this ranking. XNXX, XVideos, and PornHub all made the top 20, and the three websites combined for over nine billion visits in the most recent month of data available.

Old Dogs, New Tricks

Classic web portals such as MSN and Yahoo are still putting up impressive traffic numbers, but major players are increasingly staying relevant by acquiring rising internet stars.

In the case of Microsoft, acquiring Github and Linkedin helped the company target new markets and grow their overall presence online. Amazon's acquisition of Twitch proved to be a good bet, and Instagram continues to breathe new life into Facebook, which has seen a backlash focused on its original namesake social network.

Google isn't sitting still either. The company recently championed the open-source AMP Project to help improve the performance of mobile pages, which are increasingly bogged down by adware, unoptimized images, and JavaScript. In a short amount of time, the AMP Project has taken off to become one of the biggest websites in the world.

The project is not without controversy though.

Critics point out that cached AMP pages – which are hosted by Google – essentially cut out content creators, and that non-compliant pages may lose their ranking on mobile search results. As the project moves towards becoming a foundation, it remains to be seen how AMP will evolve and how much involvement Google will have in the future.

The Geography of the Top 100 Websites

The internet may be a global network, but many of the gatekeepers are still located in the United States. If international domain suffixes of companies like Amazon and Google are counted, 60 of the 100 websites in the ranking are American.

Below is a breakdown of the Top 100 by country.

Top 100 Websites Ranking by Country

China is a strong runner-up, with 15 websites in the Top 100. While most of these Chinese companies are focused on the sizable domestic market, some are also making global inroads through investment. Tencent has partially backed the fast-growing chat platform, Discord, and it also has double-digit stakes in Snapchat and Spotify.

With the exception of Baidu, all of the biggest websites in the world have swelled in size by serving a global audience. As the tech market continues to mature in China, it remains to be seen whether Chinese companies can successfully move beyond the firewall to become the next Facebook or Google.

Correction: Bilibili, a website run by a Chinese company, was incorrectly identified as a Japanese company.

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