Posts

Showing posts from December, 2019

Amazon Butts in on Google-Facebook “Duopoly” in the Huge Business of Internet Advertising. Publishers Hung Out to Dry - WOLF STREET

Image
Amazon Butts in on Google-Facebook “Duopoly” in the Huge Business of Internet Advertising. Publishers Hung Out to Dry - WOLF STREET Amazon Butts in on Google-Facebook “Duopoly” in the Huge Business of Internet Advertising. Publishers Hung Out to Dry - WOLF STREET Posted: 14 May 2019 12:00 AM PDT Here are the latest numbers. Spending on internet advertising in the US jumped 21.8% in 2018 to $107.5 billion, and is up 117% in four years, according to the annual report commissioned by the Interactive Advertising Bureau (IAB) and conducted by PwC. This is the amount that advertisers such as Ford or P&G spent on internet ads in the US. My WOLF STREET media mogul empire is at the far end of this sector, successfully picking up crumbs. There are two diverging dynamics: Ad spending on laptop/PC platforms (blue columns) has been declining since 2015, as advertising on mobile platforms, such as smartphones and tablets, (red columns) is rocketin

“Time to get rid of the most overused words and phrases of 2019 - UpNorthLive.com” plus 1 more

Image
“Time to get rid of the most overused words and phrases of 2019 - UpNorthLive.com” plus 1 more Time to get rid of the most overused words and phrases of 2019 - UpNorthLive.com Posted: 31 Dec 2019 12:28 PM PST [unable to retrieve full-text content] Time to get rid of the most overused words and phrases of 2019    UpNorthLive.com 10 technology trends that defined the last decade - The Hindu Posted: 31 Dec 2019 04:07 AM PST From the launch of iPad to the 5G spat between U.S. and China, technology has never had a more avant-garde, yet tumultuous decade in recent history. These past ten years have seen the app ecosystem explode with over 5.5 million applications from a mere 140,000 in the App Store when Steve Jobs unveiled the iPad in 2010. That app explosion coupled with cheaper, smarter handsets amped up online interactions over the decade, making users connect to even their immediate environment through the phone. In this

How to check why PPC performance changed - Marketing Land

Image
How to check why PPC performance changed - Marketing Land How to check why PPC performance changed - Marketing Land Posted: 21 May 2019 12:00 AM PDT There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An investigation into the cause of the change can either be top-down or bottom-up. Here we'll cover both ways to investigate the root cause and we'll also share tools that make this process faster. The difficulty with investigating PPC performance changes What makes it so hard to know why results in PPC change is that all ads run through an auction every time a search happens and every auction has different parameters — like where the searcher is located, what time it is, what else they've been researching, and much more. Every time the advertiser makes a change to settings, it changes how they participate in the auction and that can lead to different