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Showing posts from December, 2019

Google Searches Can Help Us Find Emerging Covid-19 Outbreaks - The New York Times

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Google Searches Can Help Us Find Emerging Covid-19 Outbreaks - The New York TimesGoogle Searches Can Help Us Find Emerging Covid-19 Outbreaks - The New York TimesPosted: 06 Apr 2020 12:00 AM PDT Every day, millions of people around the world type their health symptoms into Google. We can use these searches to help detect unknown Covid-19 outbreaks, particularly in parts of the world with poor testing infrastructure.To see the potential information lying in plain sight in Google data, consider searches for "I can't smell." There is now strong evidence that anosmia, or loss of smell, is a symptom of Covid-19, with some estimates suggesting that 30-60 percent of people with the disease experience this symptom. In the United States, in the week ending this past Saturday, searches for "I can't smell" were highest in New York, New Jersey, Louisiana, and Michigan — four of the states with the highest prevalence of Covid-19. In fact, searches related to loss of smel…

Amazon Butts in on Google-Facebook “Duopoly” in the Huge Business of Internet Advertising. Publishers Hung Out to Dry - WOLF STREET

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Amazon Butts in on Google-Facebook “Duopoly” in the Huge Business of Internet Advertising. Publishers Hung Out to Dry - WOLF STREETAmazon Butts in on Google-Facebook “Duopoly” in the Huge Business of Internet Advertising. Publishers Hung Out to Dry - WOLF STREETPosted: 14 May 2019 12:00 AM PDTHere are the latest numbers.Spending on internet advertising in the US jumped 21.8% in 2018 to $107.5 billion, and is up 117% in four years, according to the annual report commissioned by the Interactive Advertising Bureau (IAB) and conducted by PwC. This is the amount that advertisers such as Ford or P&G spent on internet ads in the US. My WOLF STREET media mogul empire is at the far end of this sector, successfully picking up crumbs.There are two diverging dynamics: Ad spending on laptop/PC platforms (blue columns) has been declining since 2015, as advertising on mobile platforms, such as smartphones and tablets, (red columns) is rocketing higher – from a share of close to zero in 2010 to a…

“Time to get rid of the most overused words and phrases of 2019 - UpNorthLive.com” plus 1 more

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“Time to get rid of the most overused words and phrases of 2019 - UpNorthLive.com” plus 1 moreTime to get rid of the most overused words and phrases of 2019 - UpNorthLive.comPosted: 31 Dec 2019 12:28 PM PST[unable to retrieve full-text content]Time to get rid of the most overused words and phrases of 2019UpNorthLive.com 10 technology trends that defined the last decade - The HinduPosted: 31 Dec 2019 04:07 AM PSTFrom the launch of iPad to the 5G spat between U.S. and China, technology has never had a more avant-garde, yet tumultuous decade in recent history. These past ten years have seen the app ecosystem explode with over 5.5 million applications from a mere 140,000 in the App Store when Steve Jobs unveiled the iPad in 2010.That app explosion coupled with cheaper, smarter handsets amped up online interactions over the decade, making users connect to even their immediate environment through the phone. In this ecosystem, social media firms like Facebook and Twitter propped up individual…

How to check why PPC performance changed - Marketing Land

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How to check why PPC performance changed - Marketing LandHow to check why PPC performance changed - Marketing LandPosted: 21 May 2019 12:00 AM PDT There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An investigation into the cause of the change can either be top-down or bottom-up. Here we'll cover both ways to investigate the root cause and we'll also share tools that make this process faster.The difficulty with investigating PPC performance changesWhat makes it so hard to know why results in PPC change is that all ads run through an auction every time a search happens and every auction has different parameters — like where the searcher is located, what time it is, what else they've been researching, and much more. Every time the advertiser makes a change to settings, it changes how they participate in the auction and that can lead to different outcomes for the main KPIs. A few examples:The advert…