India’s Taj Mahal tops the list of world’s most Googled landmark; beats the Statue of Liberty -

India’s Taj Mahal tops the list of world’s most Googled landmark; beats the Statue of Liberty -’s Taj Mahal tops the list of world’s most Googled landmark; beats the Statue of Liberty - 21 Feb 2020 07:16 AM PST Recently a research was conducted by a travel insurance company, Columbus Direct on the most Googled landmarks in the world. The researchers involved in the study used Google's keyword planner as a tool to gauge top-performing keywords, in order to find out which landmarks are most-searched by people across the globe.As per the findings, India's finest and world-renowned Taj Mahal has topped the list of most Googled landmarks in the world. The Taj Mahal topped the list by beating other important monuments such as the Statue of Liberty, Big Ben, London Eye, Stonehenge, etc. The UNESCO's World Heritage Site located in Agra, has 14,17,650 monthly searches across the world, beating Machu Picchu in Pe…

12 SEO Grow Hacks to Grow Your YouTube Channel - Business 2 Community

12 SEO Grow Hacks to Grow Your YouTube Channel - Business 2 Community

12 SEO Grow Hacks to Grow Your YouTube Channel - Business 2 Community

Posted: 30 Aug 2019 12:00 AM PDT

12 SEO Grow Hacks to Grow Your YouTube Channel

Over one billion hours of videos are watched on YouTube every day, from online tutorials to shows, podcasts and up-and-coming actors and influencers who want to be seen and heard.

YouTube is the world's second-largest search engine, and as with any search engine, SEO is essential to your success and visibility.

Word of warning, if you're looking for a get-famous-quick scheme, this isn't it. YouTube SEO is the same as any other SEO — it takes time to create an impact. Then, as time passes, you'll start outranking your online competitors.

Now that you've read my SEO disclaimer, let's dive into 12 SEO growth hacks to grow your YouTube channel.

1. Get Branded

Before you start using white hat SEO tips on your YouTube channel, you need to work on your YouTube channel's branding. Here's why: if your aim is for more views, online visibility, and awareness, you have to ensure that your online branding is cohesive, coherent, and concise.

So what is branding and why is it important?

Branding is the design, presentation, and the impact that you make on people who come in contact with you (virtually and in-person) and your content. It allows people to easily recognize your work without having to second guess or research.

One of the most influential and effective ways of branding is your logo. Your logo sets you apart from your competition and imposters. Adding your logo to your video and online content is one way to authenticate it. If you don't have a creative team in-house, you can hire a graphic designer on Upwork or Fiverr.

For a more budget-friendly approach, you can use the following tools to create a logo in minutes:

If we break down branding further, using a distinct color scheme is also another form of branding. Color psychology is used strategically in marketing by top brands so that customers can associate them with the color — even if their logo isn't visible.

YouTube Example: Perfect Dude

12 SEO Grow Hacks to Grow Your YouTube Channel

You'll notice their PD logo on their videos, merch, and content along with the color Cyan (a form of blue and green) as their brand color. They also have a familiar visual aesthetic on their social media and website, so you know you're looking at Perfect Dude content.

12 SEO Grow Hacks to Grow Your YouTube Channel

For more tips on getting started, try Neil Patel's Guide on How to Grow Your Personal Brand Online.

2. Create Video Titles With Specific Keywords

A rookie mistake that new YouTubers make is creating videos without having a keyword in mind.

Once your video is published, it's fighting against top-ranking content and keywords that push your video to the third page of Youtube search.

We all know that most people don't even go on the second page of Google's search engine. So what makes you think viewers are going to search on YouTube second page for your content?

Avoid being disappointed by creating video titles with keywords that rank and will increase your SEO visibility. Which brings me to the question, how do you choose the right keywords for SEO?

Firstly, a keyword is a word or phrase that's used to identify content that people are looking for online. Secondly, there are three easy ways to find the right keywords.

How to Find The Right Keywords for YouTube Videos

1. Think Like Your Viewers

Once you know who your target audience is, you can find keywords that they're most likely to use when searching for content. For example, if your niche is makeup, you know that your viewers are looking for the latest in beauty trends. When Fenty Beauty first launched MUA's were using the keyword "Fenty Beauty" in video titles as much as possible as the keyword ranked high in the MUA industry.

12 SEO Grow Hacks to Grow Your YouTube Channel

2. Use Google To Find Keywords

I'm serious; Google is a perfect place to find keywords and phrases you can use in your YouTube titles or tweak to make your own. Google is a good place to start if you're entirely new to SEO research.

Google is also known for constantly changing its search algorithms while trying to deliver search results more relevant to what people want to find. So using it (along with some Google SEO reading materials) can help.

When you type in a topic or phrase, Google automatically shows answers or suggested searches. Once clicked on, the viewer gets relevant content like videos, books, and articles.

12 SEO Grow Hacks to Grow Your YouTube Channel

You can look at Google's people also ask for possible topics, and titles for your videos that your target audience has shown interest in online.

12 SEO Grow Hacks to Grow Your YouTube Channel

As a writer and occasional YouTuber myself, I know that having the best content marketing and SEO keyword tools can give you an edge in your niche. I also know that sometimes we can't pay over $200 each month for keyword tools, so I've listed the top four affordable and free SEO keyword tools you can start using for keyword research:

1.Related Keywords

12 SEO Grow Hacks to Grow Your YouTube Channel

This is an excellent Chrome or Firefox extension that allows you to see concise data on keywords you're searching for or happen to click. It shows the CPC, keyword volume, and ranking, along with what other related keywords people are searching for online. You can easily download your results via Excel or click on the keyword of your choice to find out more information. It also works on platforms like Google search, Yahoo, YouTube, Esty, and more.

2. Google Adwords Keyword Planner

12 SEO Grow Hacks to Grow Your YouTube Channel

Trusted since the rise of SEO, Google Adwords Keyword Planner is a marketer's go-to when creating ads or conducting keyword research for blog articles and videos. You'll have to create a Google Ads account to access it, but it'll be helpful in the future if you decide to run YouTube ad campaigns.

3. Moz Keyword Tool

12 SEO Grow Hacks to Grow Your YouTube Channel

A tool created by Moz, the brainchild of the SEO wizards Rand Fishkin and Gillian Muessig, known for their actionable SEO tips and growth hacks. With its background, you know you're in good hands with this tool. All you have to do is sign up, and you can start searching for keywords and phrases for your video title.

4.Answer the Public

12 SEO Grow Hacks to Grow Your YouTube Channel

This platform is a growing go-to SEO tool in SEO marketing circles. Answer the Public helps you to find (un)commonly asked questions by potential viewers and customers. You can use that information to create content that answers their concerns, positioning yourself as an expert or the influencer in your niche.

Pro Tip: Create a Seed Keywords List Seed Keywords are terms that describe broad topics in a specific niche or category. For example, if you're a YouTuber that specializes in social media marketing, your Seed Keywords could be:

Seed Keyword: Social Media

Potential YouTube videos could be (but are not limited to):

  • Social Media Management Tools
  • Social Media Apps for Marketing 2019
  • Social Media Pros & Cons

4. Push for Video Shares

Foundation Inc. discovered that online users share content because they want to enrich the lives of those around them. That's why they feel motivated to share valuable and entertaining content with their network on a day-to-day basis.

Recommended for You

Webcast, September 17th: 10X Growth & Relationships with Community Building

Take the initiative to ask your viewers in each video to share your videos with friends, co-workers, or family members who would appreciate or love your content. Make viewers feel that they're sharing your video for their benefit rather than your own. It makes you feel, look, and seem more human and connected to your community.

YouTuber Example: Video Creator

Video Creator is another YouTube channel you should add to your list if you're looking for ways to promote and outrank your competition.

In this video, he talks about where you should share your video once it's published and how to use Google Analytics to find your best social media sources.

5. Have a Video Backlink Strategy

The same rules of SEO apply to your videos. Place your video's backlinks in related topics on your website's blog or guest post. Moz defines backlinks, also called "inbound links" or "incoming links," as when one website links to another.

12 SEO Grow Hacks to Grow Your YouTube Channel

Backlinks allow you to increase traffic via off-site SEO; you can do this through link building. Your video's backlink should be trustworthy, popular, and highly valued for it to drive traffic to your website.

6. Add Links to Your Video Description

Adding links to your YouTube channel isn't necessary backlinking, but it is a form of link building!

YouTuber Example: Wishpond

12 SEO Grow Hacks to Grow Your YouTube Channel

If you're making a video that requires viewers to see a part two or additional information, you can place your link in the description. The same can be done to direct people to your products, services, website, and any current offers.

7. Embed Your YouTube Videos

Allow your website visitors to view, share, and comment on your videos. You can add videos to written posts like tutorials for visual learners.

Once your video is embedded, it's seamlessly displayed on your website where viewers can press play, pause, or even share the video without leaving your page. Below is an image of an embedded video in one of our very own Wishpond blog posts.

12 SEO Grow Hacks to Grow Your YouTube Channel

YouTuber Example: TeamYouTube Help

To do this yourself, you can read Canto's step by step guide: The Fastest Way to Embed YouTube Video

8. Do Video Collaborations

Two YouTube channels are better than one! Expand your reach by doing a video collaboration and increase your SEO exposure. Co-host with a YouTuber with a complementary following to double your views and engagement.

Your co-host should either have the same number or more subscribers than you to support each other and improve your chances of popping up on the first page of YouTube's search engine.

You never know what video will go viral. Take popular YouTuber Alisha Marie, when she decided to co-host her weird food video series with fellow foodie Shane Dawson.

YouTuber Example: Alisha Marie

Feel free to do a video collaboration with multiple YouTubers in one video or for an entire video series.

9. Use Short Video Titles

Keep your video titles to 50 characters or 7-10 words. The longer the title, the less of it viewers will see when they are searching for content on YouTube. Use long-tail keywords in your video titles.

Check out the top results for "best social media apps." Notice what they all have in common: keywords and concise titles.

12 SEO Grow Hacks to Grow Your YouTube Channel

You can still use detailed video descriptions and titles so Google can find your video for relevant and highly-specific long-tail phrases. Just don't go overboard, so your titles cut off.

10. Track Your YouTube Analytics

What do analytics have to do with SEO? Everything! You need to track your analytics to see if your SEO efforts are paying off on your YouTube channel, subscription, or website.

Keeping an eye on your metrics allows you to understand what's working and what's not. Where your videos are getting the most love, views and shares and which videos are performing better than others.

YouTube analytics isn't as daunting as it sounds. Earlier we spoke about VidIQ, but here are two free tools you can use to monitor your videos: YouTube Studio Dashboard and Google Analytics

Here are 12 YouTube analytics every YouTuber should know:

  • Watch Time
  • Impressions Click-Through Rate
  • Card Click-Through-Rate
  • Playlist Engagement
  • Unique Viewers
  • Traffic Sources
  • Subscriber Growth

11. Use Keywords in Your Video File Name.

Yes, it does make a difference. For example, if you upload your video, change your video's default name from "10000412556.mp4." to "Marketing.growth.hacks.mp4". Google will automatically focus on the keywords in your video's title. As simple as it seems, this can help to boost your video ranking dramatically.

12. Grow Your Youtube Channel by Uploading Your Videos on Facebook

Uploading your YouTube videos on other video platforms like Facebook, IGTV or Vimeo can help you to reach a broader audience that could be interested in your content.

Though most marketers still say they prefer YouTube over Facebook (87% vs. 68%) when combined for video and marketing efforts, the results speak for themselves. You can place a link to subscribe in your description or caption so you can grab some subscribers along the way.

Bonus: Use VidIQ

12 SEO Grow Hacks to Grow Your YouTube Channel

Vid IQ is one of the most used YouTube analytics tools to help you to reach your goals and learn what you need to improve your channel.

Learn how you can drive traffic from your YouTube videos to your landing page and website, an individual publisher to manage your own (or multiple) YouTube channels. You'll also get YouTube SEO tips, suggested titles, and detailed descriptions to make your videos more engaging.

YouTuber Example: Think Media

Check out this quick overview by Think Media, one YouTube's best channel for anyone learning how to master YouTube, video, and influencer marketing.

A free account is available, but if you're serious about growing your YouTube Channel then invest in your channel and go pro to access added features to drive more subscribers to your channel.

Not only am I going to show you 18 best ways to grow your Youtube channel, but I'll also leave you with a list of the top 10 tools you need to grow your YouTube channel.

1.Canva: Use Canva to create free YouTube thumbnails with free templates and designs easily.
2.Keyword Tool: Use
Keyword Tool to help you find specific keywords that rank on Google and Youtube so you can optimize your content for SEO.
3. VidIQ: The go-to YouTube analytic tools to help you to reach your goals and learn what you need to improve your channel.
4. TubeBuddy:: This is a YouTuber's best friend, it helps you to streamline your daily workflow on YouTube as well as editing and managing your content in bulk.
5. Social Blade: Social Blade gives access to data-driven YouTube ranking and analytics for not just for your YouTube channel but others as well.
6. Bitly: You'll be using this tool a lot when it comes to sharing your YouTube video links. Bitly helps you to take a long URL and turn it into a short and simple link.
7. Google Analytics:: YouTube Analytics and Google Analytics make a powerful duo when it comes to tracking your YouTube and website metrics to see the results of all your promotion and actions.
9. Camtasia: Use this app for professional screen and video editing when you need it the most.
10. Social Media Management Tools: Use social media management tools like Buffer or Hootsuite to better manage and promote your YouTube channel and videos on social media.

The Rundown

Growing your YouTube channel isn't a sprint, it's a marathon. Each time you upload, engage, or share your content, you have to make sure you're doing it in a way that optimizes your video content's SEO.

As you continue best practices, your channel will not only grow but withstand the test of time.

Landing Page Relevance: Can You Optimize for Quality Score? - WordStream

Posted: 01 Jul 2015 12:00 AM PDT

After I published a recent post full of inspiring landing page examples, a couple of readers left some interesting comments about the designs I had featured in the post. In short, the commenters wondered if the types of designs I had included – many of which were minimalistic designs with little copy and a single call-to-action button – would have a negative impact on Quality Score. I thought these comments deserved further study, so in today's post, we'll be looking more closely at the issues surrounding these questions, including:

  • The role of landing page relevance in Quality Score
  • Some examples of PPC landing pages that balance relevance with pleasing design aesthetics
  • Whether it's possible to optimize landing pages for Quality Score in the context of contemporary web design trends

Landing Page Relevance and Quality Score

Unlike some aspects of the mysterious Quality Score "secret sauce," we know that Google takes landing page relevance into account when calculating Quality Score. Well, technically, Google considers a number of landing page quality score factors, but relevance plays a big role.

Let's look at an example to illustrate what this means, using the search term "fishing equipment":

Landing page relevance fishing ad

For me, this ad for Bass Pro Shops was the only result, so unless I want to refine my search query (which I don't), this is all I've got to work with. Although I personally know that Bass Pro is a great place to buy fishing equipment, I don't know whether the landing page will actually provide me with the gear I want or not until I click on it:

Landing page relevance Bass Pro landing page

Obviously, landing page quality isn't off the charts here, but we're primarily concerned with its relevance to the search query, not how it looks. In this case, since I only searched for "fishing equipment," it's actually pretty relevant.

Google doesn't know whether I'm in the market for a new creel (the basket you hold the fish in, if you're wondering) or some replacement line, so this page makes the grade.

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. For example, according to Google, landing page experience is evaluated based on:

  • Relevant (determined mostly by the presence of keywords on the page), useful and original content
  • Transparency and trustworthiness
  • Ease of navigation
  • Encouraging visitors to spend time on your site

Let's look at the criteria above in relation to our Bass Pro Shops example. The content is definitely relevant to my query, and, in the strictest sense of the word, useful to me as a visitor. I'm not sure whether you could call this page's content "original," but even if not, two out of three ain't bad.

Transparency doesn't really apply here, because the page isn't asking me to submit any personal information. In terms of trustworthiness, I'd wager that being one of the largest sporting goods retailers in North America probably meets Google's expectations.

Ease of navigation is questionable in this example. Sure, you've got clearly marked product category navigational links on the left, but other than that, it's a little confusing. For Google's purposes, these navigational links also serve as keywords, which is primarily how Google evaluates the relevance of landing pages.

If you were to scroll down beyond the visible part of the page in the screenshot, you'd also find these product category images, which definitely hit the mark in terms of user experience and ease of navigation:

Landing page relevance Bass Pro landing page navigational links

So, all in all, this page meets virtually all of Google's criteria for a good landing page experience. The ad itself also hits the mark, with social and customer review extensions, and an offer in the ad text. The ad doesn't include my search query, but overall, it's a pretty good example of a decent ad and a decent landing page to accompany it.

I won't speculate about what the Quality Score of this particular ad is (though I'd hazard a guess of 7/10 if you pushed me), but this example demonstrates the principles of landing page relevance pretty well. 

Is Landing Page Relevance Determined by Pass/Fail Logic?

Now that we know a little more about the role that landing page relevance plays in Google's evaluation, we need to look closely at Google's language in its documentation on this process. From the official Google page on landing page experience:

Landing page relevance Google guidelines

As you can see, with only three possible statuses, it would appear that Google's approach to determining landing page relevance is pretty rigid.

If you're a regular reader, you'll know that WordStream founder Larry Kim is something of a Quality Score nerd (and that's putting it mildly). Imagine Larry's excitement when he came across a blog post by British PPC and SEO agency Impression that appeared to confirm that Google applies Boolean (true/false) logic to evaluating landing page relevance in its Quality Score calculations!

Landing Page Relevance

As Impression explained in their post, one of their PPC managers found a snippet of code that included the string variable isLandingPageQualityAcceptable.  As the only possible answer to a question like this is either "yes" or "no," it prompted a great deal of speculation about how Google actually evaluates the relevance and quality of landing pages in its Quality Score calculations.

It's entirely possible that Google actually uses some sort of hidden sliding scale to determine these values. Of course, it's equally possible that Google secretly employs a vast army of genetically enhanced telekinetic super monkeys to check landing page relevance manually – we just don't know. Still, this sort of stuff is worth thinking about.

However, I asked Larry what he thought about the role of landing page relevance in Quality Score, and his answer might surprise some of you.

"Landing page quality is a very small component of AdWords Quality Score, and it's more of a pass-fail kind of thing," Larry told me. "For example, if you're bidding on 'My Little Pony' keywords and sending those clicks to illegal drug pages, then you fail and your Quality Score is a 'fail.' But provided that there is a small amount of relevancy between the keyword/search query and landing page you're sending people to, you'll get a 'pass.' There are no 'Quality Score bonus points' in terms of making the landing page even more relevant. However, there are other reasons that you would want to do this, including increasing conversion rates."

Landing Page Relevance: Good vs. Bad

So, now we know how landing page relevance factors into Quality Score, let's take a look at how landing pages (and their matching ads) get it right, how things can go very wrong, and how you can improve your landing page quality score. 

Good: Windows

This ad for follows a lot of PPC best practices:

Landing page relevance window ad

It has a relevant URL, ratings ad extension, a phone number (this is a desktop ad, so it's not clickable), and navigational links. It also emphasizes's free, no-obligation quotes, a smart inclusion for this type of service.

The ad's accompanying product page is also pretty solid:

Landing page relevance window landing page

Obviously there are a lot of variables to consider when buying replacement windows. This landing page is particularly smart as it offers the visitor radio buttons and check boxes to help them choose the windows they want, the type and scope of the project, and their status as homeowners. All the visitor has to enter manually is their zip code. This makes it easy for the visitor to convert. The inclusion of trust signals to the right of the CTA could also help convince hesitant visitors to go through with the quote process.

This landing page is highly relevant in terms of user intent. Replacement windows aren't the kind of thing you casually buy with one-click purchasing on Amazon, and Modernize understands that visitors that clicked on their ad are most likely shopping around for quotes.

Overall, a highly relevant and well-designed page that is likely to score well according to Google's landing page relevance criteria.


It's funny how larger e-commerce sites are often the most egregious offenders when it comes to irrelevant, mismatched landing pages. Case in point, this example from

This is an example Wayfair ad for the search query "kitchen furniture":

Landing page relevance kitchen furniture ad

It's not a bad ad by any means. The headline features the exact keyword I searched for (likely through the use of dynamic keyword insertion), and the URL suggests that the landing page I'm about to visit is relevant to my search term. There's also the review extension, which tells me that a lot of people think highly of Wayfair, and the promise of free shipping on orders over $49 (which most kitchen furniture is likely to be). I'm interested, and so I click on the ad.

Unfortunately, the landing page that accompanies this ad is pretty bad:

Landing page relevance Wayfair landing page

Yep, that's it. That's the landing page that accompanies the ad above. No furniture to shop, no products of any kind, no navigation – nothing, not even the choice to opt out of this "offer" and continue to an actual landing page without entering your email first.

That "70% off" they mentioned in the ad text? Only available through a daily deals membership system that requires me to give up my email address immediately. There isn't even any imagery of kitchen furniture on the page. It's like Wayfair isn't even trying to give me what I want.

As a prospect, I want to see what kitchen furniture items Wayfair carries, and how much they charge – not sign up for "exclusive sales" on an irrelevant splash page. Maybe the kitchen furniture I'm actually interested in is lurking behind this shameless attempt to get my email address, but I'm in no mood to find out.

Can Contemporary Landing Page Designs Be Considered Relevant by Google?

As I mentioned at the beginning of this post, the idea of examining landing page relevance in relation to Quality Score came from a couple of comments left on a previous post.

One commenter noted that I favored clean, minimal designs. While I do personally enjoy contemporary trends in web design, my choices weren't solely for aesthetic reasons and the question of relevance is an important one. Although I believe there's a lot to be learned from the landing page examples in my previous post, landing pages that aren't perceived as relevant to their accompanying ads by Google could harm advertisers' Quality Scores.

The question, then, is whether minimalist landing pages can be considered relevant by Google's standards. Let's apply Google's relevance criteria to a real example.

First, I searched for a term that was likely to result in a landing page with a more modern aesthetic, in this case "ad optimization." There were several ads for major brands like Adobe on the SERP, but I wanted to look at a smaller player, so I went with one of the ads from the sidebar on the right of the organic results:

Landing page relevance ad optimization ad

This is the landing page the ad above took me to when I clicked on it:

Landing Page Relevance

For the sake of space, I included as much screen real estate in the screengrab as I could. This content is all above the fold. Some landing pages I featured in my previous post consisted solely of this style of design – a snappy tagline, some very brief explanatory copy, and a single call to action.

Scrolling down this page, however, we find some information that would be more useful to Google's crawlers:

Landing Page Relevance

Sure, the copy itself also aligns pretty closely with contemporary trends, but in terms of what Google's crawlers are looking for, there's definitely a lot more to work with. The ad itself isn't great, and I'm wondering how this landing page impacts its overall Quality Score.

It would be interesting to see how landing pages like this (and the other examples) affect Quality Score, or how Google is adapting its algorithm to take new design trends and user experiences into account when evaluating them. Of course, there's only so much we can infer when it comes to Quality Score.

Perhaps the best advice would be to take a little from column "A" and a little from column "B" when designing your own pages – by all means use clean, minimal designs if that's the look you're going for, but make sure there's enough real information below the fold for Google to effectively evaluate the relevance of your landing pages so your Quality Scores don't suffer.

Something else you should probably consider doing is A/B testing two versions of your landing pages. If you're thinking of adopting a minimalist design, create another more "typical" page and test the two against one another. That way, you're not making assumptions about the kind of pages your prospects prefer or missing out on potential conversions. This will also allow you to compare hard data on how your various designs impact the Quality Scores of your ads.

Are Your Landing Pages Costing You Conversions?

If you're concerned about how well your landing pages are really performing, WordStream's Landing Page Grader can help. This completely free tool evaluates the strength of your landing pages against benchmarks for competitors in your industry, shows you what they're doing right, as well as areas that can be improved. The Landing Page Grader also assesses how relevant the content of your landing pages is to your keywords, so if you're worried that your designs are costing you conversions, WordStream's Landing Page Grader will tell you.

What do you think? Should small businesses steer clear of minimalist designs like this, or is there room for contemporary aesthetics on landing pages? Have your Quality Scores improved or suffered after implementing a page with a design like this? I'd love to hear your thoughts.


Popular posts from this blog

“Those Irresistible Price Alerts: ‘HOT!! Chicago to Barcelona, Spain for Only $272’ - The New York Times” plus 1 more

5 Audio Marketing Trends You Should Be Paying Attention To - CMSWire

Daily briefing. - The CyberWire