Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live - Marketing Land
Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live - Marketing Land Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live - Marketing Land Posted: 14 May 2019 12:00 AM PDT SAN FRANCISCO — Discovery is a big theme at this year's Google Marketing Live , its annual event to unveil new ads products, held in San Francisco this year. And several new ad units announced today are designed to address top-of-funnel consumer scenarios. Discovery ads , Gallery ads and expanded reach for Showcase Shopping ads were all unveiled at GML. These formats share the fact that they're all highly visual, appear across multiple Google properties and are all automated, like Universal App Campaigns (now App Campaigns). Universal App Campaigns first launched in 2015 and have emerged as a model for all of Google's n