Wednesday, August 28, 2019

Keeping Up with Voice Search SEO in 2019 - Business 2 Community

Keeping Up with Voice Search SEO in 2019 - Business 2 Community


Keeping Up with Voice Search SEO in 2019 - Business 2 Community

Posted: 28 Aug 2019 12:04 PM PDT

Google Mini Voice Assistant

"OK, Google. What is the weather like today?"

Voice search is an innovative technology that many people are using to simplify their online searches using just their voice and their smart device. Although invented in the early 1950s, the concept of voice search has seen a significant increase in popularity over the last five years. With the sales of home voice assistants on the rise, voice search is eventually going to dominate search engine optimization.

Optimizing Your Website for Voice Search

Voice assistants, including Amazon's Alexa, Microsoft's Cortana, Google Assistant, and Apple's Siri, are embedded into nearly every smart device. With this significant digital trend comes an adjustment to content on websites all over the world. Because of the growing use of voice search, businesses need to stay up-to-date and ensure their site has voice search capabilities. Without these capabilities, businesses will lose a vast audience when trying to reach new customers. When speaking to a voice assistant versus typing on a computer or phone, an individual is going to ask Google their questions in a different manner, using different phrases. Let's look at some ways you can adjust your keywords and phrases to be compatible for voice search.

Use Conversational Language & Long-tail Keywords

Think about your typical voice search. Instead of typing "best spa in Erie, PA," into Google, someone using voice search might ask, "what is the best spa near me?" Because voice search is conversational, it's essential to implement keywords that reflect that to enhance your business' chance of ranking for a voice search result.

When choosing keywords to fit your business, you need to know the keyword trends surrounding your specific industry. One way to do this is by using the keyword tool in Google Analytics. After identifying those shorter keywords, find ways to turn them into phrases or questions without actually changing the order of the words. For example, instead of focusing on the keywords "web development," expand this idea by exploring questions and phrases surrounding that idea (i.e., "what is the best web development company in Erie, PA?"). This way, not only are you getting all of the search results for "web development," but you are also generating results in your specific location. Keyword phrases are ideal because when using voice search, consumers are more likely to say a whole sentence rather than a small phrase typically used when typing.

Recommended for You

Webcast, September 17th: 10X Growth & Relationships with Community Building

Featured Snippets

Ever conduct a Google search and have a result snippet appear? Google tends to favor information in a bulleted or numbered format on sites, causing them to be the most recognized in featured snippets. For voice search, voice assistants generally read featured snippets to the user as a response to their question. Take a look at this example for "how do you make a pumpkin pie?"

Feature snippet on Google

Although there is no definitive way to attain a featured snippet spot, there are best practices that you should follow. First, include schema markup on your website to assist search engines in providing relevant information for users. The more relevant the information on your website is to a search, the more opportunities your site will have to be featured in a snippet. Also, the information on your website should be clear and concise. Because Google features the best, most relevant answer to a search, your website's information must be understood easily by consumers.

In addition to incorporating schema markup throughout your site, there are other factors such as page authority and engagement that can contribute significantly to reaching the top spot. The higher your website organically ranks in search engines, the better the chance your page may appear as a featured snippet.

Focus on Local SEO

Approximately 40% of all Google searches are conducted with local intent. Claiming a Google My Business listing for your business will direct these user searches to your business and ultimately increase your chances of ranking for voice search. In addition to claiming a GMB listing, it is essential to also use location-specific language throughout your site's most influential aspects, such as main headings, meta-descriptions, and browser titles.

Stay Relevant in 2019

The rapid growth of voice search means that optimizing your website is vital for keeping your online presence relevant in 2019. Consumers are consistently relying on voice search as it allows them to multitask, get answers and information quickly, and overall, makes life easier. Optimizing your website now will allow you to stay ahead of the competition, and may result in increased brand traffic and growth for the future.

10 Awesome Paid SEO Tools That Are Worth the Money - Search Engine Journal

Posted: 28 Aug 2019 06:18 AM PDT

SEO tools are the online marketer's best friend.

Without at least a few in-depth, data-mining, keyword tracking, research-handling superstars in your SEO kit, you may find it hard to compete in the content crowd.

That's because research, planning, and strategy are located at the bottom of the content success ladder.

You can't reach new heights without first climbing and conquering these basics.

With that out of the way, here are 10 awesome, dependable, so-worth-it, paid SEO tools I personally recommend.

10 Awesome Paid SEO Tools That Are Worth the Money

The only way to ensure your website is SEO-ready across all its pages is to audit regularly. And, to be blunt, you can't do that without a tool like Screaming Frog SEO Spider – especially if your site is sprawling in size.

Quite simply, Screaming Frog is a web crawler that scans your web pages for common errors like broken links, duplicate content, redirect chains and loops, and even meta descriptions and titles that are too short, too long, or missing altogether.

Cost: Download a free version with limited features, or spring for the licensed, full-featured version for about $181/year, per license.

10 Awesome Paid SEO Tools That Are Worth the Money

Ahrefs is a fan favorite across content marketers, content writers, and SEO-ers alike – with good reason.

The company boasts some of the most comprehensive data collecting and storage out there so their tools are as up-to-date and accurate as possible. Plus, they're easy to use and make analyzing all that SEO data simple.

When you buy a subscription, you get access to their entire range of SEO helpers, including:

  • Site Explorer: See the backlink profile and organic search traffic data for any website.
  • Keywords Explorer: Research keywords and data like search volume, keyword difficulty, and clicks.
  • Rank Tracker: Track your Google rankings and compare them to your competitors'.
  • Site Audit: Get a full visual of your site's SEO health.

Cost: The Lite plan with Ahrefs (including access for one user) costs $99/month. They also offer a free trial for 7 days that costs $7.

10 Awesome Paid SEO Tools That Are Worth the Money

If you want reams of SEO data at your fingertips or an all-in-one tool, SEMrush is the solution to buy.

Here's a breakdown:

  • Track keyword rankings, organic traffic, and backlinks.
  • Zero in on your competitors' data and analyze how to do better.
  • Save your searches in lists, and have reports and updates sent to your email.
  • Do SEO site audits.
  • Get a LOT of insights and data at your fingertips.

Cost: A Pro plan with SEMrush costs $99.95/month. You can use it for free with an email sign-up, but results will be limited.

10 Awesome Paid SEO Tools That Are Worth the Money

Moz Pro is a suite of SEO tools that deserves its inclusion on this list.

It's another all-in-one solution that could potentially save some pennies in smaller brand budgets (keywords, links, site audits, rank tracking, and on-page optimization are all covered).

Plus, the combination of user-friendly tools and a large support community means this is a good starting suite for beginners to SEO.

Cost: The Standard plan with Moz Pro is $99/month, or $79/month if you pay annually.

10 Awesome Paid SEO Tools That Are Worth the Money

KWFinder does exactly what it says, and does it well, to boot.

This is a tool I recommend over and over because of its ease-of-use, simple design, and great UX – not to mention the accurate keyword data.

If you just need to do keyword research, choose this SEO tool.

Cost: The Mangools Basic plan costs $29.90/month. This has limits, but unless you're doing a researching frenzy, it should be good enough for a beginner or intermediate user.

10 Awesome Paid SEO Tools That Are Worth the Money

Searchmetrics isn't just an SEO tool, but also a valuable helper for your content strategy.

This suite does it all: ROI reporting, competitive analysis, site audits, mobile and desktop site optimization, content optimization, web visibility analysis, and more.

Cost: Searchmetrics offers three pricing plans: Suite Business, Suite Enterprise, and Suite Ultimate. All prices are only available on request.

10 Awesome Paid SEO Tools That Are Worth the Money

Are you all about those backlinks? Majestic should be your tool.

It boasts the largest link index database on the planet.

See where your links are coming from, the anchor text other sites use to link to you, and how much weight each backlink has overall.

You can even compare the link profiles of up to five sites at a time.

Cost: Majestic plans start at $49.99/month for the Lite plan.

10 Awesome Paid SEO Tools That Are Worth the Money

Yet another wholesale SEO solution for your consideration: cognitiveSEO.

This suite of tools includes all the basics you need to research, plan, and tweak your SEO strategy.

Research keywords, crawl and audit your site, compare and analyze backlinks, and take advantage of local, desktop, and mobile rank tracking.

Cost:  The Starter plan for cognitiveSEO costs $129.99/month. Or, sign up for yearly billing and save 30%.

10 Awesome Paid SEO Tools That Are Worth the Money

For comprehensive position tracking and rank monitoring, Advanced Web Ranking is a solid choice.

It offers local results tracking as well as tracking across search engines, including Amazon and YouTube.

Along with all that, there are plenty of ways to dig into your data and glean new insights, including customizable filtering.

Cost: AWR's Starter plan is available for $49/month. Pay yearly and you get a 10% discount.

10 Awesome Paid SEO Tools That Are Worth the Money

Yoast is a standard tool in most marketers' line-ups because it's so easy to use.

It helps you optimize all your content posts and pages in WordPress, including metas, titles, links, keywords, readability, and more.

If you're an SEO newbie or need to provide SEO guidance for clients, this is a great tool for the job.

Cost: It's $89 to add the Yoast plugin to one site. There's a free version with limited features, too.

Your New Favorite SEO Tool Awaits

Each of the tools on this list is a bit of a monthly investment, but I guarantee it will pay off. Research is one of the best ways to improve your site experience, your content, and your strategy in the marketing game.

Invest, dig into the data, and come out the other side with invaluable insights that will boost your brand to new heights.

More Resources:


Image Credits

All screenshots taken by author, August 2019

Buy tickets to our SEO training - and learn more about keywords and rankings - Prolific North

Posted: 28 Aug 2019 02:19 AM PDT

by Ethan Giles, Senior Operations Manager at novi.digital

When implementing your SEO strategy on any website, it's crucial for you to know what keywords you're targeting in order to be able to do so effectively. However, often the challenge is this - which keywords should be being used?

Firstly, it's important to explain what a keyword actually is. They're simply the words used by people when searching.

In fact, you may see "keyword" and "search term" used interchangeably, but bear in mind that when discussing PPC or Google Ads, these are distinct and mean different things. Keywords do not have to be single words. In fact, your chosen keywords should generally be multiple words.

How do I know what keywords to use?

This is the first step to identifying what your keywords should be - know where to find out what people are searching for.

Some people will select keywords based on what they assume users will be searching for, but this is not an effective method. You might simply be wrong, you could miss out on terms you have not considered, and you'll know nothing about those terms - they might be searched infrequently.

Here are a number of places you can look to identify keywords:

Google Ads - Keyword Planner

Google provide a tool through its advertising platform, Google Ads, that can be used to identify the keywords you want to use for SEO (as well as PPC). This tool works in a couple of different ways:

  • You can ask Google to suggest keywords based on the website (you could use your own, or even a competitor's)
  • You can ask Google to suggest keywords based on an initial phrase or word
  • You can ask Google for data around one particular keyword

Use a combination of all three. Bear in mind that how specific the data you receive is, will depend on your Google Ad spend.

If you've been using Google Ads frequently and spent a good amount, you'll receive complete data, including how often the keyword is being searched for. If you've used it less frequently or not at all, you'll receive only ranges of data that make it harder to use.

Search Console

Within the Performance tab of the Google Search Console, you'll be able to see what people search for when they see your site in the Google search results.

Google will give you the number of clicks you received, the impressions, the Click Through Rate (clicks divided by impressions) and your average position. You'll also see which of your pages showed for which search terms.

Google Trends

Google Trends can provide you with related queries based on terms that you suggest, and will then compare terms for popularity.

Picking a search term

To decide on which search terms should become your keywords and be used as part of your SEO strategy, take into account the following information.

Relevancy

The search term must be relevant to your services or products. This can be tested through your own understanding, as well as searching for the term and seeing who else appears for the term.

If the search engine results show all your competitors or similar businesses then it must be relevant - if it does not, this would suggest people are searching for this for different reasons.

Intent

Select terms with a high intent, to ensure that anybody who does search for the keyword and arrives on your site is actually interested in your services. Intent can be judged based on a few factors:

  • Common sense - it can be clear when a term is specifically about your services and products, and they want to buy
  • More words - generally the more words used in the search query, the higher the intent. For example "holiday in Madrid July" has higher intent than "holiday Spain".
  • Intent terms - look for terms included in the search query such as "buy", "contact" or even dates or locations

Volume

Naturally, it's important to target terms that have volume to ensure that the time you invest into optimising the keyword is worth it.

This is difficult to achieve unless the term has significant volume. Both Search Console and Keyword Planner can give you volume stats. Google Trends can allow you to compare up to four keywords for their comparative popularity - however, this is limited to search terms with significant volume already.

Competition

You should aim to target terms that have higher volume, but the key terms - often called long-tail keywords - are those with higher volumes but lower competition.

The lower the competition, the easier it'll be for your SEO optimisations to have a noticeable effect on your performance.

Ethan will be hosting the SEO 101 training session in Manchester on September 25th. Register to tackle these issues in greater depth and come away with a strategy for fulfilling your SEO needs.

Keeping Up with Voice Search SEO in 2019 - Business 2 Community


Keeping Up with Voice Search SEO in 2019 - Business 2 Community

Posted: 28 Aug 2019 12:04 PM PDT

Google Mini Voice Assistant

"OK, Google. What is the weather like today?"

Voice search is an innovative technology that many people are using to simplify their online searches using just their voice and their smart device. Although invented in the early 1950s, the concept of voice search has seen a significant increase in popularity over the last five years. With the sales of home voice assistants on the rise, voice search is eventually going to dominate search engine optimization.

Optimizing Your Website for Voice Search

Voice assistants, including Amazon's Alexa, Microsoft's Cortana, Google Assistant, and Apple's Siri, are embedded into nearly every smart device. With this significant digital trend comes an adjustment to content on websites all over the world. Because of the growing use of voice search, businesses need to stay up-to-date and ensure their site has voice search capabilities. Without these capabilities, businesses will lose a vast audience when trying to reach new customers. When speaking to a voice assistant versus typing on a computer or phone, an individual is going to ask Google their questions in a different manner, using different phrases. Let's look at some ways you can adjust your keywords and phrases to be compatible for voice search.

Use Conversational Language & Long-tail Keywords

Think about your typical voice search. Instead of typing "best spa in Erie, PA," into Google, someone using voice search might ask, "what is the best spa near me?" Because voice search is conversational, it's essential to implement keywords that reflect that to enhance your business' chance of ranking for a voice search result.

When choosing keywords to fit your business, you need to know the keyword trends surrounding your specific industry. One way to do this is by using the keyword tool in Google Analytics. After identifying those shorter keywords, find ways to turn them into phrases or questions without actually changing the order of the words. For example, instead of focusing on the keywords "web development," expand this idea by exploring questions and phrases surrounding that idea (i.e., "what is the best web development company in Erie, PA?"). This way, not only are you getting all of the search results for "web development," but you are also generating results in your specific location. Keyword phrases are ideal because when using voice search, consumers are more likely to say a whole sentence rather than a small phrase typically used when typing.

Recommended for You

Webcast, September 17th: 10X Growth & Relationships with Community Building

Featured Snippets

Ever conduct a Google search and have a result snippet appear? Google tends to favor information in a bulleted or numbered format on sites, causing them to be the most recognized in featured snippets. For voice search, voice assistants generally read featured snippets to the user as a response to their question. Take a look at this example for "how do you make a pumpkin pie?"

Feature snippet on Google

Although there is no definitive way to attain a featured snippet spot, there are best practices that you should follow. First, include schema markup on your website to assist search engines in providing relevant information for users. The more relevant the information on your website is to a search, the more opportunities your site will have to be featured in a snippet. Also, the information on your website should be clear and concise. Because Google features the best, most relevant answer to a search, your website's information must be understood easily by consumers.

In addition to incorporating schema markup throughout your site, there are other factors such as page authority and engagement that can contribute significantly to reaching the top spot. The higher your website organically ranks in search engines, the better the chance your page may appear as a featured snippet.

Focus on Local SEO

Approximately 40% of all Google searches are conducted with local intent. Claiming a Google My Business listing for your business will direct these user searches to your business and ultimately increase your chances of ranking for voice search. In addition to claiming a GMB listing, it is essential to also use location-specific language throughout your site's most influential aspects, such as main headings, meta-descriptions, and browser titles.

Stay Relevant in 2019

The rapid growth of voice search means that optimizing your website is vital for keeping your online presence relevant in 2019. Consumers are consistently relying on voice search as it allows them to multitask, get answers and information quickly, and overall, makes life easier. Optimizing your website now will allow you to stay ahead of the competition, and may result in increased brand traffic and growth for the future.

10 Awesome Paid SEO Tools That Are Worth the Money - Search Engine Journal

Posted: 28 Aug 2019 06:18 AM PDT

SEO tools are the online marketer's best friend.

Without at least a few in-depth, data-mining, keyword tracking, research-handling superstars in your SEO kit, you may find it hard to compete in the content crowd.

That's because research, planning, and strategy are located at the bottom of the content success ladder.

You can't reach new heights without first climbing and conquering these basics.

With that out of the way, here are 10 awesome, dependable, so-worth-it, paid SEO tools I personally recommend.

10 Awesome Paid SEO Tools That Are Worth the Money

The only way to ensure your website is SEO-ready across all its pages is to audit regularly. And, to be blunt, you can't do that without a tool like Screaming Frog SEO Spider – especially if your site is sprawling in size.

Quite simply, Screaming Frog is a web crawler that scans your web pages for common errors like broken links, duplicate content, redirect chains and loops, and even meta descriptions and titles that are too short, too long, or missing altogether.

Cost: Download a free version with limited features, or spring for the licensed, full-featured version for about $181/year, per license.

10 Awesome Paid SEO Tools That Are Worth the Money

Ahrefs is a fan favorite across content marketers, content writers, and SEO-ers alike – with good reason.

The company boasts some of the most comprehensive data collecting and storage out there so their tools are as up-to-date and accurate as possible. Plus, they're easy to use and make analyzing all that SEO data simple.

When you buy a subscription, you get access to their entire range of SEO helpers, including:

  • Site Explorer: See the backlink profile and organic search traffic data for any website.
  • Keywords Explorer: Research keywords and data like search volume, keyword difficulty, and clicks.
  • Rank Tracker: Track your Google rankings and compare them to your competitors'.
  • Site Audit: Get a full visual of your site's SEO health.

Cost: The Lite plan with Ahrefs (including access for one user) costs $99/month. They also offer a free trial for 7 days that costs $7.

10 Awesome Paid SEO Tools That Are Worth the Money

If you want reams of SEO data at your fingertips or an all-in-one tool, SEMrush is the solution to buy.

Here's a breakdown:

  • Track keyword rankings, organic traffic, and backlinks.
  • Zero in on your competitors' data and analyze how to do better.
  • Save your searches in lists, and have reports and updates sent to your email.
  • Do SEO site audits.
  • Get a LOT of insights and data at your fingertips.

Cost: A Pro plan with SEMrush costs $99.95/month. You can use it for free with an email sign-up, but results will be limited.

10 Awesome Paid SEO Tools That Are Worth the Money

Moz Pro is a suite of SEO tools that deserves its inclusion on this list.

It's another all-in-one solution that could potentially save some pennies in smaller brand budgets (keywords, links, site audits, rank tracking, and on-page optimization are all covered).

Plus, the combination of user-friendly tools and a large support community means this is a good starting suite for beginners to SEO.

Cost: The Standard plan with Moz Pro is $99/month, or $79/month if you pay annually.

10 Awesome Paid SEO Tools That Are Worth the Money

KWFinder does exactly what it says, and does it well, to boot.

This is a tool I recommend over and over because of its ease-of-use, simple design, and great UX – not to mention the accurate keyword data.

If you just need to do keyword research, choose this SEO tool.

Cost: The Mangools Basic plan costs $29.90/month. This has limits, but unless you're doing a researching frenzy, it should be good enough for a beginner or intermediate user.

10 Awesome Paid SEO Tools That Are Worth the Money

Searchmetrics isn't just an SEO tool, but also a valuable helper for your content strategy.

This suite does it all: ROI reporting, competitive analysis, site audits, mobile and desktop site optimization, content optimization, web visibility analysis, and more.

Cost: Searchmetrics offers three pricing plans: Suite Business, Suite Enterprise, and Suite Ultimate. All prices are only available on request.

10 Awesome Paid SEO Tools That Are Worth the Money

Are you all about those backlinks? Majestic should be your tool.

It boasts the largest link index database on the planet.

See where your links are coming from, the anchor text other sites use to link to you, and how much weight each backlink has overall.

You can even compare the link profiles of up to five sites at a time.

Cost: Majestic plans start at $49.99/month for the Lite plan.

10 Awesome Paid SEO Tools That Are Worth the Money

Yet another wholesale SEO solution for your consideration: cognitiveSEO.

This suite of tools includes all the basics you need to research, plan, and tweak your SEO strategy.

Research keywords, crawl and audit your site, compare and analyze backlinks, and take advantage of local, desktop, and mobile rank tracking.

Cost:  The Starter plan for cognitiveSEO costs $129.99/month. Or, sign up for yearly billing and save 30%.

10 Awesome Paid SEO Tools That Are Worth the Money

For comprehensive position tracking and rank monitoring, Advanced Web Ranking is a solid choice.

It offers local results tracking as well as tracking across search engines, including Amazon and YouTube.

Along with all that, there are plenty of ways to dig into your data and glean new insights, including customizable filtering.

Cost: AWR's Starter plan is available for $49/month. Pay yearly and you get a 10% discount.

10 Awesome Paid SEO Tools That Are Worth the Money

Yoast is a standard tool in most marketers' line-ups because it's so easy to use.

It helps you optimize all your content posts and pages in WordPress, including metas, titles, links, keywords, readability, and more.

If you're an SEO newbie or need to provide SEO guidance for clients, this is a great tool for the job.

Cost: It's $89 to add the Yoast plugin to one site. There's a free version with limited features, too.

Your New Favorite SEO Tool Awaits

Each of the tools on this list is a bit of a monthly investment, but I guarantee it will pay off. Research is one of the best ways to improve your site experience, your content, and your strategy in the marketing game.

Invest, dig into the data, and come out the other side with invaluable insights that will boost your brand to new heights.

More Resources:


Image Credits

All screenshots taken by author, August 2019

Buy tickets to our SEO training - and learn more about keywords and rankings - Prolific North

Posted: 28 Aug 2019 02:19 AM PDT

by Ethan Giles, Senior Operations Manager at novi.digital

When implementing your SEO strategy on any website, it's crucial for you to know what keywords you're targeting in order to be able to do so effectively. However, often the challenge is this - which keywords should be being used?

Firstly, it's important to explain what a keyword actually is. They're simply the words used by people when searching.

In fact, you may see "keyword" and "search term" used interchangeably, but bear in mind that when discussing PPC or Google Ads, these are distinct and mean different things. Keywords do not have to be single words. In fact, your chosen keywords should generally be multiple words.

How do I know what keywords to use?

This is the first step to identifying what your keywords should be - know where to find out what people are searching for.

Some people will select keywords based on what they assume users will be searching for, but this is not an effective method. You might simply be wrong, you could miss out on terms you have not considered, and you'll know nothing about those terms - they might be searched infrequently.

Here are a number of places you can look to identify keywords:

Google Ads - Keyword Planner

Google provide a tool through its advertising platform, Google Ads, that can be used to identify the keywords you want to use for SEO (as well as PPC). This tool works in a couple of different ways:

  • You can ask Google to suggest keywords based on the website (you could use your own, or even a competitor's)
  • You can ask Google to suggest keywords based on an initial phrase or word
  • You can ask Google for data around one particular keyword

Use a combination of all three. Bear in mind that how specific the data you receive is, will depend on your Google Ad spend.

If you've been using Google Ads frequently and spent a good amount, you'll receive complete data, including how often the keyword is being searched for. If you've used it less frequently or not at all, you'll receive only ranges of data that make it harder to use.

Search Console

Within the Performance tab of the Google Search Console, you'll be able to see what people search for when they see your site in the Google search results.

Google will give you the number of clicks you received, the impressions, the Click Through Rate (clicks divided by impressions) and your average position. You'll also see which of your pages showed for which search terms.

Google Trends

Google Trends can provide you with related queries based on terms that you suggest, and will then compare terms for popularity.

Picking a search term

To decide on which search terms should become your keywords and be used as part of your SEO strategy, take into account the following information.

Relevancy

The search term must be relevant to your services or products. This can be tested through your own understanding, as well as searching for the term and seeing who else appears for the term.

If the search engine results show all your competitors or similar businesses then it must be relevant - if it does not, this would suggest people are searching for this for different reasons.

Intent

Select terms with a high intent, to ensure that anybody who does search for the keyword and arrives on your site is actually interested in your services. Intent can be judged based on a few factors:

  • Common sense - it can be clear when a term is specifically about your services and products, and they want to buy
  • More words - generally the more words used in the search query, the higher the intent. For example "holiday in Madrid July" has higher intent than "holiday Spain".
  • Intent terms - look for terms included in the search query such as "buy", "contact" or even dates or locations

Volume

Naturally, it's important to target terms that have volume to ensure that the time you invest into optimising the keyword is worth it.

This is difficult to achieve unless the term has significant volume. Both Search Console and Keyword Planner can give you volume stats. Google Trends can allow you to compare up to four keywords for their comparative popularity - however, this is limited to search terms with significant volume already.

Competition

You should aim to target terms that have higher volume, but the key terms - often called long-tail keywords - are those with higher volumes but lower competition.

The lower the competition, the easier it'll be for your SEO optimisations to have a noticeable effect on your performance.

Ethan will be hosting the SEO 101 training session in Manchester on September 25th. Register to tackle these issues in greater depth and come away with a strategy for fulfilling your SEO needs.

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