Google to change the TrueView name to YouTube in DV360 - PPC Land

Google to change the TrueView name to YouTube in DV360 - PPC LandGoogle to change the TrueView name to YouTube in DV360 - PPC LandPosted: 01 Jun 2020 04:38 AM PDT Google last month announced that is changing the TrueView name to YouTube in DV360. Starting on June 15, advertisers will see the TrueView line items renamed into YouTube & partners line items.Google says the change will better reflect the variety of YouTube inventory available through Display & Video 360.Metrics, dimensions, and report templates will also be updated to use the YouTube name.Google introduced the YouTube TrueView ad format back in 2015, and since then, multiple ad formats from YouTube were introduced on the platform, including YouTube Programmatic Guaranteed, bumpers, and non-skippable ads. Successful Brands Use These YouTube Marketing Strategies - NewswirePosted: 31 May 2020 12:02 PM PDT[unable to retrieve full-text content]Successful Brands Use These YouTube Marketing StrategiesNewswire You are subscri…

Google Ads Keyword Planner gets new (and old) features - Search Engine Land

Google Ads Keyword Planner gets new (and old) features - Search Engine Land

Google Ads Keyword Planner gets new (and old) features - Search Engine Land

Posted: 26 Mar 2019 12:00 AM PDT

Google has added several features to Keyword Planner.

The next time you log into Keyword Planner in Google Ads, you'll see an announcement of several new features. Some of these updates are older features ("Add to existing campaign" is one) just now getting added to the new Google Ads UI.

To get started, you can now ad up to 10 seed keywords when you select the "Find new keywords" option.

Grouped ideas. Grouped keywords can now be found under the "Grouped ideas" menu option. You can choose to add all or some of the keywords in a grouped idea to an existing or a new ad group.

Find keywords organized by theme under the Grouped ideas menu in Google Ads Keyword Planner.

More monthly search detail. Hover over the "Avg. monthly searches" chart for individual keywords to see a monthly trends bar chart that provides more detail in terms of the monthly breakdown and search volume quantities. You can also download this data.

Hover to see more monthly search trend details.

Add to existing campaigns. In addition to being able to save new keywords to a plan, you can save new keywords to existing campaigns. Once you select new keywords to add, there is a drop down option to select "Add to plan" or "Add to existing campaign." If you opt to add to an existing campaign, you'll then be asked to select an ad group in that campaign or create a new ad group to get added to it.

New Competition column. A new Competition column is available to show how competitive ad placement is for a keyword. (You can see it selected in the screen shot above, along with two other columns that don't display by default: Organic average position and Organic impression share.)

Labeled "Competition (indexed value)," the value is specific to whatever location and targeting options you've selected for the Search Network. The 0-100 index is calculated by the number of ad slots filled divided by the total number of ad slots available. As in other columns, if there isn't enough data  available, it will show a dash (-).

Daily budget suggestions. When you add keywords to a plan, it provides a suggested daily budget "to help make sure that this campaign's budget won't be limited on any day during the forecasted time period." It's located under the total Cost estimate.

Why you should care. It's good to see Keyword Planner getting attention and features that had been available in the old UI version getting incorporated into this version. The ability to add keywords to existing campaigns, in particular, will be a useful time saver for a lot of advertisers.

Hat tip for alerting us to these updates: Internet marketing consultant Ross Barefoot.

About The Author

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.


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