“Four Ways to Come Up with New B2B Blog Topics - Business 2 Community” plus 1 more
Posted: 13 Aug 2019 11:03 AM PDT
As you know, managing a B2B blog on your organization's website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website. However, consistently coming up with new content can sometimes be creatively draining and there may be days when you simply cannot come up with your next blog post idea.
If this sounds like a challenge you've faced in the past, here are four easy ways to stay away from a writing rut:
Research your audience's interests and pain points
The first step to take when brainstorming new ideas is to see what is trending in your industry. Find what keywords or topics are of interest to your audience to direct your writing. One useful brainstorming tool you can use is BuzzSumo, an easy-to-use tool that analyzes what content performs based on social media engagement and number of links. BuzzSumo puts everything together in one place to help ensure you reach the right audience with unique, high-quality content.
Another useful tool to consider using to research your audience's interests is Google Trends. Google Trends allows you to gauge consumer search behaviors over time by providing you with trending search data on specified keywords. These results can help influence topics that you want to focus on when writing a new blog post.
Answer the Public is another great tool to use to brainstorm ideas as it visually displays a web of questions and prepositions with your keyword in it. Answer the Public helps determine why people are searching for certain words and phrases and helps supplement SEO efforts.
Scan your favorite industry blogs for inspiration
Keep a bookmark folder in your browser of your favorite blog posts to reference for new ideas or use content aggregation and curation tools like Feedly or Flipboard. With these tools, you can create your own topic boards and gather content from various publications, blogs and media outlets to easily see their latest articles in a stream or feed view. If you see multiple blogs being written on the same topic from the various sources you follow, you may want to consider writing about that subject as well.
As you read, keep an open notepad to write down quotes or statistics that stick out. You can leverage these as engaging social media graphics and include them in your blog content. Once you've read through a few blogs and articles, highlight and organize the phrases that relate to each other. Find common themes or threads of information that could be expanded on further.
Keep a running brainstorm list
Write every idea down! Even the mediocre brainstorm sessions can flourish into great ideas with a little bit of time and a fresh mindset on a new day. Utilize online blog topic generators like Hubspot's to help you think of new ideas.
When it's time to get started on a new blog, you already have topic ideas to pick from instead of wasting time researching and trying to find another topic.
Never stop adding to your list. Each moment you have a burst of an idea, be sure to write it down so that you don't lose it later. Your list will continue to grow and your blog will be regularly updated with new content.
Interview a co-worker or industry-experienced colleague
Some of your greatest resources are seated at the desks near yours. Set aside time to discuss ideas or set up an interview with your colleagues who are subject matter experts in your industry. It doesn't have to take long either. Be proactive and come with a topic to discuss or questions to ask. The content created during the meeting is both original and already tailored to align with your business views. We utilize this tactic with our Four Questions Answered blog series.
Keeping up with new B2B blog topics doesn't have to be a tedious or time consuming task when your idea pool is always filled. Talk with the knowledgeable people around you. Write down every idea so you can pull from your list later. Research your audience's interests and behavior trends and browse through other blogs or organize them in a content aggregation tool.
Posted: 12 Aug 2019 12:07 PM PDT
If you're on Twitter today, you may notice that "My Bernie Story" (aka #MyBernieStory) is trending at the Number One spot in the United States. This is because of a new mobile campaign initiative that Bernie Sanders' campaign just started today. Thousands are already participating. Read on to learn more.
'My Bernie Story' Was Kicked Off by the BERN App, Which Sanders Supporters Are Using To Share Videos about Why They Like Bernie Sanders
Late this morning, Bernie Sanders took to Twitter to share about a new social media campaign they were starting called #MyBernieStory. To participate, people were asked to download the BERN app (on Apple or Google Play) and record a #MyBernieStory about why they're a part of the Bernie Sanders movement.
People are sharing their stories and the hashtag quickly became the top trending term in the United States.
Thousands of people are participating and sharing their stories about why they are supporting Bernie Sanders' campaign for President of the United States. The hashtag is even outperforming #NationalMiddleChildDay and #MondayMotivation, which are often the top trends on Mondays on Twitter.
Some people are recording their videos with the app, while others are simply taking to Twitter to share their stories directly without using the app. Here are some people's stories.
Adam E. Ross wrote: "I'm Gay I'm a Type 1 Diabetic I'm Poor Bernie has been fighting for my rights since before I was even born. That's why I'm with him."
Kathy wrote: "I usually don't play the veteran card, but I'm gonna play it here. #MyBernieStory has to do with why I joined the USAF. I want to live in a country where the oath I took means something, that rights for all are guaranteed."
Josie shared her story using the app. She wrote: "I support Bernie Sanders for president because, as a mom of 3, I am scared as hell for my kids' future. I need a president who is willing to defy fossil-fuel interests and fight for a #GreenNewDeal. This is #MyBernieStory."
Here's what it looks like when someone shares using the app:
Of course, some people used the hashtag as an opportunity to talk about politicians they like instead of Bernie Sanders.
But overall, most people are using the hashtag to talk about why they like Sanders.
The BERN App Helps Sanders Volunteers with Canvassing Opportunities
What is this BERN app that so many people are using for the hashtag trend? It's essentially a new app introduced in late April to help mobilize Sanders' volunteer program. One person on Reddit shared that the app lets users earn points as they mark down friends and family and people in the community regarding whether or not they support Bernie Sanders or which candidate they're supporting.
According to the app's FAQ section, the app "is a way to talk to people you know and people you don't know about the election, and to record the data from your conversations. Whether the person you meet is a Bernie supporter or not, we want to have open, honest, and thorough conversations with our friends, family, and neighbors about the 2020 election, and the issues they care about the most."
To use the app, a person must input a voter's first and last name, along with their city and state and ZIP code. The only information the app supplies that the user doesn't provide is the person's age, to make sure they're matching the correct voter from the publicly available voter data.
The campaign explains: "Far from giving volunteers to more data than usual, our tool gives volunteers far less access to data than standard campaign tools. You must search for one voter at a time, you must already know the voter's first and last name and either city and state or zip code… The only information that you are given that you may not know already is the voter's age. Once you submit information about a voter (like their voting preferences, what issues are important to them, and whether they are a student or union member) only the campaign has access to that information. Other users of the BERN app will not be able to see the responses that you record using the app."
The app has two modes: Community Canvas mode and Friend to Friend mode.
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