10 Awesome Paid SEO Tools That Are Worth the Money - Search Engine Journal

10 Awesome Paid SEO Tools That Are Worth the Money - Search Engine Journal

10 Awesome Paid SEO Tools That Are Worth the Money - Search Engine Journal

Posted: 28 Aug 2019 06:45 AM PDT

SEO tools are the online marketer's best friend.

Without at least a few in-depth, data-mining, keyword tracking, research-handling superstars in your SEO kit, you may find it hard to compete in the content crowd.

That's because research, planning, and strategy are located at the bottom of the content success ladder.

You can't reach new heights without first climbing and conquering these basics.

With that out of the way, here are 10 awesome, dependable, so-worth-it, paid SEO tools I personally recommend.

10 Awesome Paid SEO Tools That Are Worth the Money

The only way to ensure your website is SEO-ready across all its pages is to audit regularly. And, to be blunt, you can't do that without a tool like Screaming Frog SEO Spider – especially if your site is sprawling in size.

Quite simply, Screaming Frog is a web crawler that scans your web pages for common errors like broken links, duplicate content, redirect chains and loops, and even meta descriptions and titles that are too short, too long, or missing altogether.

Cost: Download a free version with limited features, or spring for the licensed, full-featured version for about $181/year, per license.

10 Awesome Paid SEO Tools That Are Worth the Money

Ahrefs is a fan favorite across content marketers, content writers, and SEO-ers alike – with good reason.

The company boasts some of the most comprehensive data collecting and storage out there so their tools are as up-to-date and accurate as possible. Plus, they're easy to use and make analyzing all that SEO data simple.

When you buy a subscription, you get access to their entire range of SEO helpers, including:

  • Site Explorer: See the backlink profile and organic search traffic data for any website.
  • Keywords Explorer: Research keywords and data like search volume, keyword difficulty, and clicks.
  • Rank Tracker: Track your Google rankings and compare them to your competitors'.
  • Site Audit: Get a full visual of your site's SEO health.

Cost: The Lite plan with Ahrefs (including access for one user) costs $99/month. They also offer a free trial for 7 days that costs $7.

10 Awesome Paid SEO Tools That Are Worth the Money

If you want reams of SEO data at your fingertips or an all-in-one tool, SEMrush is the solution to buy.

Here's a breakdown:

  • Track keyword rankings, organic traffic, and backlinks.
  • Zero in on your competitors' data and analyze how to do better.
  • Save your searches in lists, and have reports and updates sent to your email.
  • Do SEO site audits.
  • Get a LOT of insights and data at your fingertips.

Cost: A Pro plan with SEMrush costs $99.95/month. You can use it for free with an email sign-up, but results will be limited.

10 Awesome Paid SEO Tools That Are Worth the Money

Moz Pro is a suite of SEO tools that deserves its inclusion on this list.

It's another all-in-one solution that could potentially save some pennies in smaller brand budgets (keywords, links, site audits, rank tracking, and on-page optimization are all covered).

Plus, the combination of user-friendly tools and a large support community means this is a good starting suite for beginners to SEO.

Cost: The Standard plan with Moz Pro is $99/month, or $79/month if you pay annually.

10 Awesome Paid SEO Tools That Are Worth the Money

KWFinder does exactly what it says, and does it well, to boot.

This is a tool I recommend over and over because of its ease-of-use, simple design, and great UX – not to mention the accurate keyword data.

If you just need to do keyword research, choose this SEO tool.

Cost: The Mangools Basic plan costs $29.90/month. This has limits, but unless you're doing a researching frenzy, it should be good enough for a beginner or intermediate user.

10 Awesome Paid SEO Tools That Are Worth the Money

Searchmetrics isn't just an SEO tool, but also a valuable helper for your content strategy.

This suite does it all: ROI reporting, competitive analysis, site audits, mobile and desktop site optimization, content optimization, web visibility analysis, and more.

Cost: Searchmetrics offers three pricing plans: Suite Business, Suite Enterprise, and Suite Ultimate. All prices are only available on request.

10 Awesome Paid SEO Tools That Are Worth the Money

Are you all about those backlinks? Majestic should be your tool.

It boasts the largest link index database on the planet.

See where your links are coming from, the anchor text other sites use to link to you, and how much weight each backlink has overall.

You can even compare the link profiles of up to five sites at a time.

Cost: Majestic plans start at $49.99/month for the Lite plan.

10 Awesome Paid SEO Tools That Are Worth the Money

Yet another wholesale SEO solution for your consideration: cognitiveSEO.

This suite of tools includes all the basics you need to research, plan, and tweak your SEO strategy.

Research keywords, crawl and audit your site, compare and analyze backlinks, and take advantage of local, desktop, and mobile rank tracking.

Cost:  The Starter plan for cognitiveSEO costs $129.99/month. Or, sign up for yearly billing and save 30%.

10 Awesome Paid SEO Tools That Are Worth the Money

For comprehensive position tracking and rank monitoring, Advanced Web Ranking is a solid choice.

It offers local results tracking as well as tracking across search engines, including Amazon and YouTube.

Along with all that, there are plenty of ways to dig into your data and glean new insights, including customizable filtering.

Cost: AWR's Starter plan is available for $49/month. Pay yearly and you get a 10% discount.

10 Awesome Paid SEO Tools That Are Worth the Money

Yoast is a standard tool in most marketers' line-ups because it's so easy to use.

It helps you optimize all your content posts and pages in WordPress, including metas, titles, links, keywords, readability, and more.

If you're an SEO newbie or need to provide SEO guidance for clients, this is a great tool for the job.

Cost: It's $89 to add the Yoast plugin to one site. There's a free version with limited features, too.

Your New Favorite SEO Tool Awaits

Each of the tools on this list is a bit of a monthly investment, but I guarantee it will pay off. Research is one of the best ways to improve your site experience, your content, and your strategy in the marketing game.

Invest, dig into the data, and come out the other side with invaluable insights that will boost your brand to new heights.

More Resources:

Image Credits

All screenshots taken by author, August 2019

RollWorks Launches Account Scoring Powered by Machine Learning to Help Account-Based Teams Prioritize the Accounts that Matter Most - Valdosta Daily Times

Posted: 28 Aug 2019 06:36 AM PDT


RollWorks, a division of AdRoll Group, today announced a new account scoring feature to help account-based sales and marketing teams score and prioritize target account lists. The new functionality in RollWorks' Account-Based Platform uses a predictive machine learning model that ranks accounts within a target list based on firmographic and technographic fit characteristics.

"RollWorks has been essential to the development and execution of our account-based strategy," said Izabella Bray, senior manager, demand generation, Dialpad. "We recently started leveraging RollWorks' Identification Solution to update and manage our target account list and discover new accounts to engage with. We're looking forward to utilizing account scoring and suggestions to identify and prioritize the targets with the highest likelihood to become our customers."

The account scoring feature is a significant update to RollWorks' Identification Solution, which taps into data insights from over 18 million accounts and over 320 million contacts. The feature helps customers focus and prioritize sales and marketing outreach to targets that have a higher propensity to buy based on existing closed-won customers.

"Organizing around a strong target account list is an essential component of an account-based approach, whether you're just getting started or have already developed a market-leading ABM program," said Robin Bordoli, president, RollWorks. "However, too often, selecting and prioritizing the right target accounts is a game of guesswork. That's why bringing account scoring powered by high-quality data and machine learning to our platform was a must. This new feature not only empowers our customers with a more precise and objective solution for account prioritization, but also improves overall collaboration between marketing and sales teams."

The update to the Identification Solution includes Account Scoring and additional features:

  • Account Suggestions: RollWorks' predictive-scoring model surfaces new high-fit accounts from the RollWorks B2B database, enabling customers to target accounts they're not currently tracking in their Salesforce CRM.
  • Salesforce Syncing: The solution includes a bi-directional, automated sync with Salesforce, creating dynamic target account lists that can be updated daily and update any ongoing engagement campaigns to target those lists. This feature promotes closer alignment between sales and marketing teams as they jointly focus on a prioritized account list for marketing air cover and sales outreach.
  • Account Groups: Customers can segment their target account list into account groups based on firmographic attributes and account scores, which can then be used to target specific audiences with digital ads using the RollWorks Engagement Solution.

"B2B companies pursuing an account-based strategy are dealing with limited resources between sales and marketing," said Mihir Nanavati, senior vice president of product, AdRoll Group. "It's extremely difficult to develop and manage a centralized target account list, and even harder to align on which target accounts to prioritize. Our new account scoring feature will give our customers a more precise and objective method for account prioritization with predictive modeling powered by our advanced machine learning technologies."

The Identification Solution is currently available to all RollWorks customers. To learn more about the solution, visit: www.rollworks.com/identification.

About AdRoll Group

AdRoll Group has been on a mission to accelerate growth for companies, big and small, since 2007. Our technology powers a suite of data-driven marketing and advertising solutions, AdRoll for ambitious commerce companies, and RollWorks for ambitious B2B companies. AdRoll Group has empowered over 37,000 AdRoll and RollWorks customers worldwide to understand, attract, and engage buyers, driving growth for their businesses.

AdRoll Group is a privately-held company headquartered in San Francisco, CA. AdRoll Group's solutions honor the best practices for data use and privacy of leading associations including the Network Advertising Initiative (NAI) and the Digital Advertising Alliance's (DAA) App Choices programs. Learn more about AdRoll Group at adrollgroup.com.

About RollWorks, a division of AdRoll Group

RollWorks, a division of AdRoll Group, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. Take the lead and visit www.rollworks.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190828005105/en/


Eva Dudzik





SOURCE: RollWorks

Copyright Business Wire 2019.

PUB: 08/28/2019 09:36 AM/DISC: 08/28/2019 09:36 AM


'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online - The Wall Street Journal

Posted: 15 Aug 2019 12:00 AM PDT

Like many advertisers, Fidelity Investments wants to avoid advertising online near controversial content. The Boston-based financial-services company has a lengthy blacklist of words it considers off-limits.

If one of those words is in an article's headline, Fidelity won't place an ad there. Its list earlier this year, reviewed by The Wall Street Journal, contained more than 400 words, including "bomb," "immigration" and "racism." Also off-limits: "Trump."


Newsweek Awards Toshiba Managed Print Services Program - Odessa American

Posted: 28 Aug 2019 05:01 AM PDT

LAKE FOREST, Calif.--(BUSINESS WIRE)--Aug 28, 2019--

Newsweek recognizes Toshiba America Business Solutions ' continuing drive for innovation by featuring the tech company's Encompass Managed Print Services (MPS) offering on its Best Business Tools 2019 list.

Toshiba's industry-acclaimed Encompass Managed Print Services program enables consultants from Toshiba and its resellers to quickly and accurately analyze both the cost and eco-impact of operating a client's copier and printer fleet and identifies the potential document and device security vulnerabilities. The Encompass cloud-based analytical tool enables Toshiba consultants to design a printer and copier implementation that best utilizes current assets, identifies products for removal, relocation or replacement. Additionally, Toshiba consultants use Encompass to identify workflow improvement and print reduction opportunities.

"If you're in business, you know how crucial tech tools are to your success," said Newsweek Global Editor in Chief Nancy Cooper. "We wanted to provide our readers with an authoritative list of America's Best Business Tools. Our research, in partnership with Statista Inc., enabled us to name the top providers of business software and software services in 54 categories—and you can be sure that any tool on this list is an outstanding product. I'm delighted to say that Toshiba was recognized as a Best Business Tool in the category of managed print services."

Newsweek's Best Business Tools rankings are based on a nationwide survey of more than 10,000 professional software users and software service providers. The Newsweek Best Business Tools list is further determined by evaluating more than 1,500 Gen Z users completing the survey. Young entrepreneurs from business schools across the United States also took part in the online voting.

"Toshiba is pleased to receive recognition for our Encompass Managed Print Services program from Newsweek, " said Toshiba America Business Solutions Chief Marketing Executive Bill Melo. "We continually strive to improve the user experience for each of our clients and reseller partners while helping to ensure that each can operate more securely, efficiently, affordably and sustainably. This mindset was front and center when developing Encompass."

About Newsweek

Newsweek is a premier news magazine and website that has been bringing high-quality journalism to readers around the globe for over 80 years.

Newsweek provides the latest news, in-depth analysis and ideas about international issues, technology, business, culture and politics. In addition to its online and mobile presence, Newsweek publishes weekly English print editions in the United States, Europe/ Middle East/ Africa and Asia as well as editions in Japanese, Korean, Polish, Serbian and Spanish.

About Statista

Statista publishes worldwide established industry rankings and company listings with high profile media partners. This research and analysis service is based on the success of statista.com. The leading data and business intelligence portal provide statistics, business relevant data, and various market and consumer studies/surveys.

About Toshiba America Business Solutions, Inc.

Toshiba America Business Solutions (TABS) provides multifunction printers, managed document services and digital signage for businesses of all sizes throughout the United States, Mexico, and Central and South America. The company's award-winning e-STUDIO ™ copiers and printers provide quality performance with the security businesses require.

TABS provides content creation and management, displays, integration, installation and project management services as well as financing for solutions ranging from a single screen to the biggest arenas and stadiums. For additional information, please visit business.toshiba.com. Follow TABS on Facebook, Twitter, LinkedIn and YouTube.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190828005076/en/

CONTACT: Toshiba America Business Solutions

Rick Havacko





SOURCE: Toshiba America Business Solutions

Copyright Business Wire 2019.

PUB: 08/28/2019 08:00 AM/DISC: 08/28/2019 08:01 AM


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