Wednesday, July 24, 2019

“What’s up with the unconfirmed Google search ranking updates in July? - Search Engine Land” plus 2 more

“What’s up with the unconfirmed Google search ranking updates in July? - Search Engine Land” plus 2 more


What’s up with the unconfirmed Google search ranking updates in July? - Search Engine Land

Posted: 24 Jul 2019 07:19 AM PDT

Between July 11 and July 18 the search industry picked up on somewhat significant volatility in the Google search results rankings. This was picked up by both the various toolsets that track Google ranking changes, as well as the SEO community that documents changes they see happening with their clients.

We have asked Google numerous times for a statement but at the time of writing this story, Google has not responded. The best we have is when I asked John Mueller of Google about this in yesterday's webmaster video hangout and he basically said he doesn't know.

The fluctuations in Google's rankings. As many of you know, I track Google's ranking changes very closely from a community perspective. On my personal blog I documented changes around July 11, July 16 and much more significant changes on July 18. There was a spike in "chatter," as I like to call it, from within the SEO community on social media and within the discussion forums.

The tools corroborate. The tracking tools from SEMRush, Moz, Algoroo, RankRanger and others also show similar patterns that corroborate what the SEO industry is noticing with their client's traffic and rankings. Here are charts, in no specific order, from those toolsets that show the volatility in Google's search rankings over the past 30 days.

Mozcast:

SERPMetrics:

Algoroo:

AdvancedWebRankings:

Accuranker:

RankRanger:

Cognitive SEO:

SEMRush:

Google's non-statement. As we said above, Google has not responded to our requests for a statement. Google did pre-announce the June core update and said they would likely pre-announce future updates.

Mueller said at the 1:27 mark into yesterday's video hangout: "Updates. I don't have any update news. I saw a lot of blogging and tweeting on updates, so I don't know what is specifically happening there. I don't know. We will see. I haven't chatted with Danny (Sullivan) about that. So, not quite sure. But we always do updates. I think it is more about if this is one of those core updates and which month will it be called after."

Digging deeper with data providers. We asked some of the data providers to send us more data and insights into what they saw around these unconfirmed updates. The general consensus was that this was a weird update and hard to find patterns with. Even when comparing it to previous core updates, this one seemed different.

RankRanger: "There were a few interesting patterns (or lack thereof)" including some sites that saw a nice ranking increase during the initial roll-out of the update saw those gain reversed on the 18th and some sites saw a gradual increase after the June 2019 update (or even since the start of July) but saw those gain erased with this roll-out, Mordy Oberstein from RankRanger said. Mordy felt that this update and all the "reversals" he saw related to it was an update that didn't go as planned for Google.

Here is the RankRanger chart of fluctuations by niche and ranking position:

SEMRush: Olga Andrienko and her team at SEMRush also sent us some interesting data. Some of the data they found surprising and they would classify the July 18 changes as a "general update." But there was no clear niche specifically impacted based on the data they pulled.

Here is a chart from SEMRush with the volatility by those two days across niche. Note, 10 would be the highest volatility:

SearchMetrics: Marcus Tober from SearchMetrics also sent us some data and he is also confirmed that there were changes but said he "can't confirm an update with the impact of the June or March core update," meaning at the same level of those updates. When he compared the biggest losers from that update to what happened in July, he saw no pattern.

Marcus Tober said " Some pages that lost during the last core update(s) like nfl.com or humblebundle.com won visibility (more than usual) and some others that were losers before lost even more like sparknotes.comdraxe.com and mercola.com. Other bigger losers like dailymail.co.ukmindbodygreen.com or wondershare.com had no change at this update."

Marcus concluded "that Google did some minor, but larger than usual tweaks on their algorithm, but no update that is worth to get a name or to call it "Core"."

The name. Some in the SEO industry has named this update the Maverick update. Brett Tabke, the founder of WebmasterWorld, in fact named it this update in the WebmasterWorld discussion thread saying "Update Maverick (in honor of yesterdays Top Gun trailer release). Because this update looks a bit stealthy and precise. However, all the major algo tools are reporting an update has occurred." Not everyone is a fan of this name but he and WebmasterWorld has named updates since the early 2000s.

Why we should care. Now, chasing algorithm updates is not something any SEO would recommend. But it is good to know when Google does an update that may have impacted your web site's ranking. Knowing it may have not been something you did or changed to your web site technically is useful to know. Knowing that Google may a change is helpful. It is also helpful, on an emotional level, knowing you are not alone when an update hits your web site.

What to do now? It is not clear. We can share Google's previous advice that you should just continue to work to make your website better by improving your content, user experience and overall performance of your web site.



About The Author

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.

First Fortnite, Now Tinder: How Android’s Biggest Apps Are Giving Google’s Revenue Scheme the Runaround - Fortune

Posted: 22 Jul 2019 03:39 PM PDT

Tinder and Fortnite are free for users to download on Android and iOS, with both apps offering a bevy of purchases that let users enhance their online dating and gaming experiences. The mobile battle-royale game first made waves when it sidestepped the Google Play Store, in an effort to avoid giving the search company up to 30% of its revenue. Now Tinder, one of Android's highest grossing apps, is following suit.

According to Bloomberg, via information obtained by research group Macquarie, users of the card-style dating app can expect a new way to pay for Tinder Plus, Tinder Gold, and other in-app purchases. Instead of using the credit card info they have on file in their Google Play Store account, users will be asked to enter their credit card information into the app. The transaction may appear the same on the users' end, but Macquarie projects that the change would allow Tinder to avoid giving Google a portion of what it earns—30% of a user's first year subscription costs, 15% in the years after.

In an email to Fortune, Match Group, Tinder's owner, chalked up the change to experimenting. "We constantly test new updates and features to offer convenience," a spokesperson says. Tinder is expected to address the change during an August 6 earnings call.

If successful, Tinder's choice to use its own payment platform could result in a ripple effect. Alongside Fortnite, it serves as a model for Android software makers looking to pocket Google Play Store's 15%–30% cost of doing Android business. And if more prominent apps bypass Google's payment option, the company could see reduced profits from apps that its own platform helped make popular. Google did not respond to Fortune's request for comment.

This isn't an Android-only issue. Apple's ecosystem is also frustrating big name developers. In December 2018, Netflix stopped letting new users pay for its service through its iOS app. And in March, Spotify filed an anti-trust complaint against Apple with the European Commission, claiming that the App Store's rules "purposely limit choice and stifle innovation at the expense of the user experience."

Apple responded to Spotify's action by issuing a press release, saying that even though Apple takes a 30% cut of a user's first year subscription, the slice drops to 15% in subsequent years. Apple also noted that Spotify keeps all the revenue it generates from its free, ad-supported tier.

But with Apple's move into subscription media with Apple Music, it's unlikely the tech giant and the Swedish music streamer will kiss and make up. Google and Tinder, meanwhile, don't swim in the same dating pool, meaning theoretically there's a chance they could get back together—but don't hold your breath.

According to Bloomberg, Macquarie notes that once users enter their payment info into Tinder's payment system, the option for Google Play's payment platform is gets dumped from the app.

More must-read stories from Fortune:

—The fall and rise of VR: The struggle to make virtual reality get real

The Internet as we know it needs 'a complete replacement'

Nintendo has a bold plan for competing with streaming

—Why an EU investigation into Amazon could change the way the e-tailer works

—Listen to our new audio briefing, Fortune 500 Daily

Catch up with Data Sheet, Fortune's daily digest on the business of tech.

Top Things To Know About AWS' New Channel Chief - CRN

Posted: 24 Jul 2019 03:37 PM PDT

Doug (Dong Hoon) Yeum officially became Amazon Web Services' new channel chief this week after serving as technical advisor – also known as chief of staff -- to AWS CEO Andy Jassy since December 2017.

Yeum is now AWS' head of worldwide channels and alliances, the No. 1 cloud computing provider's highest-ranking channel executive role that had been held by Terry Wise for 11 years, as CRN exclusively reported yesterday.

As general manager of AWS Korea after joining the company in 2014, Yeum led all customer-facing teams that engaged with enterprises and startups in Korea. His responsibilities included engaging with c-level executives about their digital transformation and innovation strategies, developing business through channels and alliances, driving overall awareness of AWS in Korea and managing business operations.

Yeum's LinkedIn bio states that his skills include cultural adaptability, he practices values-based management and has a passion for learning. He has a strong interest in "building teams, developing new products and partnerships, helping companies with global expansion strategies, executing market entry/growth strategy, managing profits and losses of major businesses, and investing in and incubating startups.

Yeum was not available for comment on his new position, but here's what CRN learned about him from his AWS-provided bio, his social media pages and a quick web search.

Yeum Was a Googler

Before joining AWS, Yeum worked for Google Korea from February 2007 until August 2013.

He first served as Google Korea's head of business development for almost three years, during which he led the establishment of Android, YouTube and Google Display Network ecosystems for the company, according to his LinkedIn bio. He also developed and managed strategic partnerships for search advertising syndication, Google mobile applications distribution and mobile advertising.

Yeum then became director of business development for Google Korea, managing all of Google's strategic partnerships in Korea for mobile, advertising, content and distribution for a nine-month period.

His last position at Google Korea was managing director for just more than two years. He managed Google's overall sales and operations in Korea and led a sales strategy around YouTube and mobile that resulted in Korea becoming Google's fastest growing market in Asia Pacific, according to his LinkedIn profile. He also led a cross-functional team to develop Google Korea's new consumer services strategy centered on "winning the access points via Android OS and Chrome and driving daily user engagement via YouTube, Google Play and Search."

Yeum's Other Business Experience

Yeum has experience as an entrepreneur, business consultant and merger and acquisition analyst.

As CEO of Xfiniti Korea from 2000 to 2007, Yeum provided business and information technology consulting and technology solution development to wireless carriers and online companies in Korea.

Yeum did a seven-month stint as an associate in French international banking group BNP Paribas' Hong Kong-based corporate finance division, specializing in mergers and acquisitions.

Prior to that, starting in mid-1999, he worked almost three years as a business analyst for management consulting company A.T. Kearney's financial institutions group, where he focused on providing business strategy, marketing and operations consulting for financial institutions in the United States and Asia.

He's Wicked Smaht And Played College Golf

Yeum was born in Seoul and grew up in Kentucky and New York, where he attended high school, according to a former blog that he authored.

Yeum graduated from Massachusetts Institute of Technology in Cambridge, Mass., in 1996 with a bachelor of science degree in electrical engineering and computer science. He was a member of Alpha Tau Omega, a social fraternity founded at the Virginia Military Institute in 1865, which later was expelled from MIT in 2009, long after Yeum graduated.

Yeum played varsity golf at MIT. Campus newspaper The Tech reported on Oct. 9, 1992, that Yeum had a big prior week with the MIT Engineers team, shooting an 81 in the Constitution Athletic Conference Tournament. He led the team to a second-place tourney finish and was selected to the All-Conference Team. Yeum's finish at the Eastern College Athletic Conference New England Regional Tournament later that week qualified him for the ECAC Championship Tournament.

Yeum On Social Media

Microsoft co-founder Bill Gates, former General Electric chairman and CEO Jack Welch and Virgin Group founder Richard Branson are among the "influencers" that Yeum follows on LinkedIn.

He also follows Microsoft CEO Satya Nadella, LinkedIn CEO Jeff Weiner, Quibi CEO and former Hewlett Packard Enterprise CEO Meg Whitman, former New York City mayor and Bloomberg LP founder and CEO Michael Bloomberg and Hootsuite CEO Ryan Holmes among others.

Yeum's Twitter handle is @dougyeum. Verified users that he's following range from security expert Brian Krebs (@briankrebs), OpenStack co-founder and OpenStack Foundation chief operating officer Mark Collier (@sparkycollier), New Yorker staff writer Jane Mayer (@JaneMayerNYer) and satirical digital media company The Onion (@TheOnion) to investor and Dallas Mavericks owner Mark Cuban (@mcuban), Harvard cognitive scientist Steven Pinker (@sapinker), former president Barack Obama (@BarackObama) and the World Economic Forum (@WEF).

“What’s up with the unconfirmed Google search ranking updates in July? - Search Engine Land” plus 2 more


What’s up with the unconfirmed Google search ranking updates in July? - Search Engine Land

Posted: 24 Jul 2019 07:19 AM PDT

Between July 11 and July 18 the search industry picked up on somewhat significant volatility in the Google search results rankings. This was picked up by both the various toolsets that track Google ranking changes, as well as the SEO community that documents changes they see happening with their clients.

We have asked Google numerous times for a statement but at the time of writing this story, Google has not responded. The best we have is when I asked John Mueller of Google about this in yesterday's webmaster video hangout and he basically said he doesn't know.

The fluctuations in Google's rankings. As many of you know, I track Google's ranking changes very closely from a community perspective. On my personal blog I documented changes around July 11, July 16 and much more significant changes on July 18. There was a spike in "chatter," as I like to call it, from within the SEO community on social media and within the discussion forums.

The tools corroborate. The tracking tools from SEMRush, Moz, Algoroo, RankRanger and others also show similar patterns that corroborate what the SEO industry is noticing with their client's traffic and rankings. Here are charts, in no specific order, from those toolsets that show the volatility in Google's search rankings over the past 30 days.

Mozcast:

SERPMetrics:

Algoroo:

AdvancedWebRankings:

Accuranker:

RankRanger:

Cognitive SEO:

SEMRush:

Google's non-statement. As we said above, Google has not responded to our requests for a statement. Google did pre-announce the June core update and said they would likely pre-announce future updates.

Mueller said at the 1:27 mark into yesterday's video hangout: "Updates. I don't have any update news. I saw a lot of blogging and tweeting on updates, so I don't know what is specifically happening there. I don't know. We will see. I haven't chatted with Danny (Sullivan) about that. So, not quite sure. But we always do updates. I think it is more about if this is one of those core updates and which month will it be called after."

Digging deeper with data providers. We asked some of the data providers to send us more data and insights into what they saw around these unconfirmed updates. The general consensus was that this was a weird update and hard to find patterns with. Even when comparing it to previous core updates, this one seemed different.

RankRanger: "There were a few interesting patterns (or lack thereof)" including some sites that saw a nice ranking increase during the initial roll-out of the update saw those gain reversed on the 18th and some sites saw a gradual increase after the June 2019 update (or even since the start of July) but saw those gain erased with this roll-out, Mordy Oberstein from RankRanger said. Mordy felt that this update and all the "reversals" he saw related to it was an update that didn't go as planned for Google.

Here is the RankRanger chart of fluctuations by niche and ranking position:

SEMRush: Olga Andrienko and her team at SEMRush also sent us some interesting data. Some of the data they found surprising and they would classify the July 18 changes as a "general update." But there was no clear niche specifically impacted based on the data they pulled.

Here is a chart from SEMRush with the volatility by those two days across niche. Note, 10 would be the highest volatility:

SearchMetrics: Marcus Tober from SearchMetrics also sent us some data and he is also confirmed that there were changes but said he "can't confirm an update with the impact of the June or March core update," meaning at the same level of those updates. When he compared the biggest losers from that update to what happened in July, he saw no pattern.

Marcus Tober said " Some pages that lost during the last core update(s) like nfl.com or humblebundle.com won visibility (more than usual) and some others that were losers before lost even more like sparknotes.comdraxe.com and mercola.com. Other bigger losers like dailymail.co.ukmindbodygreen.com or wondershare.com had no change at this update."

Marcus concluded "that Google did some minor, but larger than usual tweaks on their algorithm, but no update that is worth to get a name or to call it "Core"."

The name. Some in the SEO industry has named this update the Maverick update. Brett Tabke, the founder of WebmasterWorld, in fact named it this update in the WebmasterWorld discussion thread saying "Update Maverick (in honor of yesterdays Top Gun trailer release). Because this update looks a bit stealthy and precise. However, all the major algo tools are reporting an update has occurred." Not everyone is a fan of this name but he and WebmasterWorld has named updates since the early 2000s.

Why we should care. Now, chasing algorithm updates is not something any SEO would recommend. But it is good to know when Google does an update that may have impacted your web site's ranking. Knowing it may have not been something you did or changed to your web site technically is useful to know. Knowing that Google may a change is helpful. It is also helpful, on an emotional level, knowing you are not alone when an update hits your web site.

What to do now? It is not clear. We can share Google's previous advice that you should just continue to work to make your website better by improving your content, user experience and overall performance of your web site.



About The Author

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.

First Fortnite, Now Tinder: How Android’s Biggest Apps Are Giving Google’s Revenue Scheme the Runaround - Fortune

Posted: 22 Jul 2019 03:39 PM PDT

Tinder and Fortnite are free for users to download on Android and iOS, with both apps offering a bevy of purchases that let users enhance their online dating and gaming experiences. The mobile battle-royale game first made waves when it sidestepped the Google Play Store, in an effort to avoid giving the search company up to 30% of its revenue. Now Tinder, one of Android's highest grossing apps, is following suit.

According to Bloomberg, via information obtained by research group Macquarie, users of the card-style dating app can expect a new way to pay for Tinder Plus, Tinder Gold, and other in-app purchases. Instead of using the credit card info they have on file in their Google Play Store account, users will be asked to enter their credit card information into the app. The transaction may appear the same on the users' end, but Macquarie projects that the change would allow Tinder to avoid giving Google a portion of what it earns—30% of a user's first year subscription costs, 15% in the years after.

In an email to Fortune, Match Group, Tinder's owner, chalked up the change to experimenting. "We constantly test new updates and features to offer convenience," a spokesperson says. Tinder is expected to address the change during an August 6 earnings call.

If successful, Tinder's choice to use its own payment platform could result in a ripple effect. Alongside Fortnite, it serves as a model for Android software makers looking to pocket Google Play Store's 15%–30% cost of doing Android business. And if more prominent apps bypass Google's payment option, the company could see reduced profits from apps that its own platform helped make popular. Google did not respond to Fortune's request for comment.

This isn't an Android-only issue. Apple's ecosystem is also frustrating big name developers. In December 2018, Netflix stopped letting new users pay for its service through its iOS app. And in March, Spotify filed an anti-trust complaint against Apple with the European Commission, claiming that the App Store's rules "purposely limit choice and stifle innovation at the expense of the user experience."

Apple responded to Spotify's action by issuing a press release, saying that even though Apple takes a 30% cut of a user's first year subscription, the slice drops to 15% in subsequent years. Apple also noted that Spotify keeps all the revenue it generates from its free, ad-supported tier.

But with Apple's move into subscription media with Apple Music, it's unlikely the tech giant and the Swedish music streamer will kiss and make up. Google and Tinder, meanwhile, don't swim in the same dating pool, meaning theoretically there's a chance they could get back together—but don't hold your breath.

According to Bloomberg, Macquarie notes that once users enter their payment info into Tinder's payment system, the option for Google Play's payment platform is gets dumped from the app.

More must-read stories from Fortune:

—The fall and rise of VR: The struggle to make virtual reality get real

The Internet as we know it needs 'a complete replacement'

Nintendo has a bold plan for competing with streaming

—Why an EU investigation into Amazon could change the way the e-tailer works

—Listen to our new audio briefing, Fortune 500 Daily

Catch up with Data Sheet, Fortune's daily digest on the business of tech.

Top Things To Know About AWS' New Channel Chief - CRN

Posted: 24 Jul 2019 03:37 PM PDT

Doug (Dong Hoon) Yeum officially became Amazon Web Services' new channel chief this week after serving as technical advisor – also known as chief of staff -- to AWS CEO Andy Jassy since December 2017.

Yeum is now AWS' head of worldwide channels and alliances, the No. 1 cloud computing provider's highest-ranking channel executive role that had been held by Terry Wise for 11 years, as CRN exclusively reported yesterday.

As general manager of AWS Korea after joining the company in 2014, Yeum led all customer-facing teams that engaged with enterprises and startups in Korea. His responsibilities included engaging with c-level executives about their digital transformation and innovation strategies, developing business through channels and alliances, driving overall awareness of AWS in Korea and managing business operations.

Yeum's LinkedIn bio states that his skills include cultural adaptability, he practices values-based management and has a passion for learning. He has a strong interest in "building teams, developing new products and partnerships, helping companies with global expansion strategies, executing market entry/growth strategy, managing profits and losses of major businesses, and investing in and incubating startups.

Yeum was not available for comment on his new position, but here's what CRN learned about him from his AWS-provided bio, his social media pages and a quick web search.

Yeum Was a Googler

Before joining AWS, Yeum worked for Google Korea from February 2007 until August 2013.

He first served as Google Korea's head of business development for almost three years, during which he led the establishment of Android, YouTube and Google Display Network ecosystems for the company, according to his LinkedIn bio. He also developed and managed strategic partnerships for search advertising syndication, Google mobile applications distribution and mobile advertising.

Yeum then became director of business development for Google Korea, managing all of Google's strategic partnerships in Korea for mobile, advertising, content and distribution for a nine-month period.

His last position at Google Korea was managing director for just more than two years. He managed Google's overall sales and operations in Korea and led a sales strategy around YouTube and mobile that resulted in Korea becoming Google's fastest growing market in Asia Pacific, according to his LinkedIn profile. He also led a cross-functional team to develop Google Korea's new consumer services strategy centered on "winning the access points via Android OS and Chrome and driving daily user engagement via YouTube, Google Play and Search."

Yeum's Other Business Experience

Yeum has experience as an entrepreneur, business consultant and merger and acquisition analyst.

As CEO of Xfiniti Korea from 2000 to 2007, Yeum provided business and information technology consulting and technology solution development to wireless carriers and online companies in Korea.

Yeum did a seven-month stint as an associate in French international banking group BNP Paribas' Hong Kong-based corporate finance division, specializing in mergers and acquisitions.

Prior to that, starting in mid-1999, he worked almost three years as a business analyst for management consulting company A.T. Kearney's financial institutions group, where he focused on providing business strategy, marketing and operations consulting for financial institutions in the United States and Asia.

He's Wicked Smaht And Played College Golf

Yeum was born in Seoul and grew up in Kentucky and New York, where he attended high school, according to a former blog that he authored.

Yeum graduated from Massachusetts Institute of Technology in Cambridge, Mass., in 1996 with a bachelor of science degree in electrical engineering and computer science. He was a member of Alpha Tau Omega, a social fraternity founded at the Virginia Military Institute in 1865, which later was expelled from MIT in 2009, long after Yeum graduated.

Yeum played varsity golf at MIT. Campus newspaper The Tech reported on Oct. 9, 1992, that Yeum had a big prior week with the MIT Engineers team, shooting an 81 in the Constitution Athletic Conference Tournament. He led the team to a second-place tourney finish and was selected to the All-Conference Team. Yeum's finish at the Eastern College Athletic Conference New England Regional Tournament later that week qualified him for the ECAC Championship Tournament.

Yeum On Social Media

Microsoft co-founder Bill Gates, former General Electric chairman and CEO Jack Welch and Virgin Group founder Richard Branson are among the "influencers" that Yeum follows on LinkedIn.

He also follows Microsoft CEO Satya Nadella, LinkedIn CEO Jeff Weiner, Quibi CEO and former Hewlett Packard Enterprise CEO Meg Whitman, former New York City mayor and Bloomberg LP founder and CEO Michael Bloomberg and Hootsuite CEO Ryan Holmes among others.

Yeum's Twitter handle is @dougyeum. Verified users that he's following range from security expert Brian Krebs (@briankrebs), OpenStack co-founder and OpenStack Foundation chief operating officer Mark Collier (@sparkycollier), New Yorker staff writer Jane Mayer (@JaneMayerNYer) and satirical digital media company The Onion (@TheOnion) to investor and Dallas Mavericks owner Mark Cuban (@mcuban), Harvard cognitive scientist Steven Pinker (@sapinker), former president Barack Obama (@BarackObama) and the World Economic Forum (@WEF).

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