“New research finds favorite cake in each country - bake Magazine” plus 2 more

“New research finds favorite cake in each country - bake Magazine” plus 2 more

New research finds favorite cake in each country - bake Magazine

Posted: 19 Jul 2019 08:33 AM PDT

Leisure, a leading ranger cooker brand in the U.K., recently looked at Google's Keyword Planner (searching all languages) to establish the average monthly search volume in each country around the world for 249 popular cakes. Data from the past 12 months determined the cake with the highest search volume for each country.

Chocolate cake was unsurprisingly the top choice globally, with a global monthly search volume of 394,050 and the most searched for cake in 81 countries. Red velvet was second place, with 322,310 monthly searches and the most searched for cake in 43 countries.

The rest of the top ten more searched for cakes in the world includes carrot cake, banana cake, pineapple upside-down cake, black forest cake, ice cream cake, bundt cake, lemon drizzle cake, and sponge cake.

Take a look at each country's favorite cake in the graphic below:

Paid Search is Still the Dominant Digital Ad Channel in 2019 - Search Engine Journal

Posted: 18 Jul 2019 06:12 PM PDT

A new study shows paid search is still the top digital ad channel as far as advertisers' budgets are concerned.

Paid search accounted for 39% of advertisers' total budgets, according to Marin Software's State of Digital Advertising 2019 report,

Data in the report was collected from over 450 B2B and B2C digital marketing professionals in the US and the UK.

While paid search is by far the dominant ad channel, advertisers are spending more on other channels than they were last year.

Ad Spend on Paid Social is Up

Paid social accounted for the second-highest share of advertisers' budgets (18%), followed by display advertising (16%).

Ad spend on Instagram, in particular, is going up. But the study finds the increase in spending on Instagram ads is not a result of advertisers spending less on other social media ads.

Rather, the greater spending on Instagram ads will come from an incremental budget increase instead of transferring ad dollars from elsewhere.

Advertisers Plan to Spend More on Amazon

According to the study, 60% of respondents plan to increase spending on Amazon ads over the next year.

In addition, 55% of respondents say they started using Amazon ads because they see it as a significant growth opportunity.

When asked what their goals are with Amazon ads, one in four respondents said they are looking to increase purchases at the lower end of the funnel.

Other Insights

Here are some additional highlights from the report:

  • Google is the most trusted publisher among advertisers – 98% rated Google a 4 or 5 (out of 5) on the trust index.
  • 84% of respondents who use paid search are currently using or planning to use Google's new responsive search ads.
  • 65% say their company's use of shoppable images within search will increase in 2019.
  • 32% say video is the most effective social ad format, followed by image ads (26%), Instagram Stories (23%), and carousel ads (19%).

For more information, download the full report here.

Banana Bread Claims Top Prize As Australia’s Favourite - 10 daily

Posted: 18 Jul 2019 09:52 PM PDT

The results are based on Google's Keyword Planner.

UK range cooker producer, Leisure have crunched the Google numbers and determined which cake is the favourite in each country all over the world, and humble Banana Bread has taken out top spot in Australia.

Technically the results quoted, 'Banana Cake'. Now, I'm no Masterchef but I would argue they are the same thing in different tins. Also, the amount of banana bread that gets thrown around offices and cafes near offices makes me think there's just no way it could its cousin.

In this age of fake news and unfounded rhetoric (see above paragraph by author), it's important to know where your facts come from. Thankfully Leisure have showed complete transparency in the methodology of their of statistic collection:

"We used Google's Keyword Planner (searching all languages) to establish the average monthly search volume in each country for 249 popular cakes. The cake with the highest search volume was then chosen as that country's 'favourite cake'. In cases of tied search volumes, the cake that was first alphabetically was chosen. Data was pulled during June 2019 and search volumes are a monthly average from the previous 12 months."

Let's have a look at the results:

Source: https://www.leisurecooker.co.uk/worlds-favourite-cakes

And the top 10 most searched for cakes in the world are:

  1. Chocolate Cake
  2. Red Velvet Cake
  3. Carrot Cake
  4. Banana Cake
  5. Pineapple Upside-Down Cake
  6. Black Forest Cake
  7. Ice Cream Cake
  8. Bundt Cake
  9. Lemon Drizzle Cake
  10. Sponge Cake

Delicious. Time for a cuppa and something sweet.


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