10+ Long Tail keywords Generator Tools (2020) Free & Paid - YourStory

10+ Long Tail keywords Generator Tools (2020) Free & Paid - YourStory10+ Long Tail keywords Generator Tools (2020) Free & Paid - YourStoryPosted: 11 Jul 2020 07:06 PM PDTAre you looking for best long tail keyword finder and generator tools in 2020 then you are on the right place. It isn't effortless to rank your keywords in high place. There are numerous websites which are having competition in gaining the first rank in any search engine query.There are two types of keywords: common keywords that people generally use for their websites, but some opt for long-tail keywords. Long-tail keywords are those keywords that have more than three words or phrases.Long-tail keywords help in enhancing your keywords ranking on search engines. To generate long-tail keywords, you require long-tail keywords generator tools. From these tools, you will get several suggestions related to keywords and search volume data, enabling you to select the best option. Here is the list of some best lon…

“Never-Googlers: Web users take the ultimate step to guard their data - The Washington Post” plus 2 more

“Never-Googlers: Web users take the ultimate step to guard their data - The Washington Post” plus 2 more

Never-Googlers: Web users take the ultimate step to guard their data - The Washington Post

Posted: 23 Jul 2019 06:31 AM PDT

Glenn Harvey for The Washington Post

SAN FRANCISCO — In the small South Carolina town of Newberry, Bob's Red Mill muesli cereal is hard to come by.

That presents a challenge for resident Gregory Kelly, who can't get enough of the stuff. He'd rather not truck the 40 miles or so to Columbia to stock up on it, but he's also loath to buy it from the company's website, which he says is riddled with tracking software from Google.

His privacy being paramount, Kelly grudgingly chooses to head into Columbia every so often, rather than cede his data to Google or turn over his purchase history to another online retailer. "I'm just not sure why Google needs to know what breakfast cereal I eat," the 51-year-old said.

Kelly is one of a hearty few who are taking the ultimate step to keep their files and online life safe from prying eyes: turning off Google entirely. That means eschewing some of the most popular services on the Web, including Gmail, Google search, Google Maps, the Chrome browser, Android mobile operating software and even YouTube.

Such never-Googlers are pushing friends and family to give up the search and advertising titan, while others are taking to social media to get word out. Online guides have sprouted up to help consumers untangle themselves from Google.

These intrepid Web users say they'd rather deal with daily inconveniences than give up more of their data. That means setting up permanent vacation responders on Gmail and telling friends to resend files or video links that don't require Google software. More than that, it takes a lot of discipline.

People like Kelly are trying to build barriers to Google and other tech giants largely due to increasing concerns about the massive data collection. A series of privacy scandals showing how these companies collect and use consumer data has raised alarm bells for many people about how much they've traded for customization and targeted ads. For example, a Washington Post investigation last month found more than 11,000 requests for tracking cookies in just one week of Web use on Google's Chrome browser.

As a result, more consumers are taking measures to wrest greater control of their personal data, like deleting Facebook and its photo-sharing app Instagram. About 15 percent of U.S. households' primary shoppers never shop on Amazon, according to Kantar ShopperScape data. Some Amazon Echo and Google voice-activated speakers have landed in the trash. And some consumers are saving photos and other personal documents to external hard drives, rather than on Google or Apple's clouds.

(Amazon CEO Jeff Bezos owns The Washington Post.)

Brands are jumping on the trend, advertising what they say are superior privacy controls. At the CES 2019 tech conference earlier this year, Apple promised in a billboard above Las Vegas that "What Happens on Your iPhone, Stays on Your iPhone," though many apps siphon data from the phones and track users. And DuckDuckGo, a privacy-oriented search engine, said daily average searches have grown to 42.4 million, from 23.5 million a year earlier – although still a fraction of Google's.

Over the past few months, Jim Lantz, of Spokane, Wash., has been systematically eliminating Google products from his online life, spurred by reports of how the Silicon Valley company collects and distributes customer data. That's included scanning lengthy privacy agreements and researching websites' legal statements. "It's quite the challenge figuring out what they own," said the wholesale sales manager.

"I don't want to give up every ounce of myself over to Google," he said. "At least I can make it hard for them."

Google in May unveiled new features it said would help users protect more of their data, including storing more of it on personal devices, rather than in cloud computing centers, and giving people more control over how and when tracking software, or cookies, is deployed. And the Web search giant is offering ways to permanently erase data, including search and location history.

No data on how many consumers may be phasing out Google is readily available, and the company didn't provide figures on how many have deleted its apps. "We want to help people understand and control their data, even if they want to leave Google," said spokesman Aaron Stein. He pointed to Google's service allowing consumers to download information stored with the company for their use elsewhere.

Joshua Greenbaum, of Berkeley, Calif., said he pays about $100 per year to use Microsoft Office 365 software that he says has better privacy protections than Google's. "I am giving up more than I am getting" from Google, said the 61-year tech consultant who started scaling back his Google usage a couple years ago when advertisements began appearing in his Gmail account.

"With Gmail they get your email, with Android real-time location and app usage, with Maps more location data, with Google Wallet that can see into your finances, with Google Docs your personal and work history, Chrome gives your online history, your location," Greenbaum said. "I started asking myself what other data could they get to."

All that consumer data is precisely the reason Google may be in the crosshairs of the Justice Department, which earlier this year took initial steps toward a potential antitrust investigation, The Post reported. The House of Representatives is preparing its own probe of Google and Facebook amid comments from President Trump that the government should be "suing" them.

Users say that it's difficult to eliminate using Google completely. Greenbaum still maintains a Gmail account "for spam" he said, and finds that YouTube is all but unavoidable if he wants to watch videos online.

For him, "the improvement is mostly in the category of self-righteousness," he said.

Not so for Janet Vertesi, a Princeton University sociology professor, who in her private life has avoided Google since 2012. She said it's a matter of being able to control her own data, which Google automatically shares across its many properties. Data collected in Gmail, for instance, is supplied to the mapping software, whether a consumer uses Google Maps or not.

"I want to know where my data goes," Vertesi said. That sometimes involves asking people to turn off their voice assistants in their homes or re-sending documents in a format other than Google Docs, she said.

Tech firms like Google say the data helps drive more personal advertisements, which are beneficial to consumers, and underwrite products that would otherwise not be free, like email and photo storage programs.

But there's some evidence that so closely tracking people's online behavior may not provide the boost that tech companies tout. A recent study by academics from three U.S. universities who observed millions of transactions at a large media company over the course of a week found that such behavioral targeting only amounts to 4 percent more revenue than when tracking is not enabled through online "cookies," software that records browsing activity. That suggests that companies like Google and Facebook could easily absorb the lost revenue if they were less meticulous about tracking consumers.

Some lawmakers and Google's competitors have expressed concern that the search giant can unfairly control ad pricing and other online activity because of its outsize market share. The European Commission this year fined Google about $1.7 billion over allegations that the company thwarted rivals from working with other companies that had deals with Google.

Data analyst Peter Rowell, 64, pays $8 monthly for a private Web network, known as a VPN, which helps cloak a user's online identity. He said he worries private information about what he does online could end up spread far across the Web. "Google's got enough of my information," said the Stewartstown, Pa., resident, noting he has deleted the company's apps from his iPhone and switched to Web surfing on DuckDuckGo and Mozilla as his browser.

Still, some academics say that efforts to abandon use of Google — or Amazon and Microsoft, for that matter — are nearly impossible. Those companies all have cloud services businesses, or essentially data centers that other companies can rent, and they power most websites, as well as other consumer services. For example, Amazon's Web services business enables Netflix, while Google helps power Snapchat and Target.

Quitting Google is a major undertaking that may not be possible, said Jonathan Mayer, an assistant professor of computer science at Princeton University.

"The reality is, you're going to use these services whether intentionally or not," he said. "It is exceedingly hard to control the data flows of these companies."

Not everyone is avoiding Google just to protect their data. Amy Manlapas, a high school teacher in Atlanta, said the company's recent failure to more strongly condemn a conservative YouTube personality for repeatedly mocking a gay reporter caused her to stop using the video sharing site. She said she is researching document-storing software for her files so that she can drop Google Docs, and plans to eliminate her use of Gmail and other Google services.

"I don't want to give my time and money to a company that's not going to be conscious of diversity," she said.

"It's hard work being ethical."

Apple denies favoring its own apps over competitors’ in App Store search results - The Verge

Posted: 23 Jul 2019 10:50 AM PDT

Apple claims it does not favor its own apps when ranking search results for the iOS App Store, pushing back against findings in an investigation by The Wall Street Journal published this afternoon that shows how less popular Apple apps often rank higher than better-reviewed software from third-party competitors. The WSJ found that Apple's own apps ranked first in 60 percent of app categories on the App Store, including categories like books and maps where Apple's own offerings were far less popular than options from competitors like Amazon and Google.

For instance, Apple's Apple Books app, which doesn't have a listed five-star rating or a number of downloads publicly available, is listed as the number one result when searching for "books" in the US version of the App Store. (Rankings can change slightly in other countries, but The Verge has confirmed Apple options often still hold No. 1 spots in the UK.) Yet Apple Books is listed as the 168th most popular app in the category by downloads.

Amazon's Kindle app, which has a 4.8-star rating and has been rated 1.2 million times, is found lower than Apple Books in search results, at No. 2 with a Featured App ad in between. It is ranked as the third most popular app in the Books category. The same situation plays out for Maps, where Apple's offering is found higher in search results than Google Maps and Waze, which sit at the first and second spots, respectively, in the category. (Maps, similar to Calendar and Calculator, isn't ranked among other navigation apps because it is pre-loaded on iOS.)

In fact, Apple reportedly once mulled over forcibly removing all apps with less than a two-star rating, but former App Store review lead Phillip Shoemaker told WSJ that his team, which proposed the removal in 2015, was told it would kill Apple's own Podcasts app, which had less than a two-star rating at the time. Many of Apple's apps no longer have ratings attached.

Apple denies manipulating its search result rankings in cases like the ones The Verge is highlighting, saying it uses both name matches and "user behavior data," among dozens of other factors to make determinations about how to rank results. In fact, the company told the WSJ that it has a total of 42 factors it takes into account when ranking search results, but it keeps that ranking algorithm secret, allegedly to prevent the manipulation of search results by third-party developers.

"Apple customers have a very strong connection to our products and many of them use search as a way to find and open their apps," Apple told the WSJ in a statement. "This customer usage is the reason Apple has strong rankings in search, and it's the same reason Uber, Microsoft and so many others often have high rankings as well."

Effectively, Apple seems to be saying that because users use iOS Spotlight search to locate apps they have already downloaded, its own apps with correlating names are boosted higher in search. So searching for Google Maps with just "maps" may be inadvertently making Apple Maps the top-ranked result on the App Store, apparently.

Apple was not immediately available for comment.

Apple is currently facing renewed scrutiny over its operation of the App Store, amid a swell of antitrust sentiment that's brewing in both Europe and the US. Among the easiest targets for regulators searching for anti-competitive behavior are search rankings and corporate self-promotion. The latter was the foundation of the landmark antitrust case against Microsoft in the '90s, and the combination of using search results to boost a company's own offerings is what got Google slammed with a multibillion-dollar antitrust fine in the EU back in 2017.

Apple claims it does not operate a monopoly because of the fairly small market share iOS commands compared to Google's dominant Android operating system. Yet, there are other ways the company could be targeted by regulators and the legal system. The US Supreme Court ruled in May that Apple could be sued by app buyers, opening the company up to class action lawsuits from users of the App Store, instead of just developers. Two developers have also filed a lawsuit against the company claiming the App Store is an illegal monopoly for the ways Apple controls pricing and discovery, charges developers 30 percent of every transaction, and its restrictions on distributing apps outside the App Store.

Apple has also run into a number of controversies over the past few years with how it handles apps that compete with its own offerings. The company found itself in hot water after banning a number of parental control apps earlier this year, claiming they were violating user privacy by accessing certain iOS developer tools. After an outcry that accused Apple of shutting down competitors to promote its own Screen Time feature, Apple began restoring some of the parental control apps it banned just last month.

Spotify has also spurred an investigation in the EU into Apple's 30 percent cut of in-app purchases, with Spotify claiming that it gives Apple Music an unfair pricing advantage if Spotify is forced to price its own offering at a higher rate to make up for Apple's cut. Amazon, Netflix, and others have responded to Apple's approach at times by refusing to let users make in-app purchases at all on iOS to avoid Apple's cut and because the company will often hold developers in update limbo if they try to bypass Apple's payment system.

These controversies will likely influence how regulators view Apple's approach to the App Store, and its defense in this case of search results rankings, in the coming months and years. As it stands right now, Apple has complete control over the iOS app ecosystem, but that can all change if it's found to be an unfair steward of an uneven playing field.

How to create a website with Google Sites - TechRadar

Posted: 23 Jul 2019 11:59 AM PDT

Sites is a Google service that helps you create websites. You can use the freely available web service to create dynamic and interactive websites with just a few clicks. No HTML knowledge is required!

By default, Sites uses a WYSIWYG editor. Its interface also accommodates advanced users who wish to manually edit HTML code.


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